This document summarizes key findings from a survey of over 150 advertising executives about trends in the US digital video advertising market in 2013. The main points are:
1. Video advertising continues to grow significantly and is considered more effective than other digital formats like display. Targeting is seen as the most valuable aspect of video ads.
2. Most digital requests for proposals now include a video component, and online video and mobile video categories are expected to see the highest spending growth.
3. Metrics like views and GRPs/TRPs are increasingly important for measuring video campaign success. Research interest has shifted to how video impacts offline purchases and translating GRP metrics to online video.
4. Programmatic buying
Adap.tv's Q4 2013 State of Video Industry ReportAdap.tv
Video grows programmatically across screens. Explosion in spending, dramatic shift to premium and increasing focus on cross-screen highlight 2013 in video.
Canadian internet Advertising Revenue SurveyIAB Canada
The 2013-2014 IAB Canada Revenue Survey.
20 years after the first online advertising runs, digital advertising takes the largest share of ad spend. Double digit growth to continue in 2014 with forecast 14% increase.
Brightroll & IAB Canada 2013 Digital Video ReportIAB Canada
Released - June 2013
BrightRoll along with IAB Canada, released the third annual Canada Video Advertising Report in June 2013, revealing a breakout year for digital video. The report, surveying more than 300 advertising executives at top agencies across Canada, addresses key industry trends to help marketers navigate the shifting media landscape and gain an understanding of the opportunities and challenges that digital advertising presents.
Digital video has become one of the fastest-growing segments of advertising in Canada, where consumers are some of the most sophisticated viewers of online and mobile video content in the world. According to comScore, 92 percent of Canadian Internet users watch videos online, and in the past year, the number of consumers watching videos on smartphones has more than doubled. The 2013 report reveals Canadian advertisers are accelerating spending towards digital video (up 42 percent from 2012) to meet growing demands from clients looking to reach audiences across screens.
The State of Native Advertising Disclosure: The Consumer ViewTripleLift
While marketers have essentially agreed to assume responsibility for providing transparency in order to maintain trust with the consumer, there are no definitive guidelines on what type of native advertising disclosure language they should be using. Depending on the advertiser or publisher, disclosure comes in many forms and can be as subtle as ‘Sponsored By’ to overtly direct like being labeled “Advertisement’.
In the hopes of identifying the most effective disclosure labels that can be adopted industry-wide, TripleLift surveyed over 200 U.S. consumers and gauged their thoughts on the most effective and least popular forms of native ad disclosure.
Adap.tv's Q4 2013 State of Video Industry ReportAdap.tv
Video grows programmatically across screens. Explosion in spending, dramatic shift to premium and increasing focus on cross-screen highlight 2013 in video.
Canadian internet Advertising Revenue SurveyIAB Canada
The 2013-2014 IAB Canada Revenue Survey.
20 years after the first online advertising runs, digital advertising takes the largest share of ad spend. Double digit growth to continue in 2014 with forecast 14% increase.
Brightroll & IAB Canada 2013 Digital Video ReportIAB Canada
Released - June 2013
BrightRoll along with IAB Canada, released the third annual Canada Video Advertising Report in June 2013, revealing a breakout year for digital video. The report, surveying more than 300 advertising executives at top agencies across Canada, addresses key industry trends to help marketers navigate the shifting media landscape and gain an understanding of the opportunities and challenges that digital advertising presents.
Digital video has become one of the fastest-growing segments of advertising in Canada, where consumers are some of the most sophisticated viewers of online and mobile video content in the world. According to comScore, 92 percent of Canadian Internet users watch videos online, and in the past year, the number of consumers watching videos on smartphones has more than doubled. The 2013 report reveals Canadian advertisers are accelerating spending towards digital video (up 42 percent from 2012) to meet growing demands from clients looking to reach audiences across screens.
The State of Native Advertising Disclosure: The Consumer ViewTripleLift
While marketers have essentially agreed to assume responsibility for providing transparency in order to maintain trust with the consumer, there are no definitive guidelines on what type of native advertising disclosure language they should be using. Depending on the advertiser or publisher, disclosure comes in many forms and can be as subtle as ‘Sponsored By’ to overtly direct like being labeled “Advertisement’.
In the hopes of identifying the most effective disclosure labels that can be adopted industry-wide, TripleLift surveyed over 200 U.S. consumers and gauged their thoughts on the most effective and least popular forms of native ad disclosure.
A deep dive into consumer response to online video advertising in China. Dive Video covers what frequency advertisers should buy at, whether longer ads are better, what device leads to the best response.
Global Entertainment and Media Outlook 2014-2018Planimedia
La 15ª versión del estudio anual de PwC con las previsiones, tendencias y perspectivas globales de 13 segmentos (publicidad en televisión, televisión de pago, cine, música, videojuegos, sector editorial, publicidad online, prensa y revistas) en 54 países.
Httpool Digital Audio Advertising Report 2021Social Samosa
Httpool announces the launch of the ‘Tune into ‘Digital Audio’ in 2021. The paper is aimed at brands and marketers to streamline and improve digital audio advertising planning for 2021.
With brand safety top of mind for every marketer, Fullscreen takes a look at the history of protecting a brand's image and how marketers can best achieve brand safety in today's digital ecosystem.
Adobe's Programmatic TV Survey for Q3 2017 tells a compelling story: first-party data-driven targeting is a game-changer in programmatic television.
The Programmatic Television Survey for Q3 2017 contains data from a survey of over 400 UK & US advertising professionals from both agencies and brands. It was conducted online by Adobe during May and June of 2017. Respondents were recruited online and asked a series of questions about their experience with programmatic television.
From the first banner ad in 1994 through the age of content and multichannel media, Adobe provides an in-depth look at digital advertising through its first 25 years of existence in this presentation.
Millward Brown has just published Perspectives, an annual compendium of our perspective on issues weighing on the minds of marketers around the world. This issue features thinking on the fast growing BRIC markets, neuroscience, and the art and science of brand building — from the importance of brand ideals to our newly launched "Meaningfully Different" framework — and how both create financial value for brand owners.
Monetization in the US and China: Where to InvestGGV Capital
In this presentation, GGV Capital Managing Partner Hany Nada analyzes the differences in the US and China advertising markets, areas of opportunity and other methods of monetization.
China's first cross device study on online video. Dive Video explores online video from 2 angles: advertising and content. We explore the online video user journey, online video triggers, and what kind of online video advertising works best.
This report outlines the key findings from over 100 senior survey respondents in the media and entertainment industry.
In partnership with MarkLogic, we wanted to find out where the major challenges and opportunities lie and what players in the industry need to do to survive.
Enjoyed this report?
You may also be interested in our upcoming conference, The Future of Broadcasting, to be held 27th & 28th June in London.
Find out more on the website: http://bit.ly/1NViQ7w
GroupM Brand Safety Playbook For MarketersSocial Samosa
This brand safety report released by GroupM, WPP’s media investment group, offers new category-specific recommendations for marketers on the future of brand safety.
What's Driving Digital Marketing in 2014? Conversant ResearchConversant, Inc.
A major Conversant research study evaluating
attitudes, plans and actions of both brand
marketers and agencies reveals a shift in focus
among marketers in 2014. As pressure for driving
results becomes stronger, marketers are moving
away from piecemeal tactics and experimentation
and doubling down budgets on those strategies
and tactics that they can count on to deliver a
higher return in the coming year.
A deep dive into consumer response to online video advertising in China. Dive Video covers what frequency advertisers should buy at, whether longer ads are better, what device leads to the best response.
Global Entertainment and Media Outlook 2014-2018Planimedia
La 15ª versión del estudio anual de PwC con las previsiones, tendencias y perspectivas globales de 13 segmentos (publicidad en televisión, televisión de pago, cine, música, videojuegos, sector editorial, publicidad online, prensa y revistas) en 54 países.
Httpool Digital Audio Advertising Report 2021Social Samosa
Httpool announces the launch of the ‘Tune into ‘Digital Audio’ in 2021. The paper is aimed at brands and marketers to streamline and improve digital audio advertising planning for 2021.
With brand safety top of mind for every marketer, Fullscreen takes a look at the history of protecting a brand's image and how marketers can best achieve brand safety in today's digital ecosystem.
Adobe's Programmatic TV Survey for Q3 2017 tells a compelling story: first-party data-driven targeting is a game-changer in programmatic television.
The Programmatic Television Survey for Q3 2017 contains data from a survey of over 400 UK & US advertising professionals from both agencies and brands. It was conducted online by Adobe during May and June of 2017. Respondents were recruited online and asked a series of questions about their experience with programmatic television.
From the first banner ad in 1994 through the age of content and multichannel media, Adobe provides an in-depth look at digital advertising through its first 25 years of existence in this presentation.
Millward Brown has just published Perspectives, an annual compendium of our perspective on issues weighing on the minds of marketers around the world. This issue features thinking on the fast growing BRIC markets, neuroscience, and the art and science of brand building — from the importance of brand ideals to our newly launched "Meaningfully Different" framework — and how both create financial value for brand owners.
Monetization in the US and China: Where to InvestGGV Capital
In this presentation, GGV Capital Managing Partner Hany Nada analyzes the differences in the US and China advertising markets, areas of opportunity and other methods of monetization.
China's first cross device study on online video. Dive Video explores online video from 2 angles: advertising and content. We explore the online video user journey, online video triggers, and what kind of online video advertising works best.
This report outlines the key findings from over 100 senior survey respondents in the media and entertainment industry.
In partnership with MarkLogic, we wanted to find out where the major challenges and opportunities lie and what players in the industry need to do to survive.
Enjoyed this report?
You may also be interested in our upcoming conference, The Future of Broadcasting, to be held 27th & 28th June in London.
Find out more on the website: http://bit.ly/1NViQ7w
GroupM Brand Safety Playbook For MarketersSocial Samosa
This brand safety report released by GroupM, WPP’s media investment group, offers new category-specific recommendations for marketers on the future of brand safety.
What's Driving Digital Marketing in 2014? Conversant ResearchConversant, Inc.
A major Conversant research study evaluating
attitudes, plans and actions of both brand
marketers and agencies reveals a shift in focus
among marketers in 2014. As pressure for driving
results becomes stronger, marketers are moving
away from piecemeal tactics and experimentation
and doubling down budgets on those strategies
and tactics that they can count on to deliver a
higher return in the coming year.
Minha palestra feita na IBM, vou deixar aqui algumas indicações de livros: A Arte de Fazer o Dobro de trabalho na Metade do Tempo,Delivery and Happiness, Scrum direto das trincheiras,Agile Retrospectives, The Art of Agile Development, Fifty Quick Ideas To Improve Your Retrospectives ,Management 3.0,Managing for Happiness,Delivering Happiness: A path to profits, passion and puprpose,Lean Startup,Practices for Scaling Lean & Agile Development: Large, Multisite, and Offshore Product Development with Large-Scale Scrum
The BrightRoll research team and IAB Canada are committed to understanding what matters most to Canadian advertising agencies.
Year-over-year, we mine for insights into trends and topics that deserve more attention. How do agencies allocate media budgets? How have agency RFPs changed over time? What metrics are most frequently used to measure success? It is our goal to uncover interesting, relevant, and valuable insights that video advertisers may use to grow their business.
Digital Content NewFronts: Video Ad Spend Study 2014Ho Nguyen
The survey of 297 buy-side executives conducted by the research firm Advertiser Perceptions uncovered a prevailing optimism around digital video, with nearly two-thirds of advertisers (65%) anticipating that they will spend more on digital video advertising in the next year than they did in 2013. This comes in contrast to TV advertising, with two-thirds of respondents saying that they will help pay for their digital video increases by shifting funds from television. Additionally, almost half (48%) of respondents think the increase in their digital video spend will be backed in part by an overall expansion in ad budgets.
Native Advertising. It's one of the biggest buzzwords in digital advertising. Despite there being no clear definition as to what constitutes native, marketers are buying into its appeal. But just how much do digital media planners and buyers leverage native for their clients?
TripleLift teamed with The Industry Index by DMR to gauge the thoughts and opinions of the digital media community on the topic of native advertising. We surveyed 100 agency executives from around the country representing some of the biggest media buying agencies including Starcom MediaVest, MED, Carat, Mediacom, UM, Spark, Mindshare, among others. This is what they had to say about native.
Online Advertising Ad Type Benchmarks Metrics - PointrollYoli Chisholm
Online Advertising Ad Type Benchmarks Metrics - Pointroll
This content is owned by Pointroll. Shared here as a way to bookmark and inform. Reach out on linkedin to request take down.
Trends in Digital Advertising in North America. Presentation covers overall market trends, industry wise trends and top technology trends.
Data compiled from various sources over the internet.
Nothing connects like video. As the Internet gets even faster and more global, digital video is making its own new stars, changing how news is reported, and has the potential to affect the rise and fall of governments.
In the last decade, digital has made video incredibly easy to produce and watch,bringing new energy to media companies, content creators, and advertisers. Big brands are finding more ways to connect with video viewers across the web.Traditional print publishers are finding new audiences and revenue streams in video, while entertainment broadcasters are moving to online distribution.
One thing all these diverse industries have in common: their ad models are evolving to make the most from digital video.
Google partners with many advertisers and publishers who are embracing the video opportunity, which is why we're presenting this collection of research notes with insights gleaned from Google’s video advertising solutions. We'll highlight some of the transformative changes in digital instream video advertising so far, and add more as new findings are uncovered.We hope you find it useful.
ValueClick Media's Director of Video Strategy, Dan Alexander, offers four tips for cross-platform marketers to maximize their digital video ROI. Before digital video, TV was one of the few visual mediums where advertisers knew that when they bought air time, they were getting a specific audience, at a precise time, for a determined spend. While navigating the current video landscape can be unnerving for both traditional and digital marketers – often unsure of what they are getting in return for their time and spend – digital video is where top brands are progressively allocating their advertising budgets.
Now is the time to grow your video comfort zone to meet increasing demand. Learn the 4 essential questions to ask your video ad provider.
FreeWheel Position Paper: Why Premium Video Matters for Advertisers: a Europe...IAB Europe
Faced with infinite choice, how today’s consumer watches TV has changed. Enhanced availability of premium programming anywhere and everywhere has resulted in increased viewing on mobile, tablets and especially on over-the-top (OTT) platforms, as people seek out the best screen available to watch their favourite shows. A new era for TV has arrived, sparking an evolution for the advertising that supports it.
The paramount importance of digital video to the future of TV and entertainment has become indisputable. New digital-only offerings by TV networks, a dramatic increase of streaming device sales, ever-expanding screen sizes, media conglomerates purchasing digital-first Publishers, and a new generation of platform-agnostic millennial viewers coming of age – all continue to drive advertising dollars to digital channels.