FellowBuddy.com is an innovative platform that brings students together to share notes, exam papers, study guides, project reports and presentation for upcoming exams.
We connect Students who have an understanding of course material with Students who need help.
Benefits:-
# Students can catch up on notes they missed because of an absence.
# Underachievers can find peer developed notes that break down lecture and study material in a way that they can understand
# Students can earn better grades, save time and study effectively
Our Vision & Mission – Simplifying Students Life
Our Belief – “The great breakthrough in your life comes when you realize it, that you can learn anything you need to learn; to accomplish any goal that you have set for yourself. This means there are no limits on what you can be, have or do.”
Like Us - https://www.facebook.com/FellowBuddycom
FellowBuddy.com is an innovative platform that brings students together to share notes, exam papers, study guides, project reports and presentation for upcoming exams.
We connect Students who have an understanding of course material with Students who need help.
Benefits:-
# Students can catch up on notes they missed because of an absence.
# Underachievers can find peer developed notes that break down lecture and study material in a way that they can understand
# Students can earn better grades, save time and study effectively
Our Vision & Mission – Simplifying Students Life
Our Belief – “The great breakthrough in your life comes when you realize it, that you can learn anything you need to learn; to accomplish any goal that you have set for yourself. This means there are no limits on what you can be, have or do.”
Like Us - https://www.facebook.com/FellowBuddycom
Consumer Decision Making is a complex process but an effort to elaborate with simple examples and utilizing Basis, various internal and external Influences, buying behavior models.
A lesson on Consumer Behavior basically used for lecture discussion at Holy Angel University undergraduate students of the School of Business and Accountancy.
Consumer Decision Making is a complex process but an effort to elaborate with simple examples and utilizing Basis, various internal and external Influences, buying behavior models.
A lesson on Consumer Behavior basically used for lecture discussion at Holy Angel University undergraduate students of the School of Business and Accountancy.
Running head PRINCIPLES OF MARKETING1PRINCIPLES OF MARKETING.docxglendar3
Running head: PRINCIPLES OF MARKETING 1
PRINCIPLES OF MARKETING 1
Week 4 Writing Assignment Marketing
Principles of Marketing
Professor Engle
April 12, 2020
Part 1 - Consumer Behavior: How People Make Buying DecisionsConsumer Buying Behavior
Consumer behavior is explained as the selection, buying and consumption of goods or services to fulfill their wants that lead towards satisfaction. Consumer behavior usually involves different processes. First of all, the consumer efforts to find those commodities to which he would provide more utility and would like to consume. Then consumers estimate the money that he has to spend on buying commodities. At last, the consumer makes a comparison of the prices of commodities and after that, if it is suitable then he takes the final decision of buying commodities of his choice.
Product/Service: I am selecting refrigerators as a product that I will offer to customers.
1) Consumer Behavior Model- Environmental Factors
Many environmental factors affect consumer buying behavior like political environment, economic environment, social environment, technological environment, and cultural environment. I will elaborate on only the two more targeted in the present scenario.
The Technological Environment
Technology has brought much advancement not only to products and services, but it also has changed the way of promotional activities. Now there are a variety of features that are introduced like flex-zone, air filtration, adjustable shelves, spill-proof digital shelves, full extension drawers, full-width pantry drawers, electric temperature control, door alarms, designer LED lighting, under counter ice makers, under counter Kegerators. All these advancements are just due to technological advancement. Now the buying behavior of the consumer has changed and they prefer the latest technological product.
Technologies also alter the promotional mix in another significant way: They change the way firms market their products and services. Revolutionary changes originated through the internet, which introduces marketers to a new source that is fully supported for the promotion of goods and services. Marketers should follow technological improvements and adapt their approaches, to take benefit of the opportunities.
The Cultural Environment
Culture can be defined as the combination of art, customs, knowledge, morals, beliefs, value and habits acquired by society. Culture sets certain limitations on behavior that called norms and defilement of these cultural norms consequences in the formation of sanction. Both norms and sanctions affect the consumption pattern. Every society makes its own culture and that influences the choices, wants and behavior of consumers. Chinese don’t prefer durability while the Japanese prefer it. Like people of Islamic countries do not like and permit live-in relationship, it is the culture of Islamic countries, so unmarried live alone and prefer mini-fridge. While in Europe and other c.
Running head PRINCIPLES OF MARKETING1PRINCIPLES OF MARKETING.docxtodd581
Running head: PRINCIPLES OF MARKETING 1
PRINCIPLES OF MARKETING 1
Week 4 Writing Assignment Marketing
Principles of Marketing
Professor Engle
April 12, 2020
Part 1 - Consumer Behavior: How People Make Buying DecisionsConsumer Buying Behavior
Consumer behavior is explained as the selection, buying and consumption of goods or services to fulfill their wants that lead towards satisfaction. Consumer behavior usually involves different processes. First of all, the consumer efforts to find those commodities to which he would provide more utility and would like to consume. Then consumers estimate the money that he has to spend on buying commodities. At last, the consumer makes a comparison of the prices of commodities and after that, if it is suitable then he takes the final decision of buying commodities of his choice.
Product/Service: I am selecting refrigerators as a product that I will offer to customers.
1) Consumer Behavior Model- Environmental Factors
Many environmental factors affect consumer buying behavior like political environment, economic environment, social environment, technological environment, and cultural environment. I will elaborate on only the two more targeted in the present scenario.
The Technological Environment
Technology has brought much advancement not only to products and services, but it also has changed the way of promotional activities. Now there are a variety of features that are introduced like flex-zone, air filtration, adjustable shelves, spill-proof digital shelves, full extension drawers, full-width pantry drawers, electric temperature control, door alarms, designer LED lighting, under counter ice makers, under counter Kegerators. All these advancements are just due to technological advancement. Now the buying behavior of the consumer has changed and they prefer the latest technological product.
Technologies also alter the promotional mix in another significant way: They change the way firms market their products and services. Revolutionary changes originated through the internet, which introduces marketers to a new source that is fully supported for the promotion of goods and services. Marketers should follow technological improvements and adapt their approaches, to take benefit of the opportunities.
The Cultural Environment
Culture can be defined as the combination of art, customs, knowledge, morals, beliefs, value and habits acquired by society. Culture sets certain limitations on behavior that called norms and defilement of these cultural norms consequences in the formation of sanction. Both norms and sanctions affect the consumption pattern. Every society makes its own culture and that influences the choices, wants and behavior of consumers. Chinese don’t prefer durability while the Japanese prefer it. Like people of Islamic countries do not like and permit live-in relationship, it is the culture of Islamic countries, so unmarried live alone and prefer mini-fridge. While in Europe and other c.
Meaning and nature of buyer behavior, differences between consumer buying and organizational buying in terms of characteristics and process, Strategic use of consumer behavior knowledge in marketing and public policy decisions. Modern Consumerism and the global consumer movement
1CONSUMER BEHAVIOR ON PERSONAL PROFILE EttaBenton28
1
CONSUMER BEHAVIOR ON PERSONAL PROFILE 2
Jacob Hurst
CTU
Professor Harris
CB475
2/1/21
Consumer Behavior on Personal Profile
Cultural and societal influence
A variety of choices are available that make the purchasing process complicated. Many factors influence the individual purchasing process as a consumer. For instant, personal traits, psychological aspects, social and cultural factors play a vital role in influence (Sethi, & Chawla, 2014). It is essential to understand the effect of social and cultural factors on individual purchase behavior. As a consumer, societal and cultural factors have a significant impact on my buying behavior.
Family is a significant part of the societal influence of personal buying behavior. It has a vital role as a husband and to my children. Moreover, reference groups, immediate friends, relatives, my role in society, and social status adds up in the social influence of buying (Dean, 2010). Consequently, my buying attitude as a societal influence is value-expressive. As a Caucasian male with a family, I will commonly buy special household items instead of getting self-fulfilling products, for instance, a fishing rod. Additionally, college status can relate to buying of house bookshelf or and stationery that relates to my college studies for reminders. Hence societal factors such as family and study levels affect valuable expression on buying.
I play different roles in life. Each of the parts consists of activities and attitudes that perform regarding the individual self. My social status reflects the self-position in groups based on wealth, education, and occupation. The position is vital and individual's admirer others. The quality is acquired through success in life and born in wealth. My product and brand choice reflect my societal role and status.
Moreover, cultural factors have a significant influence on my buying behavior. The cultural factors are the set of values and ideology of the Caucasian community and individuals. Whatever I see from my childhood, including my habits, belief, and principles, developed in me. As a result of my fishing hobby and working a lot, I have developed a buying behavior of spending mostly on fishing equipment and work-related items. The buying has satisfied my ego-defensive attitude of buying. Besides, buying movie-related items such as move drives provides an essence of the practical perspective. Cultural and societal factors have affected consumer behavior; thus, there is a shift of producer's attention from production to consumers.
Influence of personal communication style
Personality differentiates an individual from others—for instance, the change in personal characters such as self-confidence, flexibility, friendliness, and supremacy. Personal communication determines how individuals see themselves and the surrounding including how others see us. People around ...
Customer Decision Making Style, Based On Bugis –Makassar Culture in Indonesiainventionjournals
This research aims to describe the style of consumer decisionmakingphilosophyisbased on the application of behaviorderivedfrom culture Bugis in Makassar. The importance of knowing the style of the customer purchased ecision because there are manycompanies offering the same services, sothatconsumers are free to choose and move from one company to another. Thus the onlycompany capable of doing the best approach to consumers, whichis able to survive and successfully won a loyal customer. This article tries to explore ways or approachesthatcanbedone to reachconsumers in accordance with the cultural characteristics and desires of consumers, for the writing of thisisbased on searchesdonethroughscholarlywritings and non-scientific (derivedfrom magazines and newspapers on line and non on line) in Makassar.
Similar to Influences on Consumer Behavior in Product Purchase (20)
Religion is an amalgamation of different world views, cultural beliefs, morals, revelations, and prophesies that often have spiritual backgrounds and meanings to members who subscribe to a given faith.
Due to several causes like religious intolerance, economic contempt, and political scapegoating, Jews in Christian Europe struggled for more than a millennium to uphold their faith and lives.
The news article by CBS News titled "Religious leaders speak out after shooting at Sikh temple leaves 2 hospitalized" was authored by Brady Halbleib. It is about a shooting at a Sikh temple in Sacramento that left two people hospitalized. The news article was written on March 27, 2023.
A government's or other institution's public policy on climate change refers to the measures and rules created to diminish the impacts of climate change. The phrase "climate change" denotes to the overall process by which human actions like burning fossil fuels and deforestation affect the Earth's climatic system over the long term.
The way the Christian Jesus is portrayed in Scientology, from the simple basics to the complex OT VIII portrayal, is very different from how Christians view Jesus.
In this course, you will develop an original curriculum design. This curriculum will be a minimum of the equivalent of a single unit of instruction, or one week's worth of work in a typical public school. This would encompass, at a minimum, five one-hour sessions of instruction. Your curriculum design may be longer, if you choose. You may select any topic you wish. Students have created a wide variety of projects in the past, including a course on "How to Use a Telescope to Read the Night Sky" to "Introduction to Dental Hygiene." It is entirely up to you! Three samples are available in Start Here for your review. Your professor will also discuss the variety of potential projects in a Collaborate Session, Course Announcements and Discussion.
This project will take place in two parts. Part One offers an overview of the curriculum itself. In Part Two you will design specific instruction including detailed lesson plans and instructional materials. Each part (one and two) should be formatted as a formal paper, be no more than 10-12 pages in length (not including title and reference pages) and is worth 15% of your grade.
Part One of the Curriculum Design Project includes: The curriculum map, developing an outline of the curriculum, including needs assessment, goals, objectives, scope and sequence, and a plan for evaluation. Additional information about this assignment can be found in Resource areas of your online course including the weekly assignment instructions, announcements, and/or discussion posts by your professor.
PLEASE use the outlined copy of the final project for Part 1 only. Also, please use my other TWO files EUD741 & EDU742 to construct the paper!
Topic Legacy of the Progressive Era
Academic level Undergrad. (yrs 3-4)
Discipline History
Document type PowerPoint Presentation
Spacing
DOUBLE
Citation style APA 7
In order to give us background on the influence of psychoanalysis not just within psychology but within culture generally (including the fascination with dreams and symbolism that we see in much of mid-20th century Western art and film) I’ve uploaded an article on the two warring giants, Freud and Jung. Note three new pieces of information you learned. Why do you think there was, and still is, so much fascination with the unconscious and so much disagreement about how its functions are described
2. The attack on psychoanalysis in the Third Reich led to the flight, exile, or imprisonment and sometimes death of influential researchers and theorists, particularly Jewish ones. In an earlier board you considered the role of government in psychology, but we have seldom seen such sweeping and violent intervention into science from governmental authority. Note any three aspects of the political standing of psychology and psychiatry that struck you in your reading of the uploaded article. What do you think are contexts or characteristics that led some non-Jewish figures to protest and some to acquiesce in the suppression and condemnation of the work of their Jewish colleagues
Please answer both questions and all parts of the question.
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
Honest Reviews of Tim Han LMA Course Program.pptxtimhan337
Personal development courses are widely available today, with each one promising life-changing outcomes. Tim Han’s Life Mastery Achievers (LMA) Course has drawn a lot of interest. In addition to offering my frank assessment of Success Insider’s LMA Course, this piece examines the course’s effects via a variety of Tim Han LMA course reviews and Success Insider comments.
Francesca Gottschalk - How can education support child empowerment.pptxEduSkills OECD
Francesca Gottschalk from the OECD’s Centre for Educational Research and Innovation presents at the Ask an Expert Webinar: How can education support child empowerment?
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
Acetabularia Information For Class 9 .docxvaibhavrinwa19
Acetabularia acetabulum is a single-celled green alga that in its vegetative state is morphologically differentiated into a basal rhizoid and an axially elongated stalk, which bears whorls of branching hairs. The single diploid nucleus resides in the rhizoid.
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
Influences on Consumer Behavior in Product Purchase
1. Student’s Name
Professor’s Name
Course
Date
Influences on Consumer Behavior in Product Purchase
Introduction
Consumer behavior focuses on the diverse reasons for the purchase of products and the
consequences thereafter. A consumer goes through six stages during a purchase: realization of the
need for the item, information research of the product, evaluation of varieties, product choice and
purchase, use and evaluate the product and disposal. Therefore, the level of involvement in a
product is an interest in buying and consuming the goods. High involvement goods are complex,
expensive and pose a high risk if a mistake occurs such as specialty goods. On the other hand,
low involvement items are lowly priced thus a low risk in case of making a bad choice.
The research paper seeks to elaborate on the influences on consumer behavior. In the
methodology, the review of purchases of three different types of products reveals the reason for
their purchases. The findings show that influences such as peer, family, lifestyle, demography,
situation, culture and personality are vital to the decision-making process in buying products.
The discussion expounds on the description and examples of the influences mentioned above.
Research study
2. The research focused on purchases made in the last month of a convenience good, a
specialty good and service. The convenience good bought was a box of chocolate bars from a
friend involved in a campaign to raise funds in support of buying supplies for the less fortunate
during the COVID-19 pandemic. Despite the disinterest in the product, the social situation
required impulsiveness in the decision for the purchase. The specialty good is a high tech brand
headphone designed for noise cancellation. Among the influences for its purchase is peer
pressure from a circle of friends and its usefulness in a time where most courses have online
tutorials. The service is an insurance policy for a laptop. Majorly, the parents insisted on the
benefit of a cover in case of damage to the laptop seeing that it is the main learning hub gadget
during the quarantine period. Importantly, the cover had an offer, therefore favorable and
affordable.
The purchase of the box of chocolate though unnecessarily satisfied the social cohesion
sense of belonging as it was a purchase of nobility. However, it presents the challenge of how to
use the product. Perceivably, the headphones are a major boost to the electronic gadgets use and
a statement among peers. However, they create consumer curiosity to see if the brand is
competitive with other designs in the market.
Discussion
Situational influences refer to temporal factors that affect how an individual will buy. A
major factor is the physical conditions such as the location of a good outlet; it's layout, scent,
lighting, and display of items. According to Szmigin, Isabelle, and Piacentini (2018) in their
book Consumer behavior, another aspect is the social situation a buyer finds him/herself in, for
3. example, where an acquaintance may prompt the purchase of an item they are selling to show
support. The time of year or day or the available period of shopping also determines the kind of
purchase. Similarly, the motive to make a purchase affects the time spent. For instance,
emergency buying requires less time than a gift. Lastly, the general mood of the consumer
affects their choice of product.
As stated in the book Consumer behaviour: Applications in marketing by East, Robert et
al. (2016), the consumer’s personality is the view of an individual by other people. According to
psychologists, openness, neuroticism, extraversion, conscientiousness, and agreeableness are
traits that involve consumer behavior. Examples of these traits best explain their use in product
purchase as detailed in the sentences that follow .people who possess high levels of openness to
having a higher likelihood to respond well to graphic advertising. An optimistic character may
readily accept a new product than a pessimist. Extroverts are more likely to buy convenience
goods than extroverts. An individual with experience in technology will choose a suitable gadget.
The ease of interaction of a consumer may result in the purchase of goods in product activation.
According to Sigmund Freud as extracted from Consumer behaviour: Applications in
marketing by East, Robert et al. (2016), the personality of a consumer involves three elements
whose relative strength influences their buying behavior. One, the ID which is mental energy
source driving a person to action; two, the superego that internally represents the socially
approved conscience and lastly, the ego that acts as the conscious guide of the impulses of the id
in getting socially accepted manner of satisfaction. The study into these abilities establishes the
motive of consumer choice.
4. Lifestyle refers to the activities, priorities, and customer lifetime values as well as their
worldly perception. In marketing segmentation, targeting and positioning, analysis of the
consumer lifestyle assist manufacturers to understand the needs of different people. Moreover,
the price elasticity of demand may change its priority to the consumer due to its increased
value. Crucially, in the journal "Consumer Behaviour towards Lifestyle Marketing–Issues and
Concepts" by Arunadevi (2016), the influence of lifestyle forms the basis for relationship
marketing as a customer’s desire to associate with specific product design.
Culture encompasses the shared values, customs, behavior, attitudes, and beliefs in a
society. Majorly, it prescribes a way of life for a community. When one decides to buy a product,
they consider the impact of the cultural acceptance of the product. For example, even if a Muslim
finds pork on a discount, they will not make a purchase. Culture affects the type of food taken,
dress code, mode of interaction and absorption of new ideas.
Trends in the market brands have shown the homogenizing of culture therefore global
branding is a difficult task. Most individuals defy the usual order and innovating brands that are
inacceptable to their society but create a motivational conflict that appeals to their peers as
revealed in the journal on Contemporary issues in marketing and consumer behavior by Parsons
et al. (2017). Besides, the competitiveness of a product largely depends on the difference in
suiting the cultural needs of a customer compared to the rival brand.
The consumer’s family is the major determinants of an individual’s market choices. The
consumption habits of goods nurture in people depending on the products consumed in their
homes. Growing up in a home using apple brand products will simultaneously result in the other
5. members getting accustomed to the products. However, the use of a certain product may create a
desire to change or trying out another type. Essentially parents influence the choice of the
purchases made by their children. Consequently, family attributes to level two in Maslow’s
hierarchy of needs where familiarity to certain products provides safety.
In the article "Personal Influences on Consumer Behaviour.” by Hemsley-Brown, Jane,
and Izhar (2016), demography factors include gender, age, level of income and educational level.
The male preferences differ from the female. Teenagers are more likely to purchase items in the
current market trends compared to middle-aged people. Comparatively, a person with a high
level of income will go for expensive brands. Considerably, people in different professions make
different choices in fashion styles as a way to keep with the self-image.
Peer influence is the pressure or coercion to buy a commodity because members of a
group or fraternity express interest in it. The buyer may not need the product or service but will
buy it to fit in the group they belong to. The peer factor is the major attribute of the social class.
Most people buy specific goods as a statement of the social class they affiliate with or intend to
belong to. Notably, peer influences lead to the purchase of goods of hedonic value other than
the utilitarian value.
Conclusion
Consumer behavior changes from time to time, depending on the type of goods.
Therefore the continual study into the changes in the consumer enables a prediction in the
product preference. Notably, the influences of the good buying power of the market target give
6. insight to the production company on the expected delivery. Vitally, the influence factors give a
customer a source of comparison when deciding on the specific brand to purchase.
After the purchase of the product, the consumer looks forward to attest to the usability of
the product. For convenience goods, the review of product usefulness is fast as most goods are
short-term. Hence, there is a huge variety of convenience goods as the decision-making process
is quick with minimal involvement and loss. For specialty goods, the influence is greater since
the process involves extensive research on the product. Thus it takes time to assess the purchase
therefore the specifications of specialty goods are greater than convenience goods. Services may
have low or high involvement, depending on the components in the service.
7. Works Cited
Arunadevi, P. "Consumer Behaviour towards Lifestyle Marketing–Issues and Concepts." Asia
Pacific Journal of Research 1.2 (2016): 202-207.
East, Robert, et al. Consumer behaviour: Applications in marketing. Sage, 2016.
Hemsley-Brown, Jane, and Izhar Oplatka. "Personal Influences on Consumer
Behaviour." Higher Education Consumer Choice. Palgrave Pivot, London, 2016. 44-64.
Parsons, Elizabeth, Pauline Maclaran, and Andreas Chatzidakis. Contemporary issues in
marketing and consumer behaviour. Routledge, 2017.
Szmigin, Isabelle, and Maria Piacentini. Consumer behaviour. Oxford University Press, 2018.