The document provides an overview of the global and Indian mobile handset market. It discusses key details like current market size, growth rates, top players by market share and brands in India. It also outlines future trends in the sector like new features and technologies. Finally, it performs a SWOT analysis of the mobile handset industry, identifying strengths, weaknesses, opportunities and threats.
In this presentation we have discussed about the
Strength, Weakness, Opportunity, Threats (SWOT).
We have also discussed about the major cause of downfall of Nokia.
This document outlines the strategy for Nokia to regain the market share in smartphone market.
The views expressed in this article purely belongs to the authors of the article. Neither the college nor the professors endorses the article
In this presentation we have discussed about the
Strength, Weakness, Opportunity, Threats (SWOT).
We have also discussed about the major cause of downfall of Nokia.
This document outlines the strategy for Nokia to regain the market share in smartphone market.
The views expressed in this article purely belongs to the authors of the article. Neither the college nor the professors endorses the article
emerging nokia - should they focus on developed or emerging marketsSaurabh Arora
Should Nokia’s growth strategy be to focus on the developed markets, emerging markets or both?
Case Analysis
Handset manufacturer worldwide market share of 38% in 2009
Market leader in emerging markets like India(60%) and China(40%)
Financial performance pre-2008 was exceptional
Known for innovation
Offers products at all price points
Post-2008 started losing ground in developed markets
European market revenue declined by 15% in 2009
Exited the Japanese market after 20 years of operations
Nokia was fifth most valuable brand globally in 2000
Analysis of Emerging Market
Employed the cost leadership strategy: Purchasing power low in emerging markets hence Nokia provided cost effective products successfully.
First time purchasers: Only 20% of the emerging market were not first time purchasers
Services as the key selling point: People of emerging markets wanted value added services bundled with the phone
Analysis of Developed markets
Consumers not very price sensitive
Delivering innovative products more important
57% of the market goes for a second phone, most of the time for an upgrade
Emergence of i-phone, considered as replacement for normal handsets with users looking for upgradation
Growing competition from companies like Samsung, LG, Motorola and Sony Ericson was also making things worse for Nokia.
New Operating System – e.g. – Emergence of OSs like Google’s Android and Microsoft’s Windows mobile further bothered Nokia.
Inability to understand demand – Nokia failed to understand growing demand for touch phones
Why focus on Emerging Markets?
As Nokia has already gained the following benefits by being the first mover, it should strive hard to maintain it’s market share in developing economies. Advantages it has –
Earlier entry, early start of the learning curve. Its crucial and experience is tough to imitate.
Nokia can develop enhanced reputation by being pioneer and using its already established brand image
Absolute cost advantage can be gained by early commitments to supplies of materials and distribution channels….
Recommendations- Emerging Market
Nokia should concentrate on Improved as well as Basic phones as the market is still evolving
Tie up with Telecom players and bring dual sim phones to increase the switching cost
It should follow innovations in developed countries and adapt them to emerging markets in order to stand against competition.
One general strategy should be to outsource the services part as it is not Nokia’s competency and customers are giving more regard to services (Exhibit 6)
Instead of charging customers for Life tools, revenues should be earned from advertisers.
Nokia vs. Apple - the ongoing war in the mobile industryMika Marjalaakso
One of my MBA assignments back in 2008. I don't know why I uploaded it here. It is not particularly good even ... but kind of nice PowerPoint template, eh?
The Note 7 disaster has stark repercussions for Samsung Mobile, who face not only slashed profits but also increasing competition from the likes of Google and Xiaomi. This case presentation examines the lay of the smartphone industry, the reasons behind the Note 7 debacle and then identifies and recommends alternative strategies Samsung Mobile can use to recover their momentum going forward.
Reason for Success and Failure
Trade Cycle of Nokia
Comeback of Nokia
SWOT Analysis
Marketing Mix
Porter's Five Force Model
Comeback Strategies
Recommendations
The Smartphone Snapshot Showdown (Global Smartphone and Mobile Video Stats)Jon Hoehler
A Curated Presentation of Information, Data, Statistics, Analysis and Usage for Smartphones from around the world. Prepared By: @JonHoehler & @AndrewMchenry
Michael's South Africa Experience - completed as part of the Oklahoma State University Master of International Agriculture Program - http://miap.okstate.edu
emerging nokia - should they focus on developed or emerging marketsSaurabh Arora
Should Nokia’s growth strategy be to focus on the developed markets, emerging markets or both?
Case Analysis
Handset manufacturer worldwide market share of 38% in 2009
Market leader in emerging markets like India(60%) and China(40%)
Financial performance pre-2008 was exceptional
Known for innovation
Offers products at all price points
Post-2008 started losing ground in developed markets
European market revenue declined by 15% in 2009
Exited the Japanese market after 20 years of operations
Nokia was fifth most valuable brand globally in 2000
Analysis of Emerging Market
Employed the cost leadership strategy: Purchasing power low in emerging markets hence Nokia provided cost effective products successfully.
First time purchasers: Only 20% of the emerging market were not first time purchasers
Services as the key selling point: People of emerging markets wanted value added services bundled with the phone
Analysis of Developed markets
Consumers not very price sensitive
Delivering innovative products more important
57% of the market goes for a second phone, most of the time for an upgrade
Emergence of i-phone, considered as replacement for normal handsets with users looking for upgradation
Growing competition from companies like Samsung, LG, Motorola and Sony Ericson was also making things worse for Nokia.
New Operating System – e.g. – Emergence of OSs like Google’s Android and Microsoft’s Windows mobile further bothered Nokia.
Inability to understand demand – Nokia failed to understand growing demand for touch phones
Why focus on Emerging Markets?
As Nokia has already gained the following benefits by being the first mover, it should strive hard to maintain it’s market share in developing economies. Advantages it has –
Earlier entry, early start of the learning curve. Its crucial and experience is tough to imitate.
Nokia can develop enhanced reputation by being pioneer and using its already established brand image
Absolute cost advantage can be gained by early commitments to supplies of materials and distribution channels….
Recommendations- Emerging Market
Nokia should concentrate on Improved as well as Basic phones as the market is still evolving
Tie up with Telecom players and bring dual sim phones to increase the switching cost
It should follow innovations in developed countries and adapt them to emerging markets in order to stand against competition.
One general strategy should be to outsource the services part as it is not Nokia’s competency and customers are giving more regard to services (Exhibit 6)
Instead of charging customers for Life tools, revenues should be earned from advertisers.
Nokia vs. Apple - the ongoing war in the mobile industryMika Marjalaakso
One of my MBA assignments back in 2008. I don't know why I uploaded it here. It is not particularly good even ... but kind of nice PowerPoint template, eh?
The Note 7 disaster has stark repercussions for Samsung Mobile, who face not only slashed profits but also increasing competition from the likes of Google and Xiaomi. This case presentation examines the lay of the smartphone industry, the reasons behind the Note 7 debacle and then identifies and recommends alternative strategies Samsung Mobile can use to recover their momentum going forward.
Reason for Success and Failure
Trade Cycle of Nokia
Comeback of Nokia
SWOT Analysis
Marketing Mix
Porter's Five Force Model
Comeback Strategies
Recommendations
The Smartphone Snapshot Showdown (Global Smartphone and Mobile Video Stats)Jon Hoehler
A Curated Presentation of Information, Data, Statistics, Analysis and Usage for Smartphones from around the world. Prepared By: @JonHoehler & @AndrewMchenry
Michael's South Africa Experience - completed as part of the Oklahoma State University Master of International Agriculture Program - http://miap.okstate.edu
The Chinese Academy of Agricultural Sciences (CAAS) and the International Food Policy Research Institute (IFPRI) jointly hosted the International Conference on Climate Change and Food Security (ICCCFS) November 6-8, 2011 in Beijing, China. This conference provided a forum for leading international scientists and young researchers to present their latest research findings, exchange their research ideas, and share their experiences in the field of climate change and food security. The event included technical sessions, poster sessions, and social events. The conference results and recommendations were presented at the global climate talks in Durban, South Africa during an official side event on December 1.
It is a sample presentation prepared by one of our experts at MyAssignmentExpert.com. To get assignment help online, visit http://myassignmentexpert.com
Nokia (Finland) has existed in this industry since time immemorial. Using its intelligence and the emerging technology from time to time, it exhibits the reputation of the leading contender that it enjoys today. Samsung (South Korea), on the other hand, rushed into the mobile phone industry like a gush of strong wind, but has been making quite an impact to consumers.
The question, who's better? This presentation that can also be seen at www.youtube.com/watch?v=G_NNE4dZngg aims to compare #CheapSamsungPhones with Nokia phones in terms of strengths and weaknesses.
all the points related to micromax is discussed here
from products earlier provided by them and now also
drawbacks of micromax
reasons of failure of micromax
In this study I have tried to conduct a technology forecast for the mobile industry. In order to do this we have developed and followed a ten steps methodology as follows;
First we started by defining the industry and determining the exact sub industry definition. Second we studied the history of mobile phones with special focus on the important milestones to determine the important inflection technology events which took the technology to the second level, or helped in diffusing the technology, or created a new trend or resulted in a technology disruption. Third we gone through an industry analysis phases in which we studied the market growth rate, market share of different players, identifying leaders, followers. Followed by studying the market dynamics and main trends from both producers and consumers. Producers revenue pyramid, current and future strategies have been included. Fourth we composed the industry PEST analysis followed by industry overall analysis using porter five forces model. Fifth, a study for the major technological trends have been conducted, resulted in identifying main important industry trends. For each of the identified industry trend, we have identified the main technological challenges based on the consumer pull demand and the technology implication of each. Sixth, we constructed our technology future wheel based on all the previously mentioned types of analysis, resulted in identifying the main technology subcomponents. Seventh, we gone through a structural analysis followed by cross impact analysis for those subcomponents. Eights, a relevance tree for all those subcomponents including different technological alternative for each have been constructed. Followed by an analysis based on experts opinion about existing diffusion rate for each of those technology alternatives. Ninth, a road map for the forecasted technologies have been compiled, followed a wild card listing for alternative technologies which may exist in the near or far future, even technologies which in research and we believe that it is extremely wild have been included. Tenth, a conclusion of our forecasted short and terms technologies landscape have been composed and presented.
"Mobile Innovation Economics", Andreas Constantinou, VisionMobile @ Tallinn 2...MobileMonday Estonia
"Mobile Innovation Economics", Andreas Constantinou, VisionMobile @ Tallinn 21.11.11
More info at: http://www.momoestonia.com/2011/11/monday-2111-tallinn-full-of-great.html
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2. Mobile Handsets
Contents
o Current World and Indian Market Size.
o Contribution to India’s GDP.
o Growth Rate of the Sector (India & World).
o Key Players of the Sector (India & World).
o Future Trends of the Sector.
o SWOT Analysis.
3. Mobile Handsets
MARKET SIZE
• India has 652.42 million mobile phone users.
• The market is growing at a growth rate of 3.2%.
• This market is currently having INR 38000 Crore of
contribution in Indian GDP.
• The total revenue earned from this industry is 3
percent of the gross world products and is aiming at
attaining more revenues.
4. KEY PLAYERS OF THE SECTOR
APPLE AND RIM. NOKIA AT
ACUIRING THE 5TH NO1 POSITION
POSITION
SONY ERISSION SAMSUNG AT
STANDING AT 4TH NO 2 POSITION
POSITION
LG & MOTOROLA.
OBTAINING THE 3RD
POSITION LG & MOTOROLA
Source by:- Nielsen’s Data
5. Mobile Handsets
WORLD MARKET SHARE OF MAJOR COMPANIES
0% 0%
25%
36%
Nokia
Samsung
4%
LG
RIM
9%
4% Sony Ericsson
22%
Others
According to IDC report
6. TOP 5 Companies
in India
NOKIA
SPICE SAMSUNG
MOBILE
HANDSETS
MICROMAX G’FIVE
& LG
7. Indian Market
31% 34%
Nokia
Samsung
G'Five
7% LG & Micromax
8% 11%
9% Spice
Others
Source by:- Nielsen’s Data
8. Mobile Handsets
Top Brands In India
o Nokia retained its No.1 spot with a market share of 31.5 per cent in
terms of units shipped and revenue earned $540billion.
o The Korean electronic giant Samsung has slipped to No.2nd position
with a market share of 10.6 percent in terms of units shipped.
o G’Five a Chinese company recently came to 3rd position with a boom as
they provide cheap and elegant designed phone’s at a cheaper price
than others in the market with a genuine IMEI (International Mobile
Equipment Identity) implantation.
o Micromax & LG is the forth largest mobile handset player in India.
Micromax plans to sell six million units this year while LG has a market
share of 7.3 percent.
o Spice is the Fifth largest mobile handset player in India. The company
with 25 handset models is targeting 1 million handset sales per month
and selling nearly 1.5 million mobile handsets per quarter.
9. FUTURE TREND OF MOBILES
From 1G to 2.5G and from 3G to 5G this world of
telecommunications has seen a number of improvements along
with improved performance with every passing day.
The latest Buzz is Android phones attracting a lot of people with a
lot of new stuff added in a cell phones.
India has Targeted to achieve the shipment of 1322.77 million
Handsets till 2012.
10. • Development in mobile Handset sector:
• 12 MEGAPIXEL CAMERA ( NOKIA N8 )
• 4.3” TOUCH SCREEN ( HTC WITH
WINDOWS7 OS )
• ANDROID PHONES
• 32 GB MEMORY ( APPLE & NOKIA etc. )
11. Contd…
• Upcoming handsets are arriving with Processors and
RAM (like computers).
• Now the Era of Mobile Tablets and I-pads are arriving
very fast.
• Now a days TV is also been offered on Mobile
Handsets only. (Depending on the Subscriber.)
13. SWOT ANALYSIS
Strengths
S
Strength Strength Strength
•Design, the branding •Effective
•Strength of the
and the technology. advertisement and
corporate brand.
market
•Backwards communication.
•Complexity improves
compatibility - protection
its Competitive
from a Japanese •Lending personality to
position .
onslaught. its products.
14. SWOT ANALYSIS
Weaknesses
W
Weaknesses Weaknesses
• Lapse has • Ericsson- king of
opened up space wireless
for smaller infrastructure.
competitors
• Design to market
• Potential threat takes more time.
from Microsoft’s
entry into mobile
telephony
15. SWOT ANALYSIS
Opportunities
O
Opportunities Opportunities Opportunities
• Highest growth in • Providing value at • Building a
markets such as a reasonable worldwide supplier
China and Latin lifetime cost. network.
America.
• Life style • Can come in the
• Feature-loaded marketing and market of androids
phones to act as segmentation. and Tablets.
an offset.
16. SWOT ANALYSIS
Threats
T
Threats Threats
• “Inflection point” - a
• 3G has increased
disruptive
competition between
technological
suppliers.
change.
• Cheaper midrange
• New competitors
models from Samsung
with different skills
and other players.
and potent brands
challenge.
17. SWOT ANALYSIS
Strengths
S
Strength Strength
• New product concepts • Heavy investment in
rollout in every five technology, product
months. design.
• Catching the pulse of the • Focus on innovative
consumer, offering good products for both the
designs & understanding high-end and low-end
Emotions. market.
18. SWOT ANALYSIS
Weaknesses
W
Weaknesses Weaknesses
• Different models at
• Not pro actively coming different price points.
out with newer models.
• Focus on mass market
• Lack in product instead of niche
differentiation. markets.
• Not very user friendly
interface.
19. SWOT ANALYSIS
Opportunities
O
Opportunities Opportunities Opportunities
• Distinguish its • Demand for cell • Lowering the price
service from phones driven by the of a phone by just
competitors. service providers or $20 in many
carriers. countries could
• Offer product increase its
variations. • . Tie up with service affordability by
. 43%.
providers.
20. SWOT ANALYSIS
Threats
T
Threats Threats
• Motorola’s and Nokia’s • Aggressive
dominance in the competitors, including
U.S, and Nokia’s Sony
popularity in the Ericsson, Nokia, LG
European ETC eating into its
market, controlling share.
more than half of the
world market. • Not keeping track of
the new trends in the
market.