2. • Same thing has gone on with
information. We've industrialized
media, and our media companies
now. We produced so many
information and then we are
exposed so many information in
different places. Information
obesity comes out.
• In the world of food, for instance,
we have industrialized
agriculture, and as we
industrialized agriculture we
created large corporations. We
produced foods and start to
overconsume. Obesity comes
out.
Obesity Information Obesity
3. • When people need to find a information, firstly they look at internet. However, not all
information is necessary and people need to discriminate necessary information and
unnecessary information. That is why, not all products can be good, but not necessary.
Similarly not all information is not necessary.
4. News programs are, with the
exception of a few non-profit
or publicly funded ones,
commercial enterprises
designed to turn and maximize
profit. . The profit comes from
advertising, and advertising
revenue is maximized by
pulling the largest audience,
holding their attention for the
longest possible time, and
putting them into the mental
state most conducive to
purchasing the products of the
advertisers. So, people are
exposed to unnecessary
information.
5. • Poor and abundant food makes people obesity. Similarly cheap and poor
information makes people info-obese.
• Information overconsumption is result of social consequences.
• Food overconsumption is unhealthy. Similarly information overconsumption
is unhealthy.
6. • There are so many unnecessary
and absurd posts on social
networks.
• For example; Is this dress white or
golden ? Or do you know who is
your fan or look ate your page?
• When people click the news or
posts, they face different
information.
• Clay Johnson, writer of Information
Diet, says that ‘we are about 35% of
Americans are obese and I think that
same thing is going on with
information
7. • Sometimes people like an useful page to get idea, however when people like it,
unnecessary declarations appear on screen of phone or computer. In that way, so many
people are exposed to unnecessary information.
8. Thus, people need a
information diet.
Just like food diet,
appropriate nutrition
shouldn't be focused on
consuming less. It should
be about consuming well
and being healthy about
your information
consumption.
9. • 2- Consume locally. Sticking closer to
the facts is a healthy part of an
information diet. This can refer to
physically closer information (like in
your city), but also to information that
you’ve become an expert on.
• 1- Audit your info consumption. Take
active inventory of the types of
information you consume and you
basic information behaviors.
DIET ADVICES BY CLAY JOHNSON
10. • 3- Reduce ads. Unsubscribe to newsletters you don’t read, and use services like
Instapaper and Readability to remove unwanted ads from your content.
• 4- Seek diversity. Filtering out information that goes against your beliefs can lead to
fanaticism in the worse case. Instead, challenge your opinions by seeking out a diversity
of information, including content that poses contrary arguments.
11. • 6- Fine tune and revise info diet.
Changing your information diet takes a
conscious effort and dedicated training
to achieve. Just like a weight-loss diet,
you’ll have to fine tune your habits and
consumption behavior.
• 5- Balance different types of
information. Relying on populist
entertainment-based information on
TV is unhealthy. Instead, consume a
variety of information — professional,
cultural, local, and raw information —
from a variety of sources.
