community nutrition

1. Health
Education
Prepared and Presented by:
Dr. Marwa Rashad

2. Health Education
By the end of this presentation the
 Define the following terms:
• Health Education
• Communicator:
• Message
• Channel
• Audience
student should be able to:
 Appreciate the General Goals and
Specific Objectives of Health Education
 Know the principles, the process, content and venues
of Health education.
• Skills
• Belief
• Attitude
• Values
 Recognize the Major Variables involved in “Change of
Behavior”.
 Understand the Principles of Evaluation of Health
Education Programs:

4.  Process which affects changes
in the health related
knowledge , attitudes and practices
of people .
KAP
Health Education
Definition:

5. Health Education
Aims of Health education
1. Health promotion and prevention of
disease.
2. Early diagnosis and management.
3. Utilization of the available health
services.

6. Health Education
Specific objectives of
health education
1. To make health an asset valued by the
community.
2. To increase knowledge of the factors
that affect health among specific target
groups and the public in general.
3. To facilitate the development of
positive health attitudes and to
encourage behavior that promotes and
maintains health.

7. Health Education
4. To seek support for public health
measures, and when necessary, to
press for appropriate governmental
action.
5. To encourage appropriate use of health
services, especially preventive
services.
6. To inform the public about the uses and
limitations of medical advances.
Specific objectives of
health education

8. Health Education
Adoption of
new ideas or practice
Five steps
1. Awareness (know)
2. Interest (details)
3. Evaluation (Advantages Vs
Disadvantages)
4. Trial (practices)
5. Adoption (habit)

9. Health Education
Contents
of health education
1. Personal hygiene
2. Proper health habits
3. Nutrition education
6. Sex education
5. Mental health
4. Safety rules

10. Health Education
Contents
of health education
9. Special education (occupation,
mothers …..etc)
10. Principles of healthy lifestyle
e.g. sleep, exercise
7. Basic knowledge of disease &
preventive measures
8. Proper use of health services

11. Health Education
• Dissemination of
scientific knowledge
(about how to promote
and maintain health),
leading to changes in
KAP.
Process
of health education

12. Health Education
impetus for the public involvement and
commitment to social reform essential to its
success in achieving optimum health
• consciousness-raising
• action-stimulating
• concern-arousing
 Health education provides:
 “Education for health begins with people as
they are, with whatever interests they may
have, in improving their living conditions”.
Process
of health education

13. Health Education
“Health Promotion is any
combination of educational,
organizational, economic and
environmental support for
behaviors and conditions of living
conducive to health .”
Health Promotion is broader
than Health Education
Health Promotion
or health education

18. Health Education
Health Promotion is used to encompass
various activities eg. :
 Behavior & lifestyle,
 Preventive health services,
 Health protection directed at environment,
 Health related public policy,
 Economic & regulatory measures.
(Health Education is the
primary and dominant
measure in Health Promotion ).
Health Promotion
or health education

19. Health Education
1. Interest.
2. Participation.
3. Proceed from known to unknown.
4. Comprehension.
5. Reinforcement by repetition.
6. Motivation
Principles
of health education

20. Health Education
7. Learning by doing
“ If I hear, I forget
If I see, I remember
If I do, I know”.
8. Good human relations
9. Leaders
Principles
of health education

21. Health Education
Principles
of health education

22. Health Education
Communication or elements of
health education
• Communicator: the person or the team
who give the message (Educator).
• Message: the contents (materials) of
health education
• Channel: method of carrying the message
• Audience: the receivers (users or targets)
of the message

24. Health Education
Good communication
technique
• Source credibility.
• Clear message.
• Good channel: individual, group & mass
education.
• Receiver: ready, interested, not
occupied.
• Feed back.
• Observe non-verbal cues.
• Active listing.
• Establishing good relationship.

25. Health Education
Educator
• Personnel of health services.
• Medical students, nursing & social work.
• School personnel.
• Community leaders & the influential.
Requirements:
• Personality: popular, influential and
interested in work.
• Efficiently trained and prepared .
• Must show good example.

26. Health Education
Message
What information to be communicated.
• Simple, at the level of understanding.
• Culturally accepted.
• Interesting.
• Meet a felt need.
• Free of technical jargon.
• Use audiovisual aids.

27. Health Education
Where Does Health
Education Happen?
Everywhere!
• Schools
• Communities
• Worksites
• Health Care Sites
• Homes
• Consumer Marketplace

28. Health Education
Practice
1-Individual
Face to face
Education through spoken word.
A- Occasions of health appraisal.
B- Home visits
Nurses
Health visitor
Social workers

29. Health Education
2-Group
a. Lessons and lectures in schools.
b. Lectures in workplaces e.g. factories.
c. Demonstration and training
3- Mass media.
a. Broadcasting: radio & TV.
b. Written word: newspapers, posters,
booklets.
c. Others e.g. theaters.
Practice

30. Health Education
Evaluation of health
education programs:
There should be continuous
evaluation.
• Evaluation should not be left
to the end but should be
done from time to time for
purpose of making
modifications to achieve
better results.

31. Health Education
EVALUATION CYCLE:
Describe
problem
Describe
program
Determine
needed
information
State
goals
Establish basis
for proof of
effectiveness
Determine
data
collecting
method
Develop&
test
instruments
Organize
data base
Analyze &
Compare
results
Modify
program