How successful have you been at delivering a lead nurturing strategy to attract prospective students and advance & nurture them to fill out your online application? Are you using technology in the online tools that can help you deliver and track each of those interactions? This presentation on 'How to Empower your Admissions Process through CRM Technology' will show how to use CRM and Online Application Portal Technology to manage a methodical recruitment strategy to streamline your school's lead management and ultimately raise the value of your recruitment efforts.