SlideShare a Scribd company logo
INFO2
Data and information
By the end of today you should know

•What is data
•How does it arise
•What forms data can take
•Why we code data
•Why we encode data
•Why data is processed
•What is information
•What affects the quality of information
What is data?
Data is raw facts and figures and has no apparent meaning
How does data arise?
Data can arise in many ways:

         •You buy something whilst shopping. The transaction generates
         data that might include date, time, store, till, staff, product etc.

         •You conduct an experiment and record data such as
         time, pH, temperature etc.

         •You are undertaking research and carry out a questionnaire or a
         survey.

         •A sensor collects readings from an automatic weather station
Direct v Indirect data
 To confuse matters data can be collected directly or indirectly.

 Direct data is where data is collected for and used for a given purpose.

 Indirect data is where data is collected for one purpose and then used for
 something completely different

A credit card company collects data about your spending in order to bill you each
   month.
A secondary use of this data is to build up a “profile” of your spending habits. This
   data can then be used to send you direct marketing about goods and services
   that may appeal to you.
                                            Direct Use                 Customer
                                              of Data                    Billing

 Credit Card Transaction

                                           Indirect Use                 Direct
                                             of Data                   Marketing
What types of data are there?
Data occurs in many types.

         •text e.g. a, b, c, d, e ...

         •numeric e.g. 0, 1, 2, 3, 4, 5...

         •alphanumeric (text and numbers)

         •a still image e.g. A static image taken by a digital camera or scanned in

         •a moving image e.g. motion captured by a camera or phone

         •sound e.g. The recording of an instrument or voice


      NOTE – this is the type of data NOT the form in which it is stored
Why do we code data?
Data is coded before it gets anywhere near a computer system.
This is carried out for a number of reasons
Why do we encode data?
Data processing
What is Information?

More Related Content

Viewers also liked

Clout januari 2014
Clout januari 2014Clout januari 2014
Clout januari 2014
BenjaminJocic
 
presentación de la imagen fija
presentación de la imagen fijapresentación de la imagen fija
presentación de la imagen fija
kitopa
 
Building blocks for a tangible marketing plan
Building blocks for a tangible marketing planBuilding blocks for a tangible marketing plan
Building blocks for a tangible marketing plan
Flourish Promotional Marketing
 
Presentatie 3 februari Buisleidingenstraat
Presentatie 3 februari BuisleidingenstraatPresentatie 3 februari Buisleidingenstraat
Presentatie 3 februari Buisleidingenstraat
marusjkalestrade
 
Õppematerjalide loomine LeMill keskkonnas
Õppematerjalide loomine LeMill keskkonnasÕppematerjalide loomine LeMill keskkonnas
Õppematerjalide loomine LeMill keskkonnas
Hans Põldoja
 
Riley james johnstone presentation
Riley james johnstone presentationRiley james johnstone presentation
Riley james johnstone presentation
warjohnstone
 
Latest Items from Europe 2016
Latest Items from Europe 2016Latest Items from Europe 2016
Latest Items from Europe 2016
Flourish Promotional Marketing
 
justatemplate_test
justatemplate_testjustatemplate_test
justatemplate_test
Scott Peterson
 
las herramientas
las herramientaslas herramientas
las herramientas
Sara Hernandez
 
Algorithm
AlgorithmAlgorithm
Algorithm
sultanarun
 
Some real life data analysis on stationary and non-stationary Time Series
Some real life data analysis on stationary and non-stationary Time SeriesSome real life data analysis on stationary and non-stationary Time Series
Some real life data analysis on stationary and non-stationary Time Series
Ajay Bidyarthy
 
Comunicato attività polisportiva - Pallavolo N°10 del 14 dicembre
Comunicato attività polisportiva - Pallavolo N°10 del 14 dicembreComunicato attività polisportiva - Pallavolo N°10 del 14 dicembre
Comunicato attività polisportiva - Pallavolo N°10 del 14 dicembre
Giuliano Ganassi
 
WL TelPay Tutorial ENGLISH
WL TelPay Tutorial ENGLISHWL TelPay Tutorial ENGLISH
WL TelPay Tutorial ENGLISH
Claudia Baha
 
Buen uso de la red y el internet
Buen uso de la red y el internetBuen uso de la red y el internet
Buen uso de la red y el internet
CamiloRodriguez123
 
Oltre Tata: lean startup all'italiana
Oltre Tata: lean startup all'italianaOltre Tata: lean startup all'italiana
Oltre Tata: lean startup all'italianaFrancesco Trucchia
 
Using Practice Fusion for PQRS EHR Reporting in 2014
Using Practice Fusion for PQRS EHR Reporting in 2014Using Practice Fusion for PQRS EHR Reporting in 2014
Using Practice Fusion for PQRS EHR Reporting in 2014
Practice Fusion
 
Solar Chimney
Solar ChimneySolar Chimney
Solar Chimney
Ahmed Amin
 
Solar chimney
Solar chimneySolar chimney
Solar chimney
Suchit Gupta
 
παραβολή
παραβολήπαραβολή
παραβολήKozalakis
 

Viewers also liked (20)

Clout januari 2014
Clout januari 2014Clout januari 2014
Clout januari 2014
 
presentación de la imagen fija
presentación de la imagen fijapresentación de la imagen fija
presentación de la imagen fija
 
Building blocks for a tangible marketing plan
Building blocks for a tangible marketing planBuilding blocks for a tangible marketing plan
Building blocks for a tangible marketing plan
 
New account
New accountNew account
New account
 
Presentatie 3 februari Buisleidingenstraat
Presentatie 3 februari BuisleidingenstraatPresentatie 3 februari Buisleidingenstraat
Presentatie 3 februari Buisleidingenstraat
 
Õppematerjalide loomine LeMill keskkonnas
Õppematerjalide loomine LeMill keskkonnasÕppematerjalide loomine LeMill keskkonnas
Õppematerjalide loomine LeMill keskkonnas
 
Riley james johnstone presentation
Riley james johnstone presentationRiley james johnstone presentation
Riley james johnstone presentation
 
Latest Items from Europe 2016
Latest Items from Europe 2016Latest Items from Europe 2016
Latest Items from Europe 2016
 
justatemplate_test
justatemplate_testjustatemplate_test
justatemplate_test
 
las herramientas
las herramientaslas herramientas
las herramientas
 
Algorithm
AlgorithmAlgorithm
Algorithm
 
Some real life data analysis on stationary and non-stationary Time Series
Some real life data analysis on stationary and non-stationary Time SeriesSome real life data analysis on stationary and non-stationary Time Series
Some real life data analysis on stationary and non-stationary Time Series
 
Comunicato attività polisportiva - Pallavolo N°10 del 14 dicembre
Comunicato attività polisportiva - Pallavolo N°10 del 14 dicembreComunicato attività polisportiva - Pallavolo N°10 del 14 dicembre
Comunicato attività polisportiva - Pallavolo N°10 del 14 dicembre
 
WL TelPay Tutorial ENGLISH
WL TelPay Tutorial ENGLISHWL TelPay Tutorial ENGLISH
WL TelPay Tutorial ENGLISH
 
Buen uso de la red y el internet
Buen uso de la red y el internetBuen uso de la red y el internet
Buen uso de la red y el internet
 
Oltre Tata: lean startup all'italiana
Oltre Tata: lean startup all'italianaOltre Tata: lean startup all'italiana
Oltre Tata: lean startup all'italiana
 
Using Practice Fusion for PQRS EHR Reporting in 2014
Using Practice Fusion for PQRS EHR Reporting in 2014Using Practice Fusion for PQRS EHR Reporting in 2014
Using Practice Fusion for PQRS EHR Reporting in 2014
 
Solar Chimney
Solar ChimneySolar Chimney
Solar Chimney
 
Solar chimney
Solar chimneySolar chimney
Solar chimney
 
παραβολή
παραβολήπαραβολή
παραβολή
 

Similar to Info2 sec 2_-_data__information

Unit 3 gathering information and data
Unit 3   gathering information and dataUnit 3   gathering information and data
Unit 3 gathering information and data
mrcox
 
What is Data?
What is Data?What is Data?
What is Data?
Ranjit Nambisan
 
BTEC National in ICT: Unit 3 - Data vs Information
BTEC National in ICT: Unit 3 - Data vs InformationBTEC National in ICT: Unit 3 - Data vs Information
BTEC National in ICT: Unit 3 - Data vs Information
mrcox
 
Raab innovation begins with data
Raab innovation begins with dataRaab innovation begins with data
Raab innovation begins with data
draab
 
Dark data by Worapol Alex Pongpech
Dark data by Worapol Alex PongpechDark data by Worapol Alex Pongpech
Dark data by Worapol Alex Pongpech
BAINIDA
 
Data mining
Data mining Data mining
Data mining
sayalipatil528
 
data analytics lecture1.pptx
data analytics lecture1.pptxdata analytics lecture1.pptx
data analytics lecture1.pptx
NamrataBhatt8
 
Dark data
Dark dataDark data
Bda assignment can also be used for BDA notes and concept understanding.
Bda assignment can also be used for BDA notes and concept understanding.Bda assignment can also be used for BDA notes and concept understanding.
Bda assignment can also be used for BDA notes and concept understanding.
Aditya205306
 
Introduction to visualizing Big Data
Introduction to visualizing Big DataIntroduction to visualizing Big Data
Introduction to visualizing Big Data
Dawit Nida
 
From Asset to Impact - Presentation to ICS Data Protection Conference 2011
From Asset to Impact - Presentation to ICS Data Protection Conference 2011From Asset to Impact - Presentation to ICS Data Protection Conference 2011
From Asset to Impact - Presentation to ICS Data Protection Conference 2011
Castlebridge Associates
 
Panel: Powering Business Decision Making
Panel: Powering Business Decision MakingPanel: Powering Business Decision Making
Panel: Powering Business Decision Making
MRS
 
Introduction to Big Data
Introduction to Big DataIntroduction to Big Data
Introduction to Big Data
Akshata Humbe
 
Big data
Big dataBig data
BBDO Connect Big Data
BBDO Connect Big DataBBDO Connect Big Data
BBDO Connect Big Data
BBDO Belgium
 
Big Data Analytics.pdfbgfjgjgghfhhffhdfyf
Big Data Analytics.pdfbgfjgjgghfhhffhdfyfBig Data Analytics.pdfbgfjgjgghfhhffhdfyf
Big Data Analytics.pdfbgfjgjgghfhhffhdfyf
VijayKaran7
 
OpTier McKinsey Big Data Overview
OpTier McKinsey Big Data OverviewOpTier McKinsey Big Data Overview
OpTier McKinsey Big Data Overview
nickychu
 
McKinsey Big Data Overview
McKinsey Big Data OverviewMcKinsey Big Data Overview
McKinsey Big Data Overview
optier
 
McKinsey Big Data Overview
McKinsey Big Data OverviewMcKinsey Big Data Overview
McKinsey Big Data Overview
optier
 
Data science and business analytics
Data  science and business analyticsData  science and business analytics
Data science and business analytics
Inbavalli Valli
 

Similar to Info2 sec 2_-_data__information (20)

Unit 3 gathering information and data
Unit 3   gathering information and dataUnit 3   gathering information and data
Unit 3 gathering information and data
 
What is Data?
What is Data?What is Data?
What is Data?
 
BTEC National in ICT: Unit 3 - Data vs Information
BTEC National in ICT: Unit 3 - Data vs InformationBTEC National in ICT: Unit 3 - Data vs Information
BTEC National in ICT: Unit 3 - Data vs Information
 
Raab innovation begins with data
Raab innovation begins with dataRaab innovation begins with data
Raab innovation begins with data
 
Dark data by Worapol Alex Pongpech
Dark data by Worapol Alex PongpechDark data by Worapol Alex Pongpech
Dark data by Worapol Alex Pongpech
 
Data mining
Data mining Data mining
Data mining
 
data analytics lecture1.pptx
data analytics lecture1.pptxdata analytics lecture1.pptx
data analytics lecture1.pptx
 
Dark data
Dark dataDark data
Dark data
 
Bda assignment can also be used for BDA notes and concept understanding.
Bda assignment can also be used for BDA notes and concept understanding.Bda assignment can also be used for BDA notes and concept understanding.
Bda assignment can also be used for BDA notes and concept understanding.
 
Introduction to visualizing Big Data
Introduction to visualizing Big DataIntroduction to visualizing Big Data
Introduction to visualizing Big Data
 
From Asset to Impact - Presentation to ICS Data Protection Conference 2011
From Asset to Impact - Presentation to ICS Data Protection Conference 2011From Asset to Impact - Presentation to ICS Data Protection Conference 2011
From Asset to Impact - Presentation to ICS Data Protection Conference 2011
 
Panel: Powering Business Decision Making
Panel: Powering Business Decision MakingPanel: Powering Business Decision Making
Panel: Powering Business Decision Making
 
Introduction to Big Data
Introduction to Big DataIntroduction to Big Data
Introduction to Big Data
 
Big data
Big dataBig data
Big data
 
BBDO Connect Big Data
BBDO Connect Big DataBBDO Connect Big Data
BBDO Connect Big Data
 
Big Data Analytics.pdfbgfjgjgghfhhffhdfyf
Big Data Analytics.pdfbgfjgjgghfhhffhdfyfBig Data Analytics.pdfbgfjgjgghfhhffhdfyf
Big Data Analytics.pdfbgfjgjgghfhhffhdfyf
 
OpTier McKinsey Big Data Overview
OpTier McKinsey Big Data OverviewOpTier McKinsey Big Data Overview
OpTier McKinsey Big Data Overview
 
McKinsey Big Data Overview
McKinsey Big Data OverviewMcKinsey Big Data Overview
McKinsey Big Data Overview
 
McKinsey Big Data Overview
McKinsey Big Data OverviewMcKinsey Big Data Overview
McKinsey Big Data Overview
 
Data science and business analytics
Data  science and business analyticsData  science and business analytics
Data science and business analytics
 

More from saltashict

H and s slide
H and s slideH and s slide
H and s slide
saltashict
 
H&s
H&sH&s
Spot the difference
Spot the differenceSpot the difference
Spot the difference
saltashict
 
Unit 5 -_storage_devices
Unit 5 -_storage_devicesUnit 5 -_storage_devices
Unit 5 -_storage_devices
saltashict
 
Student guide
Student guideStudent guide
Student guide
saltashict
 
Info2 unit 8_-_what_affects_use_of_ict
Info2 unit 8_-_what_affects_use_of_ictInfo2 unit 8_-_what_affects_use_of_ict
Info2 unit 8_-_what_affects_use_of_ict
saltashict
 
Info2 unit 7_-_what_ict_can_provide
Info2 unit 7_-_what_ict_can_provideInfo2 unit 7_-_what_ict_can_provide
Info2 unit 7_-_what_ict_can_provide
saltashict
 
Info2 unit 4_-_communications__networks
Info2 unit 4_-_communications__networksInfo2 unit 4_-_communications__networks
Info2 unit 4_-_communications__networks
saltashict
 
Info2 sec 5_-_protecting_ict_systems
Info2 sec 5_-_protecting_ict_systemsInfo2 sec 5_-_protecting_ict_systems
Info2 sec 5_-_protecting_ict_systems
saltashict
 
Info2 sec 3_-_people__ict_systems
Info2 sec 3_-_people__ict_systemsInfo2 sec 3_-_people__ict_systems
Info2 sec 3_-_people__ict_systems
saltashict
 
Info2 sec 1_-_ict_systems
Info2 sec 1_-_ict_systemsInfo2 sec 1_-_ict_systems
Info2 sec 1_-_ict_systems
saltashict
 
Info2 -_overview
Info2  -_overviewInfo2  -_overview
Info2 -_overview
saltashict
 
Aqa specification
Aqa specificationAqa specification
Aqa specification
saltashict
 
London 2012 data_brief
London 2012 data_briefLondon 2012 data_brief
London 2012 data_brief
saltashict
 

More from saltashict (14)

H and s slide
H and s slideH and s slide
H and s slide
 
H&s
H&sH&s
H&s
 
Spot the difference
Spot the differenceSpot the difference
Spot the difference
 
Unit 5 -_storage_devices
Unit 5 -_storage_devicesUnit 5 -_storage_devices
Unit 5 -_storage_devices
 
Student guide
Student guideStudent guide
Student guide
 
Info2 unit 8_-_what_affects_use_of_ict
Info2 unit 8_-_what_affects_use_of_ictInfo2 unit 8_-_what_affects_use_of_ict
Info2 unit 8_-_what_affects_use_of_ict
 
Info2 unit 7_-_what_ict_can_provide
Info2 unit 7_-_what_ict_can_provideInfo2 unit 7_-_what_ict_can_provide
Info2 unit 7_-_what_ict_can_provide
 
Info2 unit 4_-_communications__networks
Info2 unit 4_-_communications__networksInfo2 unit 4_-_communications__networks
Info2 unit 4_-_communications__networks
 
Info2 sec 5_-_protecting_ict_systems
Info2 sec 5_-_protecting_ict_systemsInfo2 sec 5_-_protecting_ict_systems
Info2 sec 5_-_protecting_ict_systems
 
Info2 sec 3_-_people__ict_systems
Info2 sec 3_-_people__ict_systemsInfo2 sec 3_-_people__ict_systems
Info2 sec 3_-_people__ict_systems
 
Info2 sec 1_-_ict_systems
Info2 sec 1_-_ict_systemsInfo2 sec 1_-_ict_systems
Info2 sec 1_-_ict_systems
 
Info2 -_overview
Info2  -_overviewInfo2  -_overview
Info2 -_overview
 
Aqa specification
Aqa specificationAqa specification
Aqa specification
 
London 2012 data_brief
London 2012 data_briefLondon 2012 data_brief
London 2012 data_brief
 

Recently uploaded

Top mailing list providers in the USA.pptx
Top mailing list providers in the USA.pptxTop mailing list providers in the USA.pptx
Top mailing list providers in the USA.pptx
JeremyPeirce1
 
Building Your Employer Brand with Social Media
Building Your Employer Brand with Social MediaBuilding Your Employer Brand with Social Media
Building Your Employer Brand with Social Media
LuanWise
 
2022 Vintage Roman Numerals Men Rings
2022 Vintage Roman  Numerals  Men  Rings2022 Vintage Roman  Numerals  Men  Rings
2022 Vintage Roman Numerals Men Rings
aragme
 
Observation Lab PowerPoint Assignment for TEM 431
Observation Lab PowerPoint Assignment for TEM 431Observation Lab PowerPoint Assignment for TEM 431
Observation Lab PowerPoint Assignment for TEM 431
ecamare2
 
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.
AnnySerafinaLove
 
The Influence of Marketing Strategy and Market Competition on Business Perfor...
The Influence of Marketing Strategy and Market Competition on Business Perfor...The Influence of Marketing Strategy and Market Competition on Business Perfor...
The Influence of Marketing Strategy and Market Competition on Business Perfor...
Adam Smith
 
3 Simple Steps To Buy Verified Payoneer Account In 2024
3 Simple Steps To Buy Verified Payoneer Account In 20243 Simple Steps To Buy Verified Payoneer Account In 2024
3 Simple Steps To Buy Verified Payoneer Account In 2024
SEOSMMEARTH
 
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel ChartSatta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
➒➌➎➏➑➐➋➑➐➐Dpboss Matka Guessing Satta Matka Kalyan Chart Indian Matka
 
Best Forex Brokers Comparison in INDIA 2024
Best Forex Brokers Comparison in INDIA 2024Best Forex Brokers Comparison in INDIA 2024
Best Forex Brokers Comparison in INDIA 2024
Top Forex Brokers Review
 
How to Implement a Real Estate CRM Software
How to Implement a Real Estate CRM SoftwareHow to Implement a Real Estate CRM Software
How to Implement a Real Estate CRM Software
SalesTown
 
The Influence of Marketing Strategy and Market Competition on Business Perfor...
The Influence of Marketing Strategy and Market Competition on Business Perfor...The Influence of Marketing Strategy and Market Competition on Business Perfor...
The Influence of Marketing Strategy and Market Competition on Business Perfor...
Adam Smith
 
Chapter 7 Final business management sciences .ppt
Chapter 7 Final business management sciences .pptChapter 7 Final business management sciences .ppt
Chapter 7 Final business management sciences .ppt
ssuser567e2d
 
amptalk_RecruitingDeck_english_2024.06.05
amptalk_RecruitingDeck_english_2024.06.05amptalk_RecruitingDeck_english_2024.06.05
amptalk_RecruitingDeck_english_2024.06.05
marketing317746
 
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...
my Pandit
 
FIA officials brutally tortured innocent and snatched 200 Bitcoins of worth 4...
FIA officials brutally tortured innocent and snatched 200 Bitcoins of worth 4...FIA officials brutally tortured innocent and snatched 200 Bitcoins of worth 4...
FIA officials brutally tortured innocent and snatched 200 Bitcoins of worth 4...
jamalseoexpert1978
 
Lundin Gold Corporate Presentation - June 2024
Lundin Gold Corporate Presentation - June 2024Lundin Gold Corporate Presentation - June 2024
Lundin Gold Corporate Presentation - June 2024
Adnet Communications
 
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...
my Pandit
 
ModelingMarketingStrategiesMKS.CollumbiaUniversitypdf
ModelingMarketingStrategiesMKS.CollumbiaUniversitypdfModelingMarketingStrategiesMKS.CollumbiaUniversitypdf
ModelingMarketingStrategiesMKS.CollumbiaUniversitypdf
fisherameliaisabella
 
Best practices for project execution and delivery
Best practices for project execution and deliveryBest practices for project execution and delivery
Best practices for project execution and delivery
CLIVE MINCHIN
 
Industrial Tech SW: Category Renewal and Creation
Industrial Tech SW:  Category Renewal and CreationIndustrial Tech SW:  Category Renewal and Creation
Industrial Tech SW: Category Renewal and Creation
Christian Dahlen
 

Recently uploaded (20)

Top mailing list providers in the USA.pptx
Top mailing list providers in the USA.pptxTop mailing list providers in the USA.pptx
Top mailing list providers in the USA.pptx
 
Building Your Employer Brand with Social Media
Building Your Employer Brand with Social MediaBuilding Your Employer Brand with Social Media
Building Your Employer Brand with Social Media
 
2022 Vintage Roman Numerals Men Rings
2022 Vintage Roman  Numerals  Men  Rings2022 Vintage Roman  Numerals  Men  Rings
2022 Vintage Roman Numerals Men Rings
 
Observation Lab PowerPoint Assignment for TEM 431
Observation Lab PowerPoint Assignment for TEM 431Observation Lab PowerPoint Assignment for TEM 431
Observation Lab PowerPoint Assignment for TEM 431
 
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.
 
The Influence of Marketing Strategy and Market Competition on Business Perfor...
The Influence of Marketing Strategy and Market Competition on Business Perfor...The Influence of Marketing Strategy and Market Competition on Business Perfor...
The Influence of Marketing Strategy and Market Competition on Business Perfor...
 
3 Simple Steps To Buy Verified Payoneer Account In 2024
3 Simple Steps To Buy Verified Payoneer Account In 20243 Simple Steps To Buy Verified Payoneer Account In 2024
3 Simple Steps To Buy Verified Payoneer Account In 2024
 
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel ChartSatta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
 
Best Forex Brokers Comparison in INDIA 2024
Best Forex Brokers Comparison in INDIA 2024Best Forex Brokers Comparison in INDIA 2024
Best Forex Brokers Comparison in INDIA 2024
 
How to Implement a Real Estate CRM Software
How to Implement a Real Estate CRM SoftwareHow to Implement a Real Estate CRM Software
How to Implement a Real Estate CRM Software
 
The Influence of Marketing Strategy and Market Competition on Business Perfor...
The Influence of Marketing Strategy and Market Competition on Business Perfor...The Influence of Marketing Strategy and Market Competition on Business Perfor...
The Influence of Marketing Strategy and Market Competition on Business Perfor...
 
Chapter 7 Final business management sciences .ppt
Chapter 7 Final business management sciences .pptChapter 7 Final business management sciences .ppt
Chapter 7 Final business management sciences .ppt
 
amptalk_RecruitingDeck_english_2024.06.05
amptalk_RecruitingDeck_english_2024.06.05amptalk_RecruitingDeck_english_2024.06.05
amptalk_RecruitingDeck_english_2024.06.05
 
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...
 
FIA officials brutally tortured innocent and snatched 200 Bitcoins of worth 4...
FIA officials brutally tortured innocent and snatched 200 Bitcoins of worth 4...FIA officials brutally tortured innocent and snatched 200 Bitcoins of worth 4...
FIA officials brutally tortured innocent and snatched 200 Bitcoins of worth 4...
 
Lundin Gold Corporate Presentation - June 2024
Lundin Gold Corporate Presentation - June 2024Lundin Gold Corporate Presentation - June 2024
Lundin Gold Corporate Presentation - June 2024
 
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...
 
ModelingMarketingStrategiesMKS.CollumbiaUniversitypdf
ModelingMarketingStrategiesMKS.CollumbiaUniversitypdfModelingMarketingStrategiesMKS.CollumbiaUniversitypdf
ModelingMarketingStrategiesMKS.CollumbiaUniversitypdf
 
Best practices for project execution and delivery
Best practices for project execution and deliveryBest practices for project execution and delivery
Best practices for project execution and delivery
 
Industrial Tech SW: Category Renewal and Creation
Industrial Tech SW:  Category Renewal and CreationIndustrial Tech SW:  Category Renewal and Creation
Industrial Tech SW: Category Renewal and Creation
 

Info2 sec 2_-_data__information

  • 2. By the end of today you should know •What is data •How does it arise •What forms data can take •Why we code data •Why we encode data •Why data is processed •What is information •What affects the quality of information
  • 3. What is data? Data is raw facts and figures and has no apparent meaning
  • 4. How does data arise? Data can arise in many ways: •You buy something whilst shopping. The transaction generates data that might include date, time, store, till, staff, product etc. •You conduct an experiment and record data such as time, pH, temperature etc. •You are undertaking research and carry out a questionnaire or a survey. •A sensor collects readings from an automatic weather station
  • 5. Direct v Indirect data To confuse matters data can be collected directly or indirectly. Direct data is where data is collected for and used for a given purpose. Indirect data is where data is collected for one purpose and then used for something completely different A credit card company collects data about your spending in order to bill you each month. A secondary use of this data is to build up a “profile” of your spending habits. This data can then be used to send you direct marketing about goods and services that may appeal to you. Direct Use Customer of Data Billing Credit Card Transaction Indirect Use Direct of Data Marketing
  • 6. What types of data are there? Data occurs in many types. •text e.g. a, b, c, d, e ... •numeric e.g. 0, 1, 2, 3, 4, 5... •alphanumeric (text and numbers) •a still image e.g. A static image taken by a digital camera or scanned in •a moving image e.g. motion captured by a camera or phone •sound e.g. The recording of an instrument or voice NOTE – this is the type of data NOT the form in which it is stored
  • 7. Why do we code data? Data is coded before it gets anywhere near a computer system. This is carried out for a number of reasons
  • 8. Why do we encode data?