PAST, PRESENT &    FUTURE
@yellif
PAST
IAAC
#1 Amsterdam#2 Stockholm#3 Barcelona#4 New York#5 London#6 Berlin#7 Sao Paolo#8 Florence#9 Shanghai#10 Antwerp#11 San Fran...
Some of the agencies involved:
TMTI
ABSOLUT DRINKS
#1 Amsterdam#2 Stockholm#3 Barcelona#4 New York#5 London#6 Berlin#7 Sao Paolo#8 Florence#9 Shanghai#10 Antwerp#11 San Fran...
“Most directors seemusic as frosting ofthe cake. Its onlywhen you see it as apart of the cake itbecomes great”
“Movies used to bethe sexiest broadsever. They are nowlike strippers who riptheir clothes off anddont bother dancing”
“Officially pitchingideas for new films isopen to everyone.Unofficially it is opento everyone”
“Screwing around iswhere all good ideascome from”
ROUNDTABLES
Topic 1  Digital agencies have failed. Reason we have failed is that  we have really not shown our value. We have talked a...
WHAT I HAVE LEARNT FROMCREATIVE SOCIAL
EGOS CAN REALLY KILL ANY REAL CHANCE OF   COLLABORATION
CREATIVES ARE REALLY  NOT THAT GOOD AT ORGANISING THINGS
DON’T JUDGE A BOOK   BY ITS COVER
IT’S AMAZING WHAT YOU   CAN ACHIEVE WHEN FACED WITH ADVERSITY
CREATIVE DIRECTORSGENERALLY DON’T LIKE WRITING BLOG POSTS
I’VE DISCOVERED AFEW NEW PASSIONS OF        MY OWN
Faile
Zevs
Speto
Zevs
Vinyl Toys
FUTURE
CS Events
CS Global
CS GlobalCS Beirut - 17/18 November
CS Presents....
Next event in London....Wednesday 7th September
CS Publishing
Is it still all about the big idea?
Love what you do, and don’t   work a day in your life         Confucious
CS Labs
CS IP
@creativesocial   daniele@creativesocial.com
Creative Social - Past, Present and Future
Creative Social - Past, Present and Future
Creative Social - Past, Present and Future
Creative Social - Past, Present and Future
Creative Social - Past, Present and Future
Creative Social - Past, Present and Future
Creative Social - Past, Present and Future
Creative Social - Past, Present and Future
Creative Social - Past, Present and Future
Creative Social - Past, Present and Future
Creative Social - Past, Present and Future
Creative Social - Past, Present and Future
Creative Social - Past, Present and Future
Creative Social - Past, Present and Future
Creative Social - Past, Present and Future
Creative Social - Past, Present and Future
Creative Social - Past, Present and Future
Creative Social - Past, Present and Future
Creative Social - Past, Present and Future
Creative Social - Past, Present and Future
Creative Social - Past, Present and Future
Creative Social - Past, Present and Future
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Creative Social - Past, Present and Future

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Creative Social was founded in 2004 by Mark Chalmers and Daniele Fiandaca. This presentation goes through the highlights of the last 7 years plus gives a brief glimpse into the future

Published in: Travel, Entertainment & Humor
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Creative Social - Past, Present and Future

  1. 1. PAST, PRESENT & FUTURE
  2. 2. @yellif
  3. 3. PAST
  4. 4. IAAC
  5. 5. #1 Amsterdam#2 Stockholm#3 Barcelona#4 New York#5 London#6 Berlin#7 Sao Paolo#8 Florence#9 Shanghai#10 Antwerp#11 San Francisco#12 Paris#13 Amsterdam (+ London Pop-up)#14 Montreal
  6. 6. Some of the agencies involved:
  7. 7. TMTI
  8. 8. ABSOLUT DRINKS
  9. 9. #1 Amsterdam#2 Stockholm#3 Barcelona#4 New York#5 London#6 Berlin#7 Sao Paolo#8 Florence#9 Shanghai#10 Antwerp#11 San Francisco#12 Paris#13 Amsterdam (+ London Pop-up)#14 Montreal
  10. 10. “Most directors seemusic as frosting ofthe cake. Its onlywhen you see it as apart of the cake itbecomes great”
  11. 11. “Movies used to bethe sexiest broadsever. They are nowlike strippers who riptheir clothes off anddont bother dancing”
  12. 12. “Officially pitchingideas for new films isopen to everyone.Unofficially it is opento everyone”
  13. 13. “Screwing around iswhere all good ideascome from”
  14. 14. ROUNDTABLES
  15. 15. Topic 1 Digital agencies have failed. Reason we have failed is that we have really not shown our value. We have talked about conversation yet have continued to deliver advertising which shouts at people. Where we have tried to engage we are guilty of creating digital ghost towns, sites which are flashyand apparently are set to get people to engage with the brandbut do not ask the question why would people interact. British Airways has just launched such a site for Terminal 5 whichallows you to find out the mood of people landing at Terminal 5 – who really cares? It is no wonder digital agencies are losing their clients to above the line agencies, BBH picks upAudi from GT, Y&R picks up Virgin Trains from Glue London. Unless we really show our value this will just continue. Discuss.
  16. 16. WHAT I HAVE LEARNT FROMCREATIVE SOCIAL
  17. 17. EGOS CAN REALLY KILL ANY REAL CHANCE OF COLLABORATION
  18. 18. CREATIVES ARE REALLY NOT THAT GOOD AT ORGANISING THINGS
  19. 19. DON’T JUDGE A BOOK BY ITS COVER
  20. 20. IT’S AMAZING WHAT YOU CAN ACHIEVE WHEN FACED WITH ADVERSITY
  21. 21. CREATIVE DIRECTORSGENERALLY DON’T LIKE WRITING BLOG POSTS
  22. 22. I’VE DISCOVERED AFEW NEW PASSIONS OF MY OWN
  23. 23. Faile
  24. 24. Zevs
  25. 25. Speto
  26. 26. Zevs
  27. 27. Vinyl Toys
  28. 28. FUTURE
  29. 29. CS Events
  30. 30. CS Global
  31. 31. CS GlobalCS Beirut - 17/18 November
  32. 32. CS Presents....
  33. 33. Next event in London....Wednesday 7th September
  34. 34. CS Publishing
  35. 35. Is it still all about the big idea?
  36. 36. Love what you do, and don’t work a day in your life Confucious
  37. 37. CS Labs
  38. 38. CS IP
  39. 39. @creativesocial daniele@creativesocial.com

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