Powerpoint created for a presentation in my MBA program.
Full source for content can be found here: http://misq.org/information-technology-and-firm-profitability-mechanisms-and-empirical-evidence.html?SID=8likmag65r5usi4fqhlli855j4
For more content from me, visit the following URLs:
https://analyticsexplained.com
https://www.youtube.com/analyticsexplained
More and more companies are closely examining IT operations, and IT leaders are constantly under pressure to provide more service with less. Research shows that corporate IT spend as a percentage of revenue ranges from 3.46% to 0.89%, and industry analysts predict IT departments will face 5-10% budget reductions in the coming fiscal year. What can be done to alleviate some of these pressures?
When companies are able to align IT costs to business objectives, it significantly increases the strategic value of the company's IT investments. Learn how IT leaders are applying Lean Six Sigma to align IT costs with overall business objectives. Compare typical approaches to IT cost reduction and the advantages/disadvantages of each and hear case studies from other companies implementing Lean Six Sigma in IT.
Learn how to get started with Lean Six Sigma in IT and how to effectively assess your current IT operations.
More and more companies are closely examining IT operations, and IT leaders are constantly under pressure to provide more service with less. Research shows that corporate IT spend as a percentage of revenue ranges from 3.46% to 0.89%, and industry analysts predict IT departments will face 5-10% budget reductions in the coming fiscal year. What can be done to alleviate some of these pressures?
When companies are able to align IT costs to business objectives, it significantly increases the strategic value of the company's IT investments. Learn how IT leaders are applying Lean Six Sigma to align IT costs with overall business objectives. Compare typical approaches to IT cost reduction and the advantages/disadvantages of each and hear case studies from other companies implementing Lean Six Sigma in IT.
Learn how to get started with Lean Six Sigma in IT and how to effectively assess your current IT operations.
Next Generation Communications & Document Automation For Legal ServicesDavid Blumentals
Helping law firms realize cost reductions upwards of 50% and productivity efficiencies in excess of 80% while ensuring improved document quality with faster, more reliable communications and compliance across the firm
White Paper - The Business Case For Business IntelligenceDavid Walker
This white paper looks at the business case that should lie behind the decision to build a data warehouse and provide a business intelligence solution.
There are three primary drivers for making the investment in a business intelligence solution
1. Measurement and management of the business process
2. Analysis of why things change in the business in order to react better in the future
3. Providing information for stakeholders
As a consequence of the investment there will also be a number of secondary benefits that will help to justify the investment and these are also discussed. Finally there are a number of ‘anti-drivers’ – reasons for not embarking on a business intelligence programme.
Using Capability Modeling to Facilitate SOA AdoptionNathaniel Palmer
The promises of Service Oriented Enterprise Architecture include greater business agility, improved application integration at reduced cost, and the holy grail of aligning IT initiatives with business objectives. Achieving these goals requires organizations to approach SOA from an Enterprise Architecture perspective.
Although existing EA processes and tools can be adapted to facilitate SOA, a new approach is gaining wider acceptance as being especially suited to this task.
Capability Modeling focuses on the things that business units can do instead of how they do them. There is a direct corollary to the best practices of service design, where the focus of analysis is on what a service does instead of how it is implemented. Business Capabilities can be described in terms that the business is familiar with, and then mapped directly to services implemented by systems supported by the IT organization.
This presentation covers the basics of Capability Modeling and how this important technique can be used by Enterprise Architects to facilitate an SOA adoption program.
Trends in the commoditisation of information technology and the need for stra...Alan McSweeney
Understand exactly what is meant by the commoditisation of information technology and define a framework for achieving optimal business benefits from appropriate exploitation of commoditisation
The objective of this talk is to provide an overview of the key MPS processes and a survey of benchmark technology approaches used by leading OEM and application providers to address customer needs. The talk includes an up-to-the-minute overview of the methods, processes and technologies that are refocusing the print industry towards a service orientation, convergence with ITO and next generation commercial applications such as Cloud Print, Print as a Service and Hardware as a Service.
IT Managers often ask “Can you provide me with the tangible benefits of ITIL?” Historically, this question has been difficult to answer since many of the benefits realized by adopting the best practices of the ITIL framework are often expressed as organizational or cultural. It is always challenging to establish key performance indicators that can be translated to numeric and percentage values.
The purpose of this webinar is to present a method for reducing risk and increasing IT contribution, and to assist organizations with measuring the value and building a business case for implementing ITIL best practices. To this end, the presentation will explain why IT must become a strategic asset.
Next Generation Communications & Document Automation For Legal ServicesDavid Blumentals
Helping law firms realize cost reductions upwards of 50% and productivity efficiencies in excess of 80% while ensuring improved document quality with faster, more reliable communications and compliance across the firm
White Paper - The Business Case For Business IntelligenceDavid Walker
This white paper looks at the business case that should lie behind the decision to build a data warehouse and provide a business intelligence solution.
There are three primary drivers for making the investment in a business intelligence solution
1. Measurement and management of the business process
2. Analysis of why things change in the business in order to react better in the future
3. Providing information for stakeholders
As a consequence of the investment there will also be a number of secondary benefits that will help to justify the investment and these are also discussed. Finally there are a number of ‘anti-drivers’ – reasons for not embarking on a business intelligence programme.
Using Capability Modeling to Facilitate SOA AdoptionNathaniel Palmer
The promises of Service Oriented Enterprise Architecture include greater business agility, improved application integration at reduced cost, and the holy grail of aligning IT initiatives with business objectives. Achieving these goals requires organizations to approach SOA from an Enterprise Architecture perspective.
Although existing EA processes and tools can be adapted to facilitate SOA, a new approach is gaining wider acceptance as being especially suited to this task.
Capability Modeling focuses on the things that business units can do instead of how they do them. There is a direct corollary to the best practices of service design, where the focus of analysis is on what a service does instead of how it is implemented. Business Capabilities can be described in terms that the business is familiar with, and then mapped directly to services implemented by systems supported by the IT organization.
This presentation covers the basics of Capability Modeling and how this important technique can be used by Enterprise Architects to facilitate an SOA adoption program.
Trends in the commoditisation of information technology and the need for stra...Alan McSweeney
Understand exactly what is meant by the commoditisation of information technology and define a framework for achieving optimal business benefits from appropriate exploitation of commoditisation
The objective of this talk is to provide an overview of the key MPS processes and a survey of benchmark technology approaches used by leading OEM and application providers to address customer needs. The talk includes an up-to-the-minute overview of the methods, processes and technologies that are refocusing the print industry towards a service orientation, convergence with ITO and next generation commercial applications such as Cloud Print, Print as a Service and Hardware as a Service.
IT Managers often ask “Can you provide me with the tangible benefits of ITIL?” Historically, this question has been difficult to answer since many of the benefits realized by adopting the best practices of the ITIL framework are often expressed as organizational or cultural. It is always challenging to establish key performance indicators that can be translated to numeric and percentage values.
The purpose of this webinar is to present a method for reducing risk and increasing IT contribution, and to assist organizations with measuring the value and building a business case for implementing ITIL best practices. To this end, the presentation will explain why IT must become a strategic asset.
Mensen ondernemen steeds vaker stappen om naast hun huidige werkzaamheden, iets op te bouwen ter vervanging van " oude zekerheden" als baan, pensioen en jaarlijks toenemend inkomen. Daarnaast zijn ze steeds vaker op zoek naar vrijheid. Vrijheid in de vorm van meer vrije tijd, maar zeker ook in een bepaalde mate van onafhankelijkheid van werkgever of uitkeringsinstanties.
Sinds 2010 werken wij samen met Forever. Een bedrijf met een bijzondere filosofie, want het bestaat uit business partners in plaats van medewerkers, is volledig self supporting (dus niet afhankelijk van banken of het beursklimaat). Mensen die zich aansluiten kiezen zelf waar, wanneer en met wie ze werken en bepalen ook de hoogte van hun inkomen.
Het is hard werken en buiten je comfort zone stappen en zeker niet voor iedereen. Maar de moeite waard om het te onderzoeken.
Mensen ondernemen steeds vaker stappen om naast hun huidige werkzaamheden, iets op te bouwen ter vervanging van " oude zekerheden" als baan, pensioen en jaarlijks toenemend inkomen. Daarnaast zijn ze steeds vaker op zoek naar vrijheid. Vrijheid in de vorm van meer vrije tijd, maar zeker ook in een bepaalde mate van onafhankelijkheid van werkgever of uitkeringsinstanties.
Sinds 2010 werken wij samen met Forever. Een bedrijf met een bijzondere filosofie, want het bestaat uit business partners in plaats van medewerkers, is volledig self supporting (dus niet afhankelijk van banken of het beursklimaat). Mensen die zich aansluiten kiezen zelf waar, wanneer en met wie ze werken en bepalen ook de hoogte van hun inkomen.
Het is hard werken en buiten je comfort zone stappen en zeker niet voor iedereen. Maa red moeite waard om het te onderzoeken.
Denodo DataFest 2016: ROI Justification in Data VirtualizationDenodo
Watch the full session: Denodo DataFest 2016 sessions: https://goo.gl/eB3lOM
There are two sides to the ROI coin. One is TCO and the other is business impact. In this session, we will explain how to justify and measure the ROI for data virtualization, and share examples of authentic business benefits realized by our key customers. If you need help justifying the investment, don't miss this session!
In this session, you will learn:
• How data virtualization is used to leverage data as a strategic asset, and to monetize data
• How to justify and measure ROI for data virtualization solutions
• Examples of business benefits realized by our key customers
This session is part of the Denodo DataFest 2016 event. You can also watch more Denodo DataFest sessions on demand here: https://goo.gl/VXb6M6
3gamma insights - Managing techonlogy in an ever-changing environmentJens Ekberg
oday, IT organisations need to manage an integrated, diverse and complex portfolio of technologies delivered both internally and via external partners. The ability to manage technology in this ever-changing environment creates competitive advantage. Complexity and the rapid pace of technological change create a need for a disciplined, structured and business-aligned technology integration strategy.
In this paper, 3gamma presents an approach on how to align your organisation’s technology with your business strategy.
THE POWER OF DIGITAL TECHNOLOGIES AND POSITIVE TRANSFORMATION ON BUSINESSES.pdfPaul Mbua
The training focused on The Power of Digital Technologies and the positive transformation they can have on their businesses.
Objectives Included:
•Clear Understanding of digital transformation
• Assessing your level of digital transformation
• Things to Consider in your digital transformation journey
• Digital transformation framework and strategy
• Effective use of tools and their Application
Digital Transformation is a systematic approach to your business that applies digital thinking across everything you do, from the front office to the back office. It’s what we refer to as “The New Business of Digital.” The quote you see summarizes that thought well.
This is an important distinction because not only is there a direct, tangible improvement to the specific area that you change through digital technology and digital thinking—for example, replacing hard-copy documents with electronic documents—but there is a significant value-add as well.
Through Digital Transformation, your processes are:
Optimized through intelligent information capture
Streamlined by removing time-consuming steps
Replaced with a new, simpler way of doing things
To learn how it impacts business download the presentation or visit our website http://www.fujixerox.com.au/products/
Engage Patients, Reduce Manual Processes and Drive Key Insights with Interope...Perficient, Inc.
Information is the cornerstone of healthcare organizations, and those that can transform data into key insights have a competitive advantage. Yet, information that is stored in separate, disconnected silos makes it challenging to strategically generate business intelligence, leaving business leaders to make decisions on intuition rather than hard data.
Communication between systems is paramount, and despite industry standards such as EDI/X12, HL7, and CDA, information delivery is not effective. Interoperability is a key component to effective communication because it provides the right information at the right time to the right people, engages patients and reduces manual interactions. Perficient looks at system integration challenges from business architectural perspectives and applies technology to address them.
In this webinar, we demonstrated:
The importance of data and business processes to leverage information
The importance of governance throughout the enterprise and program lifecycle
Real world use cases where IBM technology solved complex integration problems
Perficient’s multi-tiered approach to help guide successful business outcomes
Cisco ERP Implementation and related results about Systems Integration.
Project Members:
Rohan Kumbhar, Chris Moss, Dhanesh Gandhi, John Hicks and Gouthami Gurram
Analytics in the Cloud and the ROI for B2BVeronica Kirn
Veronica Kirn Global Market Manager presents the shift in Analytics with Jeannine Calandra providing in depth product specifics for B2B Services Reporting & Analytics. This was presented at the InterConnect event in Las Vegas, NV for Technology professionals interesting in addressing their Business to Business (B2B) need for turning data into insight.
Watch full webinar here: [https://buff.ly/2R4JjBX]
Organizations today are data rich and insights poor. There is data everywhere. ERP systems, CRM systems, external data, data lakes and ponds. The real question to ask is “Are the users getting the insights they need when they need where they need to drive successful business outcomes”. Data Integration is a core pillar of the “Data to Value” journey. In this session you will hear how enterprises across industries are grappling with data, insights challenges and how organizations have adopted data virtualization to accelerate their "data to value" journeys.
Watch this Denodo DataFest 2018 session to learn:
How to reduce effort to get from data to value
Hope to gain faster time to Insights
How to reduce overall cost of ownership
Bending the IT Op-Ex Cost Curve Through IT SimplificationCognizant
CIOs can cut back operations expenditures (Op-Ex) and redirect the funds to strategic digital transformation by reducing IT complexity and rooting out inefficiencies while engaged in IT simplification.
ISVs & the Commercial Transition to the CloudInishTech
Presentation to the Microsoft UK partner Group outlining the commercial opportunities of transitioning business models to the cloud, the monetization challenge and how smart licensing can help.
Presentation to the Microsoft UK partner Group outlining the commercial opportunities of transitioning business models to the cloud, the monetization challenge and how smart licensing can help.
In a fast-paced economy, IT organizations must have the ability to continuously acquire and integrate new capabilities in order to support the business strategy, increase flexibility and improve efficiency. An organization, IT in particular, can no longer rely on internal capabilities to stay competitive; IT needs to become an agile service integrator that can manage and govern a portfolio of ever-changing and evolving internal and external capabilities.
In this whitepaper, 3gamma is exploring how IT can support cost reduction and innovation strategies through a business-oriented, agile approach to IT sourcing. The IT sourcing strategy needs to be viewed as an enabler of the overall corporate strategy. IT sourcing is not something that can be isolated to IT.
Similar to Information Technology and Firm Profitability - Team Topaz (20)
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
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[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
2. Introduction
1 Revenue-Generating IT Projects
2 Cost-Saving IT Projects
3IT Expenditures vs. Advertising and R&D
4 Research Method
5 Question and Answer Session
3. Purpose of Paper
• Answer three questions:
– Do IT investments affect firm
profitability?
– How do IT-enabled revenue
growth and IT-enabled cost
reduction compare in terms of
their relative impact on firm
profitability?
– How does the effect of IT on
profitability compare with that
of advertising and of research
and development?
4. “Senior Managers should give higher
priority to revenue-enhancing IT
projects for superior firm
performance.”
5. Revenue-Generating IT Projects
• IT Investments
generate IT growth
through in three ways:
– New value propositions
– New marketing and
sales channels
– Improved management
of the customer life
cycle
6. New Value Propositions
• Customer Relationship
Management Applications
• Better understanding of
unfulfilled and evolving
customer needs
• Capturing and making use
of customer knowledge for
better design, demand
forecasts, manufacturing,
delivery, cross-selling
opportunities, and
fulfillment
8. New Marketing and Sales
Channels
• IT systems allow firms
to target customers
through IT-enabled
channels such as:
– E-mail
– Short messaging
systems
– Websites
– Targeted databases
9. Improved Management of
Customer Life Cycle
• Increased contact and
closing rates
• Improved customer
retention, customer
knowledge, and
customer satisfaction
• higher customer
satisfaction leads to
higher loyalty and
willingness to pay
10. “Because revenue-generating projects are more
difficult for competitors to replicate, firms are
more likely to differentiate themselves and find a
niche based on revenue-generating IT
capabilities than on cost-saving IT capabilities.”
11. Sustainable Competitive
Advantage
• Revenue-Generating IT
Projects lead to sustainable
competitive advantage
• Examples:
– More firm specific because
they align with downstream or
customer facing processes
– databases of customer
profiles and transactions
– Reconfiguration of business
processes
– Critical information about
revenue-enhancing IT
projects is rarely publicly
available
– Likely to have stronger and
more enduring effects on
competitive position than cost-
saving IT projects
12. Examples of Revenue-Generating
IT Uses
• Dell
– Makes use of IT social media
to engage employees and
customers (IdeaStorm and
EmployeeStorm)
– Embedded feedback into
business processes and
improve its customer resource
life-cycle management
• Southwest
– created an integrated system
to form extensive links among
customers, employees, and
other airlines
13. “Firms reap greater profitability gains
from revenue-enhancing IT projects
than from cost-saving IT projects.”
14. Cost-Saving IT Projects
• Reduce or avoid:
– Operational costs
– General and
Administrative
Costs
– Customer
Acquisition and
Marketing Costs
15. Reducing or Avoiding Operating
Costs
• Improved efficiency of
operational and supply
chain processes by
supporting lean
transformational efforts
• Higher productivity and a
YOUR NAME HERE reduction in inventory and
cycle times
• Better information sharing
and tighter coordination in
supply chain relationships
16. Reducing or Avoiding General
and Administrative Costs
• Lowers employee and
customer support costs
through the implementation of
self-service technologies
• Facilitate sales and related
transactions, such as ordering,
payment, and exchange
through which customers can
transact and get support
without human intervention
• Allow customers to perform
certain tasks on their own
(e.g., entering data about their
orders), thus reducing labor
costs and freeing time to plan
and optimize other costs
17. Reducing or Avoiding Marketing
Costs
• The cost of sending messages
through electronic media such
as e-mail, short messaging
systems, and social media is a
fraction of the cost of
traditional advertising channels
(e.g., television, direct face-to-
face marketing)
• Internet-based applications,
websites, click-stream data,
and user profiling technologies
make the costs of capturing,
maintaining, and integrating
different sources of information
to target consumers
comparatively lower
18. Walmart’s Use of IT to Reduce
Costs
• Investing in the RetailLink
system enabled Wal-Mart to
be tightly linked with its
vendors, providing them with
frequent, timely, and store-
specific sales information
• This information system has
led to quick turnaround times
for Wal-Mart and has driven
labor and inventory costs down
19. Key Differences Between Revenue-
Generating and Cost-Saving Projects
Revenue-Generating IT
Cost-Saving IT Projects
Projects
Part of organization most
Customer-facing operations In-house firm operations
effected
Effect on Firm Profitability Much greater May be much smaller
Reconfiguration of Business
Can be a profound change May be minimal
Processes
Ease of Replication from
More difficult to replicate Much easier to replicate
Competitors
Less Firm-Specific
Specificity of projects Firm-Specific (automation tools purchased
from vendors, etc.)
21. IT Expenditures vs. Advertising
• Can help firms reach
customers more effectively
and at less cost
• IT investments can influence
business processes that
encompass both digital and
non-digital channels of
communication
• Can allow a firm to engage a
wider range of stakeholders
• Difficult for competitors to
imitate
22. Vanguard Example of IT
Expenditures
• Focus on Internet related
technologies to forge ties with
clients
• Over the years, Vanguard’s IT
investments portfolio has
expanded to include:
– Live webcasts
– Chats
– Blogs
– iPhone applications
• Grew its assets from $580
billion to $1.4 trillion, much of
which has been driven by IT
investments
23. IT Expenditures vs. Research &
Development
• Even in the most intensive
R&D industries such as the
pharmaceutical and
biotechnology industries, IT
investments play a critical role
in revenue generation
• Wyeth example (recently
acquired by Pfizer)
– invested significantly in IT to
support its R&D
– These investments enabled
virtual teams from different
business units around the
world to collaborate in
research and to develop new
drugs
24. Relative Effects on Profitability
(Fixed Effect Models)
Effect on
Profitability
1.912
IT
(0.603)
1.001
R&D
(0.083)
.155
Advertising
(0.287)
Observations 276
Number of
86
Firms
25. Research Method
• Used a large sample of more
than 400 global firms over a
period of six years (1998–
2003) to test the conceptual
model
• Conduct an empirical
investigation using archival
data collected by one of the
largest international research
firms well known for its IT data
and research services
• The research firm collected
firm-level IT investment data,
along with other IT investment-
related information, as part of
its annual worldwide IT
benchmarking survey
26. Limitations of Research Method
• The study uses data on large
global firms, which limits the
generalizability of the findings
• Study was only conducted at the
firm level; there is still a need to
conduct such an analysis at the
business unit level and project
level
• There remains a need to verify the
generalizability of the findings in
other contexts and time periods
(there was a Stock Market boom
and bust between 1998 and 2003)
• While the study suggests that the
effect of IT on profitability is
mediated through sales growth,
we cannot pinpoint whether the
sales growth is because of higher
volumes or higher margins
27. Question and Answer Session
1. Who are the authors? (Not just
names)
2. What is the stated purpose of the
article?
3. Who is the audience?
4. Does the literature review seem
reasonable? Does it encompass
enough literature?
5. Does the article structure make
sense?
6. Were the authors successful in
accomplishing their stated
purpose?
7. Does this mean anything at all to
you? Is this article worthless to
practitioners? Why? If it does
have value? What is it and why?
28. Who are the Authors?
Sunil Mithas
•Associate Professor in Decision, Operations and
Information Technologies Department.
•Robert H. Smith School of Business at University of
Maryland
•Earned Ph.D. at the Ross School of Business at
University of Michigan
Ali Tafti
•Assistant Professor of Business Administration
•College of Business, University of Illinois
•Earned Ph.D. in Business Administration at
University of Michigan
29. Who are the Authors? (cont.)
Indranil Bardhan
•Associate Professor of Information Systems and
Operations Management
•Naveen Jindal School of Management, University of
Texas at Dallas
•Earned Ph.D. in Management Science and
Information Systems from the McCombs School of
Business at the University of Texas at Austin
Jie Mein Goh
•Professor of Information Systems and Information
Technology & Innovation
•IE Business School in Madrid, Spain
•Earned Ph.D. at University of Maryland College Park
30. Question and Answer Session
(cont.)
2. Who is the audience?
3. Does the literature review seem
reasonable? Does it encompass
enough literature?
4. Does the article structure make
sense?
5. What is the stated purpose of the
article?
6. Were the authors successful in
accomplishing their stated
purpose?
7. Does this mean anything at all to
you? Is this article worthless to
practitioners? Why? If it does
have value? What is it and why?
31. What is the Stated Purpose
in this Article?
“The goal in this study was to examine the
effect of IT investments on profitability and
the extent to which the effect of IT on
profitability is mediated through revenue
growth and cost reduction.”
33. Summary
• Senior Managers should give
higher priority to revenue-
enhancing IT projects for
superior firm performance
• Because revenue-generating
projects are more difficult for
competitors to replicate, firms
are more likely to differentiate
themselves and find a niche
based on revenue-generating IT
capabilities than on cost-saving
IT capabilities
• Firms reap greater profitability
gains from revenue-enhancing
IT projects than from cost-
saving IT projects.
• Revenue-enhancing IT projects
have a more pronounced effect
on profitability than advertising
and R&D.