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Challenges of Online Game Publishing in the Middle East
MMO Status Quo In Arab World <ul><li>Rough estimation: 300k MMO players, and 1.5M browser based players </li></ul><ul><li>...
Theoretically…. The Opposite!! <ul><li>The MMO Gaming should be very popular </li></ul><ul><ul><li>Percentage of group age...
WHY??? <ul><li>No game publishers actively operating in the market </li></ul><ul><ul><li>Localize and culturalize the game...
Publishers Operating in the Region <ul><li>Gravity Middle East </li></ul><ul><ul><li>Started operation 2005 </li></ul></ul...
Challenges for Game Publishers <ul><li>Customer education </li></ul><ul><ul><li>Less than 20% of kids and teens know what ...
Challenges for Game Publishers <ul><li>Payment methods </li></ul><ul><ul><li>Credit cards  </li></ul></ul><ul><ul><ul><li>...
Challenges for Game Publishers <ul><li>Internet Data Centers </li></ul><ul><ul><li>Reliability </li></ul></ul><ul><ul><ul>...
Challenges for Game Publishers <ul><li>Absence of official statistics and market studies </li></ul><ul><ul><li>Major resea...
Game Publisher Requirements <ul><li>Heavy experience in region culture and taste </li></ul><ul><li>Media access to educate...
Expectations 10% 5.8M 58M 2010 17.6M 250K MMO Players 20% ~ 0% Percent MMO Players / Internet Users 88M 35M Internet Users...
General Profile
Weiss Investment Media Trading Real Estate SpaceToon &  Space Power TV & Radio Channels Spacetoon Production, Tiger Produc...
Spacetoon TV <ul><li>Satellite, free-to-air TV channels </li></ul><ul><ul><ul><li>Arabic </li></ul></ul></ul><ul><ul><ul><...
Spacetoon.com <ul><li>Highest ranked Arabic website for kids </li></ul><ul><li>Largest Arabic website for kids </li></ul><...
Other Media <ul><li>Spacetoon Magazine </li></ul><ul><li>Spacetoon Radio </li></ul><ul><li>Media Production </li></ul><ul>...
Space Power <ul><li>A satellite, free-to-air TV channel </li></ul><ul><li>Dedicated to teens & adolescence in the Arab wor...
Global Partnerships <ul><li>Publishing Rappelz in our region </li></ul><ul><li>First company to cooperate with us to cultu...
Global Partnerships <ul><li>Complete cooperation framework  </li></ul><ul><ul><li>Global gaming shows </li></ul></ul><ul><...
Global Partnerships <ul><li>More global agreements will be disclosed soon! </li></ul>
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Mmo Dubai Game Expo

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Presentation delivered by Fadi Mujahid, General manager of Game Power 7, during Dubai Game Expo 2008


http://gamepower7.com

Published in: Entertainment & Humor, Design
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Mmo Dubai Game Expo

  1. 1. Challenges of Online Game Publishing in the Middle East
  2. 2. MMO Status Quo In Arab World <ul><li>Rough estimation: 300k MMO players, and 1.5M browser based players </li></ul><ul><li>Mostly: WOW, and some FTP MMOs </li></ul><ul><li>35M Internet user </li></ul><ul><li>Percentage: ~1% of Internet Users </li></ul><ul><li>World Average: 21% </li></ul><ul><li>The Arab World is an untouched MMO Gaming market. </li></ul>
  3. 3. Theoretically…. The Opposite!! <ul><li>The MMO Gaming should be very popular </li></ul><ul><ul><li>Percentage of group age 5 - 30 years is the highest in the world (52% vs. 40% world average) </li></ul></ul><ul><ul><li>Cyber cafes are full with kids and teens: </li></ul></ul><ul><ul><ul><li>Chat </li></ul></ul></ul><ul><ul><ul><li>Social activities </li></ul></ul></ul><ul><ul><ul><li>Multiplayer game play </li></ul></ul></ul><ul><ul><li>High percentage of Internet usage growth </li></ul></ul><ul><ul><li>Money is usually not a problem </li></ul></ul>
  4. 4. WHY??? <ul><li>No game publishers actively operating in the market </li></ul><ul><ul><li>Localize and culturalize the games </li></ul></ul><ul><ul><li>Educate the concept of MMO games </li></ul></ul>
  5. 5. Publishers Operating in the Region <ul><li>Gravity Middle East </li></ul><ul><ul><li>Started operation 2005 </li></ul></ul><ul><ul><li>Planned to publish Ragnarok II </li></ul></ul><ul><ul><li>Currently CBT for Ragnarok I </li></ul></ul><ul><li>Travian Games </li></ul><ul><ul><li>Published its own browser based game </li></ul></ul><ul><li>A Chinese company announced their plans to publish several games in the region </li></ul><ul><li>Game Power 7 </li></ul><ul><ul><li>Started operation November 2007 </li></ul></ul><ul><ul><li>Publishing the first 3D MMO Game by the end of 2008 </li></ul></ul><ul><ul><li>Actively pursuing other online games cooperation opportunities </li></ul></ul>
  6. 6. Challenges for Game Publishers <ul><li>Customer education </li></ul><ul><ul><li>Less than 20% of kids and teens know what an MMO is and how you play it </li></ul></ul><ul><ul><li>Most of them know brands (WOW, Silkroad, etc.) not concept </li></ul></ul><ul><li>Heavy localization and culturalization requirements </li></ul><ul><ul><li>Arabic language RTL problem </li></ul></ul><ul><ul><li>Game stories are aliens to the culture </li></ul></ul><ul><ul><li>Character clothing could trigger major sensitivities in several countries </li></ul></ul>
  7. 7. Challenges for Game Publishers <ul><li>Payment methods </li></ul><ul><ul><li>Credit cards </li></ul></ul><ul><ul><ul><li>Not widely used </li></ul></ul></ul><ul><ul><ul><li>Rarely used online </li></ul></ul></ul><ul><ul><li>Payment cards </li></ul></ul><ul><ul><ul><li>Very few payment cards </li></ul></ul></ul><ul><ul><ul><li>Limited availability </li></ul></ul></ul><ul><ul><ul><li>Regulations! </li></ul></ul></ul><ul><ul><li>Mobile payments </li></ul></ul><ul><ul><ul><li>Operators deduct between 30-75% of the payment!!! </li></ul></ul></ul>
  8. 8. Challenges for Game Publishers <ul><li>Internet Data Centers </li></ul><ul><ul><li>Reliability </li></ul></ul><ul><ul><ul><li>Very few IDCs can be considered good enough for MMO Hosting </li></ul></ul></ul><ul><ul><li>Cost </li></ul></ul><ul><ul><ul><li>Bandwidth and server collocation costs are very high </li></ul></ul></ul>
  9. 9. Challenges for Game Publishers <ul><li>Absence of official statistics and market studies </li></ul><ul><ul><li>Major research firms have “blank pages” about MMOs in the region </li></ul></ul><ul><ul><li>All statistics that we used were “local made” through the help of our offices in the region </li></ul></ul>
  10. 10. Game Publisher Requirements <ul><li>Heavy experience in region culture and taste </li></ul><ul><li>Media access to educate customers of MMO games concept and promote the published games </li></ul><ul><li>Strong regional presence and experience </li></ul><ul><li>Ability to create and distribute needed payment cards </li></ul>
  11. 11. Expectations 10% 5.8M 58M 2010 17.6M 250K MMO Players 20% ~ 0% Percent MMO Players / Internet Users 88M 35M Internet Users 2013 2007
  12. 12. General Profile
  13. 13. Weiss Investment Media Trading Real Estate SpaceToon & Space Power TV & Radio Channels Spacetoon Production, Tiger Production, & Venus Production Spacetoon Magazine, Interactive CDs spacetoon.com - SpaceZee New Boy, Sweet Toon, Spacetoonat, Pedia Tech Gaming Spacetoon Mall, Spacetoon Theme Park Game Power 7
  14. 14. Spacetoon TV <ul><li>Satellite, free-to-air TV channels </li></ul><ul><ul><ul><li>Arabic </li></ul></ul></ul><ul><ul><ul><li>English </li></ul></ul></ul><ul><ul><ul><li>Bahasa </li></ul></ul></ul><ul><ul><ul><li>Indian </li></ul></ul></ul><ul><ul><ul><li>Russian </li></ul></ul></ul><ul><ul><ul><li>Farsi </li></ul></ul></ul><ul><li>Kids edutainment cartoon channels </li></ul><ul><li>Owns the largest library of Arabic dubbed animation in the world </li></ul><ul><li>85% of surveyed mothers said that they encourage their children to watch Spacetoon because of the &quot;educational children programs&quot; </li></ul><ul><li>Spacetoon in-house studios produce proprietary cartoon programs </li></ul><ul><ul><li>Licensed by other media companies </li></ul></ul><ul><ul><li>Requested by international organizations to convey global development messages to kids </li></ul></ul>
  15. 15. Spacetoon.com <ul><li>Highest ranked Arabic website for kids </li></ul><ul><li>Largest Arabic website for kids </li></ul><ul><ul><li>Education, news, Entertainment, interactive, etc.) </li></ul></ul><ul><li>85,000 active registered users </li></ul><ul><li>7 million hits per day </li></ul>
  16. 16. Other Media <ul><li>Spacetoon Magazine </li></ul><ul><li>Spacetoon Radio </li></ul><ul><li>Media Production </li></ul><ul><ul><li>Spacetoon Production </li></ul></ul><ul><ul><li>Tiger Production </li></ul></ul><ul><ul><li>Venus Production </li></ul></ul><ul><li>Spacetoonat (Department Stores) </li></ul><ul><li>SweetToon (Kids Nutrition) </li></ul><ul><li>Pedia Tech (Technology) </li></ul><ul><li>New Boy (Toys and Leaning Materials) </li></ul>
  17. 17. Space Power <ul><li>A satellite, free-to-air TV channel </li></ul><ul><li>Dedicated to teens & adolescence in the Arab world </li></ul><ul><li>A pioneer channel, the first of its kind in the region. </li></ul><ul><li>Conveys an educational message combined with entertainment. </li></ul><ul><li>Sports, music, movies, reality programs, news & talk shows, Gaming and robot programs, etc. </li></ul><ul><li>Accompanied by </li></ul><ul><ul><li>Monthly Magazine </li></ul></ul><ul><ul><li>Social Web Site </li></ul></ul><ul><li>Launched April 2008 </li></ul>
  18. 18. Global Partnerships <ul><li>Publishing Rappelz in our region </li></ul><ul><li>First company to cooperate with us to culturalize and localize an MMO Game </li></ul><ul><li>Building future cooperation and partnership plans </li></ul>
  19. 19. Global Partnerships <ul><li>Complete cooperation framework </li></ul><ul><ul><li>Global gaming shows </li></ul></ul><ul><ul><li>Global gaming events </li></ul></ul><ul><ul><li>Global game publishing and development </li></ul></ul>
  20. 20. Global Partnerships <ul><li>More global agreements will be disclosed soon! </li></ul>

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