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EXPRESS Digital Strategy
The document discusses a digital strategy for the American fashion retailer Express, focusing on their online advertising methods which include 60% display, 10% search, and 30% other channels. Recommendations include engaging with pop culture, utilizing crowd-sourced marketing, and increasing specialized content to achieve a goal of 10-12% growth. It raises questions about the effectiveness of their current marketing strategies.
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EXPRESS Digital Strategy
- 1. Digital Strategy byWhitney Felder
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- 9. EXPRESSRECOMENDATIONS • Pop/Societal CultureEngagement • Crowd Curated and Sourced Marketing • More Word Play with“EXPRESS” • Specialized Content • 10-12% Increase Goal • Marketing Increase
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