The document provides guidance on writing effective corporate video scripts, emphasizing the importance of understanding the audience and using relatable language. It suggests starting with a summary of the content to respect viewers' time and highlights the significance of using visuals and sound to enhance communication. Additionally, it promotes Bold Content Video's services for corporate video production.

1. A B O L D C O N T E N T P R E S E N T A T I O N
W W W . B O L D C O N T E N T V I D E O . C O M
How to Write A Great
Corporate Video Script

2. Research Your Audience
Thinking only in terms of your key messages is an
out of date approach to writing a script.
You need to consider the value your video has for
your intended audience.
Video content needs to be interesting, inspiring and
preferably socially shareable to be effective.

3. Consider Language Carefully
Use language that your audience will understand and
resonate with
Don’t use technical jargon and industry terms
potential customers may not recognize
Use the same language as your audience i.e. the
language used for teens will differ from those for a
more mature audience

4. Communicate Clearly
The video must use clearly communicate.
Make sure that the video script moves the action
along.
The script should not be repetitive – don’t waste
your audiences time!

5. Summarize The Content
Summarize the content of the video in the first
fifteen seconds
The viewer can then decide whether they wish to
continue watching (respect the viewers time)
Even if the viewer does click away the core message
will have been communicated

6. Use Images And Sound Wisely
Video uses not just words to communicate – Sound
and Visuals can be even more powerful!
Too much exposition can be the sign of a poorly
written script
Sound and images can be used to communicate
emotion and ideas

7. Need A Corporate Video
Need a corporate video?
We would love to help.
Visit www.BoldContentVideo.com to learn more about
what our award-winning video production can do for
you.