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Influence and Focusing on the Customer
The document discusses the concept of true influence in marketing, emphasizing the need to identify genuine influencers and tailor campaigns to the customer’s purchase life cycle. It highlights the importance of measurable impact on purchasing decisions and suggests utilizing social media and micro-influencers for effective influence marketing. Additionally, it recommends various technologies to manage and amplify influence campaigns.
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Influence and Focusing on the Customer
- 1. INFLUENCE AND FOCUSING ON THE CUSTOMER DANNY BROWN CO-AUTHOR,“INFLUENCE MARKETING” WWW.INFLUENCEMARKETINGBOOK.COM WWW.DANNYBROWN.ME @DANNYBROWN WWW.THEARCCOMPANY.COM
- 2. TRUE INFLUENCE • Identifyyour brand’s true influencers • Tailor your influence campaigns around your customer’s purchase life cycle • Deliver actual business results, ROI and customer lifetime value from your influence campaigns
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- 6. Social Popularity Equal DOESINFLUENCE AND …
- 7. Social Popularity Generate DOESINFLUENCE AND …
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- 13. SOCIAL MEDIA WORD OFMOUTH
- 14. SOCIAL MEDIA WORD OFMOUTH
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- 17. HOW DO WEIDENTIFY TRUE INFLUENCERS…
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- 23. TRUE INFLUENCE “The functionof advertising is to sell. Successful advertising for any product is based on information about its consumers.” David Ogilvy
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- 25. THE CUSTOMER IS THEINFLUENCER
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- 28. THE ROLE OFTHE SOCIAL CRM Manage contacts Find social profiles Receive updates
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- 37. THE LIFETIME VALUE OFTRUE INFLUENCE
- 38. INFLUENCE AND FOCUSING ON THE CUSTOMER DANNY BROWN CO-AUTHOR,“INFLUENCE MARKETING” WWW.INFLUENCEMARKETINGBOOK.COM WWW.DANNYBROWN.ME @DANNYBROWN WWW.THEARCCOMPANY.COM