Adobe Analytics’ survey of key decision makers at 403 U.S. retailers reveal valuable insights about how they plan to engage consumers this holiday shopping season.
With eCommerce growth expected to slow, down 13% from 14.3% in 2018 to 12.4% this year we wanted to determine if there were regional/demographic/behavioral differences.
Adobe Digital Insights just released its 2019 online Holiday shopping recap.From record breaking shopping days, to the battle between big and small retailers, this report has it all.
The online shopping season is upon us, and it's shaping up to be the biggest year yet. Adobe is predicting over $143B in online spend. Consumers will be relying heavily on their smartphones, spending $14B more this season.
Tis the season for holiday shopping, and this year is gearing up to be the biggest we have ever experienced. This year Adobe Insights is predicting that online holiday sales will grow 14.8% YoY, reaching almost $125 Billion.
Adobe Digital Insights has released its 2018 online Holiday shopping recap report. From record breaking revenue numbers on mobile devices, exponential B.O.P.I.S. (Buy Online Pick-Up In Store) growth, to the hottest products sold throughout the season, this report has everything you need to analyze and understand the busiest time of year for retailers.
Adobe Insights took a dip into the political realm through the eyes of a marketer. How does all of this political activity impact consumers digital habits? From visit share by device, app growth, and CPMs in video ads within voting districts. We looked at over 150B visits, 3.1B social mentions & 83B video ad impressions to bring about some very interesting insights.
Online Grocery prices have been following a similar pattern as the offline ones, with online prices rising slightly faster over the last 5 years cumulatively. Steel and Aluminum tariffs affected Appliances both online and offline. While the CPI rose after the March 2018 tariff implementation, the DPI showed a tampering in the deflation.
Computers shows a slightly steeper decline in prices online vs offline. For some categories the online and offline worlds are starting to blur into one. The CPI and DPI for TVs is remarkably similar. The online prices for Toys have started to exhibit a slower deflation in the last few years, diverging from the CPI. Sporting Goods show a much quicker deflation online, possibly caused by a quicker product turnover online.
With eCommerce growth expected to slow, down 13% from 14.3% in 2018 to 12.4% this year we wanted to determine if there were regional/demographic/behavioral differences.
Adobe Digital Insights just released its 2019 online Holiday shopping recap.From record breaking shopping days, to the battle between big and small retailers, this report has it all.
The online shopping season is upon us, and it's shaping up to be the biggest year yet. Adobe is predicting over $143B in online spend. Consumers will be relying heavily on their smartphones, spending $14B more this season.
Tis the season for holiday shopping, and this year is gearing up to be the biggest we have ever experienced. This year Adobe Insights is predicting that online holiday sales will grow 14.8% YoY, reaching almost $125 Billion.
Adobe Digital Insights has released its 2018 online Holiday shopping recap report. From record breaking revenue numbers on mobile devices, exponential B.O.P.I.S. (Buy Online Pick-Up In Store) growth, to the hottest products sold throughout the season, this report has everything you need to analyze and understand the busiest time of year for retailers.
Adobe Insights took a dip into the political realm through the eyes of a marketer. How does all of this political activity impact consumers digital habits? From visit share by device, app growth, and CPMs in video ads within voting districts. We looked at over 150B visits, 3.1B social mentions & 83B video ad impressions to bring about some very interesting insights.
Online Grocery prices have been following a similar pattern as the offline ones, with online prices rising slightly faster over the last 5 years cumulatively. Steel and Aluminum tariffs affected Appliances both online and offline. While the CPI rose after the March 2018 tariff implementation, the DPI showed a tampering in the deflation.
Computers shows a slightly steeper decline in prices online vs offline. For some categories the online and offline worlds are starting to blur into one. The CPI and DPI for TVs is remarkably similar. The online prices for Toys have started to exhibit a slower deflation in the last few years, diverging from the CPI. Sporting Goods show a much quicker deflation online, possibly caused by a quicker product turnover online.
Adobe Digital Insights Digital Dollar Q2 2018Adobe
Leveraging Adobe Analytics Cloud data, the Digital Dollar Report for the second quarter of 2018 focuses on e-commerce trends in the U.S. and the U.K. as well as within U.S. regions. Like the ADI Holiday, Digital Economy Project, and retail reports, this report uses aggregate and anonymized data from the Adobe Analytics Cloud to develop insights on online retail and economic trends. Releases feature updates on general trends in e-commerce and predictions and summaries of quarterly online retail, updates on pricing via the Digital Price Index, and features focusing on product insights and trends.
Technology continues to advance and embed itself into every aspect of our lives, we need to better understand when, how and why consumer use this tech.
Adobe Digital Insights -- State of Travel 2019Adobe
Adobe’s "State of Travel" report offers the most comprehensive set of insights of its kind in the industry. This year we dive into the best day to book flights, booking trends among different generations, and where aspiring travelers get their inspiration for their next destination.
Adobe Digital Insights Holiday Recap Report 2017Adobe
Adobe Digital Insights releases it's 2017 Holiday season recap report. Adobe finds that online holiday shopping season in 2017 tops expectations. Online shopping totaled $108.2B during the 2017 holiday season, representing 14.7% growth year-over year ($107.4B, 13.8% growth predicted)
The Thanksgiving weekend was one for the record books. Holiday shoppers took full advantage of deep discounts and spent over $19B dollars during the five days between Thanksgiving and Cyber Monday.
Cyber Monday and Black Friday stay dominant and emerge as mobile mega-days. Cyber Monday was the first day with over $2.0B in mobile shopping alone.
Big retailers won big, but small retailers competed on key days. The largest retailers saw big holiday season growth while smaller retailers had an advantage during the Thanksgiving weekend, particularly on mobile devices.
Big markets drive holiday growth. The nation’s largest markets saw big growth, particularly on key days.
2013 was the shortest online shopping season since 2002 with only 27 days between Thanksgiving and Christmas. Despite the condensed season, online sales grew by 18% over last year, and November plus December accounted for 27% of total annual sales for the average US retailer; a higher share than any other country.
Adobe Digital Insights reveals its latest report, based on over 183 billion visits to U.S. Online video data based on 12 billion
plays of TVE & 9 billion ad impressions, E-mail analysis based on 150 billion e-mails sent via Adobe Campaign in 2017. With insights ranging from personalization, to relevant ad channels, and how one size does not fit all for video completions.
Adobe Digital Insights Digital Dollar Q1 2018Adobe
Leveraging Adobe Analytics Cloud data, the Digital Dollar Report for the first quarter of 2018 is the first release of a new quarterly series of reports focusing on retail and economics. Like the ADI Holiday, Digital Economy Project, and retail reports, this report uses aggregate and anonoymized data from the Adobe An-alytics Cloud to develop insights on online retail and economic trends. Releases feature updates on general trends in e-commerce and predictions and summaries of quarterly online retail, updates on pricing via the Digital Price Index, and features focusing on product insights and trends.
Adobe Digital Insights -- Prime Day Results 2019Adobe
As Prime Day comes to a close this year, Adobe Digital Insights recaps day 2 of the summers biggest online retail shopping holiday. From the categories that saw the biggest discounts to which marketing channels drove the highest share of revenue.
The Neto State of Ecommerce Report charts the transformation of ecommerce over the year to bring you data, insights and trends from thousands of Australian retailers across a range of verticals. Some of the key findings:
• 30% growth in average sales across all verticals
• $130 average basket size (with 5% year-on-year growth)
• Top performing verticals: fashion, homewares, motor parts
• Biggest spenders: food & alcohol
• 122% growth in pay later (Afterpay, Zip)
• 1/3 of total sales come through marketplaces
Plus insights from our partners eBay, Google, PayPal, Sendle and SmartrMail, this report provides a really in-depth look at ecommerce and online from every angle.
Adobe Digital Insights Holiday Recap Report 2016Adobe
The 2016 holiday season couldn’t have ended on a happier note, with retailers watching $91.7 billion in online revenue flow in, for an 11% increase year-over-year. Search came through as a good driver of online sales, while mobile missed the mark from a transaction perspective. Read more in the Holiday Recap Report.
Prime Day is one of the largest shopping days each year. Adobe Digital insights dives into the data around Amazon's Prime day, to measure exactly what kind of impact this brand created shopping day has on online shopping.
Digital, and mobile specifically, has had a massive impact on how consumers manage their finances—that’s for sure. However, while digital and mobile bank self-service offerings are most popular, new research finds that physical bank branches remain an important touch point.
Adobe Digital Economy Project -- November 2017Adobe
In the U.S., topline inflation is down in November across DPI categories for the first time after two months of inflation (-0.9% in the all-items index and -1.1% in the all-items less grocery index). Prices are slightly up in the year-over-year in the all-items index (0.3%) and down for the all-items less grocery index (-1.1%).
In November, monthly deflation was driven by consumer products, consistent with the holiday shopping season: televisions (-9.4%), tablets (-6.9%), and appliances (-7.1%).
In the midst of the holiday travel booking season all flights showed 1.7% MoM inflation, while domestic flights increased 1.3% MoM. Consistent with typical travel patterns, international and domestic hotels showed month-over-month deflation (-1.1% and -4.6%, respectively).
In grocery, deflation in November (-0.5%) was driven by beverages materials including coffee and tea (-1.6%), ice cream and related products (-1.5%), fats and oils (-1.0%).
Across the pond, consumers in the U.K. are facing continued price rises in grocery prices., where food prices are up 0.4% MoM in November resulting in a 3.8% year-over-year for the twelve months ending in November
Contrary to last month where almost all states showed inflation, all states in November showed deflation consistent with nationwide holiday discounts.
Ecommerce professionals need to keep their finger on the pulse to successfully navigate in the fast-paced industry of online fashion.
In this session you will get fresh out of the oven benchmark KPIs from the fashion industry, all broken down by region and device. These findings coupled with our first-hand experience from working with hundreds of fashion stores will have any online professional in the fashion industry walk away with data-driven strategies that will empower them to achieve growth during the first half of 2019 and beyond.
Watch the webinar on-demand at http://pages.nosto.com/ecommercefashionweek.html
A comprehensive global assessment of where m-commerce stands today globally and each of the major economies around the globe. Data and analysis by Criteo
Adobe Digital Insights Digital Dollar Q2 2018Adobe
Leveraging Adobe Analytics Cloud data, the Digital Dollar Report for the second quarter of 2018 focuses on e-commerce trends in the U.S. and the U.K. as well as within U.S. regions. Like the ADI Holiday, Digital Economy Project, and retail reports, this report uses aggregate and anonymized data from the Adobe Analytics Cloud to develop insights on online retail and economic trends. Releases feature updates on general trends in e-commerce and predictions and summaries of quarterly online retail, updates on pricing via the Digital Price Index, and features focusing on product insights and trends.
Technology continues to advance and embed itself into every aspect of our lives, we need to better understand when, how and why consumer use this tech.
Adobe Digital Insights -- State of Travel 2019Adobe
Adobe’s "State of Travel" report offers the most comprehensive set of insights of its kind in the industry. This year we dive into the best day to book flights, booking trends among different generations, and where aspiring travelers get their inspiration for their next destination.
Adobe Digital Insights Holiday Recap Report 2017Adobe
Adobe Digital Insights releases it's 2017 Holiday season recap report. Adobe finds that online holiday shopping season in 2017 tops expectations. Online shopping totaled $108.2B during the 2017 holiday season, representing 14.7% growth year-over year ($107.4B, 13.8% growth predicted)
The Thanksgiving weekend was one for the record books. Holiday shoppers took full advantage of deep discounts and spent over $19B dollars during the five days between Thanksgiving and Cyber Monday.
Cyber Monday and Black Friday stay dominant and emerge as mobile mega-days. Cyber Monday was the first day with over $2.0B in mobile shopping alone.
Big retailers won big, but small retailers competed on key days. The largest retailers saw big holiday season growth while smaller retailers had an advantage during the Thanksgiving weekend, particularly on mobile devices.
Big markets drive holiday growth. The nation’s largest markets saw big growth, particularly on key days.
2013 was the shortest online shopping season since 2002 with only 27 days between Thanksgiving and Christmas. Despite the condensed season, online sales grew by 18% over last year, and November plus December accounted for 27% of total annual sales for the average US retailer; a higher share than any other country.
Adobe Digital Insights reveals its latest report, based on over 183 billion visits to U.S. Online video data based on 12 billion
plays of TVE & 9 billion ad impressions, E-mail analysis based on 150 billion e-mails sent via Adobe Campaign in 2017. With insights ranging from personalization, to relevant ad channels, and how one size does not fit all for video completions.
Adobe Digital Insights Digital Dollar Q1 2018Adobe
Leveraging Adobe Analytics Cloud data, the Digital Dollar Report for the first quarter of 2018 is the first release of a new quarterly series of reports focusing on retail and economics. Like the ADI Holiday, Digital Economy Project, and retail reports, this report uses aggregate and anonoymized data from the Adobe An-alytics Cloud to develop insights on online retail and economic trends. Releases feature updates on general trends in e-commerce and predictions and summaries of quarterly online retail, updates on pricing via the Digital Price Index, and features focusing on product insights and trends.
Adobe Digital Insights -- Prime Day Results 2019Adobe
As Prime Day comes to a close this year, Adobe Digital Insights recaps day 2 of the summers biggest online retail shopping holiday. From the categories that saw the biggest discounts to which marketing channels drove the highest share of revenue.
The Neto State of Ecommerce Report charts the transformation of ecommerce over the year to bring you data, insights and trends from thousands of Australian retailers across a range of verticals. Some of the key findings:
• 30% growth in average sales across all verticals
• $130 average basket size (with 5% year-on-year growth)
• Top performing verticals: fashion, homewares, motor parts
• Biggest spenders: food & alcohol
• 122% growth in pay later (Afterpay, Zip)
• 1/3 of total sales come through marketplaces
Plus insights from our partners eBay, Google, PayPal, Sendle and SmartrMail, this report provides a really in-depth look at ecommerce and online from every angle.
Adobe Digital Insights Holiday Recap Report 2016Adobe
The 2016 holiday season couldn’t have ended on a happier note, with retailers watching $91.7 billion in online revenue flow in, for an 11% increase year-over-year. Search came through as a good driver of online sales, while mobile missed the mark from a transaction perspective. Read more in the Holiday Recap Report.
Prime Day is one of the largest shopping days each year. Adobe Digital insights dives into the data around Amazon's Prime day, to measure exactly what kind of impact this brand created shopping day has on online shopping.
Digital, and mobile specifically, has had a massive impact on how consumers manage their finances—that’s for sure. However, while digital and mobile bank self-service offerings are most popular, new research finds that physical bank branches remain an important touch point.
Adobe Digital Economy Project -- November 2017Adobe
In the U.S., topline inflation is down in November across DPI categories for the first time after two months of inflation (-0.9% in the all-items index and -1.1% in the all-items less grocery index). Prices are slightly up in the year-over-year in the all-items index (0.3%) and down for the all-items less grocery index (-1.1%).
In November, monthly deflation was driven by consumer products, consistent with the holiday shopping season: televisions (-9.4%), tablets (-6.9%), and appliances (-7.1%).
In the midst of the holiday travel booking season all flights showed 1.7% MoM inflation, while domestic flights increased 1.3% MoM. Consistent with typical travel patterns, international and domestic hotels showed month-over-month deflation (-1.1% and -4.6%, respectively).
In grocery, deflation in November (-0.5%) was driven by beverages materials including coffee and tea (-1.6%), ice cream and related products (-1.5%), fats and oils (-1.0%).
Across the pond, consumers in the U.K. are facing continued price rises in grocery prices., where food prices are up 0.4% MoM in November resulting in a 3.8% year-over-year for the twelve months ending in November
Contrary to last month where almost all states showed inflation, all states in November showed deflation consistent with nationwide holiday discounts.
Ecommerce professionals need to keep their finger on the pulse to successfully navigate in the fast-paced industry of online fashion.
In this session you will get fresh out of the oven benchmark KPIs from the fashion industry, all broken down by region and device. These findings coupled with our first-hand experience from working with hundreds of fashion stores will have any online professional in the fashion industry walk away with data-driven strategies that will empower them to achieve growth during the first half of 2019 and beyond.
Watch the webinar on-demand at http://pages.nosto.com/ecommercefashionweek.html
A comprehensive global assessment of where m-commerce stands today globally and each of the major economies around the globe. Data and analysis by Criteo
Maria De Matteo (Outbrain) | Ecommerce e Native advertising: a winning combo ...Ecommerce HUB
Durante il 2020 abbiamo assistito ad un profondo cambiamento delle abitudini d'acquisto, molte delle quali continueranno ad essere presenti, in particolare durante il periodo di shopping più intenso dell'anno, dal Black Friday al Natale. Come può il Native Advertising supportare le pianificazioni digital per incentivare gli acquisti eCommerce? Quali sono gli strumenti e le best practice che i marketer dovrebbero adottare per catturare l'attenzione degli utenti? Oggi vi racconteremo le ultime tendenze di acquisto online in vista delle prossime festività, gli insight più rilevanti e le campagne pubblicitarie di successo come quella di Leroy Merlin
Our experts will share proven methods to retain and reactivate your new customers by deploying loyalty tactics, enhancing post-purchase messaging, adapting to the new landscape, and more.
Cyber Weekend 2020: What to Expect & How to PrepareKlaviyo
The summer may seem like a weird time to think about the holiday season, but it’s never too early to plan for a successful Cyber Weekend. And with everything looking and feeling a little different this year—the earlier, the better.
What can DTC brands expect, and what should they do now to prepare for Cyber Weekend 2020? Klaviyo’s telling all. In addition to analyzing the billions of ecommerce transactions captured by our platform, the team’s been conducting consumer research and studying market trends. Now, we’re sharing these eye-opening insights with you.
Join us as we reveal our Black Friday and Cyber Monday predictions. Then, learn how to capitalize on the holiday weekend with expert insights from Eric Miller, director of CRM & Email for Tinuiti, the largest performance marketing agency in North America. Watch the webinar now.
Social advertising, native advertising, content marketing, mobile, marketing automation, CRM, email marketing - today's world of marketing is filled with more opportunity than ever before. But with this opportunity comes the potential inertia of too much – too much to learn, too much data to measure, too many technologies to adopt, too many marketing tactics to integrate – too many decisions overall! Find out how to bring strategic structure to the chaos in a way that your peers and leadership can clearly understand and support. Learn how to develop a strong, integrated campaign that will help you justify your marketing budget - or get a budget - to your organization's executive leadership.
2020 forced most companies to deviate from their intended marketing plans. Events were canceled, campaign budgets were slashed, and consumers demanded more than excellent product and top-notch customer service.
While 2020 forced teams to adapt their marketing strategies on the fly, this year presents the opportunity to tailor strategies to the new digital marketing landscape.
Here are 7 trends to inspire new ideas for your 2021 marketing plan.
The time is now to prepare and be sure to take advantage of the crucial sales windows of Back to School, Labor Day, Early Holiday and Holiday 2021.
Retail over the back half of 2021 will be like nothing we've ever seen. Learn more now through this Max Connect Marketing thought leadership article and reach out to Maximize your future success.
2020 forced most companies to deviate from their intended marketing plans. Events were canceled, campaign budgets were slashed, and consumers demanded more than excellent product and top-notch customer service.
While 2020 forced teams to adapt their marketing strategies on the fly, this year presents the opportunity to tailor strategies to the new digital marketing landscape.
Here are 7 trends to inspire new ideas for your 2021 marketing plan.
PSFK's Future of Retail 2020 Report - Summary PresentationPSFK
Researchers PSFK provides the most pioneering thought leadership when it comes to innovation in retail and along the customer experience journey. PSFK's Future of Retail 2020 report provides a strategic roadmap for brands and retailers to deliver hyper-personalized service that meets the unique needs of every shopper in a post-experiential era.
This deck provides an introduction to the themes in the report plus concepts for the future of customer experience.
Full report: http://www.psfk.com/reports
About PSFK: http://www.psfk.com/membership
Concepts: http://www.weareyourstudio.com
Subscribe Now: How Subscriptions Can Drive Recurring Revenue & Customer LoyaltyTinuiti
Scaling your Direct-to-Consumer (D2C) brand requires an ever-growing toolbox, which includes first-party data, lifecycle tools like SMS messaging and loyalty programs, buttoned-up fulfillment and omnichannel marketing strategies, and a keen understanding of ecommerce trends.
The good news? Our subject matter experts, plus experts from across the industry, shared all the knowledge you need to grow and scale your D2C business in 2022.
The 2017 State of B2B Digital Marketing ReportDemandWave
Get a sneak peek of our sixth annual State of B2B Digital Marketing Report where nearly 200 B2B marketing leaders weighed in on the top goals and challenges of 2017.
Explore the work behind eight boundary-defying Asian and Pacific Islander artists who flip the script on the all-too-common question, “where are you from?” to lay claim to the myriad identities that inspire their work.
The Inaugural Cohort of Women at Sundance | Adobe Fellowship Adobe
Sundance Institute announces the 11 artists selected for the first-ever Women at Sundance | Adobe Fellowship, designed to meaningfully support women artists creating bold new work across diverse disciplines, particularly filmmakers from underrepresented communities. The fellowship includes a $5,000 cash grant, skill-building workshops, and year-round mentorship from Sundance Institute staff and Adobe executives. Fellows were selected by Adobe from Sundance Institute’s community of supported artists.
Adobe COVID-19 Productivity Study: Say ‘buh-bye’ to WFH StigmaAdobe
New research from Adobe, which surveyed more than 1,000 workers in the U.S., has found that working from home due to COVID-19 has, in fact, impacted work habits and productivity — but positively.
Adobe Personalization 2020 Survey of Consumers and MarketersAdobe
In January and February 2020, Adobe surveyed over 400 digital marketers and 1,000 adult consumers on topics related to digital experience personalization. Questions cover the priority of personalization, budget allocation, use cases, benefits seen including return on investment, and consumer relationships with brands and personalization across a variety of devices.
The Obstacles and Opportunities of Digital TransformationAdobe
Is your organization struggling with digital transformation (DX)? Don’t worry — you’re not alone. A recent report by IDC, Mind the Gap on Your DX Journey, reveals the top challenges facing companies as they undergo DX, as well as reasons why it’s more than worth the effort.
Sundance Ignite Fellow alums share their Sundance Ignite program experience. Filmmakers Charlotte Regan, Carol Nguyen, and Lance Oppenheim talk mentorship, community and opportunity.
The Total Economic Impact of Adobe Document CloudAdobe
Digitally transform every department in your organization while delivering standout customer experiences with Adobe Document Cloud. Through interviews with Adobe enterprise customers, Forrester concluded that Adobe Document Cloud (including Adobe Acrobat DC and Adobe Sign) has the following three-year impact, helping organizations save time, costs, and improve employee efficiency.
Technology is a conduit for new experiences at any age, income, or level of tech savviness. Each year at the Consumer Electronics Show we get a glimpse into the future, and Adobe is in a unique space to see how consumers are adopting and utilizing this technology in their day to day lives.
Five Ways to Accelerate the Sales Cycle and Close Deals FasterAdobe
These are the five key areas of a digitized sales process that sales leaders should be implementing to speed up their cycle times and close deals faster.
We surveyed 1,000 seasonal employees and 250 HR hiring managers to understand the impact that onboarding new staff to teams has on stress levels during the holidays, and how the process could be improved through smarter use of technology. Read more on the Adobe blog: https://adobe.ly/37C8t4m
As we becomes ever more connected to the digital world, the cars we drive are no exception. With the rise in demand for hybrid/electric cars, consumers are looking for more ways to elevate their driving experiences (ie. voice assistants, WiFi capabilities, self-driving)
In a study focused on creativity, we surveyed 2,587 members of the U.S. general population to better understand how often people create, how they are creating content, the limiting factors impacting their creativity and what mobile app features would encourage them to create.
When it comes to the biggest trends in marketing today, our industry is obsessed with channels such as social, voice, and augmented reality as the means for reaching today’s modern audience. And while each plays an important role in the customer journey, new research from Adobe finds a more traditional form of marketing—email—is very much holding its own among newer channels and technologies.
Every year, creativity rises on the list of the most important skills as found in research by the World Economic Forum and LinkedIn. Creativity is key for businesses and for anyone looking to future proof their careers, including students are who’ve yet to start out.
In the face of this demand for creativity, the next generation must be equipped to imagine and create new possibilities and to embrace the creative spirit that makes us uniquely human. This is the drive behind the Adobe Creativity Scholarship—a college scholarship that provides young leaders around the world the opportunity to foster their creative skills—and one of the reasons we are so excited to announce the 2019 class of Adobe Creativity Scholars.
Paperwork Kills Productivity for Small BusinessesAdobe
We asked 500 U.S. small business employees about their perception and usage of paper and e-signature processes to understand what’s grinding their productivity to a halt.
Paperwork Kills Productivity for Small BusinessesAdobe
We asked 500 U.S. small business employees about their perception and usage of paper and e-signature processes to understand what’s grinding their productivity to a halt.
Adobe Digital Insights -- Podcast & Audiobook Insights 2019Adobe
Podcasting and audio streaming services are a rapidly growing channel for marketers. Adobe Digital Insights surveyed 1,000 U.S. adults between May 30 – Jul 6, 2019, about their podcast and audiobook streaming habits and preferences.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
How to Run Landing Page Tests On and Off Paid Social Platforms
Adobe Holiday Retailer Survey 2019
1.
2. ADOBE ANALYTICS HOLIDAY RETAILER INSIGHTS - 2019
METHODOLOGY
Visit our website: adobe.com/experience-cloud/digital-insights/holiday-
shopping-report.html
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• 403 U.S. retailers were surveyed between Oct. 23 – 29. The respondents were required to be a
decision maker or influencer for their company's marketing and retail strategy (e.g., planning the
marketing mix, advertising or promotion, or other aspects of strategy), and the retailer must have
annual revenue of over $500k
• Company size is derived from their net yearly revenue $10M+ and $10M<
** Source: Adobe Analysis of Internet Retailer 2018
3. Almost 2/3 of retailers are expecting the holiday season to be better
than last year
• Companies with annual net revenue 10M+ 65% believe more this
year, 33% same
• Companies with annual net revenue 10M< 55% believe more this
year, 40% same
3/4of retailers are planning on offering sales earlier this season due to
the fewer shopping days between Cyber Monday and Christmas
41% of retailers are concerned about the shorter holiday shopping
season this year
ADOBE ANALYTICS HOLIDAY RETAILER INSIGHTS - 2019
Retailers Cautiously OptimisticThis Season
61%
36%
3%
What are your expectations around holiday revenue this
season?
Greater than Last
Year
Same as Last Year
Less than Last Year
4. ADOBE ANALYTICS HOLIDAY RETAILER INSIGHTS - 2019
How Retailers Are EngagingTheir Customers
56% of retailers say that they’re creating
experiential shopping (mock show-rooms/AR
experiences, additive elements to overall shopping
experience) experiences for their customers
66% of retailers say that Loyalty Programs are a net
benefit to their business
62% of retailers agree that social media influencer
campaigns are becoming an important marketing
channel
Company apps driving sales during the holidays
becomes increasingly important to retailers (73% advise)
• 10M+ 75% advise more important
• 10M< 65% advise more important
6%
29%
34%
34%
44%
47%
52%
61%
Augmented reality
Alternative currencies or payments (Paypal, Bitcoin)
Point of sale dashboards
In-store free wifi used for customer tracking
Location based marketing
Push personalized customer offers, coupons, or…
Mobile payments (such as Apple Pay, Google Wallet,…
Send holiday specific marketing emails, text messages,…
Which sales and marketing technologies does your company
employ?
5. ADOBE ANALYTICS HOLIDAY RETAILER INSIGHTS - 2019
Varying Interest inVoiceTechnology
Only 7% of retailers are currently using voice technology as a sales tool, while 62% are investigating or plans
to leverage it as a sales tool in the future. Conversely 31% said they don’t see value in implementing voice
technology as a feature
Of those that offer voice technology, over half (56%) said they track use and results of customers who use
voice tech
56%
19%
26%
Yes No Not sure
Does your company track the results from customers who use voice
recognition technology?
6. 94% of retailers agree that a physical retail presence give them an edge over those with only an ecommerce presence
A little over half (55%) of retailer offer BOPIS
10M+ 64% offer BOPIS - 48% say it represents a significant portion of their sales
10M< 42% offer BOPIS - 45% says it represents a significant portion of their sales
ADOBE ANALYTICS HOLIDAY RETAILER INSIGHTS - 2019
BOPIS Is an EffectiveTool for Conversion for Retailers
64%
42%
48%
45%
10M+
10M<
Do you offer BOPIS, and does it represent a significant portion of your
sales?
Offer BOPIS
7. 78% of retailers are planning on increasing their communication because of the condensed shopping season (6 days fewer than 2018)
61% of retailers are sending holiday specific marketing emails, text messages or social posts
61% of retailers net 10M< advise they have benefited from awareness of Small Business Saturday
Retailers big and small are keeping politics out of their advertising, 62% of retailers are not taking political stances in their ads
ADOBE ANALYTICS HOLIDAY RETAILER INSIGHTS - 2019
Driving More Engagement with Holiday Ads
82%
73%
72%
50%
35%
32%
17%
What channels does your company use to communicate with customers?
YouTube
A dedicated mobile app
Television
Display advertising
Social media
Email
Company website
8. Top concerns for retailers when it comes to selling products online include:
• 40% Staying price competitive
• 23% Shipping to consumers (on time)
• 22% Converting visits
• 20% Competing on “perks” such as free shipping, and driving website traffic
Just over half (54%) of retailers feel large online merchants like Amazon pose a serious threat to their ability to drive sales
51% of retailers claimed that they’ve had to increase the price of certain products, in order to manage the cost of tariffs
ADOBE ANALYTICS HOLIDAY RETAILER INSIGHTS - 2019
Top Challenges for Retailers