This document summarizes a keynote presentation about the digital transformation of work. It discusses three main topics: 1) the new wave of buzzwords around emerging technologies like artificial intelligence, 2) why traditional change management approaches don't work for the level of change needed, and emphasizing the importance of solving real problems, taking action over talking, and making change part of everyday business, and 3) how the future of digital workplaces will require adapting to a more volatile, uncertain, complex and ambiguous (VUCA) environment through dual operating systems of standardization and networks that foster self-organization, autonomy and intrinsic motivation.

1. 1
Opening Keynote @ i2 Summit 2017
Digital Workplace
Evolution:
ready for the next
Step?
Zürich
02.11.2017
Stephan Schillerwein
stephan@schillerwein.net
www.schillerwein.net
www.intranet-matters.com
@IntranetMatters
Offices:
- CH – Klingnau (AG)
- CH – S. Antonio (TI)
Digital Transformation of Work

2. 2
We will cover three critical aspects
1 The new Wave of Buzzwords
2 We need to change the
Change
3 Beyond Digital: the Future of
digital WORKplace

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THE NEW WAVE OF
BUZZWORDS

4. 4
Please visit https://www.gartner.com/smarterwithgartner/top-trends-in-the-gartner-hype-cycle-for-emerging-technologies-2017/
and https://www.gartner.com/doc/3768572/hype-cycle-emerging-technologies-

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The worst thing about the new Wave first …
Organisations haven’t
even begun to adsorb the
last big wave that started
±10 years ago, yet!

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The most important (and most hyped)
technological development isn’t even new …
Picture credits: Expedite Business Development Consulting, http://expedite-consulting.com/

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Use Cases for A.I. in the Digital Workplace:
(1) Improving Findability («Semantic Applications»)
«Backend»
Support of
Taxonomy creation
and maintainance
Support of Metadata
allocation («entering
of keywords»)
«Frontend»
Related content (on
page, subscription to
topics/concepts, …)
Search dialogue (related
terms/concepts, «facets
on the fly», …)

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Try it for yourself! Many testable examples out
there…
Semantic Graph Search Search for answers, not pages
Link: Semantic Web Company,
http://vocabulary.semantic-web.at/GraphSearch/
Link: Theum,
https://examples.theum.com/

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Use Cases for A.I. in the Digital Workplace:
(2) Chatbots
«Chatbots» are a key step to
move from …
• Keywords to Conversations:
Keyword based search and
navigation  conversational
user interfaces
• Containers to Answers:
Documents or pages as
answers  answers as
answers (atomic pieces of
content)
Picture credits: Chris McGrath, Tangowork, https://tangowork.com/

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Dejà vu, anyone?
Source: CMS Wire, Andrew Pope, https://www.cmswire.com/digital-workplace/will-intranets-disappear-with-the-rise-of-the-bots

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WE NEED TO CHANGE THE
CHANGE
Why conventional approaches to Change
Management don’t work for the Change we
need

12. 12
Key Success Factors for Change that actually works
Solve the right problems!
Talk less, act more!
Make it part of the
(everyday) business!

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Solve the right problems!
Source: http://dilbert.com/strip/2012-10-29

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Sounds easy enough – but: are we really doing it?
Picture credits: Chris Tubb, http://www.christubb.com/
https://www.slideshare.net/WedgeBlack/the-spark-or-how-your-intranet-project-can-go-wrong-before-you-even-start-chris-tubb
«IT has already decided
to go to SharePoint, as it
fits their IT-Strategy
best…»
«We want to go to the
cloud for our future
Digital Workplace…»
«Office365 is constantly
bringing us cool new
features…»
«Sticking to the standard
will ensure our ability to
upgrade…»

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Talk less, act more!
Old way New way
Who needs to change? Them You
How is the change
supposed to happen?
Talking about it (a.k.a.
Communications)
Do it and help others do
it, too
From where to where
does it go?
Top-down Viral (ideally from
multiple points of
infection)
Who is it for (who
benefits)?
For the company (and
therefore, of course, also
for you)
For «me» (and therefore
also for the company)

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Make it part of the (everyday) business:
some examples
Guides
Leadership
Enablement Prg.
Communities
Picture Credits:
• Guides & Communities: Harald Schirmer, Continental
• VOPA: Dr. Willms Buhse, doubleYUU, https://doubleyuu.com/

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BEYOND DIGITAL: THE
FUTURE OF DIGITAL
WORKPLACE

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Are we there, yet?
Source: Kurt Kragh Sørensen, IntraTeam
https://www.slideshare.net/WedgeBlack/whats-working-research-results-from-186-orgs-kurt-kragh-sorensen

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Volatility
Uncertainty
Complexity
Ambiguity
Adaptability
The Future of Business is more «VUCA» than ever
before
Challenge from the «outside» Solution from «inside»

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Only 1 of the models is made for Adaptability
Standardise & Repeat:
Hierarchy
Change & Adapt:
Network
… but you need both and need to be excellent at both!
(«Dual Operating System»)
See: «Competing Values Framework» for more info

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Intrinsic Motivation, Meaningfulness
To master Network-based Work, we first
need to understand Knowledge Work
Manual Labour Case Work Knowledge Work
3Work
types
60%
Planing, Steering, Processes,
Repetition, Standardisation
Self-organisation, Autonomy,
Empowerment, Connectedness
Creativity, Finding Solutions,
Soft Skills, Social Intelligence


  

 
Process / «Robot Work» People

 
Control, Micro-Management,
Time x Volume, clear Responsibilities
  
Today: Efficiency / Revenue Future: Innovation
Focus 
A.I.

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To sum up
• Get Social Collaboration right
• Experiment with already
available applications of A.I.
Buzzwords
• It starts with the DWP-team
• Offer real benefits and real helpChange
• Think «Knowledge Work x
Network»
• Don’t limit work to digital work
Future of
Work

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???
Questions
???

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About Stephan Schillerwein
 20 years of experience in Digital Media and Information
Management, specializing in Digital Transformation of Work
through “New Ways of Working” enabled by Intranets, Social
Collaboration and Digital Workplaces etc.
 Formerly Online and Intranet Manager at several large
enterprises and Director at the Intranet Benchmarking Forum
 Business computer scientist – speaks language of “both sides”
 Partner of the Worldwide Intranet Challenge
CEO & Principal Consultant
130+
Projects
75+
Clients
0
Vendor
Contracts
1
Global
Net-
work
400+
Seminar
Particip.
250+
Bench-
marks

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Thank you !
Digital Transformation of Work