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The first step in a great mobile experience
Form factors, screen sizes, and browsers
Global Mobile Devices Overview
The first step in a great mobile experience
Krishna Guda
Co-Founder & CEO
MOVR
ScientiaMobile has published MOVR
to provide the mobileWeb community
with timely information on mobile
Web device usage.
It’s about increasing interest in:
– Mobile device trends
– Device capabilities
– Tools for analyzing and managing
[device] fragmentation
2
TheWhy?
– Based on Data collected from April thru
September, 2014
– Sample size of more than 2.5BN hits
– Sample data includes all types of
devices, but we have extracted and
used mobile related data.
The Data
Excluded
• Desktops and laptops
• Smart TV
• Game Consoles
• Apps
• Robots
Included
• Smartphones
• Tablets
• Feature
Phones
Quick Background
3
Over 18,000 different device variations
Source: http://opensignal.com/reports/2014/android-fragmentation/
Android Devices ModelVariations in 2014
MOVR
4
What do we do
WURFL is a Device Detection Repository (DDR) that integrates an API and XML to provide
an always-updated source for detecting devices and their capabilities.
 WURFL.js – Access device information from JavaScript
 WURFL ImageTailor - Image optimization. Resize images in the cloud
 OnSite – Mobile Device Detection Server-Side (Java, PHP, .NET)
 InFuze – High Performance & Device Detection on the Edge
(Apache, NGINX,Varnish-cache, Node.js modules)
 InSight – Analytics, Provide the right KPIs for mobile
 MOVR – Mobile Overview Report. Free mobile market research
Front-end/
Client
Application/
Server
Systems/
Network
Data
(No-API)
5
MOVR
Mobile Overview Report
MOVR
Q: What percentage of web traffic comes from
Windows Mobile users in Europe?
6
Trivia #1
MOVR
A: 8%
7
Trivia #1
MOVR
Executive Summary – Asia, N. America, Europe
Form Factor
Top 5
Smartphones
Smartphone OS
Smartphone
Diagonal Size
Asia N. America Europe
Top 5
Tablets
Tablet
Diagonal Size
inches
inches
6% 77% 17% 2% 65% 33%
feature smartphone tablet
2% 58% 40%
6%
6%
6%
5%
4%
Samsung Galaxy S4
Samsung Galaxy…
Samsung Galaxy…
Apple iPhone 5
Apple iPhone 5S
8%
8%
8%
7%
5%
Apple iPhone 5
Samsung Galaxy S4
Apple iPhone 5S
Apple iPhone 4S
Samsung Galaxy S III
13%
12%
8%
7%
7%
Apple iPhone 5S
Apple iPhone 5
Apple iPhone 4S
Samsung Galaxy S III
Samsung Galaxy S4
12%
10%
10%
8%
8%
Apple iPad Mini
Apple iPad 3
Apple iPad 4
Apple iPad Air
Apple iPad 2
15%
12%
12%
10%
8%
Apple iPad 2
Apple iPad Mini
Apple iPad 4
Apple iPad Air
Apple iPad 3
24%
15%
13%
12%
11%
Apple iPad 2
Apple iPad 4
Apple iPad Mini
Apple iPad Air
Apple iPad 3
77% 14% 9% 54% 44% 2%
Android iOS Windows Phone OS RIM OS
62% 28% 8%
2%7% 48% 42% 5% 17% 57% 20%
2.0~3.0 3.0~4.0 4.0~5.0 5.0~6.0
3% 17% 57% 23%
45% 7% 36% 10% 27% 2% 63% 7%
7.0~8.0 8.0~9.0 9.0~10.0 10.0~11.0
31% 4% 47% 18%
MOVR
9
S. America Africa Oceania
Top 5
Smartphones
Smartphone OS
Top 5
Tablets
Form Factor
Smartphone
Diagonal Size
Tablet
Diagonal Size
Executive Summary – S. America, Africa, Oceania
inches
inches
9% 73% 18% 20% 67% 14%
feature smartphone tablet
0.2% 58% 42%
12%
9%
5%
5%
4%
Samsung Galaxy S4
Huawei Y220-U00
Nokia Lumia 520
Samsung Galaxy S4…
Alcatel One Touch…
21%
17%
9%
8%
5%
Apple iPhone 5
Apple iPhone 5S
Apple iPhone 4S
Samsung Galaxy S4
Samsung Galaxy S5
17%
5%
4%
3%
3%
Motorola Moto G
Samsung Galaxy S4
Samsung Galaxy S III
Samsung Galaxy S4…
Samsung Galaxy S III…
13%
9%
7%
7%
7%
Apple iPad 2
Apple iPad 4
Apple iPad 3
Samsung Galaxy Tab…
Apple iPad Mini
13%
8%
7%
6%
6%
Samsung Galaxy Tab…
Samsung Galaxy Tab…
Apple iPad 2
Apple iPad 4
Samsung Galaxy Tab…
23%
19%
16%
13%
13%
Apple iPad 2
Apple iPad 4
Apple iPad 3
Apple iPad Mini
Apple iPad Air
86% 7% 7% 80% 4%11%
Android iOS Windows Phone OS RIM OS
37% 56% 7%
2%14% 70% 13% 15% 15% 40% 28%
2.0~3.0 3.0~4.0 4.0~5.0 5.0~6.0
0.5%15% 63% 22%
44% 9% 34% 13% 36% 3% 22% 39%
7.0~8.0 8.0~9.0 9.0~10.0 10.0~11.0
20% 1% 70% 8%
MOVR
10
Webviews from AppTraffic (Hybrid Apps)
Webviews
from Apps
13%
Mobile
Browser
Hits
87%
Mobile Browser vs. Webviews from Apps
Android
64%
iOS
36%
App Webviews by Operating System
Source: ScientiaMobile
MOVR
11
FEATURE PHONES | SMART PHONES | TABLET
*Oceania and Africa reflects a small sample size
20%
6%
2%
2%
0.2%
9%
67%
77%
58%
65%
58%
73%
14%
17%
40%
33%
42%
18%
Africa
Asia
Europe
N. America
Oceania
S. America
feature smartphone tablet
Form Factor
MOVR
12
17% 20%
63%
67%
21%
14%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Q2 Q3
Africa
6% 6%
78
%
77
%
16
%
17
%
Q2 Q3
Asia
14%
9%
69%
73%
17% 18%
Q2 Q3
S. America
tablet
smartphon
e
feature
2% 2%
55
%
58
%
43
%
40
%
Q2 Q3
Europe
2% 2%
64
%
65
%
35
%
33
%
Q2 Q3
N. America
0.2
%
0.2
%
55
%
58
%
45
%
42
%
Q2 Q3
Oceania
Source: ScientiaMobile
Form FactorTrends
SMARTPHONES
13
MOVR
Q: At the end of the 3rd Quarter (Sept.), what %
of iOS web traffic came from iPhone 6?
14
Trivia #2
MOVR
A: ~ 6%
15
Trivia #2
MOVR
16
42%
41%
36%
28%
27%
31%
4%
13%
28%
44%
56%
7%
2%
8%
6%
11%
2%
10%
11%
8%
8%
2%
6%
7%
9%
8%
7%
0.9%
2%
7%
2%
5%
5%
5%
4%
1.1%
0.2%
0.8%
1.3%
5%
0.5%
29%
12%
1.0%
2%
0.8%
0.4%
3%
5%
0.5%
1.5%
0.5%
0.1%
0.5%
Africa
Asia
Europe
North America
Oceania
South America
Samsung Apple LG Nokia Sony HTC Motorola Huawei BlackBerry
Source: ScientiaMobile
Manufacturer Breakdown
MOVR
Manufacturer Africa Asia Europe NorthAmerica Oceania SouthAmerica
Apple -0.55% 2.29% -2.24% -2.00% -0.08% 0.89%
BlackBerry 1.69% -0.14% -0.35% -0.21% -0.06% -0.08%
HTC -0.38% -2.12% -0.23% -1.25% 0.00% -0.25%
Huawei 4.65% -0.11% 0.09% 0.06% -0.19% -0.03%
LG 0.39% 0.71% 0.22% 1.66% -0.06% -0.83%
Motorola 0.10% 0.20% 0.22% -0.54% 0.10% 1.85%
Nokia -6.21% -0.74% 0.09% -0.05% -0.03% 4.57%
Samsung -5.43% 2.33% 0.93% 1.97% 0.57% -5.94%
Sony 0.84% -2.25% 1.40% -0.04% 0.00% 0.53%
17
High Growth High Reduction
Source: ScientiaMobile
ManufacturerTrends
MOVR
18
MOVR
19
Spotlight on iPhone 6 in North America
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
9/1/2014 9/8/2014 9/15/2014 9/22/2014 9/29/2014
iPhone 6 Plus
iPhone 6
iPhone 5S
iPhone 5C
iPhone 5
iPhone 4S
iPhone 4
iPhone 3GS
iPhone 3G
iPhone 6
5.8%
iPhone 6 Plus
0.8%
iPhone 4S
-2.5% decline
iPhone 5
-3.8% decline
Source: ScientiaMobile
Spotlight: iPhone 6 in North America
MOVR
20
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
9/1/2014 9/8/2014 9/15/2014 9/22/2014 9/29/2014
8.0.2
8.0.1
8.0.0
7.1.2
7.1.1
7.1.0
7
legacy
Source: ScientiaMobile
Spotlight: iOS 8 Penetration Globally
MOVR
21
Android Q3:61%
iOS Q3: 31%
Android 4, 2.6%
Android 4.1, 11.7%
Android 4.2, 8.5%
Android 4.3, 8.9%
Android 4.4, 24.7%Android Legacy, 4.7%
iOS 6, 0.4%
iOS 6.1, 1.9%
iOS 7, 5.0%
iOS 7.1, 22.1%
iOS 8, 1.1%
iOS Legacy, 0.9%
Other, 0.94%
Windows Phone OS, 6.50%
Android 4
Android 4.1
Android 4.2
Android 4.3
Android 4.4
Android Legacy
iOS 6
iOS 6.1
iOS 7
iOS 7.1
iOS 8
iOS Legacy
Other
Windows Phone OS
Source: ScientiaMobile
Global Smartphone OS Map
MOVR
22
Smartphone Diagonal Size (inches)
15%
2%
3%
5%
0.5%
2%
15%
7%
17%
17%
15%
14%
40%
48%
57%
57%
63%
70%
28%
42%
23%
20%
22%
13%
1%
2%
0.4%
1%
0.2%
0.2%
Africa
Asia
Europe
North America
Oceania
South America
2.0~3.0 3.0~4.0 4.0~5.0 5.0~6.0 6.0~7.0
Source: ScientiaMobile
Smartphone Diagonal Size
TABLETS
23
MOVR
Q: What % of web traffic comes from Android
tablets in North America?
24
Trivia #3
MOVR
A: 19%
25
Trivia #3
MOVR
26
27%
54%
62%
79%
88%
42%
73%
46%
37%
19%
11%
58%
0.1%
0.2%
0.7%
1.4%
0.9%
0.3%
0.03%
0.1%
0.1%
0.3%
0.01%
0.2%
Africa
Asia
Europe
North America
Oceania
South America
iOS Android Windows RT RIM Tablet OS
Source: ScientiaMobile
Tablet OS Family Share
MOVR
27
40%
28%
15%
3%
3%
2%
2%
2%
1%
1%
Samsung
Apple
Asus
Amazon
Sony
Acer
LENOVO
LG
HP
Dell
% ofTotalTablet Chrome Hits
Tablet Manufacturers Ranked by
Chrome Hits
37%
8%
83%
56%
83%
54%
58%
96%
74%
94%
63%
92%
17%
44%
17%
46%
42%
4%
26%
6%
Samsung
Apple
Asus
Amazon
Sony
Acer
LENOVO
LG
HP
Dell
Chrome vs. Other Browsers by
Manufacturer
Chrome Other Browser
Source: ScientiaMobile
Chrome Browser byTablet Manufacturer
MOVR
28
Tablet Diagonal Size (inches)
36%
45%
31%
27%
20%
44%
3%
7%
4%
2%
1%
9%
22%
36%
47%
63%
70%
34%
39%
10%
18%
7%
8%
13%
Africa
Asia
Europe
North America
Oceania
South America
7.0~8.0 8.0~9.0 9.0~10.0 10.0~11.0
Source: ScientiaMobile
Tablet Diagonal Size
MOVR
29
• #1: MOVR
– Want to create your own report?
– No problem. Download the Source Data
– www.scientiamobile.com/movr
• #2: Google Analytics
– Use WURFL.js to group your devices and measure
– Form Factor, Interaction Method, Device
type/name/model
– www.smashingmagazine.com/2014/08/28/respon
sive-web-design-google-analytics
• #3: WURFL InSight
– Create reports based on your own Web traffic
– Easily integrateWURFL Device Detection tables
with your Business Intelligence tools.
– www.scientiamobile.com/insight
Mobile Analytics –Various Options
THANK YOU
30
krishna@scientiamobile.com
@krishguda
@scientiamobile
scientiamobile.com/movr
wurfl.io

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ModevCon 2014 - Presentation Slides: Krishna Guda

  • 1. The first step in a great mobile experience Form factors, screen sizes, and browsers Global Mobile Devices Overview The first step in a great mobile experience Krishna Guda Co-Founder & CEO
  • 2. MOVR ScientiaMobile has published MOVR to provide the mobileWeb community with timely information on mobile Web device usage. It’s about increasing interest in: – Mobile device trends – Device capabilities – Tools for analyzing and managing [device] fragmentation 2 TheWhy? – Based on Data collected from April thru September, 2014 – Sample size of more than 2.5BN hits – Sample data includes all types of devices, but we have extracted and used mobile related data. The Data Excluded • Desktops and laptops • Smart TV • Game Consoles • Apps • Robots Included • Smartphones • Tablets • Feature Phones Quick Background
  • 3. 3 Over 18,000 different device variations Source: http://opensignal.com/reports/2014/android-fragmentation/ Android Devices ModelVariations in 2014
  • 4. MOVR 4 What do we do WURFL is a Device Detection Repository (DDR) that integrates an API and XML to provide an always-updated source for detecting devices and their capabilities.  WURFL.js – Access device information from JavaScript  WURFL ImageTailor - Image optimization. Resize images in the cloud  OnSite – Mobile Device Detection Server-Side (Java, PHP, .NET)  InFuze – High Performance & Device Detection on the Edge (Apache, NGINX,Varnish-cache, Node.js modules)  InSight – Analytics, Provide the right KPIs for mobile  MOVR – Mobile Overview Report. Free mobile market research Front-end/ Client Application/ Server Systems/ Network Data (No-API)
  • 6. MOVR Q: What percentage of web traffic comes from Windows Mobile users in Europe? 6 Trivia #1
  • 8. MOVR Executive Summary – Asia, N. America, Europe Form Factor Top 5 Smartphones Smartphone OS Smartphone Diagonal Size Asia N. America Europe Top 5 Tablets Tablet Diagonal Size inches inches 6% 77% 17% 2% 65% 33% feature smartphone tablet 2% 58% 40% 6% 6% 6% 5% 4% Samsung Galaxy S4 Samsung Galaxy… Samsung Galaxy… Apple iPhone 5 Apple iPhone 5S 8% 8% 8% 7% 5% Apple iPhone 5 Samsung Galaxy S4 Apple iPhone 5S Apple iPhone 4S Samsung Galaxy S III 13% 12% 8% 7% 7% Apple iPhone 5S Apple iPhone 5 Apple iPhone 4S Samsung Galaxy S III Samsung Galaxy S4 12% 10% 10% 8% 8% Apple iPad Mini Apple iPad 3 Apple iPad 4 Apple iPad Air Apple iPad 2 15% 12% 12% 10% 8% Apple iPad 2 Apple iPad Mini Apple iPad 4 Apple iPad Air Apple iPad 3 24% 15% 13% 12% 11% Apple iPad 2 Apple iPad 4 Apple iPad Mini Apple iPad Air Apple iPad 3 77% 14% 9% 54% 44% 2% Android iOS Windows Phone OS RIM OS 62% 28% 8% 2%7% 48% 42% 5% 17% 57% 20% 2.0~3.0 3.0~4.0 4.0~5.0 5.0~6.0 3% 17% 57% 23% 45% 7% 36% 10% 27% 2% 63% 7% 7.0~8.0 8.0~9.0 9.0~10.0 10.0~11.0 31% 4% 47% 18%
  • 9. MOVR 9 S. America Africa Oceania Top 5 Smartphones Smartphone OS Top 5 Tablets Form Factor Smartphone Diagonal Size Tablet Diagonal Size Executive Summary – S. America, Africa, Oceania inches inches 9% 73% 18% 20% 67% 14% feature smartphone tablet 0.2% 58% 42% 12% 9% 5% 5% 4% Samsung Galaxy S4 Huawei Y220-U00 Nokia Lumia 520 Samsung Galaxy S4… Alcatel One Touch… 21% 17% 9% 8% 5% Apple iPhone 5 Apple iPhone 5S Apple iPhone 4S Samsung Galaxy S4 Samsung Galaxy S5 17% 5% 4% 3% 3% Motorola Moto G Samsung Galaxy S4 Samsung Galaxy S III Samsung Galaxy S4… Samsung Galaxy S III… 13% 9% 7% 7% 7% Apple iPad 2 Apple iPad 4 Apple iPad 3 Samsung Galaxy Tab… Apple iPad Mini 13% 8% 7% 6% 6% Samsung Galaxy Tab… Samsung Galaxy Tab… Apple iPad 2 Apple iPad 4 Samsung Galaxy Tab… 23% 19% 16% 13% 13% Apple iPad 2 Apple iPad 4 Apple iPad 3 Apple iPad Mini Apple iPad Air 86% 7% 7% 80% 4%11% Android iOS Windows Phone OS RIM OS 37% 56% 7% 2%14% 70% 13% 15% 15% 40% 28% 2.0~3.0 3.0~4.0 4.0~5.0 5.0~6.0 0.5%15% 63% 22% 44% 9% 34% 13% 36% 3% 22% 39% 7.0~8.0 8.0~9.0 9.0~10.0 10.0~11.0 20% 1% 70% 8%
  • 10. MOVR 10 Webviews from AppTraffic (Hybrid Apps) Webviews from Apps 13% Mobile Browser Hits 87% Mobile Browser vs. Webviews from Apps Android 64% iOS 36% App Webviews by Operating System Source: ScientiaMobile
  • 11. MOVR 11 FEATURE PHONES | SMART PHONES | TABLET *Oceania and Africa reflects a small sample size 20% 6% 2% 2% 0.2% 9% 67% 77% 58% 65% 58% 73% 14% 17% 40% 33% 42% 18% Africa Asia Europe N. America Oceania S. America feature smartphone tablet Form Factor
  • 12. MOVR 12 17% 20% 63% 67% 21% 14% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Q2 Q3 Africa 6% 6% 78 % 77 % 16 % 17 % Q2 Q3 Asia 14% 9% 69% 73% 17% 18% Q2 Q3 S. America tablet smartphon e feature 2% 2% 55 % 58 % 43 % 40 % Q2 Q3 Europe 2% 2% 64 % 65 % 35 % 33 % Q2 Q3 N. America 0.2 % 0.2 % 55 % 58 % 45 % 42 % Q2 Q3 Oceania Source: ScientiaMobile Form FactorTrends
  • 14. MOVR Q: At the end of the 3rd Quarter (Sept.), what % of iOS web traffic came from iPhone 6? 14 Trivia #2
  • 17. MOVR Manufacturer Africa Asia Europe NorthAmerica Oceania SouthAmerica Apple -0.55% 2.29% -2.24% -2.00% -0.08% 0.89% BlackBerry 1.69% -0.14% -0.35% -0.21% -0.06% -0.08% HTC -0.38% -2.12% -0.23% -1.25% 0.00% -0.25% Huawei 4.65% -0.11% 0.09% 0.06% -0.19% -0.03% LG 0.39% 0.71% 0.22% 1.66% -0.06% -0.83% Motorola 0.10% 0.20% 0.22% -0.54% 0.10% 1.85% Nokia -6.21% -0.74% 0.09% -0.05% -0.03% 4.57% Samsung -5.43% 2.33% 0.93% 1.97% 0.57% -5.94% Sony 0.84% -2.25% 1.40% -0.04% 0.00% 0.53% 17 High Growth High Reduction Source: ScientiaMobile ManufacturerTrends
  • 19. MOVR 19 Spotlight on iPhone 6 in North America 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 9/1/2014 9/8/2014 9/15/2014 9/22/2014 9/29/2014 iPhone 6 Plus iPhone 6 iPhone 5S iPhone 5C iPhone 5 iPhone 4S iPhone 4 iPhone 3GS iPhone 3G iPhone 6 5.8% iPhone 6 Plus 0.8% iPhone 4S -2.5% decline iPhone 5 -3.8% decline Source: ScientiaMobile Spotlight: iPhone 6 in North America
  • 20. MOVR 20 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 9/1/2014 9/8/2014 9/15/2014 9/22/2014 9/29/2014 8.0.2 8.0.1 8.0.0 7.1.2 7.1.1 7.1.0 7 legacy Source: ScientiaMobile Spotlight: iOS 8 Penetration Globally
  • 21. MOVR 21 Android Q3:61% iOS Q3: 31% Android 4, 2.6% Android 4.1, 11.7% Android 4.2, 8.5% Android 4.3, 8.9% Android 4.4, 24.7%Android Legacy, 4.7% iOS 6, 0.4% iOS 6.1, 1.9% iOS 7, 5.0% iOS 7.1, 22.1% iOS 8, 1.1% iOS Legacy, 0.9% Other, 0.94% Windows Phone OS, 6.50% Android 4 Android 4.1 Android 4.2 Android 4.3 Android 4.4 Android Legacy iOS 6 iOS 6.1 iOS 7 iOS 7.1 iOS 8 iOS Legacy Other Windows Phone OS Source: ScientiaMobile Global Smartphone OS Map
  • 22. MOVR 22 Smartphone Diagonal Size (inches) 15% 2% 3% 5% 0.5% 2% 15% 7% 17% 17% 15% 14% 40% 48% 57% 57% 63% 70% 28% 42% 23% 20% 22% 13% 1% 2% 0.4% 1% 0.2% 0.2% Africa Asia Europe North America Oceania South America 2.0~3.0 3.0~4.0 4.0~5.0 5.0~6.0 6.0~7.0 Source: ScientiaMobile Smartphone Diagonal Size
  • 24. MOVR Q: What % of web traffic comes from Android tablets in North America? 24 Trivia #3
  • 27. MOVR 27 40% 28% 15% 3% 3% 2% 2% 2% 1% 1% Samsung Apple Asus Amazon Sony Acer LENOVO LG HP Dell % ofTotalTablet Chrome Hits Tablet Manufacturers Ranked by Chrome Hits 37% 8% 83% 56% 83% 54% 58% 96% 74% 94% 63% 92% 17% 44% 17% 46% 42% 4% 26% 6% Samsung Apple Asus Amazon Sony Acer LENOVO LG HP Dell Chrome vs. Other Browsers by Manufacturer Chrome Other Browser Source: ScientiaMobile Chrome Browser byTablet Manufacturer
  • 28. MOVR 28 Tablet Diagonal Size (inches) 36% 45% 31% 27% 20% 44% 3% 7% 4% 2% 1% 9% 22% 36% 47% 63% 70% 34% 39% 10% 18% 7% 8% 13% Africa Asia Europe North America Oceania South America 7.0~8.0 8.0~9.0 9.0~10.0 10.0~11.0 Source: ScientiaMobile Tablet Diagonal Size
  • 29. MOVR 29 • #1: MOVR – Want to create your own report? – No problem. Download the Source Data – www.scientiamobile.com/movr • #2: Google Analytics – Use WURFL.js to group your devices and measure – Form Factor, Interaction Method, Device type/name/model – www.smashingmagazine.com/2014/08/28/respon sive-web-design-google-analytics • #3: WURFL InSight – Create reports based on your own Web traffic – Easily integrateWURFL Device Detection tables with your Business Intelligence tools. – www.scientiamobile.com/insight Mobile Analytics –Various Options