EFFECTIVENESS.
The	importance	of	modern	intranets	and	the	
Digital	Workplace	 in	business	success
Berlin,	April	2016
What	we	have	talked	about	in	the	past	years:
Infocentric	at	IntraNET	Reloaded
Stakeholder	Value	Proposition,
Requirements	&	#FluffyHandcuffs
“Planning	a	city”	as	a	metaphor	
for	the	complexity	of	the	DWP
Infocentric	@	Intrel2016,	Berlin2
Infocentric	@	Intrel2016,	Berlin3
This	year,	it‘s	about
Infocentric	at	IntraNET	Reloaded
A	source	for	
employee	satisfaction
The	logical	link	between	
communication	&	collaboration
The	executive	
value	proposition
Doing	things	right	the	first	time.
Regional	President	(Industrial	Manufacturing)
on	the	objective	for	a	DWP	program.
Fundamentals	of	digital	work	support
Infocentric	@	Intrel2016,	Berlin5
Fundamentals	of	digital	work	support
Business	Process	Enablement
The	Digital	Workplace	hand	in	hand	with	the	business	logic.
Business	Collaboration
Getting	everybody	 on	the	same	page.
Literally.
Framework
Policy,	Process,	Reference	
Material,	Best	Practice…
Best	Practice
Avoid	mistakes.	Re-use	
assets.	Replicate	success.
Infocentric	@	Intrel2016,	Berlin6
Business	Process	Enablement
The	Digital	Workplace	hand	in	hand	with	the	business	logic.
Business	Collaboration
Getting	everybody	 on	the	same	page.
Literally.
Framework
Policy,	Process,	Reference	
Material,	Best	Practice…
Best	Practice
Avoid	mistakes.	Re-use	
assets.	Replicate	success.
Infocentric	@	Intrel2016,	Berlin7
It’s	less	about	the	DOING	more	about	the	RIGHT.
Doing	things	right	the	first	time…
RIGHT
DOING
RIGHT RIGHT
Infocentric	@	Intrel2016,	Berlin8
Continuous	improvement	(aka	Lean	Management)
But	the	RIGHT	is	not	“forever”	right.
Organisational	Evolution
Market	Evolution
Re-visit	best	practice
Ensure	flexibility/scalability	&	
a	“future-capable”	 approach
Refine	ways	of	working
AND	OUR	POINT	IS?
Reloaded	intranets.	A	source	of	infinite	happiness.
Infocentric	@	Intrel2016,	Berlin10
So…this	is	what	we	are	allowed	to	work	on.	Cool,	hu?
A	source	for	
employee	satisfaction
The	executive	value	proposition
The	logical	link	between	
communication	&	collaboration
Enterprise	2.0	is...?
Thoughts	on	Collaboration	|	Philipp	Rosenthal	|	June	201511
The	foundation	for	everything	we	do.	Everything.
Collaboration Social	Networking	&	Exchange Intranet
If	people	say	collaboration	today	they	mean...
Collaboration
Social	
Networking	&	
Exchange
Intranet
If	you	listen	to	people	what	they	mean	by	collaboration...
Thoughts	on	Collaboration	|	Philipp	Rosenthal	|	June	201512
Enterprise	2.0	=	Digital	Workplace
Collaboration
Social	
Networking	&	
Exchange
Intranet
Delivers	substance	from	the	co-creation	process
Improves	effectiveness	in	the	creation	processes
Context
Interaction
Expertise
Policies,	guidelines,	templates
Strategic	framework	&	direction
Knowledge	&	know-how
Results	from	functional	collaboration
Project	results	&	experience
Enrichment	of	personal	profiles
The	internal	network
My	strong	foundation	to	do	
things	right	the	first	time.
Eliminate	the	“artificial”	
separation	of	C&C
THE	NEW	VALUE	OF	EXECUTIVE	
BUY-IN:	STABILITY.
Infocentric	@	Intrel2016,	Berlin13
Raising	the	profile	of	DWP	initiatives	
Infocentric	@	Intrel2016,	Berlin14
Create	stability	for	“rough”	times
Executive	Floor
How	can	we	drive	our	
business	with	the	existing	
resource?
How	can	we	drive	our	
capabilities	to	differentiate
in	competitive	markets?
Business	Process	Enablement
The	Digital	Workplace	hand	in	hand	with	the	business	logic.
Business	Collaboration
Getting	everybody	 on	the	same	page.
Literally.
Framework
Policy,	Process,	Reference	
Material,	Best	Practice…
Best	Practice
Avoid	mistakes.	Re-use	
assets.	Replicate	success.
Infocentric	@	Intrel2016,	Berlin15
Efficiency means	it’s	easy	to	do.	Effectiveness means	it’s	#DoneRight.
Efficiency	vs.	Effectiveness
Effective
Efficient
Effective Effective
Associate	your	initiatives	with	old(!)	buzz	words
Infocentric	@	Intrel2016,	Berlin16
The	new	buzz	words	have	no	relevance	up	there	(just	yet)
Be	honest	with	what	executives	have	to	deliver
LEADERSHIP
Leaders	have	to	start	making	
collaborative	success	the	priority and	
measure	operational	excellence.
MANAGEMENT
Managers	have	to	implement	change	
and	support	the	organisation in	the	
gradual	change	process.
INDIVIDUAL	RESPONSIBILTY
Employees	have	to	understand	that	they	
carry	responsibility – for	themselves	and	
for	everyone	working	with them.
GOVERNANCE
It’s	a	joint	effort.
It has	no	room	for	autonomy.
It	requires	coordination	
on	a	complete	new	scale.
Infocentric	@	Intrel2016,	Berlin17
A	more	effective	organisation	comes	with	a	price	tag
THANK	YOU.
Infocentric Research	AG
Stadtturmstrasse10
CH-5400	Baden
t	+41	56	210	01	20
f	+41	56	210	01	21
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Infocentric @ IntraNET Reloaded 2016 on "Effectiveness"