A new tool you can use during the design process for information architecture, lenses provide essential questions to evaluate and critique virtual structures and navigation.
Important elements of this presentation are better covered in my later presentation titled "What Is Jobs-To-Be-Done?" I recommend that readers start with that.
Are you an innovator, entrepreneur or product manager? Do you want to understand what causes people to purchase, adopt and re-purchase products and services? This presentation gives you an introduction to Jobs-To-Be-Done—a theory of the market that seeks to answer these questions and more.
UX 101: A quick & dirty introduction to user experience strategy & designMorgan McKeagney
A quick & dirty intro to UX strategy & design. Some context, some fundamentals, some current & emerging trends, and some useful resources for the absolute beginner.
First delivered @ the NDRC Launchpad startup accelerator in Dublin, Ireland, 16/10/2014. (www.ndrc.ie)
Slide deck from Bruce McCarthy's Workshop, Roadmapping Relaunched at Business of Software Conference USA 2018. Featuring the TESLA Roadmapping exercise.
Important elements of this presentation are better covered in my later presentation titled "What Is Jobs-To-Be-Done?" I recommend that readers start with that.
Are you an innovator, entrepreneur or product manager? Do you want to understand what causes people to purchase, adopt and re-purchase products and services? This presentation gives you an introduction to Jobs-To-Be-Done—a theory of the market that seeks to answer these questions and more.
UX 101: A quick & dirty introduction to user experience strategy & designMorgan McKeagney
A quick & dirty intro to UX strategy & design. Some context, some fundamentals, some current & emerging trends, and some useful resources for the absolute beginner.
First delivered @ the NDRC Launchpad startup accelerator in Dublin, Ireland, 16/10/2014. (www.ndrc.ie)
Slide deck from Bruce McCarthy's Workshop, Roadmapping Relaunched at Business of Software Conference USA 2018. Featuring the TESLA Roadmapping exercise.
Lean Kanban India 2018 | From Upstream to Portfolio Kanban, a Fresh look | P...LeanKanbanIndia
Session Title :
From Upstream to Portfolio Kanban, a Fresh look
Session Overview:
Portfolio Kanban plays a crucial role in balancing demand with capability at the highest level of the organization. Most Portfolio Kanban systems are shallow, as is the currently available guidance. It does not go much further than visualization and a cadence of conversations. At best there is a crude notion of limiting the amount of initiatives in progress. It is time to take the next step. In this presentation we build on our experiences with implementing Upstream Kanban and using systems dynamics to give insight and guidance on creating enterprise flow with Upstream and Portfolio Kanban. We start from Upstream Kanban where we address the problem of managing a fluctuating demand. We analyse the feedback loops and delays that are the source of oscillation and show how to turn oscillation into a (more) steady end-to-end flow. We discuss capacity constraints, liquidity problems and ways of organizing the marketplace that emerges when needs of diverse customers with possibly conflicting priorities need to be matched with a heterogenous capability. Finally, we discuss the role of triage in a portfolio with incommensurable choices.
Power and Service Design: Making Sense of Service Design's Politics and Influ...Service Design Network
In this talk, Gordon Ross will discuss different partnership models that exist between organizations and consultants collaborating on service design initiatives. He will reflect on his experience as a service design consultant across a wide range of private and public sector projects, highlighting challenges faced along the way.
Become a member!
https://www.service-design-network.org
Follow us on Twitter: https://twitter.com/sdnetwork
Or on LinkedIn: https://www.linkedin.com/company/2933277
Like us on Facebook: https://www.facebook.com/ServiceDesignNetwork/
Behind-the-scenes on Instagram: https://www.instagram.com/servicedesignnetwork/
Design personas are a stable part of our UX toolkit. They help us keep the audience in perspective and communicate their needs. Personas naturally evolve throughout a project as we gain more knowledge through user research - but where do we start before we have research?
Proto-personas are not a substitute for research informed personas, but they do help us to quickly document audience assumptions around persona types, goals and frustrations. Making persona creation a collaborative activity allows us to extract stakeholder knowledge and assumptions around the audience to gain a collective understanding and achieve stakeholder buy-in to our process from the project outset.
The Design Sprint: A Fast Start to Creating Digital Products People Wantdpdnyc
In this talk, you'll learn how to plan, facilitate, and optimize the five phases of a Design Sprint: Understand, Diverge, Converge, Prototype, and Test. You’ll learn why and how Design Sprints work and how you can use Design Sprints to enhance your own design process.
A talk I gave at Google on Strategy and Product Discovery
We discussed:
Discovering Features and Products (Product Strategy)
Discovering Products and Product Lines (Product Line / Company Strategy)
Marty Cagan: Using High Fidelity Prototypes for Product Discovery
Presented at EuroIA17, September 2017; World IA Day NYC, February 2017; Interact, October 2016 (London, UK); earlier versions in 2014 at UXPA Boston (Boston, MA, USA); in 2013 at Interaction S.A. (Recife, Brasil), Intuit (Mountain View, CA, USA), Designers + Geeks (New York, USA); in 2012 at UX Russia (Moscow, Russia), UX Hong Kong (Hong Kong, China), WebVisions NYC (New York, NY, USA); in 2011 at the IA Summit (Denver, CO, USA), UX-LX (Lisbon, Portugal), Love at First Website (Portland, OR, USA).
This is something of a successor to my talk "Marrying Web Analytics and User Experience" (http://is.gd/vK34zS)
Behind every great product is a great team doing work in a way that guarantees results. They are following a roadmap from the starting point to the end product. But a product roadmap can be elusive. This talk addresses why it is important and presents an approach to make one.
This deck was presented at the "Content Strategy in Service Design" event, hosted by Fjord, a global design and innovation consultancy, and the Content Strategy Southern California group.
Those who don't learn from history are doomed to NOT repeat it.
We know the old adage, but the other reality is that there's nothing new under the sun. The same goes for the practice of User Experience (UX) and it goes back further than you might think.
History can be fun – especially when we see how it relates to our ever-expanding and shifting industry of today. This presentation is geared to new practitioners who want to understand the foundations of our field and veterans who would like to see a different perspective on our profession. Let's look at the practice of UX through a historical lens at some of man's most creative pursuits and demonstrate the parallels between the past and today's design trends.
Talk | Full Stack Service Designers: Why Designers Don’t Equal a User Centered Organisation
Everyone of us designs on a daily basis. Our everyday micro decisions add up to the overall experience our users have. Whether it’s how you finance the products, what your outcome measurements are to what your staff deliver on the ground, we all impact the user experience.
It’s easy to believe that the size of your team and design system is a measure of how much your organisation has invested in design. But when you look beyond the invisible boundaries of your team and platforms, does everyone in the business really have a literacy of what good products and services look like?
Lean Startup + Story Mapping = Awesome Products FasterBrad Swanson
To deliver the right outcomes, you need to learn your customers needs and validate your assumptions as early as possible. This means getting an early version of your product completed to start testing, validating and improving. This session will demonstrate how to combine Lean Startup and User Story Mapping techniques to determine where to start and how to learn early and often.
Participants will start with a partially completed Lean Canvas to flesh out and then define a product roadmap by building a Story Map. We will use Lean Startup concepts of Minimal Viable Product (MVP) and validated learning to focus on outcome over output.
Learning objectives:
Understand the importance of accelerated learning and techniques to achieve it
How a Lean Canvas can help shape your product vision and MVP
How to build a story map to create a product roadmap
How to use a story map to validate your users' journey
Quick guide to the Design sprint.
The sprint is a five-day process for answering critical business questions through design, prototyping, and testing ideas with customers. Developed at Google Ventures, it’s a “greatest hits” of business strategy, innovation, behavior science, design thinking, and more — packaged into a battle-tested process that any team can use.
To use the links within the deck - download the presentation and open it in the browser.
Capturing Contexts: A workshop with jobs-to-be-done tools / Service Experienc...Martin Jordan
Customers hire services and products to do a certain job. Once people spot a job in their life they start looking for a solution, an offering that helps them to get the job done. Which offering they eventually hire often depends on the circumstances in which the job occurs.
This workshop highlighted the importance of customers’ situations and contexts when creating new offerings. As circumstances are changing, people’s related needs and desired outcomes do too. Using the example of food-related services, the workshop at Service Experience Camp 2015 illustrated how all offerings fulfil the general need of feeding humans, but also which specific situations each service caters for.
The workshop was run by Andrej Balaz, Hannes Jentsch and Martin Jordan on November 14, 2015 at Service Experience Camp in Kalkscheune in Berlin-Mitte.
What people really want - how #HumanCenteredDesign can help your charity or c...Patrick Olszowski
I was due on stage in 10 minutes and I was totally uncertain if I could do it.
This was me yesterday before I was due to speak at Charity Comms' Psychology of Communications conference.
My entire presentation was a risk. I was going to ask the audience of senior charity sector leaders to do things that I was pretty sure they would find difficult.
I would be rewarding those who worked with me and doing my utmost to persuade others, again and again, who were not yet ready to get involved.
The last time I had presented publicly was in front of an audience of people I knew well. But this was different. Would it work? I had no idea.
Eventually, I went on, starting with a line about how working for yourself is like being a solo polar explorer. Moments of incredible beauty, followed by realising you are surrounded by deep crevasses. I got a laugh and relaxed.
Throughout, people shared their views on the charity sector, by moving up and down an imaginary line in the auditorium - depending on propositions I gave them (and the reactions of other audience members).
I ran another experiment, trialling seven different approaches to get people to sign up to my email newsletter - Top Tips for Tough Problems - all about innovation and charities (www.outrageousimpact.co.uk/tips/)
For those who wouldn't join the email, and were open to it, I had discussions with them on the microphone about what might persuade them. The ability to alter the frequency of emails, sharing this content on LinkedIn and being clearer about what was in the email, persuaded a few.
In the end, 60% of the audience joined the email list and received sweets, a chance to sit in a 'winners' circle', got their name on a plaque on the wall, approval from colleagues, applause and more.
Innovation is about building something new to try and improve lives. It might work. Or flop. But as long as you learn from it, it can never be a failure. That was the key lesson I got yesterday.
This is the presentation you find here.
Patrick
Lean Kanban India 2018 | From Upstream to Portfolio Kanban, a Fresh look | P...LeanKanbanIndia
Session Title :
From Upstream to Portfolio Kanban, a Fresh look
Session Overview:
Portfolio Kanban plays a crucial role in balancing demand with capability at the highest level of the organization. Most Portfolio Kanban systems are shallow, as is the currently available guidance. It does not go much further than visualization and a cadence of conversations. At best there is a crude notion of limiting the amount of initiatives in progress. It is time to take the next step. In this presentation we build on our experiences with implementing Upstream Kanban and using systems dynamics to give insight and guidance on creating enterprise flow with Upstream and Portfolio Kanban. We start from Upstream Kanban where we address the problem of managing a fluctuating demand. We analyse the feedback loops and delays that are the source of oscillation and show how to turn oscillation into a (more) steady end-to-end flow. We discuss capacity constraints, liquidity problems and ways of organizing the marketplace that emerges when needs of diverse customers with possibly conflicting priorities need to be matched with a heterogenous capability. Finally, we discuss the role of triage in a portfolio with incommensurable choices.
Power and Service Design: Making Sense of Service Design's Politics and Influ...Service Design Network
In this talk, Gordon Ross will discuss different partnership models that exist between organizations and consultants collaborating on service design initiatives. He will reflect on his experience as a service design consultant across a wide range of private and public sector projects, highlighting challenges faced along the way.
Become a member!
https://www.service-design-network.org
Follow us on Twitter: https://twitter.com/sdnetwork
Or on LinkedIn: https://www.linkedin.com/company/2933277
Like us on Facebook: https://www.facebook.com/ServiceDesignNetwork/
Behind-the-scenes on Instagram: https://www.instagram.com/servicedesignnetwork/
Design personas are a stable part of our UX toolkit. They help us keep the audience in perspective and communicate their needs. Personas naturally evolve throughout a project as we gain more knowledge through user research - but where do we start before we have research?
Proto-personas are not a substitute for research informed personas, but they do help us to quickly document audience assumptions around persona types, goals and frustrations. Making persona creation a collaborative activity allows us to extract stakeholder knowledge and assumptions around the audience to gain a collective understanding and achieve stakeholder buy-in to our process from the project outset.
The Design Sprint: A Fast Start to Creating Digital Products People Wantdpdnyc
In this talk, you'll learn how to plan, facilitate, and optimize the five phases of a Design Sprint: Understand, Diverge, Converge, Prototype, and Test. You’ll learn why and how Design Sprints work and how you can use Design Sprints to enhance your own design process.
A talk I gave at Google on Strategy and Product Discovery
We discussed:
Discovering Features and Products (Product Strategy)
Discovering Products and Product Lines (Product Line / Company Strategy)
Marty Cagan: Using High Fidelity Prototypes for Product Discovery
Presented at EuroIA17, September 2017; World IA Day NYC, February 2017; Interact, October 2016 (London, UK); earlier versions in 2014 at UXPA Boston (Boston, MA, USA); in 2013 at Interaction S.A. (Recife, Brasil), Intuit (Mountain View, CA, USA), Designers + Geeks (New York, USA); in 2012 at UX Russia (Moscow, Russia), UX Hong Kong (Hong Kong, China), WebVisions NYC (New York, NY, USA); in 2011 at the IA Summit (Denver, CO, USA), UX-LX (Lisbon, Portugal), Love at First Website (Portland, OR, USA).
This is something of a successor to my talk "Marrying Web Analytics and User Experience" (http://is.gd/vK34zS)
Behind every great product is a great team doing work in a way that guarantees results. They are following a roadmap from the starting point to the end product. But a product roadmap can be elusive. This talk addresses why it is important and presents an approach to make one.
This deck was presented at the "Content Strategy in Service Design" event, hosted by Fjord, a global design and innovation consultancy, and the Content Strategy Southern California group.
Those who don't learn from history are doomed to NOT repeat it.
We know the old adage, but the other reality is that there's nothing new under the sun. The same goes for the practice of User Experience (UX) and it goes back further than you might think.
History can be fun – especially when we see how it relates to our ever-expanding and shifting industry of today. This presentation is geared to new practitioners who want to understand the foundations of our field and veterans who would like to see a different perspective on our profession. Let's look at the practice of UX through a historical lens at some of man's most creative pursuits and demonstrate the parallels between the past and today's design trends.
Talk | Full Stack Service Designers: Why Designers Don’t Equal a User Centered Organisation
Everyone of us designs on a daily basis. Our everyday micro decisions add up to the overall experience our users have. Whether it’s how you finance the products, what your outcome measurements are to what your staff deliver on the ground, we all impact the user experience.
It’s easy to believe that the size of your team and design system is a measure of how much your organisation has invested in design. But when you look beyond the invisible boundaries of your team and platforms, does everyone in the business really have a literacy of what good products and services look like?
Lean Startup + Story Mapping = Awesome Products FasterBrad Swanson
To deliver the right outcomes, you need to learn your customers needs and validate your assumptions as early as possible. This means getting an early version of your product completed to start testing, validating and improving. This session will demonstrate how to combine Lean Startup and User Story Mapping techniques to determine where to start and how to learn early and often.
Participants will start with a partially completed Lean Canvas to flesh out and then define a product roadmap by building a Story Map. We will use Lean Startup concepts of Minimal Viable Product (MVP) and validated learning to focus on outcome over output.
Learning objectives:
Understand the importance of accelerated learning and techniques to achieve it
How a Lean Canvas can help shape your product vision and MVP
How to build a story map to create a product roadmap
How to use a story map to validate your users' journey
Quick guide to the Design sprint.
The sprint is a five-day process for answering critical business questions through design, prototyping, and testing ideas with customers. Developed at Google Ventures, it’s a “greatest hits” of business strategy, innovation, behavior science, design thinking, and more — packaged into a battle-tested process that any team can use.
To use the links within the deck - download the presentation and open it in the browser.
Capturing Contexts: A workshop with jobs-to-be-done tools / Service Experienc...Martin Jordan
Customers hire services and products to do a certain job. Once people spot a job in their life they start looking for a solution, an offering that helps them to get the job done. Which offering they eventually hire often depends on the circumstances in which the job occurs.
This workshop highlighted the importance of customers’ situations and contexts when creating new offerings. As circumstances are changing, people’s related needs and desired outcomes do too. Using the example of food-related services, the workshop at Service Experience Camp 2015 illustrated how all offerings fulfil the general need of feeding humans, but also which specific situations each service caters for.
The workshop was run by Andrej Balaz, Hannes Jentsch and Martin Jordan on November 14, 2015 at Service Experience Camp in Kalkscheune in Berlin-Mitte.
What people really want - how #HumanCenteredDesign can help your charity or c...Patrick Olszowski
I was due on stage in 10 minutes and I was totally uncertain if I could do it.
This was me yesterday before I was due to speak at Charity Comms' Psychology of Communications conference.
My entire presentation was a risk. I was going to ask the audience of senior charity sector leaders to do things that I was pretty sure they would find difficult.
I would be rewarding those who worked with me and doing my utmost to persuade others, again and again, who were not yet ready to get involved.
The last time I had presented publicly was in front of an audience of people I knew well. But this was different. Would it work? I had no idea.
Eventually, I went on, starting with a line about how working for yourself is like being a solo polar explorer. Moments of incredible beauty, followed by realising you are surrounded by deep crevasses. I got a laugh and relaxed.
Throughout, people shared their views on the charity sector, by moving up and down an imaginary line in the auditorium - depending on propositions I gave them (and the reactions of other audience members).
I ran another experiment, trialling seven different approaches to get people to sign up to my email newsletter - Top Tips for Tough Problems - all about innovation and charities (www.outrageousimpact.co.uk/tips/)
For those who wouldn't join the email, and were open to it, I had discussions with them on the microphone about what might persuade them. The ability to alter the frequency of emails, sharing this content on LinkedIn and being clearer about what was in the email, persuaded a few.
In the end, 60% of the audience joined the email list and received sweets, a chance to sit in a 'winners' circle', got their name on a plaque on the wall, approval from colleagues, applause and more.
Innovation is about building something new to try and improve lives. It might work. Or flop. But as long as you learn from it, it can never be a failure. That was the key lesson I got yesterday.
This is the presentation you find here.
Patrick
Human Centred Design: understanding the people you're trying to reach | Psych...CharityComms
Patrick Olszowski, founder, Outrageous Impact
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
The latest version of "Keep Your Cell Phones On!" Social Media for Social Good - why people with disabilities need to be part of online communities and how we can make it happen
Finding & Analyzing Influence (Gregor Hochmuth) - Web 2.0 Expo San Francisco - Greg Hochmuth
Session from Web 2.0 Expo San Francisco, April 3, 2009
Finding Influence: Design Patterns for Smarter Crowds
Who’s important and how do I know? Who has the scoop and how will I find out? In any of your network of connections, some people are more interesting to you than others. Influence is about applying that understanding at large scale to the content people share and knowing who’s interesting.
http://www.web2expo.com/webexsf2009/public/schedule/detail/7796
Eight Principles of Information ArchitectureDan Brown
Does information architecture have a set of universal principles we can draw from to facilitate the design process? Beats me, but these are eight that I use.
For more information, see my article in the ASIS&T August 2010 Bulletin: http://asis.org/Bulletin/Aug-10/AugSep10_Brown.pdf
Difficult Conversations in Creative Environments ~ IA Summit 2009Dan Brown
Information Architects work in environments that demand close collaboration with other people, primarily clients and colleagues. Design teams of any size need to manage the logistics of the design process, collaborate with each other to solve complex problems, and communicate those ideas effectively. Clients also exert pressure on the design team, presenting the design problem and vetting potential solutions. Successful senior designers and team managers must know how to navigate these waters delicately. Every one of these activities–from clarifying requirements to presenting design ideas to walking through revisions–requires working with other people. Every task on a design project has some element of communication and collaboration. And these infinite touchpoints within the team (designers, managers, stakeholders, and clients alike) represent risks to the project: one misstep and the project can come to a screeching halt.
This workshop is for information architects to help them understand and improve the core communications skills for working with teams and clients. Junior information architects seeking advancement will benefit from this opportunity to explore the crucial skills that separate them from senior designers.
Information architects need better tools for dealing with complex design problems like faceted browsing, template-driven displays, and content management systems. Site maps show a web site’s underlying structure, but render every page literally. Such views of the site are hopelessly obsolete before they reach the printer. They do not account for modern approaches to designing navigation systems. Database- and CMS-driven sites, for example, offer greater flexibility in storing and displaying content. Our deliverables must be able to keep up.
Concept models offer an alternative that better approximate the underlying structures of today’s web sites. By documenting a site’s foundation at a greater level of abstraction, concept models provide designers better insight into the user experience.
In designing transactional and content-rich web sites, rules provide an underlying structure that governs the experience: what is displayed, when it’s displayed, and how it responds to user actions. Web design today is at an important crossroads: more complex technologies offer a greater range of features and functions, which permit more elaborate experiences.
The depth of these systems means that information architects no longer design structures with specific pieces of content in mind, but instead have to design structures around classifications, categories, and abstractions. In conjunction with these so-called “objects,” information architects must consider the rules that govern their appearance, display, and response to users.
This session introduces a framework for thinking about rules, providing a vocabulary and taxonomy of rules where none has previously existed.
Hello everyone! I am thrilled to present my latest portfolio on LinkedIn, marking the culmination of my architectural journey thus far. Over the span of five years, I've been fortunate to acquire a wealth of knowledge under the guidance of esteemed professors and industry mentors. From rigorous academic pursuits to practical engagements, each experience has contributed to my growth and refinement as an architecture student. This portfolio not only showcases my projects but also underscores my attention to detail and to innovative architecture as a profession.
Book Formatting: Quality Control Checks for DesignersConfidence Ago
This presentation was made to help designers who work in publishing houses or format books for printing ensure quality.
Quality control is vital to every industry. This is why every department in a company need create a method they use in ensuring quality. This, perhaps, will not only improve the quality of products and bring errors to the barest minimum, but take it to a near perfect finish.
It is beyond a moot point that a good book will somewhat be judged by its cover, but the content of the book remains king. No matter how beautiful the cover, if the quality of writing or presentation is off, that will be a reason for readers not to come back to the book or recommend it.
So, this presentation points designers to some important things that may be missed by an editor that they could eventually discover and call the attention of the editor.
White wonder, Work developed by Eva TschoppMansi Shah
White Wonder by Eva Tschopp
A tale about our culture around the use of fertilizers and pesticides visiting small farms around Ahmedabad in Matar and Shilaj.
You could be a professional graphic designer and still make mistakes. There is always the possibility of human error. On the other hand if you’re not a designer, the chances of making some common graphic design mistakes are even higher. Because you don’t know what you don’t know. That’s where this blog comes in. To make your job easier and help you create better designs, we have put together a list of common graphic design mistakes that you need to avoid.
Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.
Can AI do good? at 'offtheCanvas' India HCI preludeAlan Dix
Invited talk at 'offtheCanvas' IndiaHCI prelude, 29th June 2024.
https://www.alandix.com/academic/talks/offtheCanvas-IndiaHCI2024/
The world is being changed fundamentally by AI and we are constantly faced with newspaper headlines about its harmful effects. However, there is also the potential to both ameliorate theses harms and use the new abilities of AI to transform society for the good. Can you make the difference?
Expert Accessory Dwelling Unit (ADU) Drafting ServicesResDraft
Whether you’re looking to create a guest house, a rental unit, or a private retreat, our experienced team will design a space that complements your existing home and maximizes your investment. We provide personalized, comprehensive expert accessory dwelling unit (ADU)drafting solutions tailored to your needs, ensuring a seamless process from concept to completion.
Unleash Your Inner Demon with the "Let's Summon Demons" T-Shirt. Calling all fans of dark humor and edgy fashion! The "Let's Summon Demons" t-shirt is a unique way to express yourself and turn heads.
https://dribbble.com/shots/24253051-Let-s-Summon-Demons-Shirt
1. @ialenses — EightShapes — Dan Brown
IA Lenses
Helpful Perspectives for
Information Architects
Confab – April 2019
Dan Brown @brownorama – @ialenses
2. @ialenses — EightShapes — Dan Brown 2
Information architecture is the
design of virtual structures,
through which users find or
interact with information.
design virtual structures
3. @ialenses — EightShapes — Dan Brown 3
A lens is a perspective from
which to consider, explore, and
interrogate a design decision.
consider explore
interrogate
perspective
design
4. @ialenses — EightShapes — Dan Brown 4
What’s a lens?
Category
Title
Description
Prompts
Key Question
8. @ialenses — EightShapes — Dan Brown 8
Observation 1: Ambiguous Labels
I can’t tell the difference
between research and
publications.
9. @ialenses — EightShapes — Dan Brown 9
Challenge 2: Lack of Context
Nothing tells me what the
World Bank really does.
10. @ialenses — EightShapes — Dan Brown 10
Challenge 3: Value of Persistent Navigation
I wish the navigation
helped me understand
where I am.
11. @ialenses — EightShapes — Dan Brown 11
After observing, we ask…
Ambiguous labels Lack of context Persistent navigation
I can’t tell the difference
between research and
publications.
Nothing tells me what the
World Bank really does.
I wish the navigation
helped me understand
where I am.
12. @ialenses — EightShapes — Dan Brown 12
After observing, we ask…
Ambiguous labels Lack of context
Are there
clearer words?
Can users grok
what’s available?
Persistent navigation
What would actually
help users?
I wish the navigation
helped me understand
where I am.
I can’t tell the difference
between research and
publications.
Nothing tells me what the
World Bank really does.
13. @ialenses — EightShapes — Dan Brown 13
What else can we ask?
Are there
clearer words?
Can users grok
what’s available?
What would actually
help users?
How will this be
maintained? Will this
distract users?
Who benefits most
from this structure? Which one of these
items is not like the
others?How can this increase
user confidence?
Does this
tell a story?
How difficult
to build?
What precedent
does this set?
What’s the
shelf-life?
What burden does this
place on the menu?
How do we support
exploration?
And many more…
27. @ialenses — EightShapes — Dan Brown 27
Using the lenses
Who we are Where we work What we do Understanding poverty Work with us
28. @ialenses — EightShapes — Dan Brown 28
Example 1: Lens of Stability
Who we are Where we work What we do Understanding poverty Work with us
29. @ialenses — EightShapes — Dan Brown 29
Example 2: Lens of Narrative
Who we are Where we work What we do Understanding poverty Work with us
30. @ialenses — EightShapes — Dan Brown 30
Example 2: Lens of Narrative
We face big challenges to help the
world’s poorest people and ensure
that everyone sees benefits from
economic growth. Data and
research help us understand these
challenges and set priorities,
share knowledge of what works,
and measure progress.
Data & Research
- By country
- By indicator
Development Priorities
- Climate change
- Education
- Energy
- Conflict & Violence
- Poverty
- Sustainability
- Trade
- Health
Who we are Where we work What we do Understanding poverty Work with us
31. @ialenses — EightShapes — Dan Brown 31
Example 3: Lens of Multiple Homes
We face big challenges to help the
world’s poorest people and ensure
that everyone sees benefits from
economic growth. Data and
research help us understand these
challenges and set priorities,
share knowledge of what works,
and measure progress.
Data & Research
- By country
- By indicator
Development Priorities
- Climate change
- Education
- Energy
- Conflict & Violence
- Poverty
- Sustainability
- Trade
- Health
Who we are Where we work What we do Understanding poverty Work with us
35. @ialenses — EightShapes — Dan Brown 35
What am I really struggling with?
Who we are Where we work What we do Understanding poverty Work with us
We face big challenges to help the
world’s poorest people and ensure
that everyone sees benefits from
economic growth. Data and
research help us understand these
challenges and set priorities,
share knowledge of what works,
and measure progress.
Data & Research
- By country
- By indicator
Development Priorities
- Climate change
- Education
- Energy
- Conflict & Violence
- Poverty
- Sustainability
- Trade
- Health
37. @ialenses — EightShapes — Dan Brown 37
You get a lens and…
You get a lens and…
You get a lens and…
You get a lens and…
You get a lens and…
You get a lens and…
42. @ialenses — EightShapes — Dan Brown 42
What I’m working on now…
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