SABIC is one of the largest petrochemical manufacturers in the world, headquartered in Riyadh, Saudi Arabia. It was founded in 1976 and is now ranked 6th largest globally. SABIC is 70% owned by the Saudi government and 30% by private sector shareholders from Saudi Arabia and other Gulf countries. Key factors in SABIC's success include understanding customers, diversification, product development through innovation and imitation, and market penetration. However, SABIC also faces risks such as high demand for professional resources, tough competition from other companies like Aramco, and some decisions being based on politics rather than profits due to government ownership.

2. Who manufactures them?

3. Petrochemical companies
manufacture them. SABIC Is one
amongst these.

4. Headquartered in Riyadh,Saudi Arabia
Has 6 strategic business units

5. • Founded in 1976.Initially being the 10 th
largest petrochemical producer in the world
,today they are ranked 6 th

6. • Provision of quality products and services
through innovation,learning and operational
excellence with sustenance of maximum
value of stakeholders

7. • SABIC is owned by the Saudi Government
(70%) and the private sector (30%). Private
sector shareholders are from Saudi Arabia
and other countries of the six-nation Gulf
Cooperation Council (GCC)

8. What are the key factors for
SABIC’S success?

9. 1.Understanding Customers:-
• Innovators
• Early Adopters
• Early Majority
• Late Majoritys
• Laggards

10. 2. Diversification (By pass
Strategy)

11. 3.Product Development (Innovation
Imitation)

12. 4. Market Penetration

13. What are the risks and
drawbacks faced by SABIC?

14. 1. High demand on professional
resources world wide

15. 2.Tough competition from patners
and rivals especially ARMACO
which is a supplier of low cost
raw materials to SABIC

16. 3.Government owns 70% shares so
sometimes the decisions taken are
not market or profit oriented but
involves politics

17. +
4.Major and Rapid changes

19. • Acquisition
• More resources for change

20. We have covered:
1.About SABIC
2.Key points for its success
3.Risks and Drawbacks
4.Improvements

21. Created by Tejaswini Sandapolla, NIT Surat during a
marketing internship under PROF.SAMEERMATHUR,IIM
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