InnoCentive is a crowdsourcing platform that connects companies seeking solutions to problems with solvers from around the world. It allows companies to outsource research and development problems to large, undefined groups to access a wide range of expertise. An example is provided of an oil company that was able to keep oil liquid in freezing temperatures in Alaska by posting their problem on InnoCentive, which was then solved by a chemist in Illinois who received a $20,000 reward. InnoCentive provides incentives for companies to use crowdsourcing as it reduces costs compared to maintaining large in-house R&D teams.