The document discusses the potential of leveraging data and analytics for businesses, highlighting a projected $1.6 trillion 'data dividend' available to companies that embrace innovative data practices. It outlines Microsoft's comprehensive end-to-end data platform and cloud services designed to facilitate real-time data analysis, empower employees, and enhance decision-making. Key trends such as the rise of IoT, diverse data types, and cloud computing are also emphasized, along with real-world examples of organizations benefiting from these technologies.

5. Technological innovation accelerates value
Complex implementations
Ad-hoc analysis Dashboards
Enterprise data warehouse
Spreadmarts
Siloed data
Hadoop experimentation
Machine learning
OLAP
Predictive analytics
In-memory Any data
Internet of Things
Innovation
Transactional systems
ETL
Operational reporting
Value

6. Increasing
data volumes
1
Real-time
data
2
New data
sources and types
3
4
Cloud-born
data
Data sources

7. What differentiates today’s
thriving companies?
Data.

8. The opportunity
is bigger than
you may think
$1.6T
data dividend available to
businesses that embrace data
over the next four years.
How?
Put new data types and
analytics capabilities in
the hands of more
people, faster.
Data Source: Microsoft & IDC, April 2014

9. The opportunity
is bigger than
you may think
$1.6T
data dividend available to
businesses that embrace data
over the next four years
Speed
Diverse
data
New
analytics
More
people
How?
Data Source: Microsoft & IDC, April 2014

10. Transform
+ analyze
Visualize
+ decide
Data
Collect +
manage

11. Transform
+ analyze
Visualize
+ decide
Data
Collect +
manage

12. Transform
+ analyze
Visualize
+ decide
Data
Collect +
manage

13. Microsoft’s approach delivers data dividends
An end-to-end platform for any data and everyone
Transform
+ analyze
Visualize
+ decide
Data
Collect +
manage
Microsoft data platform

14. The modern data & analytics solution

Data sources Non-relational data

15. Cloud Characteristics
Little or no
requirement
for capital
investment to
enable usage
Variable
pricing based
on
consumption;
buyers “pay
per use”
Rapid
acquisition
and
deployment
Lower ongoing
operating
costs than IT
owned and
managed in-house
Programmable
and adaptable
in use

16. Thinking about cloud services
Infrastructure Clouds
(Iaas)
• “Raw” infrastructure (CPU, memory,
storage, network) available on an as-needed
basis in public or private
clouds
Platform Clouds
(Paas)
• Virtualized development and run time
platform
Application Clouds
(SaaS)
• Business applications provided on a
subscription basis

17. Changing Landscape
Devices/IoT Apps Big data
Elastic
26B
By 2020, IoT will include 26B
units, creating large quantities
of data & generating >$300B
in revenue for IoT suppliers
>50%
More than half of information
workers across 17 countries
report using 3+ devices
for work
25%
one quarter of external app
implementation spending
will be on mobility, cloud,
analytics, & social, by 2016
~50%
nearly half of total IT spend
will be cloud-related
by 2020
Enable employees
to work from anywhere
Evolve business apps
to meet new needs
Help employees
make faster decisions
Ensure infrastructure
scales to meet demand
Devices: “Info Workers Will Erase Boundary Between enterprise And Consumer Technologies.” Forrester Research. August 30, 2012
Apps: Gartner: “Predicts 2013: Business Impact of Technology Drives the Futures Application Services Market.” Nov. 21, 2012
Big data: Paraphrased from "The Impact of the Internet of Things on Data Centers." Gartner Research, Feb 27, 2014
Cloud: “Prepare For 2020: Transform Your IT Infrastructure And Operations Practice.” Forrester Research. Oct. 24, 2012

18. One Environment
Unlock insights on any data
• Windows Server 2012 R2
• Microsoft Azure
• SQL Server 2014
• Power BI
Cloud OS Vision
Transform the datacenter
• Windows Server 2012 R2
• System Center 2012 R2
• Microsoft Azure
• SQL Server 2014
• Coming Soon: WAP
Enable modern business
applications
• Microsoft Azure
• SQL Server 2014
• Visual Studio
Empower enterprise mobility
• Windows Server 2012 R2
• System Center Configuration Manager 2012 R2
• Microsoft Azure
• Windows Intune

19. To transform your datacenter,
Microsoft gives you innovative solutions across compute, storage, and networking,
in your datacenter and in the cloud
Reduced cost
and complexity
Take advantage of innovation
in compute, storage, and networking
Rapid response
to the business
Speed delivery of services
with a flexible approach and unified
management
Cloud options
on demand
Extend to the cloud with hybrid
capabilities that offer concrete
benefits to your business

20. To empower enterprise mobility,
Microsoft enables consumerization of IT without compromising compliance
Enable your users
Give people access to the
applications, data, and resources
they need on devices they love
Protect your data
Protect company information by applying
policy to application and data access, and
selectively wiping devices
Unify your environment
Extend your existing on-premises investments in
System Center and Active Directory to the cloud
with integrated IT Pro experiences

21. To enable application innovation,
Microsoft helps you architect the future of business innovation
Rapid development
Deliver innovation at the pace your
business expects and the quality it
needs
A flexible platform
Connect what you have to today with
where you need to go in the future
Enterprise proven
Capabilities you expect and a track
record of delivering enterprise value

22. To unlock insights on any data,
Microsoft solutions help everyone, not just the experts,
uncover business insights faster
Easy access to data
big and small
Give everyone access to data, big and
small, to drive the best decisions
Powerful, familiar BI
tools for everyone
Engage everyone in BI by delivering
powerful analytics and visualization
capabilities in familiar tools, like Excel
Unified and complete
data platform
Give IT a complete data platform that
connects big and small data across clouds,
datacenters, and devices

23. Evolving data insights and the data
platform
Azure SQL Database
SQL VMs on Azure

24. Cloud Computing Opportunities
Departmental, niche applications
Medical imaging archiving Personal health records or PHRs Analytics
Core health IT systems
EMRs/HIEs Scheduling/practice management Clinical decision support Quality reporting
Virtualized, integrated health networks
Health plans Hospitals, clinics and labs Pharmacies Patients and caregivers
Seamless care delivery
Anywhere, anytime access Personalized care plan Real-time visibility (cost, quality)

25. Cloud Computing Opportunities
Continued
Real Time Data Collection:
Agility & Test-Learn
Deep customer engagement

26. Cloud Computing Opportunities
Retail
Consumers’ embrace of digital technology is disrupting retailers worldwide—
making a strong case for cloud-computing responses
Channel Operations
Merchandizing & Marketing
Supply Chain Management
Sales, Service & Support

27. Azure Offerings for Data Platform
Data & Storage
• SQL Database
• DocumentDB
• Redis Cache
• Storage
• StorSimple
• Azure Search
Backup
• Backup
• Site Recovery
Analytics
• HDInsight
• Machine Learning
• Stream Analytics
• Data Factory

28. SQL Database
Support elastic scale & more predictable
performance
Streamline business continuity for your critical
applications

29. SQL Database
Enjoy near-zero maintenance through a self-managed
service
Drive productivity through support for familiar tools
and platforms

30. SQL Database
Enable security and compliance-related tasks
Blend service tiers for innovative designs

31. Document DB
A fully-managed, highly-scalable, NoSQL document database service.
Rich query and transactions over schema-free JSON data
Delivers reliable and configurable performance
Enables rapid development

32. Storage
Reliable, economical cloud storage for data big and small
Blobs, Tables, Queues, and Files Highly scalable Durable & highly available
Designed for developers Global reach Cost effective

33. StorSimple
A unique hybrid cloud storage solution that lowers costs and improves data protection
Effectively manage data growth
Simplify storage and data protection
Reduce storage costs by up to 60%
Significantly accelerate disaster recovery,
Improve compliance

34. HDInsight
Our 100% Apache Hadoop-based service in the cloud
HDInsight is Microsoft’s 100% Apache compatible Hadoop distribution
Available as a Microsoft Azure service & Scales elastically on demand
Crunch all data – structured,semi-structured, unstructured & Develop in your
favorite language
Use Excel to visualize your Hadoop data & Connect on-premises Hadoop clusters
with the cloud
Includes NoSQL transactional capabilities & Provide real-time stream processing

35. Machine Learning
Powerful cloud-based predictive analytics
Drag, drop, predict
R spoken here
Integrated Cloud Offering
Changes the Game

36. Azure Offerings for Data Platform
Data & Storage
• SQL Database
• DocumentDB
• Redis Cache
• Storage
• StorSimple
• Azure Search
Backup
• Backup
• Site Recovery
Analytics
• HDInsight
• Machine Learning
• Stream Analytics
• Data Factory

38. Structured Data
Create resiliency in your data environment to minimize
interruption to core business activities.

40. Structured Data
Using SQL Azure for business critical applications,
Reducing Time to Market, Affordable solutions

41. The Relational Database Continuum
SQL
Server
SQL
Server
VM
SQL
Database
IaaS
PaaS
Physical
PAY-AS-YOU-GO,
ELASTIC SCALE,
ZERO ADMIN
HARDWARE &
SOFTWARE COSTS,
ADMIN COSTS,
FULL CONTROL

42. Options for Relational Data Services in the Cloud

43. SQL Azure Use Cases

44. DocumentDB
NoSQL & Semi-Structured Data
Scale, performance and query over schema-free Data

45. Ideal When

46. Big Data with HDInsights
Data + Analytics

47. Azure SQL
Database

48. Azure SQL
Database
Azure SQL
Database
Database

49. Azure SQL
Database

51. Shorten the development, testing, analysis and deployment cycles for data analysts through PowerPivot

54. Headquartered in Seoul, SK Telecom is a South
Korean wireless telecommunications operator,
controlled by the SK Group, one of the country's
largest conglomerates.
SK Telecom wanted to differentiate itself in the global
indoor location-based services (ILBS) market. It
needed to develop and market a standard ILBS
platform that would be easily deployed to customers.
SK Telecom developed a cloud-based ILBS solution
called Wizturn that runs in the Microsoft Azure
environment and uses StorSimple, a cloud-integrated
data management solution.
Cloud-based solution improves marketability
Global ecosystem adds value
Scalability reduces administration
Takes advantage of the Internet of Things
Microsoft Azure – Microsoft Azure SQL Database – StorSimple – Azure Media Services

55. Ascribe is one of the United Kingdom’s leading
suppliers of clinically focused IT solutions for the
healthcare industry.
To help clinicians improve services, Ascribe wanted to
provide rapid insight into large volumes of data from
multiple sources.
Ascribe and Two10Degrees designed an end-to-end
Big Data solution with business intelligence (BI) tools
based on Microsoft SQL Server 2012 and Windows
Azure HDInsight Service.
Transforms healthcare with near-real-time access to
information
Speeds response to health threats
Provides actionable insight into large volumes of
structured and unstructured data
Microsoft SQL Server 2012 - Microsoft Azure – Cloud Service - Data Warehousing - Virtualization

56. Based in Sunnyvale, California, AMD designs and
integrates technology that powers millions of
intelligent devices including personal computers,
tablets, game consoles, and cloud servers.
With a global customer base and a presence in
multiple markets, the company needed better tools
for monitoring manufacturing processes and other
business operations
A BI solution based on SQL Server 2014 Enterprise
and SharePoint Server 2013. The data warehouse
team wanted to take advantage of built-in, self-service
BI tools such as Power View, an interactive
data visualization feature of Microsoft SQL Server
2014 Reporting Services
Easier Implementation and Simplified BI
Better Business Insight and Operational Support
More Efficient and Leaner IT
Microsoft SQL Server 2014 - Microsoft SQL Server 2014 PowerPivot for Microsoft Excel – Microsoft SharePoint
Server 2013 - Microsoft SQL Server 2014 Reporting Services

57. LG CNS is a global IT services provider with a wide
range of offerings, including consulting, system
integration, outsourcing, Enterprise Resource
Planning/Business Intelligence, IT infrastructure
solutions, and IT convergence.
Wanted to sell solutions for healthcare to small
nursing homes and assisted care facilities in the
United States. But such small operations in the US lack
technical staff and budget to support traditional IT
infrastructures
Host the infrastructure for its solutions in the cloud by
using Windows Azure infrastructure as a service
(IaaS).
Quick Entrance to the US Market
Easier Rollouts Anywhere
More Affordable Solutions
Microsoft Azure