The document discusses how SMEs and other businesses can leverage data-driven strategies to achieve growth and competitive advantage through organizational capabilities. It highlights opportunities and barriers related to data and analytics, as well as presents a capability map for data-driven growth. The keynote emphasizes the importance of repeatable knowledge, skills, and workflows that are integral to the organization's fabric.

1. CAPABILITIES AND THE
DATA-DRIVEN FUTURE
OF SMES AND OTHERS
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© 2017 Hans Eibe Sørensen
Capabilities | Data-Driven | #icdk17
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2. © 2017 Hans Eibe Sørensen
Capabilities | Data-Driven | #icdk17
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3. Agenda
• The keynote’s premise
– Investments, growth and strategy
– Capabilities in brief
• Opportunities and barriers
– Technical or organizational challenge?
• Capabilities for data-driven growth
– 9 in 3 dimensions
• DataProfit: a capability map and tool
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Capabilities | Data-Driven | #icdk17
© 2017 Hans Eibe Sørensen

4. The keynote’s premise
• Why do we run businesses?
– To make owners make more money than
from an ‘alternative investment’
• How do we secure temporary or sustained
profits?
– Competive advantage
– Valuable and Rare resources and capabilities
that are foundation for Inimitable strategies
– Sound Organization
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Capabilities | Data-Driven | #icdk17
© 2017 Hans Eibe Sørensen

5. What type of growth?
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Strategy
Strategy
The Future
Growth
Opportunity
Growth
Opportunity
Growth
Opportunity
Growth
Opportunity
?!
© 2017 Hans Eibe Sørensen
Capabilities | Data-Driven | #icdk17

6. Capabilities in brief
• Capabilities (as per George Day and Sidney Winter)
– Are knowledge, skills, processes, and workflows that are
repeatable and routinized – but not in one person alone
– Enables the organization to coordinate activities and make
use of their assets
– Are deeply embedded with the fabric of the organization so
they can be hard for management to identify (on the positive
side it’s even harder for competitors)
– Are manifested in typical activities, such as, order fulfillment,
business development, service delivery…and the handling of
(big) data
© 2017 Hans Eibe Sørensen
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Capabilities | Data-Driven | #icdk17

7. Filters, traps, and…
© 2017 Hans Eibe Sørensen
Capabilities | Data-Driven | #icdk17
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8. Opportunities and barriers
• Technical or organizational challenge?
• Opportunities
– Data and analytics
– Optimization and efficiency
– New services and/or new business (models)
• Barriers
– Mindset
– Competences
– Customer knowledge
– Access to data
© 2017 Hans Eibe Sørensen
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Capabilities | Data-Driven | #icdk17

9. Big Data – en syntese
© 2017 Hans Eibe Sørensen
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Capabilities | Data-Driven | #icdk17

10. Capabilities for data-driven
growth
© 2017 Hans Eibe Sørensen
Capabilities | Data-Driven | #icdk17
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11. DataProfit: a capability map
© 2017 Hans Eibe Sørensen
Capabilities | Data-Driven | #icdk17
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12. DataProfit: tool examples
© 2017 Hans Eibe Sørensen
Capabilities | Data-Driven | #icdk17
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13. Summary
• The keynote’s premise
– Investments, growth and strategy
– Capabilities in brief
• Opportunities and barriers
– Technical or organizational challenge?
• Capabilities for data-driven growth
– 9 in 3 dimensions
• DataProfit: a capability map and tool
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Capabilities | Data-Driven | #icdk17
© 2017 Hans Eibe Sørensen

14. Referencer
• Literature
– Chen, H., Chiang, RH. & Storey, VC., 2012. Business intelligence and analytics: From big data to big impact. MIS
quarterly, 36(4), pp.1165-1188.
– García-Palomares, J.C., Gutiérrez, J. and Mínguez, C., 2015. Identification of tourist hot spots based on social
networks: A comparative analysis of European metropolises using photo-sharing services and GIS. Applied
Geography, 63, pp.408-417.
– Ritter, T., Pedersen, CL & Sørensen, HE. (2017) DataProfit: Kompetencekort til Datadreven vækst. Gratis e-bog/
praksisguide. CBS Competitiveness Platform. http://www.saxo.com/item/58055787
– Sørensen HE. 2012. Business Development: A Market-oriented perspective. John Wiley and Sons, Ltd.
– Sørensen, HE. In Press. Making planning work: insights from business development’, Int. J. Entrepreneurship
and Innovation Management, Special Issue on Business Development.
• BigDataBigBusiness research project
– Blog, results and tools http://blog.cbs.dk/bigdata/
– CC Jensen-case in Ingeniøren 21/4 2017: Kunde sparkede digitalisering i gang hos oliefilterproducent
– Wisecon-case in Børsen 26/4 2017: Dansk rottekonge i trecifret millionsalg: "Vi er super stolte”
© 2017 Hans Eibe Sørensen
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Capabilities | Data-Driven | #icdk17

15. Q&A
hans@eibe.dk
+45 2710 2152
@hanseibe
linkedin.com/in/hanseibe/
blog.cbs.dk/bigdata/kompetencer
© 2017 Hans Eibe Sørensen
Capabilities | Data-Driven | #icdk17
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