My presentation on effectiveness and the executive value proposition around the Digital Workplace

1. EFFECTIVENESS.
The importance of modern intranets and the
Digital Workplace in business success
Berlin, April 2016

2. What we have talked about in the past years:
Infocentric at IntraNET Reloaded
Stakeholder Value Proposition,
Requirements & #FluffyHandcuffs
“Planning a city” as a metaphor
for the complexity of the DWP
Infocentric @ Intrel2016, Berlin2

3. Infocentric @ Intrel2016, Berlin3
This year, it‘s about
Infocentric at IntraNET Reloaded
A source for
employee satisfaction
The logical link between
communication & collaboration
The executive
value proposition

4. Doing things right the first time.
Regional President (Industrial Manufacturing)
on the objective for a DWP program.

5. Fundamentals of digital work support
Infocentric @ Intrel2016, Berlin5

6. Fundamentals of digital work support
Business Process Enablement
The Digital Workplace hand in hand with the business logic.
Business Collaboration
Getting everybody on the same page.
Literally.
Framework
Policy, Process, Reference
Material, Best Practice…
Best Practice
Avoid mistakes. Re-use
assets. Replicate success.
Infocentric @ Intrel2016, Berlin6

7. Business Process Enablement
The Digital Workplace hand in hand with the business logic.
Business Collaboration
Getting everybody on the same page.
Literally.
Framework
Policy, Process, Reference
Material, Best Practice…
Best Practice
Avoid mistakes. Re-use
assets. Replicate success.
Infocentric @ Intrel2016, Berlin7
It’s less about the DOING more about the RIGHT.
Doing things right the first time…
RIGHT
DOING
RIGHT RIGHT

8. Infocentric @ Intrel2016, Berlin8
Continuous improvement (aka Lean Management)
But the RIGHT is not “forever” right.
Organisational Evolution
Market Evolution
Re-visit best practice
Ensure flexibility/scalability &
a “future-capable” approach
Refine ways of working

9. AND OUR POINT IS?

10. Reloaded intranets. A source of infinite happiness.
Infocentric @ Intrel2016, Berlin10
So…this is what we are allowed to work on. Cool, hu?
A source for
employee satisfaction
The executive value proposition
The logical link between
communication & collaboration

11. Enterprise 2.0 is...?
Thoughts on Collaboration | Philipp Rosenthal | June 201511
The foundation for everything we do. Everything.
Collaboration Social Networking & Exchange Intranet
If people say collaboration today they mean...
Collaboration
Social
Networking &
Exchange
Intranet
If you listen to people what they mean by collaboration...

12. Thoughts on Collaboration | Philipp Rosenthal | June 201512
Enterprise 2.0 = Digital Workplace
Collaboration
Social
Networking &
Exchange
Intranet
Delivers substance from the co-creation process
Improves effectiveness in the creation processes
Context
Interaction
Expertise
Policies, guidelines, templates
Strategic framework & direction
Knowledge & know-how
Results from functional collaboration
Project results & experience
Enrichment of personal profiles
The internal network
My strong foundation to do
things right the first time.
Eliminate the “artificial”
separation of C&C

13. THE NEW VALUE OF EXECUTIVE
BUY-IN: STABILITY.
Infocentric @ Intrel2016, Berlin13

14. Raising the profile of DWP initiatives
Infocentric @ Intrel2016, Berlin14
Create stability for “rough” times
Executive Floor
How can we drive our
business with the existing
resource?
How can we drive our
capabilities to differentiate
in competitive markets?

15. Business Process Enablement
The Digital Workplace hand in hand with the business logic.
Business Collaboration
Getting everybody on the same page.
Literally.
Framework
Policy, Process, Reference
Material, Best Practice…
Best Practice
Avoid mistakes. Re-use
assets. Replicate success.
Infocentric @ Intrel2016, Berlin15
Efficiency means it’s easy to do. Effectiveness means it’s #DoneRight.
Efficiency vs. Effectiveness
Effective
Efficient
Effective Effective

16. Associate your initiatives with old(!) buzz words
Infocentric @ Intrel2016, Berlin16
The new buzz words have no relevance up there (just yet)

17. Be honest with what executives have to deliver
LEADERSHIP
Leaders have to start making
collaborative success the priority and
measure operational excellence.
MANAGEMENT
Managers have to implement change
and support the organisation in the
gradual change process.
INDIVIDUAL RESPONSIBILTY
Employees have to understand that they
carry responsibility – for themselves and
for everyone working with them.
GOVERNANCE
It’s a joint effort.
It has no room for autonomy.
It requires coordination
on a complete new scale.
Infocentric @ Intrel2016, Berlin17
A more effective organisation comes with a price tag

18. THANK YOU.
Infocentric Research AG
Stadtturmstrasse10
CH-5400 Baden
t +41 56 210 01 20
f +41 56 210 01 21
infocentricresearch.com