VoiceLabs takes you step by step to help you create high retaining Amazon Alexa & Google Assistant voice applications, for use on Amazon Echo's and Google Home's.

1. Analytics for the Voice evolution
How to 2X Retention vs.
the average Amazon Alexa skill
adam@voicelabs.co

2. BILLIONS BEING SPENT TO BUILD THE VOICE STACK
The Large Players See The Opportunity For Hardware In The Home
Echo and Alexa are
major business units.
Google Home on
the rise.
AirPods for on-the-go
use cases. Expecting
more to come.
Cortana live on
Xbox. Expect more
to come in May 2017.
Launching device
powered by
Alexa in 2017 & Bixby.
Ecosystem
Services
Applications
Software
Hardware

3. VOICE-FIRST DEVICES WILL SOON BE EVERYWHERE
In 2017, There Will Be 24.5 Million Devices Shipped, Leading To A Total Device
Footprint Of 33 Million Voice-First Devices In Circulation

4. In the second half of 2016, the number of Amazon Alexa voice applications grew 507%.
Now over 12,000 Alexa skills
HUNDREDS OF VOICE-FIRST APPLICATIONS ARE RELEASED DAILY
HOW DO YOU STAND OUT FROM THE PACK?

5. THE PROBLEM - RETENTION
JAN 2017: ON AVERAGE, 2ND WEEK RETENTION WAS 3%

6. VoiceLabs has over
1,000
Voice Developers on
its platform,
and is analyzing
well over 2M
Amazon Echo
and
Google Home
Consumers
daily
“VoiceLabs is the most
widely used product
analytics service
for Alexa skills.”
- Amazon
VoiceLabs is the only
Voice Analytics product
endorsed by Google
Assistant.
THE SOLUTION #1: USE VOICELABS VOICE ANALYTICS
VOICELABS.CO/PRODUCT/
Voice developers who use VoiceInsights have more than
2X industry retention,
and their retention is trending up.

7. THE HOW: INCREASE YOUR % SUCCESSFUL SESSIONS
Why is % Successful Sessions so important?
In the Voice-First world, it is all about a consumer being glad he/she asked
an Assistant for help.
Consumers are deciding whether or not Voice-First devices should be part
of their daily lives.
What is ‘% Successful Sessions’?
A Successful Session is when a consumer asks for an Assistant (Alexa or Google),
and has in interest in an experience or getting an answer. If the goal
is achieved, that is a successful session.
What does increasing % Successful Sessions lead to?
Retention
Word-of-Mouth user acquisition
5-star reviews
Being featured by Amazon or Google

8. Increase your % Successful Sessions by
finding errant paths, and fixing them
THE HOW: INCREASE YOUR % SUCCESSFUL SESSIONS
Voice developers who use VoiceInsights have over 2X industry retention,
and their retention is trending up.
The one metric every Voice
developer should track:
% Successful Sessions

9. THE HOW: INCREASE YOUR % SUCCESSFUL SESSIONS
Increase your % Successful Sessions by
finding missing functionality and adding it.
Improve your Voice Application using Voice Pathing + Speech Finder together

10. THE SOLUTION #2: WHAT WILL YOUR VOICE APP OWN?
Own the
morning
Own after
work
Own the
kitchen
Own the
day
Own the
bedroom
“Alexa, what should
I make tonight?”
“Alexa, what are today’s
top new stories?
“Alexa, what should
I do tonight?”
“Alexa, make it
rain.”
“Alexa, play some
Jazz.”

11. THE SOLUTION #3: ENCOURAGE REPEAT BEHAVIOR
Key Tenets of a High Retention Voice App
1. Code reliability
2. Simple information requirements
3. Single-purpose skills
4. Careful selection of a skill’s value to the target audience
5. Inject simple reminders to encourage daily usage

12. VOICELABS IS YOUR
VOICE ANALYTICS PARTNER
‣ Expertise - Leverage VoiceLabs unique domain
knowledge to design Voice Apps that take full
advantage of Voice-device/AI capabilities.
‣ Focus - VoiceLabs’ Analytics visualizations are
tailored for the Voice Developer, and are uniquely
capable in helping voice developers understand
their user’s experience.
‣ Community - Join the 100’s of Voice Developers
who use VoiceLabs daily. Top developers on the
platform gain access to the customer Slack channel
to hone their craft with other experts.

13. THANK YOU
FIND US @
WWW.VOICELABS.CO