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A story of my incoming product using LeanStartup
This document discusses using the Lean Startup methodology to validate a new product idea. It describes developing a minimum viable product (MVP) in the form of a basic landing page, measuring the results of an initial launch that attracted 400 visitors and 70 registrations, and conducting customer interviews to learn that people want to feel involved in the story and don't consider the emails as spam. The key lessons are that validating ideas takes time, people enjoy being part of the process, and starting a new project need not be expensive.
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A story of my incoming product using LeanStartup
- 1. A STORY OFMY PRODUCT Using LeanStartup
- 2. WHO AM I NicolasDeverge @ndeverge Working @ ekito as Software Developer & Agile Facilitator Micro-entrepreneur at night
- 3. THE PROBLEM As adeveloper, I have a kickass idea and I don't know how to start* * apart from coding the whole thing with the coolest technologies
- 4. VALIDATE THE IDEA "IfI had asked people what they wanted, they would have said faster horses." Henry Ford
- 5. LEANSTARTUP TO THERESCUE "We must learn what customers really want, not what they say they want or what we think they should want" @ericries
- 6. LEANSTARTUP TO THERESCUE
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- 9. MY OBJECTIVES ★ Rulethe world ! ★ Build something of my own ★ Learn new things ★ Money ?
- 10. LET’S SHOW AMVP
- 11.
- 12. WHO CLICKS ONTHE LINK ?
- 13.
- 14. WHO GIVES HISEMAIL ?
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- 16. MEASURES The Funnel :AARRR “Pirate metrics” by Dave McClure
- 17. SOME STATS In 24hours ★ About 400 unique visitors ★ About 70 registrations Conversion rate of 17,5 %
- 18. BUT IT’S NOTSUFFICIENT Why does people give their emails ?
- 19.
- 20. LET’S ASK TOAN EXPERT Ash Me
- 21. GET OUT OFTHE BUILDING !* Let’s start a survey ★ Email to 100 people ★ About 40 answers * Customer Development by Steve Blank’s “The Four Steps to the Epiphany”
- 22. GET OUT OFTHE BUILDING !* * Customer Development by Steve Blank’s “The Four Steps to the Epiphany”
- 23. GET OUT OFTHE BUILDING !* JUG’s prez * Customer Development by Steve Blank’s “The Four Steps to the Epiphany”
- 24. WHAT I LEARNEDSO FAR ★ People take time to give you feedback ★ People kinda want to be a part of the story ★ People do not consider your emails as spam
- 25. MY OBJECTIVES ★ Rulethe world ! ★ Build something of my own ★ Learn new things ★ Money ?
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- 29. I HAVE NOIDEA
- 30. IT’S NOT THERIGHT TIME
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- 32. IT COSTS MONEY Atheme on http://wrapbootstrap.com 6$ A domain name 10$ Hosting on Heroku free Some passionate time to build it priceless !!
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- 35. YES YOU CAN! Gotan idea and a bit of free time? Start now! You will: learn new things enjoy doing your stuff meet new people • • • The riskiest thing: success!
- 36.