This document discusses digital out-of-home (DOOH) advertising. It notes that DOOH is the world's second fastest growing advertising medium, with brands seeing up to 33% additional sales. Research shows that 70% of people recall seeing digital displays in public in the past month. The document then discusses how DOOH reaches more customers than online videos or Facebook videos. It notes that DOOH advertising allows for consumer engagement through interactive features. Research found that 22% of people took action related to brands within 30 minutes of DOOH exposure. The rest of the document discusses a specific DOOH program at Marlins Park baseball stadium, highlighting demographic details of the stadium's audience.
3. Digital Out Of Home
Worlds second fastest
growing ad medium.
4 out of 5 brands earned up
to an additional 33% in sales
compared to print.
70% of people recall seeing
a digital video display in past
month, 47% remember
specific AD
5. Customers Don’t Just Glance...
They Engage!
The impressions that matter most are the
ones that actually make one!
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7. A consumer study found that 22
percent of Americans were either
researching, socially engaging
with, or buying from brands less
than 30 minutes after being
exposed to their Out Of Home
marketing efforts.
- Mediapost.com
And… Digital Signs Drive Impulse Buys!
8. The Future of DOOH – Stadium Advertising
“The Timespace solution is designed to enhance the fan experience”
Roberto Clemente Jr. (ESPN Radio Host)
“Timespace has a new media delivery tool that creates a completely unique and interactive fan
experience at the stadium.”
Steve Overmyer (CBS Sports)
9. High Impact Digital Advertising At Marlins Park!
18 HD 55” Portrait Displays:
Strategically placed for unprecedented
brand coverage, covering the entire field
of view (Section 1 – 27) from the main
Promenade level.
Your brand is highly visible to all fans
entering and leaving the promenade
including any concession or restroom
breaks.
10. Each Ad Is Displayed At Full Screen.
Ads run for 15 seconds each.
Receive between 900 and 1200 ad runs
per game.
A minimum of 50 ad runs per column, per game.
Each screen has a 178-degree horizontal
and vertical viewing angle.
All park attendees sitting in the lower bowl
must walk past a TIMESPACE screen to
go to and from their seats.
Lower bowl contains approx. 75% of game attendance.
11. Pre-Game & In-Game Player
Announcements
Timespace utilizes their One-Of-A-Kind system to integrate
the Miami Marlins player lineup into the ad schedule, drawing
additional attention to the screens!
14. 56% of Fans: 25-55 years old - deemed most likely to
switch brands or product preferences
Demographics & Psychographics in South Florida
US Hispanic audiences tend to explore products,
research options, share experiences with their
communities and have access to purchase.
50% of U.S. population growth from 2010-2015 has
come from Hispanics. Population expected to double
within next two generations
Major League Baseball’s total attendance (74.9
million) is actually greater than the other four sports
combined (65.9 million)
