Higher education & Digital Marketing: Trends & Best PracticesWeb_Spiders
This Webinar on 'Higher education & Digital Marketing: Trends & Best Practices' is specially for marketers associated with higher education institutions.
Learn more about a well planned digital media strategy, which holds the key to success.
For on-demand learning and social media workshops visit: http://webinars.webspiders.com/on-demand-learning/digital-marketing
For more Digital Marketing & Social Media Presentations from Web Spiders visit:http://www.slideshare.net/Pisocialmedia
Higher education & Digital Marketing: Trends & Best PracticesWeb_Spiders
This Webinar on 'Higher education & Digital Marketing: Trends & Best Practices' is specially for marketers associated with higher education institutions.
Learn more about a well planned digital media strategy, which holds the key to success.
For on-demand learning and social media workshops visit: http://webinars.webspiders.com/on-demand-learning/digital-marketing
For more Digital Marketing & Social Media Presentations from Web Spiders visit:http://www.slideshare.net/Pisocialmedia
Looking to develop a digital portfolio? This presentation will provide you with some guidelines on how to put together your portfolio from scratch - from organizing your content to building to site with Weebly, Wix, or Wordpress.
Learn the secrets to writing a great corporate video script. This tips will help you to produce an interesting video script which causes an instant connection with your audience.
Discover the importance of understanding cultural perspectives, language barriers, and the decision-making processes of prospective students. Learn how digital marketing plays a pivotal role in reaching diverse audiences, developing unique selling propositions, and effectively targeting potential students through geo-targeting and specialized research for ad campaigns.
This webinar will also explore the customization of advertising for specific schools and programs, and how to leverage reporting and analytics to optimize ad performance. Whether you're looking to enhance your current strategies or are new to the field of international student recruitment, this webinar will provide valuable insights and practical tools to help you succeed!
Explore the transformative role of blogs in the digital landscape of educational institutions with our insightful webinar, "Educate to Engage: Master Blogging Strategies in Education Marketing." In this session, we delved into the strategic importance of blogging within inbound marketing, highlighting how educational blogs serve not just as information hubs but as pivotal tools for attracting, engaging, and converting prospective students and stakeholders.
Whether you're looking to initiate a blog for your educational institution or optimize an existing one, the content from this webinar will equip you with the necessary tools and insights to use blogging as a powerful component of your marketing strategy. Engage with educational leaders and marketing professionals through the provided slides as we uncover the dynamics of blogging in education and its impact on community building and thought leadership.
Take a look at the webinar slides now to gain valuable knowledge and strategies to enhance your educational marketing efforts.
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Similar to INFOGRAPHIC - Telling Your School's Story With Testimonials
Looking to develop a digital portfolio? This presentation will provide you with some guidelines on how to put together your portfolio from scratch - from organizing your content to building to site with Weebly, Wix, or Wordpress.
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Whether you're looking to initiate a blog for your educational institution or optimize an existing one, the content from this webinar will equip you with the necessary tools and insights to use blogging as a powerful component of your marketing strategy. Engage with educational leaders and marketing professionals through the provided slides as we uncover the dynamics of blogging in education and its impact on community building and thought leadership.
Take a look at the webinar slides now to gain valuable knowledge and strategies to enhance your educational marketing efforts.
Navigating the competitive landscape of international student recruitment requires a deep understanding and mastery of digital channels. Asia, known for its rapid technological growth and high demand for quality education, presents vast opportunities for educational institutions ready to engage digitally. This webinar, a collaborative effort between HEM and Sinorbis, aims to arm you with essential insights and actionable strategies.
Take a look at our latest webinar, "Decoding Gen Z: Tailoring Education Marketing for the Next Wave," as we dive deep into understanding and engaging the most digitally native generation yet. From their unique characteristics and expectations to the strategic use of digital platforms and content, learn how to effectively connect with Gen Z students and shape the future of educational marketing. Whether it's leveraging video content, understanding their value-driven decisions, or navigating the influence of parental guidance, this webinar offers comprehensive insights to captivate this crucial demographic. Prepare for an in-depth exploration of Gen Z's impact on educational trends and how to forge meaningful connections for long-term relationships.
Explore the transformative impact of video marketing in education with our webinar presentation, "Captivate & Convert: Mastering Video Marketing for Schools in the Digital Age." Now, you can access the insightful presentation as a downloadable slideshow, perfect for assistants looking to enhance their digital marketing skills. Uncover the importance of video in educational marketing, gain valuable strategies for creating compelling content, and learn tailored production insights specifically for educational institutions. Discover effective distribution methods, delve into analytics, and grasp SEO essentials to optimize your video content's impact on your marketing strategy. Download now and elevate your video marketing game to captivate and convert your audience effectively!
Landing Pages in Paid Advertising: Best Practices for Student Recruitment Suc...Higher Education Marketing
Paid advertising is a vital component of a school’s digital strategy, and having campaigns with effective landing pages is key to its success. A strong landing page is where your school can shine, generating leads through clear and efficient communication. With the right landing page and analytics setup, your school can better attract its prospects and track its performance for a higher return on investment—ensuring that every dollar you spend on ads contributes to your recruitment efforts.
This presentation will share how your school can set up a high-performing landing page to bolster your ad campaign. We will go over key landing page dos and don’ts, covering top tips on messaging, user experience, conversion optimization, and analytics. You’ll learn how to set up your landing pages to guide prospects toward key actions that propel them deeper into the admissions funnel and closer to enrollment.
It’s no secret that AI is changing the digital marketing landscape, including the education sector. These changes introduce new opportunities for schools to streamline their workflows, boost their productivity, and generate impressive outcomes all within a short time frame. However, this all depends on how well your team can utilize AI and prompt the right results.
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Being tech-savvy and knowing how to maximize the value of your digital tools is more important than ever, and this includes being able to get the most out of your school’s student portal. It’s not just a tool to digitalize the application process. When used correctly, it can be a tool that not only streamlines your admissions process but nurtures your leads and guides them closer towards enrollment.
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Your school is unique in the way you operate and the audience you attract. You may offer similar programs, classes, or diplomas as your competitors, but have you identified, embraced, and effectively communicated what sets you apart? These subtle, and not-so-subtle, distinctions are the cornerstone of Inbound Marketing and have the potential to draw more organic visitors to your website who closely align with your school's offerings.
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Since the end of the pandemic, the online landscape for education options can oftentimes feel more crowded and competitive than ever before. In situations like this, how do you ensure that your latest program or course offering that you're looking to launch receives the attention it deserves from the prospective students you need?
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Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
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INFOGRAPHIC - Telling Your School's Story With Testimonials
1. TELLING YOUR
SCHOOL’S STORY WITH
TESTIMONIALS
FOR IMPACT
INCLUDE RELEVANT DETAILS:
NAME
PROGRAM
GRADUATION YEAR
HOME COUNTRY
DEVELOP
WRITTEN
TESTIMONIALS
FOR SKIMMERS
TESTIMONIAL METHODS
Q&A - Question and Answer
Student Experience
Testimonials that focus on a student's
individual experience tend to be perceived
as more credible to prospects.
Alumni Success Stories
Use the students' own words
Present testimonials in a consistent
format throughout your website
(Homepage, relevant Program Pages, Testimonial Section)
Use:
pictures
typography
and a tasteful
color contrast
to make the content more
readable and attractive.
Campus
nts
de
Stu
...activities, events etc.
EMBED VIDEOS THROUGHOUT SITE
YOUR WEBPAGE
+
Students
mobile users
=
need for creating
engaging videos!
When creating your video, think about the message you want
to get across about both the student experience and your
overall brand. For a true feel of your community, unscripted
authenticity is essential
Keep videos
under 2 minutes
for maximum
impact
...
1
MINUTE
2
TESTIMONIALS FOR
INTERNATIONAL
RECRUITMENT
MINUTES
TOO LONG
International prospects are
unlikely to visit your school
before enrolling. Testimonials are
a particularly effective source of
information & a great means of
connection for them.
Videos and written testimonials are particularly important for
international recruitment to:
Answer common concerns
Give international students a sense of the community awaiting them
Establish the trust that you are who you say you are
Questions?
1.514.312.3968
info@higer-education-marketing.com
Follow us
www.higher-education-marketing.com