Innocentive is a crowdsourcing platform that allows organizations called "seekers" to post problems online for a community of solvers to solve. Solvers then submit solutions to the posted challenges. If a solver submits the best solution as determined by the seeker, they receive a financial award. Innocentive generates revenue by charging seekers fees to post challenges. It competes with other idea exchange and freelance marketplaces. Its business model leverages the connectivity of the internet to bring together seekers and solvers in an online community to solve problems in a way that would not be possible offline.