The document outlines the exploring phase of discovery which includes 4 steps: 1) Preparing to be an explorer by adopting a visionary mindset, 2) Planning the exploration route by considering customers' lifestyle needs and factors of influence, 3) Selecting exploration activities such as interviewing customers and experts in different disciplines, and 4) Discovering values on frontiers such as customer convenience and rewards. The goal is to think ahead about the unknown through various research activities in order to gain insights.

1. EXPLORING PHASE
Discovery Process

2. Xploring Phase
1. Preparing to be an explorer
2.Planning the exploration route
3.Selecting the exploration activities
4.Discovering values on frontiers

3. 1. Preparing to be an explorer
1962 John Glen Story
Curiosity is the motive of knowing the unknown

4. 1. Preparing to be an explorer
1.1 Adopting A Mind Set

5. 1. Preparing to be an explorer
1.2 Aiming Visionary
Visionary
Fedex
Tractors to
Apple’s steve
Lawn
Motorola
Movers

6. 2. Planning a route

7. 2. Planning a route
Oil and drive-thru

8. 2. Planning a route
How To Think A
Several Moves Ahead

9. 2. Planning a route
Customer’s Life Style, needs & Factors of influence

10. 2. Planning a route
•Learn And Write
•Loose Association
•Uncertainty thinking

11. 3. Selecting Activities
Activities Vectors
Frontiers Customer Market Business
Model
A

12. 3. Selecting Activities
Interview
Meeting
Telephone
Spend Day With Customer

13. 3. Selecting Activities

14. 3. Selecting Activities
Forgotten & Embarrassed
Ford Focus
Harley Davidson
Internet
Misused
Stored

15. 3. Selecting Activities
Motorola &WWII
Growth
Technology
Globalization
Demographics

16. 3. Selecting Activities
Experts Candidates
Books
Disciplines Internet
Future views General Futurists
Future Focus Psychologists
Acadimics
Data Base developer
Sci-Fic Writers
Major companies Bankrupted

17. 3. Selecting Activities
Attend conferences
Antenna Japan
New York

18. 3. Selecting Activities
Some Business Require Business remodeling
Business Model
Old times & Nowadays

19. 3. Selecting Activities
Process
Norms
Structure Save time & Cut cost
Stories & Ask to learn
HP
Microsoft, CISCO system, Coca cola

20. 3. Selecting Activities
VISIT OTHER COMPANIES
Tours

21. 4. Value On Frountiers
 Convenience Drives the purchase process
 Make our products more accessible
 The Reward is a child smile
 Test it with children first
 Often spill it while opening
 Consider a chewable version
 All products are alike
 Look into a co-branding