The document discusses how social and cultural factors influence consumer behavior. It describes how reference groups, family, social roles and culture impact purchasing decisions. Family is a particularly strong influencer through socialization and shared experiences. Social class is also a determinant and can be measured objectively through variables like education and income or subjectively through self-reported assessments. Consumption patterns vary across social classes in areas like fashion, savings habits, and media exposure. Understanding these cultural and social influences provides insight into consumer decision-making.
Reference Group and Family Influence on Consumer BehaviorRamishSheikh1
This presentation is based on the important topics of the Two Chapters 1.Reference Group 2. Family Influence On Consumer Behavior.
Reference Group: Groups that serve as source of comparison, influence and norms for people’s opinion’s, values and behaviors.
Word Of Mouth: Communication where satisfied customer’s tell
other people how much they like a business,
product or service.
Source Credibility:A source’s persuasive impact, stemming from its perceived expertise, trustworthiness, and believability.
Reference Group Influence:
* Normative Influence
*Comparative Influence
Consumption Related Reference Group:
There are several Types which are as follow:
*Friendship Group
*Shopping Group
*Virtual Community
*Advocacy Group
Factors Affecting reference Group Influence:
Conformity:
To influence its members, a reference group must:
Inform members that the brand or product exists.
Provide opportunity to compare thinking with the attitudes/behavior of the group.
Influence individual to adopt attitudes and behavior that are consistent with the group’s norms.
Legitimize the member’s decision to use the same products as other members.
Reference Group and Family Influence on Consumer BehaviorRamishSheikh1
This presentation is based on the important topics of the Two Chapters 1.Reference Group 2. Family Influence On Consumer Behavior.
Reference Group: Groups that serve as source of comparison, influence and norms for people’s opinion’s, values and behaviors.
Word Of Mouth: Communication where satisfied customer’s tell
other people how much they like a business,
product or service.
Source Credibility:A source’s persuasive impact, stemming from its perceived expertise, trustworthiness, and believability.
Reference Group Influence:
* Normative Influence
*Comparative Influence
Consumption Related Reference Group:
There are several Types which are as follow:
*Friendship Group
*Shopping Group
*Virtual Community
*Advocacy Group
Factors Affecting reference Group Influence:
Conformity:
To influence its members, a reference group must:
Inform members that the brand or product exists.
Provide opportunity to compare thinking with the attitudes/behavior of the group.
Influence individual to adopt attitudes and behavior that are consistent with the group’s norms.
Legitimize the member’s decision to use the same products as other members.
Communication and Consumer Behavior
Basic Communication Model
The Message Initiator (source)
The Credibility and Dynamics of Informal Source and WOM
Sleeper Effect / source amnesia
The Target Audience (receivers)
Targeting Consumers Through New Media
Designing Persuasive Communications
Emotional Advertising Appeals
Fear
Humor
Abrasive advertising
Audience participation
Celebrities
message
framing
comparative advertising
Family and its Influence : Consumer BehaviorKaushik Deb
With the exception of those very few people who are classified as hermits, most individuals interact with other people on daily basis, especially with members of their own families. The family commonly provides the opportunity for product exposure and trial and imparts consumption values to its members. As a major consumption group, the family is also a prime target for many product and services.
9/19/2011 Self-Concept in Consumer BehaviorWalid Abraz
Date: 9/19/2011
Course: MK617 Consumer Behavior
Assignment: Self-Concept in Consumer Behavior
Description: “Every product you purchase reflects who you really are”
A critical review of Joseph Sirgy article about Self-Concept in Consumer Behavior.
For this assignment, students were presented some definitions and theories about Self-Concept in Consumer Behavior. This included the definition of the Image product, the process of identification, congruity and incongruity, but also some self-concept measurements practices.
Factors Influencing Consumer Buying Decision
Influence of Culture on Consumer Behavior-Concept of Culture; The measurement of Culture; Indian Core
Values; Cultural aspects of emerging markets, Values, Lifestyles, and Psychographics- Impact of Values,
Lifestyles and Psychographics on buying behavior; Demographics, Lifestyles and Psychographics; Values and
Value Systems, Group Influence on Consumption- Role of reference groups; Effect of reference groups on
consumer decision making; Celebrity endorsements
Influence of culture on consumer behavior by jayshah316Jay Shah
The role culture plays in building a sound brand strategy is more important than ever. Think beyond demo and psychographic insights. While those elements still play an important role, savvy brand builders are layering in the measurable impact consumer’s culture has on what brands they support.
Communication and Consumer Behavior
Basic Communication Model
The Message Initiator (source)
The Credibility and Dynamics of Informal Source and WOM
Sleeper Effect / source amnesia
The Target Audience (receivers)
Targeting Consumers Through New Media
Designing Persuasive Communications
Emotional Advertising Appeals
Fear
Humor
Abrasive advertising
Audience participation
Celebrities
message
framing
comparative advertising
Family and its Influence : Consumer BehaviorKaushik Deb
With the exception of those very few people who are classified as hermits, most individuals interact with other people on daily basis, especially with members of their own families. The family commonly provides the opportunity for product exposure and trial and imparts consumption values to its members. As a major consumption group, the family is also a prime target for many product and services.
9/19/2011 Self-Concept in Consumer BehaviorWalid Abraz
Date: 9/19/2011
Course: MK617 Consumer Behavior
Assignment: Self-Concept in Consumer Behavior
Description: “Every product you purchase reflects who you really are”
A critical review of Joseph Sirgy article about Self-Concept in Consumer Behavior.
For this assignment, students were presented some definitions and theories about Self-Concept in Consumer Behavior. This included the definition of the Image product, the process of identification, congruity and incongruity, but also some self-concept measurements practices.
Factors Influencing Consumer Buying Decision
Influence of Culture on Consumer Behavior-Concept of Culture; The measurement of Culture; Indian Core
Values; Cultural aspects of emerging markets, Values, Lifestyles, and Psychographics- Impact of Values,
Lifestyles and Psychographics on buying behavior; Demographics, Lifestyles and Psychographics; Values and
Value Systems, Group Influence on Consumption- Role of reference groups; Effect of reference groups on
consumer decision making; Celebrity endorsements
Influence of culture on consumer behavior by jayshah316Jay Shah
The role culture plays in building a sound brand strategy is more important than ever. Think beyond demo and psychographic insights. While those elements still play an important role, savvy brand builders are layering in the measurable impact consumer’s culture has on what brands they support.
MARKET SEGMENTATION IN SOCIAL NETWORKS THROUGH SOCIAL STRUCTURE ANALYSIS (Dep...Knut Linke
MARKET SEGMENTATION IN SOCIAL NETWORKS THROUGH SOCIAL STRUCTURE ANALYSIS
Topicality:
necessity to conduct an analysis of German social network users determined by the increasing complexity and market penetration of the Internet. These factors require modernising and extending existing market segmentation and customer group differentiation models.
Aim:
to perform an analysis of data randomly collected within the framework of the study to obtain a better understanding of Internet users and provide a more comprehensive basis for product development and research approaches. To divide social network users into groups and apply existing and established models of lifeworlds and milieus used in the study of societies. This should ensure a qualitative extension of the main model and available sub-models. The results of the study reveal significant differences among both the examined lifeworlds and social network users.
The presentation is about the role of family influences on consumer behavior.
It cosists of the various stages of persons life which affect his buying behavior & social class affecting the individuals buying pattern
Succession “Losers”: What Happens to Executives Passed Over for the CEO Job?
By David F. Larcker, Stephen A. Miles, and Brian Tayan
Stanford Closer Look Series
Overview:
Shareholders pay considerable attention to the choice of executive selected as the new CEO whenever a change in leadership takes place. However, without an inside look at the leading candidates to assume the CEO role, it is difficult for shareholders to tell whether the board has made the correct choice. In this Closer Look, we examine CEO succession events among the largest 100 companies over a ten-year period to determine what happens to the executives who were not selected (i.e., the “succession losers”) and how they perform relative to those who were selected (the “succession winners”).
We ask:
• Are the executives selected for the CEO role really better than those passed over?
• What are the implications for understanding the labor market for executive talent?
• Are differences in performance due to operating conditions or quality of available talent?
• Are boards better at identifying CEO talent than other research generally suggests?
Mktg 3850 the family and its social class/tutorialoutletPlunkettz
FOR MORE CLASSES VISIT
tutorialoutletdotcom
Learning Objective 10.1: To understand the family as a consumer socialization agent.
The family is the primary reference group for many attitudes and behaviors. The family is also
the prime target market for most products and product categories.
Introduction to Consumer Behaviour; Consumer Behaviour
and Marketing Strategy; Consumer Involvement – Levels
of involvement, and Decision Making
Consumer Decision Process – Stages in Decision Process,
Information Search Process; Evaluative Criteria and
Decision Rules, Consumer Motivation – Types of Consumer
Needs, Ways of Motivating Consumers. Information
Processing and Consumer Perception.
Consumer Attitudes and Attitude Change; Influence of
Personality and Self Concept on Buying Behaviour,
Psychographics and Lifestyles, Impuse Buying.
Diffusion of Innovation and Opinion Leadership, Family
Decision Making, Influence of Reference Group
Industrial Buying Behaviour– Process and factors, Models
of Consumer Behaviour – Harward Seth, Nicosia, E& D,
Economic Model; Introduction to Consumer Behaviour
Audit; Consumer Behaviour Studies in India
Families with People/Children/ Elders with Special Numerous are Learn for Fa...hemurathore1
Family- A family is a group of two people or more (one of whom is the householder) related by birth, marriage, or adoption and residing together; all such people (including related subfamily members) are considered as members of one family.
Family group- A family group is any two or more people (not necessarily including a householder) residing together, and related by birth, marriage, or adoption. A household may be composed of one such group, more than one, or none at all. The count of family groups includes family households, related subfamilies, and unrelated subfamilies.
Family household- A family household is a household maintained by a householder who is in a family and includes any unrelated people who may be residing there. The number of family households is equal to the number of families. The count of family household members differs from the count of family members, however, in that the family household members include all people living in the household, whereas family members include only the householder and his/her relatives.
A family dynamic is the scheme of family members’ relations and interactions including many prerequisite elements (family arrangements, hierarchies, rules, and patterns of family interactions).
Each family is unique in its characteristics; having several helpful and unhelpful dynamics. Family dynamics will ultimately influence the way young people view themselves/others and the world. It will also impact their relationships/behaviors and their future wellbeing.
“Family dynamics is the complement to the static or structural component of a family.”
-Jonathan Davis
Understanding the ConsumerIncome and Social Class1.docxmarilucorr
Understanding the Consumer
Income and Social Class
1
Income and Social Class
Every culture has social hierarchies some more rigid than others
Social Class is an important indicator of how money is spent.
Affects access to resources. Affects taste and lifestyles
“People who occupy different positions in society consume in different ways” (Solomon et al, 2006:428)
Relative value of social class versus income in predicting consumer behaviour:
Social class appears to be a better predictor of purchases that have symbolic aspects (logos)
Income is a better predictor of major expenditures that do not have status or symbolic aspects.
Social class and income data together are better predictors of purchases of expensive, symbolic products.
Income and Social Class
A consumer’s social class refers to his/her standing in society.
Virtually all groups make distinctions among members in terms of relative superiority, power, and access to valued resources.
Every individual senses that he/she is more at home with and more acceptable to some groups than to others
Consumers often use external symbols of status to indicate their position in society; e.g. clothing, store patronage, furniture.
Social Class
Social Class
How do we measure social class?
Income
Family Background
Education
Occupation
Taste - Culture
“[Ones] place in the social structure is not just a determinant of how much money is spent , it also influences how it is spent” (Solomon et al, 2006:433).
Social Class Trends
Social Mobility
Upward/ Downward/ Horizontal
General upward mobility over time
Reasons for upward mobility trend
Small and successful companies
Internationalisation of trade made goods more available and affordable
Global communications/media has increased exposure to and knowledge of goods
Increase in dual income families
Higher educational attainment
Upper/middle classes not reproducing as much as working classes
A basic assumption of economic psychology is that consumer demand for goods and services depends on their ability and willingness to buy.
Discretionary spending only occurs when people are able and willing to spend money on items above and beyond their basic needs.
Consumer confidence or the state of mind, consumers have about their own personal situation, as well as their feelings about their overall economic prospects helps to determine whether they will purchase goods, take on debt or save their money.
Factors Influencing Consumer Spending
Socio-Economic GroupingsAUpper Middle ClassHigh managerial/ professional
e.g.company director, doctor, solicitorBMiddle ClassIntermediate managerial/admin/professionalC1Lower Middle ClassSupervisory/clerical/junior managerialC2Skilled Working ClassSkilled manual workersDWorking ClassSemi-skilled or unskilled workersEPensioners ...
This presentation explains various topics under consumer behavior. How reference group and social class affect consumer behavior is described in this presentation
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
influence offamily and social class on consumer behavior
1. CONSUMER IN THEIR SOCIAL AND CULTURAL SETTING
&
INFLUENCE OF FAMILY AND SOCIAL CLASS ON
CONSUMER BEHAVIOR
POOJA SHARMA
PARUL GAUTAM
POOJA SONI
PUJA
POONAM
SHAILESH NARWAT
SWATI BANDIL
SUBMITTED BY:-
2. CONSUMER IN THEIR SOCIAL AND CULTURAL SETTING
:-
Social factors are those factors influencing consumer behavior significantly.
They fall into three categories:-
- reference groups,
- family ,
-social roles and status.
REFERENCE GROUP:-
that provide to the individual some points of comparison more or less direct about
his behavior, lifestyle, desires or consumer habits.
Within a reference group that influence the consumer buying behavior, several
roles have been identified :-
1. the initiator
2. the influencer
3.the decision maker
4. the buyer
3. FAMILY:-
The family is the most influencing factor for an individual. It forms an
environment of socialization in which an individual will evolve, shape his
personality, acquire values. But also develop attitudes and opinions on various
subjects such as politics, society, social relations or his desires.
for ex.- if you have never drunk Coke during your childhood and your parents
have described it as a product “full of sugar and not good for health”. There is far less
chance that you are going to buy it when you will grow up that someone who drinks
Coke since childhood.
SOCIAL ROLES AND STATUS:-
it is a set of attitudes and activities that an individual is supposed to have
and do according to his profession and his position at work, his position in the
family, his gender, etc.
4. CULTURAL FACTOR :-
Cultural factors comprise of set of values and ideologies of a particular
community or group of individuals.
Example - In India, people still value joint family system and family ties.
Children in India are conditioned to stay with their parents till they get married as
compared to foreign countries where children are more independent and leave
their parents once they start earning a living for themselves.
6. WHAT IS FAMILY ??
A family is a group of two or more persons related by blood, marriage or
adoption who reside together .The nuclear family is the immediate group of
father, mother, and children living together. The extended family is the nuclear
family, plus other relatives, such as grand parents, uncles and aunts, cousins, and
parents-in law. The family into which one is born is called the family orientation.
What is the role of family??
The family provide banks & boundaries for its
Members.
7. STRUCTURAL VARIABLES AFFECTING FAMILIES :-
It includes the age of the head of the family, martial status, presence of children,
and employment status. Children increases family demand for clothing, food,
furniture, homes, medical care and education, while they decrease demand for
many discretionary items, including travel, higher-priced restaurants, and adult
clothing. Marketers can understand family decisions better by examining the
sociological dimensions of how families make consumer decisions.
cohesion adaptability communication
8. Cohesion:-
Is the emotional bonding between family members. It measures how close to
each other family members feel on an emotional level .Cohesion reflects a
sense of connectedness to or separateness from other family .
Adaptability :-
Measures the ability of a family to change its power structure, role relationships,
and relationship rules in response to situational and developmental stress. The
degree of adaptability shows how well a family can meet the challenges presented
by changing situations.
Communication: -
Is a facility dimension, critical to movement on the other two dimensions .Positive
Communication skills (Such as empathy, reflective, listening, support comments.)
Changing needs as they relate to cohesion and adaptability.
9. FAMILY DECISION MAKING :-
Individual members of families often serve different roles in decisions that
ultimately draw on shared family resources.
DYNAMICS OF HUSBAND WIFE DECISIOIN MAKING :-
Marketers are interested in the relative amount of influence that a husband and
wife when its come to family consumption choices the relative influence of
husband and wives can be classified as :-
HUSBAND DOMINATED
WIFE DOMINATED , AND
JOINT AND AUTONOMIC
FOR EX. During the 1950’s the purchase of a new automobile was strongly
husband dominated, whereas food and financial banking decisions more often
were wife dominated.
Husband-wife decision making also appears to be related to cultural
influence.
10. ROLES OF CHILDREN IN FAMILY DECISION MAKING :-
children also playing a most important role in family decision making process
This shift in influence has occurred as a result of families having fewer children ,
more dual income couples who can afford to permit their children to make a greater
no. of the choices, and the encouragement by the media to allow children to express
themselves.
11. THE FAMILY LIFE CYCLE:-
The emotional and intellectual stages you pass through from childhood to
your retirement years as a member of a family are called the family life cycle. In
each stage, you face challenges in your family life that cause you to develop or
gain new skills. Developing these skills helps you work through the changes that
nearly every family goes through. Not everyone passes through these stages
smoothly.
12. Continue ....
Situations such as severe illness, financial problems, or the death of a loved one
can have an effect on how well you pass through the stages. Fortunately, if you
miss skills in one stage, you can learn them in later stages. Several factors
influence the ways in which they spend. Most important them are family
lifecycle .
TRADITIONAL FAMILY CYCLE:-
The traditional family cycle is a progression of stages through which many
families pass, starting with bachelorhood, moving on to marriage, then to
family growth, to family contraction, and ending with the dissolution of the
basic units. Traditional FLC:
Bachelorhood,
Honeymooners,
parenthood,
Post parenthood,
Dissolution.
15. WHAT IS SOCIAL CLASS ?
The division of members of a society into a hierarchy of distinct status
classes, so that members of each class have either higher or lower status than
members of other classes.
Or
we can say that social class can be thought of as a continuum which includes
a range of social position on which each member of society can be placed ,
divided into a small number of specific social classes or strata . Within this
frame work, the concept of social class is used to assign individuals or
families to a social class category .
SOCIAL CLASS AND SOCIAL STATUS:-
Social class often measure in terms of social status ,
Status is frequently thought of as the relative rankings of members of each social
class
• wealth
• power
• prestige
16. THE MEASUREMENT OF SOCIAL CLASS:-
Systematic approaches for measuring social class fall into the following
category :-
Subjective Measures:
individuals are asked to estimate their own social-class positions
Four categories best describe your social class :
Lower class
Lower – middle class
Upper - middle class
Upper class
Objective Measures:
individuals answer specific socioeconomic questions and then are categorized
according to answers.
Objective measure of social class fall into two basic categories :
17. • Composite-
variable indexes
• Index of Status
Characteristics
• Socioeconomi
c Status Score
•Single-variable
indexes
•Occupation
•Education
•Income
•Other
Variables
18. LIFE STYLE PROFILES OF THE SOCIAL CLASSES :-
To capture the lifestyle composition of various social – class grouping pieced
together from numerous sources , of the member of the following six social
classes :-
• Upper - upper class
• Lower upper class
• Upper- middle class
• Lower - middle class
• Upper – lower class
• Lower- lower class
Consumer behavior applications of social classes :-
Social – class profiles provide broad picture of the values , attitudes , behavior ,
that distinguish the member of various social classes . Consumer researchers find
the consumption behavior of various social classes .
1. CLOTHING , FASHION , AND SHOPPING :-
Social class is also an important variable in determining where a consumer
shops . People tend to avoid stores that have the image of appealing to a social
class very different from there own.
19. Continue..
2. SAVING , SPENDING , AND CREDIT :-
• Saving , spending and credit card uses all seems to be related to social class
standing . Upper class consumer are more future oriented and confident of
there financial acumen ; they are more willing to invest in insurance , stocks ,
and real estate .
• In comparison , lower class consumers are generally more concern with
immediate gratification ;when they do save, t hey are primarily in safety and
security.
3. SOCIAL CLASS AND COMMUNICATION :-
• Upper classes have a broader and more general view of the world
•Regional variations in language rise as we move down the social ladder
•Exposure to media varies by social class
20. CONCLUSION :-
Mastering the skills and milestones of each stage allows you to successfully
move from one stage of development to the next. If you don't master the skills,
you may still move on to the next phase of the cycle, but you are more likely to
have difficulty with relationships and future transitions.
Family life cycle theory suggests that successful transitioning may also help to
prevent disease and emotional or stress-related disorders. Whether you are a
parent or child, brother or sister, bonded by blood or love, your experiences
through the family life cycle will affect who you are and who you become.
The more you understand about the challenges of each stage of the cycle, the
more likely you are to successfully move on. The stress of daily living or coping
with a chronic medical condition or other crisis disrupts the normal family cycle.
A crisis or ongoing stress can delay the transition to the next phase of life
21. CONTINUE.....
you can learn missed skills and improve your and your family's quality of life at
any stage. Self-examination, education, and perhaps counselling are ways to
improve yourself and your family life.
Social class define by the amount of status that members of specific class
posses in relation to members of other classes.
To method of measuring social class i.e. SUBJECTIVE MEASUREMENT and
OBJECTIVE MEASUREMENT.
By the help of subjective measurement we can measure self perception and by
the help of objective measurement we can measure socioeconomic measure i.e.
Education, income, occupation.