1. Microsoft Business Intelligence ArifShafique twitter@arifsh linkedin@arifsh arifsh@microsoft.com 40005465

2. Everyone wants to share. No one wants to wait. 2 The Changing Business Environment You want oversight and visibility.

3. Microsoft Business IntelligenceUse What You Already Know Business Productivity Suite Business Collaboration Platform Information Platform 3

4. BI as a Part of Business Productivity Business Intelligence Enterprise Content Management Collaboration UnifiedCommunications Enterprise Search 4

5. Comparing Microsoft to the Competition Search Business Intelligence SocialSoftware Content Management Portals BPA Unified Communications Web Conference 5

6. Microsoft is a Leader in Gartner MQs Social Software Enterprise Content Management BI Platforms Unified Communications Web Conferencing Horizontal Portals “Magic Quadrant for Business Intelligence Platforms”, 29 January 2010 Rita L. Sallam, Bill Hostmann, James Richardson, Andreas Bitterer “Magic Quadrant for Social Software in the Workplace”, 22 October 2009, Nikos Drakos, Carol Rozwell, Anthony Bradley, Jeffrey Mann “Magic Quadrant for Enterprise Content Management”, 15 October 2009, Toby Bell, Karen M. Shegda, Mark R. Gilbert, Kenneth Chin, Mick MacComascaigh “Magic Quadrant for Unified Communications”, 1 September 2009, Bern Elliot, Steve Blood “Magic Quadrant for Web Conferencing”, 29 July 2009, David Mario Smith “Magic Quadrant for Horizontal Portals”, 17 September 2009 David Gootzit, Gene Phifer, Ray Valdes, Eric Knipp “Magic Quadrant for Information Access Technology”,2 September 2009, Whit Andrews The Magic Quadrant is copyrighted September 2, 2009 by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the "Leaders" quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. The Magic Quadrant graphic was published by Gartner, Inc., as part of a larger research note and should be evaluated in the context of the entire report. The Gartner report is available upon request from Microsoft. Information Access Technology 6

7. Industry leading capabilities PowerPivot has “obliterated the volume limits of Excel, operated in memory, and clearly placed analytic application authoring functionality into the hands of Excel users”. - AMR Excel is the BI technology used most extensively by businesses. - InformationWeek Analytics/Intelligent Enterprise 2009 Business Intelligence Survey Microsoft is the fastest growing Business Intelligence vendor. - IDC

8. Microsoft BI Vision BI for Everyone BI for a Few 8

9. Microsoft Business Intelligence Business Intelligence with the world’s most popular business productivity suite and most widely deployed information platform Empower Your People Improve Organizational Effectiveness Increase IT Efficiency Trusted, scalable & secure Collaborative across your value chain Self-service access & insight IT management & developer productivity Alignment, accountability & ownership Familiar interface & tools you own today 9

10. 10 Empower End Users to Innovate

11. : PowerPivotfor Excel

13. Self-service Analysis with PowerPivot for Excel 2010 By “PowerPivoting” with a few mouse clicks, a user can create and publish intuitive, interactive analyses of extensive data. 13

14. Empower Your Users with Familiar Tools The ease of Excel now with: Unmatched computational power Advanced analytic expressions 14

15. 15 Empower Your Users with Familiar Data Users know reports: What’s available What’s useful Where to find them How to use them

16. Interactive Slicing and Dicing Delivers Powerful Insights Interactive slicers enable: Easier navigation Users to look at data from various angles 16

17. Reporting Services as a Data Source Extends Usage Report based data feeds Data Import Published Reports Publishing OLTP and OLAP Data Sources Security and scalability SharePoint Farm 17

19. PowerPivot Empowers All Users Business Decision MakersRewiring the economy Information WorkersEffortlessly connected and in control Power UsersJust solve my problem IT Professionals Building the data center of the future DevelopersSupporting business users 19

20. Increase Organizational Effectiveness to Grow

21. Dashboards Are Visual Displays of Information

22. Dashboard Benefits Increase transparency and accountability Promote collaboration Enable better decision making Business users have the information they need without relying on IT

23. Scorecards Are Elements of a Dashboard Used to Track Status

24. Scorecards Help Measure KPIs and Support Better Decision Making Measure KPIs at all levels of the organization Align, monitor, and drive performance Break out and analyze key metrics by product, geography, channel, segment, etc. Provide transparency and accountability Support better decision making

26. Key Features of Microsoft BI Dashboards and Scoreboards Create dynamic dashboards Deliver rich scorecard and analytic view capabilities Allow for advanced visualizations (decomposition tree, strategy maps) Provide user with easy tools in a familiar environment Integrate with Excel Services, Reporting Services, Virtual Earth (SDK)

27. Increase IT Efficiency to Reduce Costs

28. Customers Love the Powerful Capabilities “PowerPivotfor Excel 2010 is a perfect solution because it allows the user to be able to manipulate and get to the bottom of what the data really means, without having wait for IT department.” Fabio Catassi, CTO “We presented the Power Pivot in Excel to our power users and no exception, they loved it and they’re pushing hard for it. “ AyadShammou, Lead Database Administrator Mediterranean Shipping Company Care Group Healthcare “The real power of SQL Server 2008 R2 reveals itself with the coupling with Office 2010. Without even getting out of Excel, the end-user can now analyze data, import its own data for enrichment, and publish its own analysis on SharePoint.” Michel Aginay, Director “Deploying business intelligence solutions based on Office 2010 and SharePoint 2010 means that end users can start working with business intelligence tools that are based on other tools that they already know.” Alan Whitehouse, BI Practice Lead Vente-Privee.com TGO Consulting 28

30. Enable your end users to create their own BI solutions

32. Improve visibility into key team and organizational objectives and metrics

34. Scale-out to support Business Intelligence for all users at a lower TCO

35. Increase productivity with familiar and intuitive development & management tools29

36. © 2010 Microsoft Corporation. All rights reserved. Microsoft, Microsoft Dynamics, the Microsoft Dynamics logo, and [list other trademarks] are trademarks of the Microsoft group of companies. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.