Nivea realized it needed a better way to generate consumer insights from the large amount of data it collects. It developed a proprietary method where brand managers participate in workshops facilitated by Idealisti to distill insights. The workshops lead managers through analyzing relevant data to developing a deep understanding of consumer needs and formulating insights. The insights are then used by Nivea's central strategic unit to develop products and marketing initiatives years in advance. The process has proven effective at translating corporate data into useful consumer insights.
Research Issues in Knowledge Management and Social MediaJan Pawlowski
The lecture introduces "Global Social Knowledge Management" - it starts with conceptual foundations and discusses research approaches and methodologies and potentially interesting research topics. Several studies on KM and Social Software are outlined, in particular studies on barriers of KM in global settings as well as utilizing SoSo for KM.
Research Issues in Knowledge Management and Social MediaJan Pawlowski
The lecture introduces "Global Social Knowledge Management" - it starts with conceptual foundations and discusses research approaches and methodologies and potentially interesting research topics. Several studies on KM and Social Software are outlined, in particular studies on barriers of KM in global settings as well as utilizing SoSo for KM.
meet knowledge management, by alexis valourdos ALEXBALOO
Knowledge Management is the best way to safely guide your company to the future..
Easy to comprehend with excellent design and visualization of the storyboard..
Alexis Valourdos is a senior manager in Imako Media s.a. (with a graphic design legacy)
working smarter - implementing dynamic, collaborative or connected working pr...ibmvietnam
Outperforming companies are already positioning for growth, concentrating on innovating and expanding. Introducing new services and products. Addressing new regulatory requirements. And moving into new markets.
How to do it? By working smarter - implementing dynamic, collaborative or connected working practices enabled by Business Intelligence and Business Analytic technologies.
Real-time intelligence, collaborative research, adaptive brand planning
Measuring and monitoring online conversations about brands to assess brand influence and brand visibility
Applying qualitative analysis to determine research parameters and add meaning to quantitative findings
Identifying the conversation hubs and the influencers across a wide range of channels
Using crowd-sourcing and co-creation methodologies to achieve research, innovation and planning objectives
Building iterative models for feeding real-time insights and consumer inputs into the existing marketing process
Online communities have taken hold among businesses, to connect employees, customers and partners. However, community management as a profession is largely misunderstood and inadequately resourced. We created this book to raise the literacy level among businesses on what community managers actually do, and for community managers to have a trusted guide in their daily jobs. This guide addresses at a high level the strategy, design and everyday execution of a successful and healthy community.
Authors: Maria Ogneva, Matt Jensen, Molly Bugler
Co-Creation Forum presents: How Brands can Derive Insight from Co-CreationEphraim Cohen
Co-Creation is an increasingly interesting and talked about topic of conversation. Yet some are left to ponder its relevance and value to an organization. During this webinar, Jennifer Kitchen, Managing Director of Promise North America will challenge the audience to think about “Why aren’t organizations infusing co-creation into their brand development processes?” As fodder to the discussion, Jennifer will draw upon real-life stories from a range of co-creation believers and skeptics.
meet knowledge management, by alexis valourdos ALEXBALOO
Knowledge Management is the best way to safely guide your company to the future..
Easy to comprehend with excellent design and visualization of the storyboard..
Alexis Valourdos is a senior manager in Imako Media s.a. (with a graphic design legacy)
working smarter - implementing dynamic, collaborative or connected working pr...ibmvietnam
Outperforming companies are already positioning for growth, concentrating on innovating and expanding. Introducing new services and products. Addressing new regulatory requirements. And moving into new markets.
How to do it? By working smarter - implementing dynamic, collaborative or connected working practices enabled by Business Intelligence and Business Analytic technologies.
Real-time intelligence, collaborative research, adaptive brand planning
Measuring and monitoring online conversations about brands to assess brand influence and brand visibility
Applying qualitative analysis to determine research parameters and add meaning to quantitative findings
Identifying the conversation hubs and the influencers across a wide range of channels
Using crowd-sourcing and co-creation methodologies to achieve research, innovation and planning objectives
Building iterative models for feeding real-time insights and consumer inputs into the existing marketing process
Online communities have taken hold among businesses, to connect employees, customers and partners. However, community management as a profession is largely misunderstood and inadequately resourced. We created this book to raise the literacy level among businesses on what community managers actually do, and for community managers to have a trusted guide in their daily jobs. This guide addresses at a high level the strategy, design and everyday execution of a successful and healthy community.
Authors: Maria Ogneva, Matt Jensen, Molly Bugler
Co-Creation Forum presents: How Brands can Derive Insight from Co-CreationEphraim Cohen
Co-Creation is an increasingly interesting and talked about topic of conversation. Yet some are left to ponder its relevance and value to an organization. During this webinar, Jennifer Kitchen, Managing Director of Promise North America will challenge the audience to think about “Why aren’t organizations infusing co-creation into their brand development processes?” As fodder to the discussion, Jennifer will draw upon real-life stories from a range of co-creation believers and skeptics.
SOCIAL CRM: JAK TECHNOLOGIE MĚNÍ VZTAH ZNAČKY A ZÁKAZNÍKA Hrivnak
V českém prostředí je Social CRM dosud nepříliš objevený nástroj. Podle našich dosavadních zkušeností má ale z hlediska vztahu mezi značkou a zákazníkem v budoucnu velký potenciál. Ve našem příspěvku na Internet Advertising Conference jsme vysvětlili, co tento nový marketingový termín znamená; ukázali jsme, jaké má různé konkrétní podoby a ilustrovali jsme je několika příklady, ať již formou převzatých informací, nebo námi realizovaných projektů pro společnost Trask a Allianz.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Memorandum Of Association Constitution of Company.ppt
Nivea In Touch
1. Case study
Nivea: Being in touch with
consumers
Facilitating the process of insight
generation throughout the CEE
region
16.4.2008 www.idealisti.eu 1
2. Facilitating the creation of consumer
insight
Corporations The process, however, requires
Challenge deep involvement of Beiersdorf
have loads and Nivea is one of the iconic face‐ employees in the process.
loads of data – care brands worldwide.
However, it realized that in
H i li d h i
and it keeps “Data is not understanding,
order to be in touch with its
coming. But how consumers the occasional focus understanding is not
group run or U&A study wasn't insight.”
to turn data into
enough. The more so because
enough The more so because
understanding having data doesn’t necessarily
and, eventually, mean having insight. Beiersdorf Solution
consumer (the corporation which owns The “ideal process” is one thing,
Nivea) developed its own
Nivea) developed its own the real life quite another. We
the real life quite another We
insight? proprietary method for became – as moderators and
distilling insights from the facilitators – the
immense body of data they “implementation arm” of the
have at their disposal.
p new method. In the region, we
g ,
moderate and facilitate one or
two‐day workshops
Continued on the next page >
16.4.2008 www.idealisti.eu 2
3. “Corporations which lead the brand managers
from relevant data choice
The Result
can often rely through the creation of deep Three to four times a year the
on their own understanding of consumers’
g central strategic unit gets
needs and motives to the enough “food for thought” to
h “f d f h h”
resources in keep their product
actual formulation of the
generating insights. development pipeline busy for
consumer two to three years in advance.
The system of validation of the
The system of validation of the
insight. They The results of the workshops insights has proven that
just need are fed to the central strategic corporate “crowdsourcing” is
unit where they become the definitely a way to go in the
proper basis form product innovation, development of consumer
development of consumer
facilitation of regional marketing insight and market
the process.” communication initiatives and understanding.
much more.
Our role as facilitators in the
Our role as facilitators in the
process has enabled us to
improve the process standards
Continued on the next page >
16.4.2008 www.idealisti.eu 3
4. and to become an integral part About Idealisti
of the regional marketing team Today's ideas will become
at Beiersdorf. tomorrow's world
Not only we (still) have ideals but also we
believe that most of what we experience
today and what makes up our world has
been here yesterday in a form of an idea.
We believe in the transformative power
of thoughts (in the form of brands, for
example), in their power to move also
example) in their power to move also
very material and sometimes heavy
things like pianos, buildings, cars, jars of
face care lotions or even people.
We help create and steer brands – ideas
y
which have the ability to animate
organizations, infuse consumption with
meaning and bring about good things to
life. We always do it in dialogue with
those in charge of brands (which is just
about anyone who has ever heard of the
brand) and with the notion that all the
ideasbrands will have to compete for
id b d ill h t t f
their existence in the free arena.
27.1.2010 www.idealisti.eu 4