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Technological innovation accelerates value 
Complex implementations 
Ad-hoc analysis Dashboards 
Enterprise data warehouse 
Spreadmarts 
Siloed data 
Hadoop experimentation 
Machine learning 
OLAP 
Predictive analytics 
In-memory Any data 
Internet of Things 
Innovation 
Transactional systems 
ETL 
Operational reporting 
Value
Increasing 
data volumes 
1 
Real-time 
data 
2 
New data 
sources and types 
3 
4 
Cloud-born 
data 
Data sources
What differentiates today’s 
thriving companies? 
Data.
The opportunity 
is bigger than 
you may think 
$1.6T 
data dividend available to 
businesses that embrace data 
over the next four years. 
How? 
Put new data types and 
analytics capabilities in 
the hands of more 
people, faster. 
Data Source: Microsoft & IDC, April 2014
The opportunity 
is bigger than 
you may think 
$1.6T 
data dividend available to 
businesses that embrace data 
over the next four years 
Speed 
Diverse 
data 
New 
analytics 
More 
people 
How? 
Data Source: Microsoft & IDC, April 2014
Transform 
+ analyze 
Visualize 
+ decide 
Data 
Collect + 
manage
Transform 
+ analyze 
Visualize 
+ decide 
Data 
Collect + 
manage
Transform 
+ analyze 
Visualize 
+ decide 
Data 
Collect + 
manage
Microsoft’s approach delivers data dividends 
An end-to-end platform for any data and everyone 
Transform 
+ analyze 
Visualize 
+ decide 
Data 
Collect + 
manage 
Microsoft data platform
The modern data & analytics solution 
 
Data sources Non-relational data
Cloud Characteristics 
Little or no 
requirement 
for capital 
investment to 
enable usage 
Variable 
pricing based 
on 
consumption; 
buyers “pay 
per use” 
Rapid 
acquisition 
and 
deployment 
Lower ongoing 
operating 
costs than IT 
owned and 
managed in-house 
Programmable 
and adaptable 
in use
Thinking about cloud services 
Infrastructure Clouds 
(Iaas) 
• “Raw” infrastructure (CPU, memory, 
storage, network) available on an as-needed 
basis in public or private 
clouds 
Platform Clouds 
(Paas) 
• Virtualized development and run time 
platform 
Application Clouds 
(SaaS) 
• Business applications provided on a 
subscription basis
Changing Landscape 
Devices/IoT Apps Big data 
Elastic 
26B 
By 2020, IoT will include 26B 
units, creating large quantities 
of data & generating >$300B 
in revenue for IoT suppliers 
>50% 
More than half of information 
workers across 17 countries 
report using 3+ devices 
for work 
25% 
one quarter of external app 
implementation spending 
will be on mobility, cloud, 
analytics, & social, by 2016 
~50% 
nearly half of total IT spend 
will be cloud-related 
by 2020 
Enable employees 
to work from anywhere 
Evolve business apps 
to meet new needs 
Help employees 
make faster decisions 
Ensure infrastructure 
scales to meet demand 
Devices: “Info Workers Will Erase Boundary Between enterprise And Consumer Technologies.” Forrester Research. August 30, 2012 
Apps: Gartner: “Predicts 2013: Business Impact of Technology Drives the Futures Application Services Market.” Nov. 21, 2012 
Big data: Paraphrased from "The Impact of the Internet of Things on Data Centers." Gartner Research, Feb 27, 2014 
Cloud: “Prepare For 2020: Transform Your IT Infrastructure And Operations Practice.” Forrester Research. Oct. 24, 2012
One Environment 
Unlock insights on any data 
• Windows Server 2012 R2 
• Microsoft Azure 
• SQL Server 2014 
• Power BI 
Cloud OS Vision 
Transform the datacenter 
• Windows Server 2012 R2 
• System Center 2012 R2 
• Microsoft Azure 
• SQL Server 2014 
• Coming Soon: WAP 
Enable modern business 
applications 
• Microsoft Azure 
• SQL Server 2014 
• Visual Studio 
Empower enterprise mobility 
• Windows Server 2012 R2 
• System Center Configuration Manager 2012 R2 
• Microsoft Azure 
• Windows Intune
To transform your datacenter, 
Microsoft gives you innovative solutions across compute, storage, and networking, 
in your datacenter and in the cloud 
Reduced cost 
and complexity 
Take advantage of innovation 
in compute, storage, and networking 
Rapid response 
to the business 
Speed delivery of services 
with a flexible approach and unified 
management 
Cloud options 
on demand 
Extend to the cloud with hybrid 
capabilities that offer concrete 
benefits to your business
To empower enterprise mobility, 
Microsoft enables consumerization of IT without compromising compliance 
Enable your users 
Give people access to the 
applications, data, and resources 
they need on devices they love 
Protect your data 
Protect company information by applying 
policy to application and data access, and 
selectively wiping devices 
Unify your environment 
Extend your existing on-premises investments in 
System Center and Active Directory to the cloud 
with integrated IT Pro experiences
To enable application innovation, 
Microsoft helps you architect the future of business innovation 
Rapid development 
Deliver innovation at the pace your 
business expects and the quality it 
needs 
A flexible platform 
Connect what you have to today with 
where you need to go in the future 
Enterprise proven 
Capabilities you expect and a track 
record of delivering enterprise value
To unlock insights on any data, 
Microsoft solutions help everyone, not just the experts, 
uncover business insights faster 
Easy access to data 
big and small 
Give everyone access to data, big and 
small, to drive the best decisions 
Powerful, familiar BI 
tools for everyone 
Engage everyone in BI by delivering 
powerful analytics and visualization 
capabilities in familiar tools, like Excel 
Unified and complete 
data platform 
Give IT a complete data platform that 
connects big and small data across clouds, 
datacenters, and devices
Evolving data insights and the data 
platform 
Azure SQL Database 
SQL VMs on Azure
Cloud Computing Opportunities 
Departmental, niche applications 
Medical imaging archiving Personal health records or PHRs Analytics 
Core health IT systems 
EMRs/HIEs Scheduling/practice management Clinical decision support Quality reporting 
Virtualized, integrated health networks 
Health plans Hospitals, clinics and labs Pharmacies Patients and caregivers 
Seamless care delivery 
Anywhere, anytime access Personalized care plan Real-time visibility (cost, quality)
Cloud Computing Opportunities 
Continued 
Real Time Data Collection: 
Agility & Test-Learn 
Deep customer engagement
Cloud Computing Opportunities 
Retail 
Consumers’ embrace of digital technology is disrupting retailers worldwide— 
making a strong case for cloud-computing responses 
Channel Operations 
Merchandizing & Marketing 
Supply Chain Management 
Sales, Service & Support
Azure Offerings for Data Platform 
Data & Storage 
• SQL Database 
• DocumentDB 
• Redis Cache 
• Storage 
• StorSimple 
• Azure Search 
Backup 
• Backup 
• Site Recovery 
Analytics 
• HDInsight 
• Machine Learning 
• Stream Analytics 
• Data Factory
SQL Database 
Support elastic scale & more predictable 
performance 
Streamline business continuity for your critical 
applications
SQL Database 
Enjoy near-zero maintenance through a self-managed 
service 
Drive productivity through support for familiar tools 
and platforms
SQL Database 
Enable security and compliance-related tasks 
Blend service tiers for innovative designs
Document DB 
A fully-managed, highly-scalable, NoSQL document database service. 
Rich query and transactions over schema-free JSON data 
Delivers reliable and configurable performance 
Enables rapid development
Storage 
Reliable, economical cloud storage for data big and small 
Blobs, Tables, Queues, and Files Highly scalable Durable & highly available 
Designed for developers Global reach Cost effective
StorSimple 
A unique hybrid cloud storage solution that lowers costs and improves data protection 
Effectively manage data growth 
Simplify storage and data protection 
Reduce storage costs by up to 60% 
Significantly accelerate disaster recovery, 
Improve compliance
HDInsight 
Our 100% Apache Hadoop-based service in the cloud 
HDInsight is Microsoft’s 100% Apache compatible Hadoop distribution 
Available as a Microsoft Azure service & Scales elastically on demand 
Crunch all data – structured,semi-structured, unstructured & Develop in your 
favorite language 
Use Excel to visualize your Hadoop data & Connect on-premises Hadoop clusters 
with the cloud 
Includes NoSQL transactional capabilities & Provide real-time stream processing
Machine Learning 
Powerful cloud-based predictive analytics 
Drag, drop, predict 
R spoken here 
Integrated Cloud Offering 
Changes the Game
Azure Offerings for Data Platform 
Data & Storage 
• SQL Database 
• DocumentDB 
• Redis Cache 
• Storage 
• StorSimple 
• Azure Search 
Backup 
• Backup 
• Site Recovery 
Analytics 
• HDInsight 
• Machine Learning 
• Stream Analytics 
• Data Factory
Structured Data 
Create resiliency in your data environment to minimize 
interruption to core business activities.
Structured Data 
Using SQL Azure for business critical applications, 
Reducing Time to Market, Affordable solutions
The Relational Database Continuum 
SQL 
Server 
SQL 
Server 
VM 
SQL 
Database 
IaaS 
PaaS 
Physical 
PAY-AS-YOU-GO, 
ELASTIC SCALE, 
ZERO ADMIN 
HARDWARE & 
SOFTWARE COSTS, 
ADMIN COSTS, 
FULL CONTROL
Options for Relational Data Services in the Cloud
SQL Azure Use Cases
DocumentDB 
NoSQL & Semi-Structured Data 
Scale, performance and query over schema-free Data
Ideal When
Big Data with HDInsights 
Data + Analytics
Azure SQL 
Database
Azure SQL 
Database 
Azure SQL 
Database 
Database
Azure SQL 
Database
Shorten the development, testing, analysis and deployment cycles for data analysts through PowerPivot
Headquartered in Seoul, SK Telecom is a South 
Korean wireless telecommunications operator, 
controlled by the SK Group, one of the country's 
largest conglomerates. 
SK Telecom wanted to differentiate itself in the global 
indoor location-based services (ILBS) market. It 
needed to develop and market a standard ILBS 
platform that would be easily deployed to customers. 
SK Telecom developed a cloud-based ILBS solution 
called Wizturn that runs in the Microsoft Azure 
environment and uses StorSimple, a cloud-integrated 
data management solution. 
Cloud-based solution improves marketability 
Global ecosystem adds value 
Scalability reduces administration 
Takes advantage of the Internet of Things 
Microsoft Azure – Microsoft Azure SQL Database – StorSimple – Azure Media Services
Ascribe is one of the United Kingdom’s leading 
suppliers of clinically focused IT solutions for the 
healthcare industry. 
To help clinicians improve services, Ascribe wanted to 
provide rapid insight into large volumes of data from 
multiple sources. 
Ascribe and Two10Degrees designed an end-to-end 
Big Data solution with business intelligence (BI) tools 
based on Microsoft SQL Server 2012 and Windows 
Azure HDInsight Service. 
Transforms healthcare with near-real-time access to 
information 
Speeds response to health threats 
Provides actionable insight into large volumes of 
structured and unstructured data 
Microsoft SQL Server 2012 - Microsoft Azure – Cloud Service - Data Warehousing - Virtualization
Based in Sunnyvale, California, AMD designs and 
integrates technology that powers millions of 
intelligent devices including personal computers, 
tablets, game consoles, and cloud servers. 
With a global customer base and a presence in 
multiple markets, the company needed better tools 
for monitoring manufacturing processes and other 
business operations 
A BI solution based on SQL Server 2014 Enterprise 
and SharePoint Server 2013. The data warehouse 
team wanted to take advantage of built-in, self-service 
BI tools such as Power View, an interactive 
data visualization feature of Microsoft SQL Server 
2014 Reporting Services 
Easier Implementation and Simplified BI 
Better Business Insight and Operational Support 
More Efficient and Leaner IT 
Microsoft SQL Server 2014 - Microsoft SQL Server 2014 PowerPivot for Microsoft Excel – Microsoft SharePoint 
Server 2013 - Microsoft SQL Server 2014 Reporting Services
LG CNS is a global IT services provider with a wide 
range of offerings, including consulting, system 
integration, outsourcing, Enterprise Resource 
Planning/Business Intelligence, IT infrastructure 
solutions, and IT convergence. 
Wanted to sell solutions for healthcare to small 
nursing homes and assisted care facilities in the 
United States. But such small operations in the US lack 
technical staff and budget to support traditional IT 
infrastructures 
Host the infrastructure for its solutions in the cloud by 
using Windows Azure infrastructure as a service 
(IaaS). 
Quick Entrance to the US Market 
Easier Rollouts Anywhere 
More Affordable Solutions 
Microsoft Azure
Opportunity: Data, Analytic & Azure

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Opportunity: Data, Analytic & Azure

  • 1.
  • 2.
  • 3.
  • 4.
  • 5. Technological innovation accelerates value Complex implementations Ad-hoc analysis Dashboards Enterprise data warehouse Spreadmarts Siloed data Hadoop experimentation Machine learning OLAP Predictive analytics In-memory Any data Internet of Things Innovation Transactional systems ETL Operational reporting Value
  • 6. Increasing data volumes 1 Real-time data 2 New data sources and types 3 4 Cloud-born data Data sources
  • 7. What differentiates today’s thriving companies? Data.
  • 8. The opportunity is bigger than you may think $1.6T data dividend available to businesses that embrace data over the next four years. How? Put new data types and analytics capabilities in the hands of more people, faster. Data Source: Microsoft & IDC, April 2014
  • 9. The opportunity is bigger than you may think $1.6T data dividend available to businesses that embrace data over the next four years Speed Diverse data New analytics More people How? Data Source: Microsoft & IDC, April 2014
  • 10. Transform + analyze Visualize + decide Data Collect + manage
  • 11. Transform + analyze Visualize + decide Data Collect + manage
  • 12. Transform + analyze Visualize + decide Data Collect + manage
  • 13. Microsoft’s approach delivers data dividends An end-to-end platform for any data and everyone Transform + analyze Visualize + decide Data Collect + manage Microsoft data platform
  • 14. The modern data & analytics solution  Data sources Non-relational data
  • 15. Cloud Characteristics Little or no requirement for capital investment to enable usage Variable pricing based on consumption; buyers “pay per use” Rapid acquisition and deployment Lower ongoing operating costs than IT owned and managed in-house Programmable and adaptable in use
  • 16. Thinking about cloud services Infrastructure Clouds (Iaas) • “Raw” infrastructure (CPU, memory, storage, network) available on an as-needed basis in public or private clouds Platform Clouds (Paas) • Virtualized development and run time platform Application Clouds (SaaS) • Business applications provided on a subscription basis
  • 17. Changing Landscape Devices/IoT Apps Big data Elastic 26B By 2020, IoT will include 26B units, creating large quantities of data & generating >$300B in revenue for IoT suppliers >50% More than half of information workers across 17 countries report using 3+ devices for work 25% one quarter of external app implementation spending will be on mobility, cloud, analytics, & social, by 2016 ~50% nearly half of total IT spend will be cloud-related by 2020 Enable employees to work from anywhere Evolve business apps to meet new needs Help employees make faster decisions Ensure infrastructure scales to meet demand Devices: “Info Workers Will Erase Boundary Between enterprise And Consumer Technologies.” Forrester Research. August 30, 2012 Apps: Gartner: “Predicts 2013: Business Impact of Technology Drives the Futures Application Services Market.” Nov. 21, 2012 Big data: Paraphrased from "The Impact of the Internet of Things on Data Centers." Gartner Research, Feb 27, 2014 Cloud: “Prepare For 2020: Transform Your IT Infrastructure And Operations Practice.” Forrester Research. Oct. 24, 2012
  • 18. One Environment Unlock insights on any data • Windows Server 2012 R2 • Microsoft Azure • SQL Server 2014 • Power BI Cloud OS Vision Transform the datacenter • Windows Server 2012 R2 • System Center 2012 R2 • Microsoft Azure • SQL Server 2014 • Coming Soon: WAP Enable modern business applications • Microsoft Azure • SQL Server 2014 • Visual Studio Empower enterprise mobility • Windows Server 2012 R2 • System Center Configuration Manager 2012 R2 • Microsoft Azure • Windows Intune
  • 19. To transform your datacenter, Microsoft gives you innovative solutions across compute, storage, and networking, in your datacenter and in the cloud Reduced cost and complexity Take advantage of innovation in compute, storage, and networking Rapid response to the business Speed delivery of services with a flexible approach and unified management Cloud options on demand Extend to the cloud with hybrid capabilities that offer concrete benefits to your business
  • 20. To empower enterprise mobility, Microsoft enables consumerization of IT without compromising compliance Enable your users Give people access to the applications, data, and resources they need on devices they love Protect your data Protect company information by applying policy to application and data access, and selectively wiping devices Unify your environment Extend your existing on-premises investments in System Center and Active Directory to the cloud with integrated IT Pro experiences
  • 21. To enable application innovation, Microsoft helps you architect the future of business innovation Rapid development Deliver innovation at the pace your business expects and the quality it needs A flexible platform Connect what you have to today with where you need to go in the future Enterprise proven Capabilities you expect and a track record of delivering enterprise value
  • 22. To unlock insights on any data, Microsoft solutions help everyone, not just the experts, uncover business insights faster Easy access to data big and small Give everyone access to data, big and small, to drive the best decisions Powerful, familiar BI tools for everyone Engage everyone in BI by delivering powerful analytics and visualization capabilities in familiar tools, like Excel Unified and complete data platform Give IT a complete data platform that connects big and small data across clouds, datacenters, and devices
  • 23. Evolving data insights and the data platform Azure SQL Database SQL VMs on Azure
  • 24. Cloud Computing Opportunities Departmental, niche applications Medical imaging archiving Personal health records or PHRs Analytics Core health IT systems EMRs/HIEs Scheduling/practice management Clinical decision support Quality reporting Virtualized, integrated health networks Health plans Hospitals, clinics and labs Pharmacies Patients and caregivers Seamless care delivery Anywhere, anytime access Personalized care plan Real-time visibility (cost, quality)
  • 25. Cloud Computing Opportunities Continued Real Time Data Collection: Agility & Test-Learn Deep customer engagement
  • 26. Cloud Computing Opportunities Retail Consumers’ embrace of digital technology is disrupting retailers worldwide— making a strong case for cloud-computing responses Channel Operations Merchandizing & Marketing Supply Chain Management Sales, Service & Support
  • 27. Azure Offerings for Data Platform Data & Storage • SQL Database • DocumentDB • Redis Cache • Storage • StorSimple • Azure Search Backup • Backup • Site Recovery Analytics • HDInsight • Machine Learning • Stream Analytics • Data Factory
  • 28. SQL Database Support elastic scale & more predictable performance Streamline business continuity for your critical applications
  • 29. SQL Database Enjoy near-zero maintenance through a self-managed service Drive productivity through support for familiar tools and platforms
  • 30. SQL Database Enable security and compliance-related tasks Blend service tiers for innovative designs
  • 31. Document DB A fully-managed, highly-scalable, NoSQL document database service. Rich query and transactions over schema-free JSON data Delivers reliable and configurable performance Enables rapid development
  • 32. Storage Reliable, economical cloud storage for data big and small Blobs, Tables, Queues, and Files Highly scalable Durable & highly available Designed for developers Global reach Cost effective
  • 33. StorSimple A unique hybrid cloud storage solution that lowers costs and improves data protection Effectively manage data growth Simplify storage and data protection Reduce storage costs by up to 60% Significantly accelerate disaster recovery, Improve compliance
  • 34. HDInsight Our 100% Apache Hadoop-based service in the cloud HDInsight is Microsoft’s 100% Apache compatible Hadoop distribution Available as a Microsoft Azure service & Scales elastically on demand Crunch all data – structured,semi-structured, unstructured & Develop in your favorite language Use Excel to visualize your Hadoop data & Connect on-premises Hadoop clusters with the cloud Includes NoSQL transactional capabilities & Provide real-time stream processing
  • 35. Machine Learning Powerful cloud-based predictive analytics Drag, drop, predict R spoken here Integrated Cloud Offering Changes the Game
  • 36. Azure Offerings for Data Platform Data & Storage • SQL Database • DocumentDB • Redis Cache • Storage • StorSimple • Azure Search Backup • Backup • Site Recovery Analytics • HDInsight • Machine Learning • Stream Analytics • Data Factory
  • 37.
  • 38. Structured Data Create resiliency in your data environment to minimize interruption to core business activities.
  • 39.
  • 40. Structured Data Using SQL Azure for business critical applications, Reducing Time to Market, Affordable solutions
  • 41. The Relational Database Continuum SQL Server SQL Server VM SQL Database IaaS PaaS Physical PAY-AS-YOU-GO, ELASTIC SCALE, ZERO ADMIN HARDWARE & SOFTWARE COSTS, ADMIN COSTS, FULL CONTROL
  • 42. Options for Relational Data Services in the Cloud
  • 43. SQL Azure Use Cases
  • 44. DocumentDB NoSQL & Semi-Structured Data Scale, performance and query over schema-free Data
  • 46. Big Data with HDInsights Data + Analytics
  • 48. Azure SQL Database Azure SQL Database Database
  • 50.
  • 51. Shorten the development, testing, analysis and deployment cycles for data analysts through PowerPivot
  • 52.
  • 53.
  • 54. Headquartered in Seoul, SK Telecom is a South Korean wireless telecommunications operator, controlled by the SK Group, one of the country's largest conglomerates. SK Telecom wanted to differentiate itself in the global indoor location-based services (ILBS) market. It needed to develop and market a standard ILBS platform that would be easily deployed to customers. SK Telecom developed a cloud-based ILBS solution called Wizturn that runs in the Microsoft Azure environment and uses StorSimple, a cloud-integrated data management solution. Cloud-based solution improves marketability Global ecosystem adds value Scalability reduces administration Takes advantage of the Internet of Things Microsoft Azure – Microsoft Azure SQL Database – StorSimple – Azure Media Services
  • 55. Ascribe is one of the United Kingdom’s leading suppliers of clinically focused IT solutions for the healthcare industry. To help clinicians improve services, Ascribe wanted to provide rapid insight into large volumes of data from multiple sources. Ascribe and Two10Degrees designed an end-to-end Big Data solution with business intelligence (BI) tools based on Microsoft SQL Server 2012 and Windows Azure HDInsight Service. Transforms healthcare with near-real-time access to information Speeds response to health threats Provides actionable insight into large volumes of structured and unstructured data Microsoft SQL Server 2012 - Microsoft Azure – Cloud Service - Data Warehousing - Virtualization
  • 56. Based in Sunnyvale, California, AMD designs and integrates technology that powers millions of intelligent devices including personal computers, tablets, game consoles, and cloud servers. With a global customer base and a presence in multiple markets, the company needed better tools for monitoring manufacturing processes and other business operations A BI solution based on SQL Server 2014 Enterprise and SharePoint Server 2013. The data warehouse team wanted to take advantage of built-in, self-service BI tools such as Power View, an interactive data visualization feature of Microsoft SQL Server 2014 Reporting Services Easier Implementation and Simplified BI Better Business Insight and Operational Support More Efficient and Leaner IT Microsoft SQL Server 2014 - Microsoft SQL Server 2014 PowerPivot for Microsoft Excel – Microsoft SharePoint Server 2013 - Microsoft SQL Server 2014 Reporting Services
  • 57. LG CNS is a global IT services provider with a wide range of offerings, including consulting, system integration, outsourcing, Enterprise Resource Planning/Business Intelligence, IT infrastructure solutions, and IT convergence. Wanted to sell solutions for healthcare to small nursing homes and assisted care facilities in the United States. But such small operations in the US lack technical staff and budget to support traditional IT infrastructures Host the infrastructure for its solutions in the cloud by using Windows Azure infrastructure as a service (IaaS). Quick Entrance to the US Market Easier Rollouts Anywhere More Affordable Solutions Microsoft Azure