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@ialenses — EightShapes — Dan Brown
IA Lenses
Helpful Perspectives for
Information Architects
Confab – April 2019
Dan Brown @brownorama – @ialenses
@ialenses — EightShapes — Dan Brown 2
Information architecture is the
design of virtual structures,
through which users find or
interact with information.
design virtual structures
@ialenses — EightShapes — Dan Brown 3
A lens is a perspective from
which to consider, explore, and
interrogate a design decision.
consider explore
interrogate
perspective
design
@ialenses — EightShapes — Dan Brown 4
What’s a lens?
Category
Title
Description
Prompts
Key Question
@ialenses — EightShapes — Dan Brown 5
There are 51 of them
@ialenses — EightShapes — Dan Brown 6
I know, right?
😳 🤪 🤓
@ialenses — EightShapes — Dan Brown 7
Where did lenses come from?
CIRCA 2016
@ialenses — EightShapes — Dan Brown 8
Observation 1: Ambiguous Labels
I can’t tell the difference
between research and
publications.
@ialenses — EightShapes — Dan Brown 9
Challenge 2: Lack of Context
Nothing tells me what the
World Bank really does.
@ialenses — EightShapes — Dan Brown 10
Challenge 3: Value of Persistent Navigation
I wish the navigation

helped me understand
where I am.
@ialenses — EightShapes — Dan Brown 11
After observing, we ask…
Ambiguous labels Lack of context Persistent navigation
I can’t tell the difference
between research and
publications.
Nothing tells me what the
World Bank really does.
I wish the navigation

helped me understand
where I am.
@ialenses — EightShapes — Dan Brown 12
After observing, we ask…
Ambiguous labels Lack of context
Are there
clearer words?
Can users grok
what’s available?
Persistent navigation
What would actually
help users?
I wish the navigation

helped me understand
where I am.
I can’t tell the difference
between research and
publications.
Nothing tells me what the
World Bank really does.
@ialenses — EightShapes — Dan Brown 13
What else can we ask?
Are there
clearer words?
Can users grok
what’s available?
What would actually
help users?
How will this be
maintained? Will this
distract users?
Who benefits most
from this structure? Which one of these
items is not like the
others?How can this increase
user confidence?
Does this
tell a story?
How difficult
to build?
What precedent
does this set?
What’s the
shelf-life?
What burden does this
place on the menu?
How do we support
exploration?
And many more…
@ialenses — EightShapes — Dan Brown 14
Why is this important?
🤔
@ialenses — EightShapes — Dan Brown 15
IA → scary consequences
🤡
🤡
@ialenses — EightShapes — Dan Brown 16
Steward Brand’s “Pace Layering”
@ialenses — EightShapes — Dan Brown 17
Pace Layers
NATURE
CULTURE
GOVERNANCE
INFRASTRUCTURE
COMMERCE
@ialenses — EightShapes — Dan Brown 18
Pace Layers
CULTURE
GOVERNANCE
INFRASTRUCTURE
COMMERCE
ART/FASHION
SLOWER
FASTER
@ialenses — EightShapes — Dan Brown 19
Pace Layers
DOMAIN
STRUCTURE
NAVIGATION
UI DESIGN
VISUAL DESIGN
💥
💥
@ialenses — EightShapes — Dan Brown 20
IA deals with the abstract
☁
@ialenses — EightShapes — Dan Brown 21
☁Researching
☁Analyzing
☁Consulting
☁Informing
☁Funding
☁“country”
☁“topic”
☁“region” ☁“practice”
@ialenses — EightShapes — Dan Brown 22
Critique makes things better
🔬
@ialenses — EightShapes — Dan Brown 23
1. scary consequences
2. about the abstract
3. depends on critique(like all design)
@ialenses — EightShapes — Dan Brown 24
Lenses give us questions to ask ourselves
@ialenses — EightShapes — Dan Brown 25
Lenses give us questions to ask ourselves
@ialenses — EightShapes — Dan Brown 26
But, lenses don’t give us answers
💥
💥
💥
💥
💥
@ialenses — EightShapes — Dan Brown 27
Using the lenses
Who we are Where we work What we do Understanding poverty Work with us
@ialenses — EightShapes — Dan Brown 28
Example 1: Lens of Stability
Who we are Where we work What we do Understanding poverty Work with us
@ialenses — EightShapes — Dan Brown 29
Example 2: Lens of Narrative
Who we are Where we work What we do Understanding poverty Work with us
@ialenses — EightShapes — Dan Brown 30
Example 2: Lens of Narrative
We face big challenges to help the
world’s poorest people and ensure
that everyone sees benefits from
economic growth. Data and
research help us understand these
challenges and set priorities,
share knowledge of what works,
and measure progress.
Data & Research
- By country
- By indicator
Development Priorities
- Climate change
- Education
- Energy
- Conflict & Violence
- Poverty
- Sustainability
- Trade
- Health
Who we are Where we work What we do Understanding poverty Work with us
@ialenses — EightShapes — Dan Brown 31
Example 3: Lens of Multiple Homes
We face big challenges to help the
world’s poorest people and ensure
that everyone sees benefits from
economic growth. Data and
research help us understand these
challenges and set priorities,
share knowledge of what works,
and measure progress.
Data & Research
- By country
- By indicator
Development Priorities
- Climate change
- Education
- Energy
- Conflict & Violence
- Poverty
- Sustainability
- Trade
- Health
Who we are Where we work What we do Understanding poverty Work with us
@ialenses — EightShapes — Dan Brown 32
Lenses are a new tool

Not a replacement
🔨
@ialenses — EightShapes — Dan Brown 33
Lenses let me re-examine

what I do
🤔
@ialenses — EightShapes — Dan Brown 34
@ialenses — EightShapes — Dan Brown 35
What am I really struggling with?
Who we are Where we work What we do Understanding poverty Work with us
We face big challenges to help the
world’s poorest people and ensure
that everyone sees benefits from
economic growth. Data and
research help us understand these
challenges and set priorities,
share knowledge of what works,
and measure progress.
Data & Research
- By country
- By indicator
Development Priorities
- Climate change
- Education
- Energy
- Conflict & Violence
- Poverty
- Sustainability
- Trade
- Health
@ialenses — EightShapes — Dan Brown 36
Can we see them work one
more time?
@ialenses — EightShapes — Dan Brown 37
You get a lens and…
You get a lens and…
You get a lens and…
You get a lens and…
You get a lens and…
You get a lens and…
@ialenses — EightShapes — Dan Brown 38
@ialenses — EightShapes — Dan Brown 39
@ialenses — EightShapes — Dan Brown 40
Follow Lenses on Twitter
@ialenses
@ialenses — EightShapes — Dan Brown 41
Send me your thoughts
dan@eightshapes.com
@ialenses — EightShapes — Dan Brown 42
What I’m working on now…
1 2 3 4 5 🏁
PORTAL
BUSINESS PROCESS
LAUNCHPADGUIDEDASHBOARD
UNIFIED NAVIGATION-PORTAL- DASHBOARD-
GUIDE-LAUNCHPAD THING
🤡
@ialenses — EightShapes — Dan Brown 43
There’s work

to be done.
🤡
@ialenses — EightShapes — Dan Brown 44
Thank you!
Dan Brown
@brownorama
@ialenses

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Information Architecture Lenses - by Dan Brown

  • 1. @ialenses — EightShapes — Dan Brown IA Lenses Helpful Perspectives for Information Architects Confab – April 2019 Dan Brown @brownorama – @ialenses
  • 2. @ialenses — EightShapes — Dan Brown 2 Information architecture is the design of virtual structures, through which users find or interact with information. design virtual structures
  • 3. @ialenses — EightShapes — Dan Brown 3 A lens is a perspective from which to consider, explore, and interrogate a design decision. consider explore interrogate perspective design
  • 4. @ialenses — EightShapes — Dan Brown 4 What’s a lens? Category Title Description Prompts Key Question
  • 5. @ialenses — EightShapes — Dan Brown 5 There are 51 of them
  • 6. @ialenses — EightShapes — Dan Brown 6 I know, right? 😳 🤪 🤓
  • 7. @ialenses — EightShapes — Dan Brown 7 Where did lenses come from? CIRCA 2016
  • 8. @ialenses — EightShapes — Dan Brown 8 Observation 1: Ambiguous Labels I can’t tell the difference between research and publications.
  • 9. @ialenses — EightShapes — Dan Brown 9 Challenge 2: Lack of Context Nothing tells me what the World Bank really does.
  • 10. @ialenses — EightShapes — Dan Brown 10 Challenge 3: Value of Persistent Navigation I wish the navigation
 helped me understand where I am.
  • 11. @ialenses — EightShapes — Dan Brown 11 After observing, we ask… Ambiguous labels Lack of context Persistent navigation I can’t tell the difference between research and publications. Nothing tells me what the World Bank really does. I wish the navigation
 helped me understand where I am.
  • 12. @ialenses — EightShapes — Dan Brown 12 After observing, we ask… Ambiguous labels Lack of context Are there clearer words? Can users grok what’s available? Persistent navigation What would actually help users? I wish the navigation
 helped me understand where I am. I can’t tell the difference between research and publications. Nothing tells me what the World Bank really does.
  • 13. @ialenses — EightShapes — Dan Brown 13 What else can we ask? Are there clearer words? Can users grok what’s available? What would actually help users? How will this be maintained? Will this distract users? Who benefits most from this structure? Which one of these items is not like the others?How can this increase user confidence? Does this tell a story? How difficult to build? What precedent does this set? What’s the shelf-life? What burden does this place on the menu? How do we support exploration? And many more…
  • 14. @ialenses — EightShapes — Dan Brown 14 Why is this important? 🤔
  • 15. @ialenses — EightShapes — Dan Brown 15 IA → scary consequences 🤡 🤡
  • 16. @ialenses — EightShapes — Dan Brown 16 Steward Brand’s “Pace Layering”
  • 17. @ialenses — EightShapes — Dan Brown 17 Pace Layers NATURE CULTURE GOVERNANCE INFRASTRUCTURE COMMERCE
  • 18. @ialenses — EightShapes — Dan Brown 18 Pace Layers CULTURE GOVERNANCE INFRASTRUCTURE COMMERCE ART/FASHION SLOWER FASTER
  • 19. @ialenses — EightShapes — Dan Brown 19 Pace Layers DOMAIN STRUCTURE NAVIGATION UI DESIGN VISUAL DESIGN 💥 💥
  • 20. @ialenses — EightShapes — Dan Brown 20 IA deals with the abstract ☁
  • 21. @ialenses — EightShapes — Dan Brown 21 ☁Researching ☁Analyzing ☁Consulting ☁Informing ☁Funding ☁“country” ☁“topic” ☁“region” ☁“practice”
  • 22. @ialenses — EightShapes — Dan Brown 22 Critique makes things better 🔬
  • 23. @ialenses — EightShapes — Dan Brown 23 1. scary consequences 2. about the abstract 3. depends on critique(like all design)
  • 24. @ialenses — EightShapes — Dan Brown 24 Lenses give us questions to ask ourselves
  • 25. @ialenses — EightShapes — Dan Brown 25 Lenses give us questions to ask ourselves
  • 26. @ialenses — EightShapes — Dan Brown 26 But, lenses don’t give us answers 💥 💥 💥 💥 💥
  • 27. @ialenses — EightShapes — Dan Brown 27 Using the lenses Who we are Where we work What we do Understanding poverty Work with us
  • 28. @ialenses — EightShapes — Dan Brown 28 Example 1: Lens of Stability Who we are Where we work What we do Understanding poverty Work with us
  • 29. @ialenses — EightShapes — Dan Brown 29 Example 2: Lens of Narrative Who we are Where we work What we do Understanding poverty Work with us
  • 30. @ialenses — EightShapes — Dan Brown 30 Example 2: Lens of Narrative We face big challenges to help the world’s poorest people and ensure that everyone sees benefits from economic growth. Data and research help us understand these challenges and set priorities, share knowledge of what works, and measure progress. Data & Research - By country - By indicator Development Priorities - Climate change - Education - Energy - Conflict & Violence - Poverty - Sustainability - Trade - Health Who we are Where we work What we do Understanding poverty Work with us
  • 31. @ialenses — EightShapes — Dan Brown 31 Example 3: Lens of Multiple Homes We face big challenges to help the world’s poorest people and ensure that everyone sees benefits from economic growth. Data and research help us understand these challenges and set priorities, share knowledge of what works, and measure progress. Data & Research - By country - By indicator Development Priorities - Climate change - Education - Energy - Conflict & Violence - Poverty - Sustainability - Trade - Health Who we are Where we work What we do Understanding poverty Work with us
  • 32. @ialenses — EightShapes — Dan Brown 32 Lenses are a new tool
 Not a replacement 🔨
  • 33. @ialenses — EightShapes — Dan Brown 33 Lenses let me re-examine
 what I do 🤔
  • 34. @ialenses — EightShapes — Dan Brown 34
  • 35. @ialenses — EightShapes — Dan Brown 35 What am I really struggling with? Who we are Where we work What we do Understanding poverty Work with us We face big challenges to help the world’s poorest people and ensure that everyone sees benefits from economic growth. Data and research help us understand these challenges and set priorities, share knowledge of what works, and measure progress. Data & Research - By country - By indicator Development Priorities - Climate change - Education - Energy - Conflict & Violence - Poverty - Sustainability - Trade - Health
  • 36. @ialenses — EightShapes — Dan Brown 36 Can we see them work one more time?
  • 37. @ialenses — EightShapes — Dan Brown 37 You get a lens and… You get a lens and… You get a lens and… You get a lens and… You get a lens and… You get a lens and…
  • 38. @ialenses — EightShapes — Dan Brown 38
  • 39. @ialenses — EightShapes — Dan Brown 39
  • 40. @ialenses — EightShapes — Dan Brown 40 Follow Lenses on Twitter @ialenses
  • 41. @ialenses — EightShapes — Dan Brown 41 Send me your thoughts dan@eightshapes.com
  • 42. @ialenses — EightShapes — Dan Brown 42 What I’m working on now… 1 2 3 4 5 🏁 PORTAL BUSINESS PROCESS LAUNCHPADGUIDEDASHBOARD UNIFIED NAVIGATION-PORTAL- DASHBOARD- GUIDE-LAUNCHPAD THING 🤡
  • 43. @ialenses — EightShapes — Dan Brown 43 There’s work
 to be done. 🤡
  • 44. @ialenses — EightShapes — Dan Brown 44 Thank you! Dan Brown @brownorama @ialenses