The document discusses opportunities for visual communication and presentations at C+R law firm. It describes using visual aids like graphs, diagrams and images to supplement written information. Examples given include operation diagrams to illustrate client profiling and infographics using maps. The document also discusses advantages of digital presentations, like allowing live client access and analytics on viewers. Finally, it outlines opportunities to create interactive digital content for clients through a microsite, mobile app and social media.

1. Visual Communications
Communication Opportunities for C+R
KRISTINA MAIN
Tuesday 3 March 2015

2. Summary
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Visual
Communications
Presentations
Digital &
Interactive
01 02 03

3. 01 Visual Communications
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These can be images, graphics, charts
– anything used to describe an idea or
text visually such as:
+ Graphs, maps & tables
+ Infographics
+ Photographs & images
+ Drawings & diagrams
Visual communications is communication through visual aids.

4. KristinaMain_CRPresentation.pptx | March 2015 page | 4
Visual Communications
Opal Card operation
diagrams
These were to illustrate
how a individuals profile
can be segmented

5. Visual Communications
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Client Visual
Material
Tidying up material
to be succinct, clear
and visual through
using charts instead
of text explanations.

6. Visual Communications
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Infographic
Using a map as a visual aid.

7. 02 Presentations
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Finished presentations can be
sent to the design team
(design@gtlaw.com.au) for a
final visual improvement – this
can be as simple as inserting
some relevant imagery.
Have you also thought of leave
behind material:
+ Brochures and printed collateral
+ Fact Sheets
+ Company information
The direct visual contact with your client.

8. Presentations
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The advantages of uploading your
presentation to something similar to
‘slideshare’:
Slideshare: Know who’s interested in
your presentation?
+ Instant online availability – this includes
allowing your clients direct live access to your
presentation by mobile device through the app
+ Ability to send the presentation as an email post
meeting
+ Analytics – statistics on how many people are
viewing your presentation
Presentation Views Downloads Favorites Comments Email Shares Facebook Shares Tweets LinkedIn Shares
<Name of Pres> 13 20 5 3 5 2 10 1

9. 03 Digital & Interactive
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Effective digital communication is
persuasive communications in
different media, be it websites,
video, audio, text, or animated
multimedia.

10. Digital & Interactive
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C+R’s microsite: www.gtlaw.com.au/c+r
+ Latest C+R publications
+ Video & online interviews
+ Other practise specific information
This hosts a variety of new media:
Use a NFC card as
a leave behind for
quick access to the
site:

11. Digital & Interactive
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G+T Insights
App available in
google play and
the apple store.
This acts as a bookshelf for
digital publications
(these are called ‘folios’)

12. Digital & Interactive
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Digital Wallets
Working with Emma, Paula & David
(now Sue-Ann) using material
provided and turning into an
interactive and engaging folio
available in the app.

13. Digital & Interactive
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ACL Consumer Guarantees
Guide
Working with Kirish, Simon &
David (now Sue-Ann) using a
word doc and an initial idea to
execute an interactive folio
which includes video, audio and
a downloadable print version.

14. Digital & Interactive
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Harper Review
Stepping away from plain printed material, into an online
– easily accessible presented piece.
2014 Version 2015 Version

15. Other Opportunities
Social media
contact marketing for a LinkedIn release,
or a twitter
(e.g G+T Twitter has an audience of
approx 1,700 followers, G+T Linked in is
approx 2,382 followers)
Record a video presentation
Videos can be loaded to G+T TV, G+T
YouTube channel. By doing so Lexology
will also pick the topic up and include this
in relevant searches. (Refer to Emma
Ringland and the digital wallets campaign.)