Infosys' customer engagement software solution is a customer engagement platform that helps enterprises to improve customer engagements and build an eBusiness strategy
E-commerce Business Models, Major Business to Consumer (B2C) business models, Major Business to Business (B2B) business models, Business models in emerging E-commerce areas, How the Internet and the web change business: strategy, structure and process, The Internet: Technology Background, The Internet Today, Internet II-The Future Infrastructure, The World Wide Web, The Internet and the Web : Features
E-commerce Business Models, Major Business to Consumer (B2C) business models, Major Business to Business (B2B) business models, Business models in emerging E-commerce areas, How the Internet and the web change business: strategy, structure and process, The Internet: Technology Background, The Internet Today, Internet II-The Future Infrastructure, The World Wide Web, The Internet and the Web : Features
Research in Motion (now known simply as BlackBerry) last month released two new handsets, the Z10 and the Q10, both running the brand new BlackBerry 10 operating system (OS). The latest offerings are BlackBerry’s first new hardware products in several years and reflect what many believe is the company’s last-ditch attempt to stay relevant in a market increasingly more demanding of its gadgets.
This presentation provides an overview of the Chinese mobile marketing space. Also contains some useful examples of mobile advertisements and mobile apps.
Mobile - A path to win in china - For DownloadNuno Santos
China is the fastest growth market in almost very sector and, as elsewhere, digital competences will split the field between winners and losers.
There is one characteristic however that sets China apart: Digital in China is “mobile first”, having mostly leapfrogged the wired desktop stage.
To Win in China brands will have to master mobile, and the intrinsic differences to the west.
The purpose of this document is to provide brands and advertising agencies with a simplified guide to understanding and building successful approaches to the Chinese market.
IAB Mobile Revisted 15 September - Hugues Rey
L’Internet mobile, un concept qui entraîne encore plus de changements que l’Internet fixeLes versions mobiles ou les équivalents des services Internet touchent un public beaucoup plus large et sont lucratifs. Très lucratifs.Si vous pensiez que l'Internet était important, sachez que l'Internet mobile le sera plus encore au cours de cette décennie. Regardez ne fût-ce que l'iPad. Les principales entreprises Internet le clament déjà : « Mobile First » !Si vous voulez savoir pourquoi l'internet mobile est si important, et comment vous pouvez l'utiliser pour générer plus de visiteurs et donc plus de revenus, venez donc le jeudi 15 septembre à la première activité que Stichting Marketing, IAB Belgium et Mobile Monday organisent ensemble.Nous avons le plaisir de vous présenter : - en exclusivité, l'étude Worldwide Mobile Usage d'InSites/IAB - un programme adapté, destiné au « Mobile Savvy » et au « Mobile Newbie », proposé par des experts belges - une session avec Jonathan MacDonald, un expert en communication connu de TEDx Manchester et co-fondateur de This Fluid World & Every Single One of US Découvrez – et repartez peut-être avec – les derniers smartphones !Programme18:15 Welcome (à boire et à manger vous seront offerts)19:00 Introduction par le groupe d'experts19:15 “IAB MC DC 2011: How Belgian consumers use mobile compared with the rest of the world” par Elias Veris (Insites)20:00 Track pour les Mobile Newbies 1. Nicolas Vanderseypen (FR) (Isobar) - “Objectives, KPI’s, stratégie et opportunités” 2. Patrick Bosteels (Mobile Mondays, The Creative Stores) (NL) - “Pertinence de l'évolution mobile du consomateur final”20:00 Track pour le Mobile Savvy 1. Wim Vermeulen (Momads) (NL) - “City marketing case: de App van ‘t Stad” (TBC) 2. Hugues Rey (HAVAS Media) (FR) - “Lead generation through mobile”21:00 Session finale par Jonathan MacDonald (Thought-leader, co-founder de This Fluid World & Every Single One Of Us)
Challenges and Opportunities in the Internet for Media CompaniesJose Claudio Terra
Apresenta uma análise da contribuição e desafios enfrentados por empresas de mídia na elaboração, desenvolvimento e manutenção de portais corporativos. Alerta para a importância da estratégia de GC como forte aliada para o sucesso do empreendimento.
www.terraforum.com
The purpose of this first edition of the Market Trends Report is to shed light on the way digital technologies reshape trade finance, a sector which often does not get as much publicity as B2C financial services.
Given that disruption often comes from adjacent sectors or from the application of an existing technology to a new field, we found it essential to begin with a broad analysis of the latest trends before zooming in progressively on financial services and on trade finance specifically.
The report is structured around four chapters, starting from the general core techno trends, and converging towards the changes impacting the trade finance ecosystem:
1- Core techno trends, business model and social changes
2- Disrupted industries, changes in the way we live and work
3- FinTech disrupt (and partner with) banking and insurance
4- Conclusion: Trade Finance is also ripe for disruptive innovations
We really hope that you will like this Market Trends Report and that you will find it useful. When you read it, please keep in mind that it is still being refined. We welcome your feedbacks, insights and suggestions.
Research in Motion (now known simply as BlackBerry) last month released two new handsets, the Z10 and the Q10, both running the brand new BlackBerry 10 operating system (OS). The latest offerings are BlackBerry’s first new hardware products in several years and reflect what many believe is the company’s last-ditch attempt to stay relevant in a market increasingly more demanding of its gadgets.
This presentation provides an overview of the Chinese mobile marketing space. Also contains some useful examples of mobile advertisements and mobile apps.
Mobile - A path to win in china - For DownloadNuno Santos
China is the fastest growth market in almost very sector and, as elsewhere, digital competences will split the field between winners and losers.
There is one characteristic however that sets China apart: Digital in China is “mobile first”, having mostly leapfrogged the wired desktop stage.
To Win in China brands will have to master mobile, and the intrinsic differences to the west.
The purpose of this document is to provide brands and advertising agencies with a simplified guide to understanding and building successful approaches to the Chinese market.
IAB Mobile Revisted 15 September - Hugues Rey
L’Internet mobile, un concept qui entraîne encore plus de changements que l’Internet fixeLes versions mobiles ou les équivalents des services Internet touchent un public beaucoup plus large et sont lucratifs. Très lucratifs.Si vous pensiez que l'Internet était important, sachez que l'Internet mobile le sera plus encore au cours de cette décennie. Regardez ne fût-ce que l'iPad. Les principales entreprises Internet le clament déjà : « Mobile First » !Si vous voulez savoir pourquoi l'internet mobile est si important, et comment vous pouvez l'utiliser pour générer plus de visiteurs et donc plus de revenus, venez donc le jeudi 15 septembre à la première activité que Stichting Marketing, IAB Belgium et Mobile Monday organisent ensemble.Nous avons le plaisir de vous présenter : - en exclusivité, l'étude Worldwide Mobile Usage d'InSites/IAB - un programme adapté, destiné au « Mobile Savvy » et au « Mobile Newbie », proposé par des experts belges - une session avec Jonathan MacDonald, un expert en communication connu de TEDx Manchester et co-fondateur de This Fluid World & Every Single One of US Découvrez – et repartez peut-être avec – les derniers smartphones !Programme18:15 Welcome (à boire et à manger vous seront offerts)19:00 Introduction par le groupe d'experts19:15 “IAB MC DC 2011: How Belgian consumers use mobile compared with the rest of the world” par Elias Veris (Insites)20:00 Track pour les Mobile Newbies 1. Nicolas Vanderseypen (FR) (Isobar) - “Objectives, KPI’s, stratégie et opportunités” 2. Patrick Bosteels (Mobile Mondays, The Creative Stores) (NL) - “Pertinence de l'évolution mobile du consomateur final”20:00 Track pour le Mobile Savvy 1. Wim Vermeulen (Momads) (NL) - “City marketing case: de App van ‘t Stad” (TBC) 2. Hugues Rey (HAVAS Media) (FR) - “Lead generation through mobile”21:00 Session finale par Jonathan MacDonald (Thought-leader, co-founder de This Fluid World & Every Single One Of Us)
Challenges and Opportunities in the Internet for Media CompaniesJose Claudio Terra
Apresenta uma análise da contribuição e desafios enfrentados por empresas de mídia na elaboração, desenvolvimento e manutenção de portais corporativos. Alerta para a importância da estratégia de GC como forte aliada para o sucesso do empreendimento.
www.terraforum.com
The purpose of this first edition of the Market Trends Report is to shed light on the way digital technologies reshape trade finance, a sector which often does not get as much publicity as B2C financial services.
Given that disruption often comes from adjacent sectors or from the application of an existing technology to a new field, we found it essential to begin with a broad analysis of the latest trends before zooming in progressively on financial services and on trade finance specifically.
The report is structured around four chapters, starting from the general core techno trends, and converging towards the changes impacting the trade finance ecosystem:
1- Core techno trends, business model and social changes
2- Disrupted industries, changes in the way we live and work
3- FinTech disrupt (and partner with) banking and insurance
4- Conclusion: Trade Finance is also ripe for disruptive innovations
We really hope that you will like this Market Trends Report and that you will find it useful. When you read it, please keep in mind that it is still being refined. We welcome your feedbacks, insights and suggestions.
A look at the evolution in complexity of marketing due to the proliferation of digital touchpoints and technologies used to manage them, pointing toward the digital transformation of the marketing discipline
Zoomy Media International Ltd expands it domestic service to Southeast Asia by dint of Big Data and Cloud Computing. Accumulating Internet customers by WIFI equipment renting which forms the basis of flux and service charge. It profits from commercial patterns such as content distribution, content provision and advertisement.
120419 transform or die ibm breakout session 1 wgoirJerry J. Stam
IBM presentation on retail conference What´s Going on in retailing 2012 WGOIR at Nieuwegein on 19 April 2012. Includes trends and how to respond to this
Impact of mobile marketing on youngsters for buying electronic gadgets.RahulSingh297288
This report is based on the rapid evolution of mobile technology, and the enthusiasm with
which it has been embraced. These developments have transformed mobile as a
marketing channel. Mobile marketing spend across the world is starting to rise
significantly. In the right circumstances, mobile can be a powerful tool. The rise of
smartphones and tablets has deepened the relationship between consumers and their
devices. The connectivity and technology they give to consumers are helping to drive
several consumer trends, including ‘smart boredom’ and ‘gamification’. They also
transform mobile as a marketing channel. Mobile had always had reach (the sheer number
of handsets in circulation) and location (the fact that phones go wherever the consumer
goes) in its favour. Now it has much more besides. One of the iPhone’s achievements was
to abolish the idea that the ‘mobile web’ had to be a different, lower-grade experience
compared to the PC-based web. Smartphones have opened up areas like mobile search
and mobile social networking like never before. Added to this is the bundle of technology
that comes in a modern phone – cameras, voice and image recognition, QR code readers,
GPS, and a host of new features.
1. Explain how social media and web 2.0 technologies are changing co.pdfAroraRajinder1
1. Explain how social media and web 2.0 technologies are changing consumer behavior. What
are some of the web 2.0 and social media strategies businesses are adopting to keep up with the
changing market?
2. Provide at least two examples of how web 2.0 technologies have been used to enhance
business functions.
Solution
Online environment today has become quite commercial and retail segment has taken cognizance
of this and adapted their strategies with this change more so than others.
Social media and Web 2.0 technologies have provided platforms for the common consumers to
communicate and gather information timely, effortlessly at virtually no cost. Consumers today
individually have greater influence in the buying behavior of the collective masses comprising
the markets through their reviews and feedback of products and services.
Businesses have recognized the impact Web 2.0 and the internet have on the buying behavior
and are investing more in these areas to reach out to the consumers - present and potential.
In fact across geographical boundaries and industry segments the use of Web 2.0 has become all
pervasive in order to remain competitive in business. The advantages of using these are
numerous - the information gathered, the market intelligence obtained, ease of communication
internally within the organization and externally with the business environment, cost effective
marketing camapigns. All these have led to product improvement and innovation with the
generation of higher revenues.
Costa Coffee has been a pioneer using the web for its marketing and has been a leader in their
business segment. Wal Mart has of late recognized the power of the Web and has supplemented
its effort to focus in this segment that has over 10% of the business and is growing and sooner
than later is expected to be around 20% of retail business.
Shopping is a social experience apart from being of functional nature. The Net has provided a
platform to experience this conveniently, reliably and cost effectively. Business houses have
recognized this and are using the web more so now than ever to maintain and increase their
market presence..
How to Create and Manage Customer Communities, Dimelo at Social CRM 2013 in B...Our Social Times
How to Create and Manager Customer Communities.
A talk by Eric Dos Santos and Francois-Charles Fachon at Social CRM 2013 in Brussels, hosted by Our Social Times
Infosys commissioned an independent market research company, Vanson Bourne, to investigate the use of digital technologies and key trends in nine industries. We surveyed 1,000 senior decision makers from business and IT, from large organizations with 1,000 employees or more and annual revenue of at least US$500 million.
The report aims to discover:
a) the surging tide of digital technology adoption in organizations – what is used and where?
b) the promised land of digital technology use, and the hurdles organizations face to get there
c) the biggest disruptive digital trends within the next three years and why organizations see them as vital to future success
The summary here presents the survey results and highlights the digital outlook that will define the healthcare industry strategy over the next three years.
5 tips to make your mainframe as fit as youInfosys
Just like a periodic health check-up is important to assess your overall well-being, a detailed reexamination of the enterprise IT landscape is paramount. We take a look at the various ways an enterprise needs to revamp its mainframe and sharpen its functionalities to stay ahead of the game. While APIs aid you in providing superior customer service, migrating to the cloud provides you with scalability and resilience. These and many more sub-offerings from Infosys aid your organization in staying agile and equipped to leverage the latest technologies to cater to the ever-changing market. Learn more.
Human Amplification In The Enterprise - Resources and UtilitiesInfosys
Infosys commissioned a study to develop a research methodology and get insights into the current nature of digital transformation enterprises undergo, across industry verticals. This deck provides industry specific insights from Resources and Utilities.
The study sought to understand a) the specific drivers of digital transformation for enterprises, b) the various facets of this transformation, c) expected and ensuing outcomes, and d) the role of Artificial Intelligence (AI).
Human Amplification In The Enterprise - Telecom and CommunicationInfosys
Infosys commissioned a study to develop a research methodology and get insights into the current nature of digital transformation enterprises undergo, across industry verticals. This deck provides industry specific insights from Telecom and Communication.
The study sought to understand a) the specific drivers of digital transformation for enterprises, b) the various facets of this transformation, c) expected and ensuing outcomes, and d) the role of Artificial Intelligence (AI).
Human Amplification In The Enterprise - Retail and CPGInfosys
Infosys commissioned a study to develop a research methodology and get insights into the current nature of digital transformation enterprises undergo, across industry verticals. This deck provides industry specific insights from Retail and CPG.
The study sought to understand a) the specific drivers of digital transformation for enterprises, b) the various facets of this transformation, c) expected and ensuing outcomes, and d) the role of Artificial Intelligence (AI).
Human Amplification In The Enterprise - Manufacturing and High-techInfosys
Infosys commissioned a study to develop a research methodology and get insights into the current nature of digital transformation enterprises undergo, across industry verticals. This deck provides industry specific insights from Manufacturing and High-tech.
The study sought to understand a) the specific drivers of digital transformation for enterprises, b) the various facets of this transformation, c) expected and ensuing outcomes, and d) the role of Artificial Intelligence (AI).
Human amplification in the enterprise - Automation. Innovation. Learning.Infosys
Infosys commissioned a study to develop a research methodology and get insights into the current nature of digital transformation enterprises undergo, across industry verticals. This deck provides industry specific insights from Automation, Innovation and learning.
The study sought to understand a) the specific drivers of digital transformation for enterprises, b) the various facets of this transformation, c) expected and ensuing outcomes, and d) the role of Artificial Intelligence (AI).
Human Amplification In The Enterprise - Healthcare and Life SciencesInfosys
Infosys commissioned a study to develop a research methodology and get insights into the current nature of digital transformation enterprises undergo, across industry verticals. This deck provides industry specific insights from Healthcare and Life Sciences
The study sought to understand a) the specific drivers of digital transformation for enterprises, b) the various facets of this transformation, c) expected and ensuing outcomes, and d) the role of Artificial Intelligence (AI).
Human Amplification In The Enterprise - Banking and InsuranceInfosys
Infosys commissioned a study to develop a research methodology and get insights into the current nature of digital transformation enterprises undergo, across industry verticals. This deck provides industry specific insights from Banking and Insurance.
The study sought to understand a) the specific drivers of digital transformation for enterprises, b) the various facets of this transformation, c) expected and ensuing outcomes, and d) the role of Artificial Intelligence (AI).
Take a glimpse at few of our efforts that we made to demonstrate that efficient technologies can easily be deployed in large scale in a cost effective manner to make our campus environmental friendly on this World Environment Day 2015
The Information Services industry is in the eye of the digital storm. Two major contenders within this industry - traditional and new age media companies must adopt strategies for the significant mass of millennials and demanding consumers.
Search and Society: Reimagining Information Access for Radical FuturesBhaskar Mitra
The field of Information retrieval (IR) is currently undergoing a transformative shift, at least partly due to the emerging applications of generative AI to information access. In this talk, we will deliberate on the sociotechnical implications of generative AI for information access. We will argue that there is both a critical necessity and an exciting opportunity for the IR community to re-center our research agendas on societal needs while dismantling the artificial separation between the work on fairness, accountability, transparency, and ethics in IR and the rest of IR research. Instead of adopting a reactionary strategy of trying to mitigate potential social harms from emerging technologies, the community should aim to proactively set the research agenda for the kinds of systems we should build inspired by diverse explicitly stated sociotechnical imaginaries. The sociotechnical imaginaries that underpin the design and development of information access technologies needs to be explicitly articulated, and we need to develop theories of change in context of these diverse perspectives. Our guiding future imaginaries must be informed by other academic fields, such as democratic theory and critical theory, and should be co-developed with social science scholars, legal scholars, civil rights and social justice activists, and artists, among others.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
"Impact of front-end architecture on development cost", Viktor TurskyiFwdays
I have heard many times that architecture is not important for the front-end. Also, many times I have seen how developers implement features on the front-end just following the standard rules for a framework and think that this is enough to successfully launch the project, and then the project fails. How to prevent this and what approach to choose? I have launched dozens of complex projects and during the talk we will analyze which approaches have worked for me and which have not.
Let's dive deeper into the world of ODC! Ricardo Alves (OutSystems) will join us to tell all about the new Data Fabric. After that, Sezen de Bruijn (OutSystems) will get into the details on how to best design a sturdy architecture within ODC.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
1. Are Automotive OEMs ready for the ‘’Digital Autobahn’’?
Abstract
The rise of multiple brands and choices, in the current market scenario, has caused a
compulsion for business to stay on top of emerging technologies. This phenomenon
is continually pressurizing automotive Original Equipment Manufacturers (OEMs)
as well. Just as the strength of the tools define the power of the automotive, the
business plan defines its sales.
eBusiness is emerging as the key tool for a successful business plan. The auto
industry is witnessing the necessity to realize the power of Web 2.0 to increase
productivity and profitability through various means – such as social commerce.
The potential gains are immense and the momentum of progress - rapid and
revolutionary. This paper describes how the Infosys Automotive eBusiness Maturity
Model draws out a well planned eBusiness strategy that will raise OEMs to the
highest level of competitiveness leveraging the power of Web 2.0.
Life of Digital Consumerism
With a continuous rise in product proliferation, the consumer is faced with a
phenomenal increase in the choice of products and services. Brands, across the
world, are struggling to acquire and retain customers, and automotive OEMs are no
exception. New brands and technologies - such as Toyota Prius, a hybrid and Nissan
Leaf - are necessitating higher spends on product development and innovation.
Product lifecycles are shortening and demand for cars - like the TATA Nano - is on
the rise. There is a significant amount of pressure on the top and bottom-line of auto
OEMs.
In the meantime, with the rise of the digital consumer, the Internet has emerged as
a key medium for influencing a consumer’s decision making process, while buying
a car. Digital consumerism has arrived in a big way, as reflected by the following fast
facts:
Feb 2010
2. 1. According to a survey conducted in 2008, majority of car buyers spend between 6-8 hours on the internet before
purchasing a new vehicle. Similar surveys suggest that consumers rely on three types of websites for their purchase-
related information:
• Third party auto websites for recommendations
• Automotive OEM websites for product information
• Dealer websites to search for inventory
This same trend is also seen when it comes to used car purchases and other auto-related services - such as insurance
and loans.
2. Over 30% of car buyers pay heed to user-generated online content, before making their purchase decisions.
3. Only 10% of consumers use e-mail to share content – the majority has shifted to Facebook, Twitter, etc.
4. Currently, there are over 12 million active blogs and close to 400 million Facebook users, averaging 100 friends each.
Hence, implementing eBusiness effectively is substantially more efficient at reaching target
communities/ prospects/ customers than advertising.
While there is still a lot of ground that the auto industry needs to cover, some OEMs are already setting standards through
pioneering eBusiness initiatives to increase consumer engagement. Figure 1 depicts the 4 trends that summarize these
pioneering eBusiness initiatives.
Let’s look at some of the examples:
1. Social Commerce1: Ford Motors set a new benchmark for online engagement with its Fiesta Movement. 18 months
before the US launch, the company gave 100 European Fiestas to people in the USA, to drive and live with. All
these 100 people were supposed to record their experiences on the ‘Fiesta Movement’ website. This unprecedented
move resulted in 37% awareness level among Generation Y making it the #1 ‘Social Automotive brand in 2008’. The
campaign also resulted in 50,000 non Ford customers showing interest in buying the new Fiesta.
eBusiness: “Digital” Trends Figure- 1
Multi-channel
Integration Social Commerce
New age and internet - savvy Customers are actively
customers today, are expecting The Digital Consumer communicating via reviews,
a seamless shopping experience blogs and social media sites -
irrespective of the channel such as Facebook, Twitter
they choose. and Youtube, to share
product/ service
information.
Long Tail &
Consolidation/ Marketplace
Internationalization The market is moving away from
Companies are consolidating big hits that have dominated
their web platforms to provide traditional retail, toward customized
the same online experience to product categories that, when
customers, by standardizing aggregated, constitute a
their website content substantial chunk of the
and design. revenue. E.g. branded
auto apparel.
2 | Infosys – View Point
3. 2. Long Tail and Marketplace2: Niche product segments when aggregated, constitute a substantial chunk of the business.
Recognizing this fact, BMW has enabled the consumers to buy original accessories on a separate eCommerce site.
Another example of a bold eBusiness initiative in the auto segment would be the GM & eBay tie-up to auction GM
cars in the California region for a limited time. The consumer can bid for the cars of their choice on eBay, though the
actual exchange takes place offline.
3. Consolidation and Internationalization3: French car maker Renault has consolidated and streamlined its online
presence by offering similar web experience to their consumers in different countries. GM’s homepage is designed
to make it easy for the customer to navigate across the GM online world (Country websites, product websites, social
media presence, etc.).
4. Multi-Channel Integration4: As customers are becoming progressively aware and internet-savvy, they are expecting
a seamless experience across channels (websites, mobile, social media, and dealerships) that they select to purchase
products or view information. For example:
Nissan developed an iPhone app. for a Car 2.0 concept that allows users to connect, via iPhone, to Nissan’s global data
center to view information about their vehicle - such as its battery charging, air conditioning, and heating.
Industry Ranking in Terms of Consumer Engagement
5
Figur - 2
e
High Engagement
Media (6)
Technology (12)
Retail (8) Leisure (5)
Consumer
Bus Services (3) Electronics (7)
Consumer Auto (12)
Low Engagement
Products (12)
Food & Bev (11) Manufacturing (4)
Apparel (7)
Financial (13)
One Channels Many Channels
Footnote: The numbers in brackets indicate the no. of companies surveyed/researched.
eBusiness and the Auto Industry
Cars are indicators of personality, statements of personal style, subjects of interest, objects of passion, and one of the most
researched topic on the Internet. With over 75% consumers ‘logging-in’ before purchasing a car, it is difficult for any auto
OEM to achieve continued Year-on-Year (YOY) growth without getting its eBusiness strategy right. Some Fortune 500
companies have dedicated as much as 50% of their marketing spend to the digital medium and the results have been quite
encouraging.
Auto OEMs are deploying a host of e-business tools - such as website features, digital content, mobility, social media and
gaming - at every stage of the customer lifecycle – Initiate, Acquire, Maintain, Extend - to augment the convenience and
interest of the customer, thereby boosting sales and loyalty.
Infosys – View Point | 3
4. While some OEMs have shown the way in adopting and integrating e-business enablers in their overall strategy,
the auto Industry still has some way to go. As shown Figure 2 (Source: http://www.engagementdb.com/downloads/
ENGAGEMENTdb_Report_2009.pdf), the auto industry is average, at best, when it comes to online consumer engagement
and there is a lot that it could learn from, for instance, the technology sectors.
The Infosys Automotive eBusiness Maturity Model – an aide to crafting an effective eBusiness
strategy by mapping the present and charting the future.
So, are we talking about fads or facts? Infosys has taken a business-centric approach by considering all the relevant business
activities of customer life cycle, then applying the key eBusiness enablers to all the activities and creating a maturity model.
This process is depicted in Figure 3.
Criteria for Assessment of the Automotive Industry Figure - 3
Extend Initiate
Get consumer feedback Launch a new product
Ensure loyalty Manage brand
Drive exchange campaign Generate interest to buy
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Ecommerce
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Dealer Enablement NEWS
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Social media
Maintain Acquire
Sell accessories Certify used vehicles
Service vehicles Finance vehicles
Enable self service of vehicles Insure vehicles
4 | Infosys – View Point
5. Maturity Levels (depicted in figure 4) are assigned to individual lifecycle marketing activities, based on the level of effective
usage of the enablers.
Maturity Model Overview Figure - 4
Lagging
Minimum capability to
meet customer
expectations. OEMs Mainstream
Leading
need to rework their
approach, unless there is Average capability to
Above average capability
a cost constraint. meet customer
to meet customer
expectations. OEMs
expectations. OEMs are
match their competitors
using e-business Pioneering
and provide an 'at par'
strategy to provide clear
experience.
differentiation to Outstanding capability to
customers. meet customer
expectations. OEMs are
using eBusiness
efficiently to gain
competitive advantage.
The Infosys Automotive eBusiness Maturity Model is a tool designed to assess the automotive eBusiness competitive position
of an OEM, identify opportunities for differentiation and build a roadmap for future capabilities.
As depicted in figure 5, the approach to evaluate and create an automotive eBusiness strategy is briefly described as follows:
1. Multiple enablers can be used for each activity, within each phase of the customer life cycle.
2. Depending on the maturity or effectiveness of the way an enabler is used, the auto OEM lifecycle activities are assigned
a rating of pioneering, leading, mainstream or lagging.
3. The enablers for each activity are given some weightage and the maturity levels are assigned a score (Lagging = 1 and
pioneering = 4). Based on the weighted score average, the overall maturity level of the activity is assigned for the auto
OEM.
4. Pioneering initiatives (‘Benchmarks’) - by local as well as global competitors - are mapped, an auto OEM is then
compared to them, and the gap is analyzed.
5. A roadmap of initiatives is then defined, based on the gaps that are critical to enable an auto OEM to achieve its
business objectives.
6. The metrics related to the initiative are measured and base-lined for Value Realization/Return on Investment (ROI)
calculation and for monitoring the initiative effectiveness.
Infosys – View Point | 5
6. OEM Maturity Level Assessment Methodology (Illustrative) Figure - 5
Marketing Initiatives Lagging Main Leading Pioneering
Benchmark
Stream
1.Launch new product................................................................................................................... 1. Web TV channel; product placement in
online games
2.Manage Brand............................................................................................................................... 2. “Green” / “Environment” sections;
External links for new car brands
3.Generate interest to buy........................................................................................................... 3. Virtual test drive; Detailed price /
tech comps with non-OEM brands
4.Certify used vehicles.................................................................................................................. 4. Ability to transact and purchase
vehicles online
5.Finance vehicles.......................................................................................................................... 5. Pre-approved financing
option
6.Insure vehicles.............................................................................................................................. 6. Online insurance sales; e-brochure
for warranty & extended warranty
7.Sell accessories,merchandise & apparel.......................................................................... 7. Online sale of merchandise;
e-brochures
8.Service vehicles........................................................................................................................... 8. Online pricing / details on parts and
accessories; SMS svc. reminders
9.Self-service vehicles................................................................................................................... 9. Availability of maintenance / self
helping guiding videos
10.Get customer feedback............................................................................................................10. Place for customer feedback,
owner reviews, and complaints
11.Ensure loyalty............................................................................................................................... 11. Online car club link; Discounts
on club memberships
12.Drive exchange campaigns.................................................................................................... 12. Exchange programs advertised
online and explained in detail
ABC Motors Benchmark Capability Gap
Conclusion
While there are some bold initiatives by some OEMs in the digital space, so far, none of the OEMs seem to have an integrated
and seamless approach to eBusiness, which is quite evident in the low consumer engagement levels (Fig. 2).
The Infosys Maturity Model combined with Infosys’ domain and eBusiness expertise in the automotive sector, helps develop
a customer oriented mindset stemming from deep social interaction and an effective eBusiness Strategy. This allows the
company to identify and meet customer needs in the marketplace, generating superior ROI and key differentiation vis-à-vis
competition – thereby making you ready for the “Digital Autobahn”.
Biography
Point of View Authors:
1. Sudhir Chaturvedi is the VP and Head in the Manufacturing Business Unit (Europe) of Infosys. He joined Infosys in
the UK, in 1999, as one of the founding members of the European operations.
2. Ruchir Budhwar is the Senior Engagement Manager (Europe Automotive) and one of the initial leaders of the
Automotive practice in Infosys. He has been instrumental in starting new relationships, as well as managing existing
relationships in this sector.
3. Ritesh Arora is a Principal (Europe Automotive) with Infosys Consulting and is aligned to the Manufacturing
practice. He has close to 14 years of industry and consulting experience, with major automotive OEMs, in the field of
automotive retail.
4. Guillaume Vingtier is a Principal Consultant within the Next Generation Commerce practice of Infosys Consulting. He
is specialized in Multi-Channel strategy and integration, with a focus on customer experience.
6 | Infosys – View Point
7. Research, Analysis & eBusiness Maturity Model Team:
1. Steven Lambert is a Partner in Infosys Consulting, with more than 15 years of experience in transforming
Manufacturing companies in Europe, and in the U.S.
2. Amit Handa is a Senior Associate with the Next Generation Commerce practice at Infosys Consulting. His key areas
of interest and proficiency include Digital marketing, Multi Channel Integration, Channel & Trade marketing and
Integrated Marketing & Communication Strategy.
3. Parul Bajaj is an Associate with the Information & Technology Strategies practice of Infosys Consulting. She holds an
MBA from Indian Institute of Management Bangalore, India.
Reference
1. Social Commerce
Ford
http://www.businessweek.com/autos/autobeat/archives/2009/10/ford_spending_2.html
http://www.toprankblog.com/2009/10/social-media-at-a-fortune-10-company-scott-monty-keynote/
2. Long tail & marketplace
BMW
http://www.bmw-online.com/
GM (eBay)
http://www.nytimes.com/2009/08/11/business/11auto.html
3. Consolidation
GM
http://www.gm.com/
Renault
http://www.renault.com/en/groupe/renault-dans-le-monde/pages/renault-dans-le-monde-la-carte.aspx
4. Multichannel
Nissan
http://earth2tech.com/2009/07/27/nissan-unveils-tools-for-a-truly-networked-electric-car-it-system-iphone-app/
5. Industry Ranking in Terms of Consumer Engagement
http://www.engagementdb.com/downloads/ENGAGEMENTdb_Report_2009.pdf
Industry Channels Score Companies Surveyed
Apparel 4.1 20.0 7
Auto 6.3 31.5 12
Business services 5.7 40.2 3
Consumer electronics 7.3 40.9 7
Financial 3.8 13.8 13
Food & Beverage 3.8 21.0 11
Leisure 5.5 27.6 4
Manufacturing 5.5 20.5 4
Media 8.5 76.7 6
Retail 8.5 43.8 8
Technology 9.3 70.0 12
For more information, contact infosys@infosys.com
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