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![MOVR
ScientiaMobile has published MOVR
to provide the mobileWeb community
with timely information on mobile
Web device usage.
It’s about increasing interest in:
– Mobile device trends
– Device capabilities
– Tools for analyzing and managing
[device] fragmentation
2
TheWhy?
– Based on Data collected from April thru
September, 2014
– Sample size of more than 2.5BN hits
– Sample data includes all types of
devices, but we have extracted and
used mobile related data.
The Data
Excluded
• Desktops and laptops
• Smart TV
• Game Consoles
• Apps
• Robots
Included
• Smartphones
• Tablets
• Feature
Phones
Quick Background](https://image.slidesharecdn.com/mdc14-slides-guda-141219175447-conversion-gate01/85/ModevCon-2014-Presentation-Slides-Krishna-Guda-2-320.jpg)
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ModevCon 2014 - Presentation Slides: Krishna Guda
The document provides a summary of global mobile device usage trends based on data from April to September 2014. Some key findings include: - Smartphones accounted for the majority of devices globally, ranging from 65% in North America to 77% in Asia. Tablets accounted for 33-40% and feature phones 2-20%. - The top smartphone manufacturers were Samsung, Apple, and Huawei. Apple dominated the tablet market, comprising over 50% of tablets globally. - Android accounted for over 60% of the global smartphone OS market, while iOS made up 31%. iOS dominated the tablet OS market at over 50% globally.
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Similar to ModevCon 2014 - Presentation Slides: Krishna Guda
ModevCon 2014 - Presentation Slides: Krishna Guda
- 1. The first stepin a great mobile experience Form factors, screen sizes, and browsers Global Mobile Devices Overview The first step in a great mobile experience Krishna Guda Co-Founder & CEO
- 2. MOVR ScientiaMobile has publishedMOVR to provide the mobileWeb community with timely information on mobile Web device usage. It’s about increasing interest in: – Mobile device trends – Device capabilities – Tools for analyzing and managing [device] fragmentation 2 TheWhy? – Based on Data collected from April thru September, 2014 – Sample size of more than 2.5BN hits – Sample data includes all types of devices, but we have extracted and used mobile related data. The Data Excluded • Desktops and laptops • Smart TV • Game Consoles • Apps • Robots Included • Smartphones • Tablets • Feature Phones Quick Background
- 3. 3 Over 18,000 differentdevice variations Source: http://opensignal.com/reports/2014/android-fragmentation/ Android Devices ModelVariations in 2014
- 4. MOVR 4 What do wedo WURFL is a Device Detection Repository (DDR) that integrates an API and XML to provide an always-updated source for detecting devices and their capabilities. WURFL.js – Access device information from JavaScript WURFL ImageTailor - Image optimization. Resize images in the cloud OnSite – Mobile Device Detection Server-Side (Java, PHP, .NET) InFuze – High Performance & Device Detection on the Edge (Apache, NGINX,Varnish-cache, Node.js modules) InSight – Analytics, Provide the right KPIs for mobile MOVR – Mobile Overview Report. Free mobile market research Front-end/ Client Application/ Server Systems/ Network Data (No-API)
- 5.
- 6. MOVR Q: What percentageof web traffic comes from Windows Mobile users in Europe? 6 Trivia #1
- 7.
- 8. MOVR Executive Summary –Asia, N. America, Europe Form Factor Top 5 Smartphones Smartphone OS Smartphone Diagonal Size Asia N. America Europe Top 5 Tablets Tablet Diagonal Size inches inches 6% 77% 17% 2% 65% 33% feature smartphone tablet 2% 58% 40% 6% 6% 6% 5% 4% Samsung Galaxy S4 Samsung Galaxy… Samsung Galaxy… Apple iPhone 5 Apple iPhone 5S 8% 8% 8% 7% 5% Apple iPhone 5 Samsung Galaxy S4 Apple iPhone 5S Apple iPhone 4S Samsung Galaxy S III 13% 12% 8% 7% 7% Apple iPhone 5S Apple iPhone 5 Apple iPhone 4S Samsung Galaxy S III Samsung Galaxy S4 12% 10% 10% 8% 8% Apple iPad Mini Apple iPad 3 Apple iPad 4 Apple iPad Air Apple iPad 2 15% 12% 12% 10% 8% Apple iPad 2 Apple iPad Mini Apple iPad 4 Apple iPad Air Apple iPad 3 24% 15% 13% 12% 11% Apple iPad 2 Apple iPad 4 Apple iPad Mini Apple iPad Air Apple iPad 3 77% 14% 9% 54% 44% 2% Android iOS Windows Phone OS RIM OS 62% 28% 8% 2%7% 48% 42% 5% 17% 57% 20% 2.0~3.0 3.0~4.0 4.0~5.0 5.0~6.0 3% 17% 57% 23% 45% 7% 36% 10% 27% 2% 63% 7% 7.0~8.0 8.0~9.0 9.0~10.0 10.0~11.0 31% 4% 47% 18%
- 9. MOVR 9 S. America AfricaOceania Top 5 Smartphones Smartphone OS Top 5 Tablets Form Factor Smartphone Diagonal Size Tablet Diagonal Size Executive Summary – S. America, Africa, Oceania inches inches 9% 73% 18% 20% 67% 14% feature smartphone tablet 0.2% 58% 42% 12% 9% 5% 5% 4% Samsung Galaxy S4 Huawei Y220-U00 Nokia Lumia 520 Samsung Galaxy S4… Alcatel One Touch… 21% 17% 9% 8% 5% Apple iPhone 5 Apple iPhone 5S Apple iPhone 4S Samsung Galaxy S4 Samsung Galaxy S5 17% 5% 4% 3% 3% Motorola Moto G Samsung Galaxy S4 Samsung Galaxy S III Samsung Galaxy S4… Samsung Galaxy S III… 13% 9% 7% 7% 7% Apple iPad 2 Apple iPad 4 Apple iPad 3 Samsung Galaxy Tab… Apple iPad Mini 13% 8% 7% 6% 6% Samsung Galaxy Tab… Samsung Galaxy Tab… Apple iPad 2 Apple iPad 4 Samsung Galaxy Tab… 23% 19% 16% 13% 13% Apple iPad 2 Apple iPad 4 Apple iPad 3 Apple iPad Mini Apple iPad Air 86% 7% 7% 80% 4%11% Android iOS Windows Phone OS RIM OS 37% 56% 7% 2%14% 70% 13% 15% 15% 40% 28% 2.0~3.0 3.0~4.0 4.0~5.0 5.0~6.0 0.5%15% 63% 22% 44% 9% 34% 13% 36% 3% 22% 39% 7.0~8.0 8.0~9.0 9.0~10.0 10.0~11.0 20% 1% 70% 8%
- 10. MOVR 10 Webviews from AppTraffic(Hybrid Apps) Webviews from Apps 13% Mobile Browser Hits 87% Mobile Browser vs. Webviews from Apps Android 64% iOS 36% App Webviews by Operating System Source: ScientiaMobile
- 11. MOVR 11 FEATURE PHONES |SMART PHONES | TABLET *Oceania and Africa reflects a small sample size 20% 6% 2% 2% 0.2% 9% 67% 77% 58% 65% 58% 73% 14% 17% 40% 33% 42% 18% Africa Asia Europe N. America Oceania S. America feature smartphone tablet Form Factor
- 12. MOVR 12 17% 20% 63% 67% 21% 14% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Q2 Q3 Africa 6%6% 78 % 77 % 16 % 17 % Q2 Q3 Asia 14% 9% 69% 73% 17% 18% Q2 Q3 S. America tablet smartphon e feature 2% 2% 55 % 58 % 43 % 40 % Q2 Q3 Europe 2% 2% 64 % 65 % 35 % 33 % Q2 Q3 N. America 0.2 % 0.2 % 55 % 58 % 45 % 42 % Q2 Q3 Oceania Source: ScientiaMobile Form FactorTrends
- 13.
- 14. MOVR Q: At theend of the 3rd Quarter (Sept.), what % of iOS web traffic came from iPhone 6? 14 Trivia #2
- 15.
- 16. MOVR 16 42% 41% 36% 28% 27% 31% 4% 13% 28% 44% 56% 7% 2% 8% 6% 11% 2% 10% 11% 8% 8% 2% 6% 7% 9% 8% 7% 0.9% 2% 7% 2% 5% 5% 5% 4% 1.1% 0.2% 0.8% 1.3% 5% 0.5% 29% 12% 1.0% 2% 0.8% 0.4% 3% 5% 0.5% 1.5% 0.5% 0.1% 0.5% Africa Asia Europe North America Oceania South America SamsungApple LG Nokia Sony HTC Motorola Huawei BlackBerry Source: ScientiaMobile Manufacturer Breakdown
- 17. MOVR Manufacturer Africa AsiaEurope NorthAmerica Oceania SouthAmerica Apple -0.55% 2.29% -2.24% -2.00% -0.08% 0.89% BlackBerry 1.69% -0.14% -0.35% -0.21% -0.06% -0.08% HTC -0.38% -2.12% -0.23% -1.25% 0.00% -0.25% Huawei 4.65% -0.11% 0.09% 0.06% -0.19% -0.03% LG 0.39% 0.71% 0.22% 1.66% -0.06% -0.83% Motorola 0.10% 0.20% 0.22% -0.54% 0.10% 1.85% Nokia -6.21% -0.74% 0.09% -0.05% -0.03% 4.57% Samsung -5.43% 2.33% 0.93% 1.97% 0.57% -5.94% Sony 0.84% -2.25% 1.40% -0.04% 0.00% 0.53% 17 High Growth High Reduction Source: ScientiaMobile ManufacturerTrends
- 18.
- 19. MOVR 19 Spotlight on iPhone6 in North America 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 9/1/2014 9/8/2014 9/15/2014 9/22/2014 9/29/2014 iPhone 6 Plus iPhone 6 iPhone 5S iPhone 5C iPhone 5 iPhone 4S iPhone 4 iPhone 3GS iPhone 3G iPhone 6 5.8% iPhone 6 Plus 0.8% iPhone 4S -2.5% decline iPhone 5 -3.8% decline Source: ScientiaMobile Spotlight: iPhone 6 in North America
- 20. MOVR 20 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 9/1/2014 9/8/2014 9/15/20149/22/2014 9/29/2014 8.0.2 8.0.1 8.0.0 7.1.2 7.1.1 7.1.0 7 legacy Source: ScientiaMobile Spotlight: iOS 8 Penetration Globally
- 21. MOVR 21 Android Q3:61% iOS Q3:31% Android 4, 2.6% Android 4.1, 11.7% Android 4.2, 8.5% Android 4.3, 8.9% Android 4.4, 24.7%Android Legacy, 4.7% iOS 6, 0.4% iOS 6.1, 1.9% iOS 7, 5.0% iOS 7.1, 22.1% iOS 8, 1.1% iOS Legacy, 0.9% Other, 0.94% Windows Phone OS, 6.50% Android 4 Android 4.1 Android 4.2 Android 4.3 Android 4.4 Android Legacy iOS 6 iOS 6.1 iOS 7 iOS 7.1 iOS 8 iOS Legacy Other Windows Phone OS Source: ScientiaMobile Global Smartphone OS Map
- 22. MOVR 22 Smartphone Diagonal Size(inches) 15% 2% 3% 5% 0.5% 2% 15% 7% 17% 17% 15% 14% 40% 48% 57% 57% 63% 70% 28% 42% 23% 20% 22% 13% 1% 2% 0.4% 1% 0.2% 0.2% Africa Asia Europe North America Oceania South America 2.0~3.0 3.0~4.0 4.0~5.0 5.0~6.0 6.0~7.0 Source: ScientiaMobile Smartphone Diagonal Size
- 23.
- 24. MOVR Q: What %of web traffic comes from Android tablets in North America? 24 Trivia #3
- 25.
- 26. MOVR 26 27% 54% 62% 79% 88% 42% 73% 46% 37% 19% 11% 58% 0.1% 0.2% 0.7% 1.4% 0.9% 0.3% 0.03% 0.1% 0.1% 0.3% 0.01% 0.2% Africa Asia Europe North America Oceania South America iOSAndroid Windows RT RIM Tablet OS Source: ScientiaMobile Tablet OS Family Share
- 27. MOVR 27 40% 28% 15% 3% 3% 2% 2% 2% 1% 1% Samsung Apple Asus Amazon Sony Acer LENOVO LG HP Dell % ofTotalTablet ChromeHits Tablet Manufacturers Ranked by Chrome Hits 37% 8% 83% 56% 83% 54% 58% 96% 74% 94% 63% 92% 17% 44% 17% 46% 42% 4% 26% 6% Samsung Apple Asus Amazon Sony Acer LENOVO LG HP Dell Chrome vs. Other Browsers by Manufacturer Chrome Other Browser Source: ScientiaMobile Chrome Browser byTablet Manufacturer
- 28. MOVR 28 Tablet Diagonal Size(inches) 36% 45% 31% 27% 20% 44% 3% 7% 4% 2% 1% 9% 22% 36% 47% 63% 70% 34% 39% 10% 18% 7% 8% 13% Africa Asia Europe North America Oceania South America 7.0~8.0 8.0~9.0 9.0~10.0 10.0~11.0 Source: ScientiaMobile Tablet Diagonal Size
- 29. MOVR 29 • #1: MOVR –Want to create your own report? – No problem. Download the Source Data – www.scientiamobile.com/movr • #2: Google Analytics – Use WURFL.js to group your devices and measure – Form Factor, Interaction Method, Device type/name/model – www.smashingmagazine.com/2014/08/28/respon sive-web-design-google-analytics • #3: WURFL InSight – Create reports based on your own Web traffic – Easily integrateWURFL Device Detection tables with your Business Intelligence tools. – www.scientiamobile.com/insight Mobile Analytics –Various Options
- 30.