This document discusses sustainable supply chains and fair trade standards. It provides an overview of Ecocert Fair Trade's values that synergize organic and fair trade principles. These include sustainability, empowering producers, transparency, and long-term partnerships. The document also reviews Ecocert's commodity chain, labeling requirements, and compares Ecocert's standards and certification process to FLO. Finally, it discusses the proliferation of fair trade labels and potential regulatory and cooperative approaches to avoid competing standards in the future.

1. For the set up of sustainable supply chainsIn a spirit of solidarity & responsibility ECOCERT Fair Trade Guarantee System Global Shea 2010 Bamako, March 17th Abdoul Aziz YANOGO Burkina Faso Office Manager

2. GUARANTEE

5. Development of a commodity chain, in order to build up the producers empowerment, maintain the rural network within a broader social development goal

6. Close partnership with producers and long-term contractual undertakings

7. Transparency in order to increase consumer information and raise consumers' awareness about fair trade practices in a spirit of solidarity and responsibilityREFERENCES & NORMATIVE CONTEXT FINE Agreement, AFNOR AC AX-340 Agreement, French Law n° 2005-882 NF X 50-067, ISEAL Code mars-10 Global Shea 2010, Bamako 3

9. Minimum guaranteed price, decent wage

10. Collective organization, management

11. Development funds, empowerment

13. Technical and commercial support

14. Contract period and volumes

16. Product characteristics and origin

17. Production context, commodity chains

18. Fair trade main resultsTraceability and labeling BRAND OWNER Transparency Global Shea 2010, Bamako

20. 5% minimum of the ingredients are certified Organic

21. 50% minimum of plant ingredients are certified as Organic

22. MINIMUM REQUIREMENT FOR A FAIR TRADE COSMETIC LABEL

23. 2 labels according to the % of Fair Trade Ingredientingredients

24. COMPULSORY MENTIONS

25. % of fair trade ingredients

26. Reference to approval by ECOCERT

27. Link to the brand owner websitemars-10 5 Global Shea 2010, Bamako

28. mars-10 6 Labelling RulesOrganic & Fair Trade Shea Butter INGREDIENTS-CONTAINS: ButyrospermumParkii*, Cera Alba, Fragrance, Tocopherol, Honey*. *Ingredientsfrom Organic Farming Ingredientfrom Fair Trade 95 % of all ingredients from Fair Trade Approvedby ECOCERT SA according to the EFT standards available at www.ecocert.com 98,6 % of all ingredients from Natural Origin 98,6 % of all ingredients from Organic Farming Natural and Organic Cosmetic certified by ECOCERT Greenlife according to Ecocert standards available at www.ecocert.com Global Shea 2010, Bamako

29. mars-10 7 Labelling RulesBody lotion made with« Organic & Fair Trade Shea Butter » INGREDIENTS-CONTAINS: Aqua (Water), Calendula OfficinalisFlower Water*, Glycerin, LepidiumMeyeniiRootExtract*, ButyrospermumParkii*, Bellis PerenisFlowerExtract Parfum (Fragrance), Befula Alba Juice*, Lauryl Glucoside, Polyglyceryl-2 Dipolyhydroxystearate, Sodium Benzoate, CitricAcid, Alcohol, Sodium Dehydroacetate, XanthanGum, Potassium Sorbate, Sodium Hyaluronate, Sodium Phytate, Limonene, Citronellol, Linalool, Geraniol, Citral. *IngredientsfromOrganicFarming Ingredientfrom Fair Trade 5,4 % of all ingredients from Fair Trade Approvedby ECOCERT SA according to the EFT standards available at www.ecocert.com 99,34% of all ingredients from Natural Origin 12,78% of all ingredients from Organic Farming Natural and Organic Cosmetic certified by ECOCERT Greenlife according to Ecocert standards available at www.ecocert.com Global Shea 2010, Bamako

31. Certification costs are independent of sales volumes – no royalties are paid

32. Ability to combine inspections to optimise costs and implementation times

33. GUARANTEES FOR OPERATORS

34. The combination of social, economic, environmental and transparency criteria

35. The organic requirement : global approach of sustainable development

36. A supply chain approach : all the production and processing sites are controlled

38. Environment: « good for the planet »

39. Producers and workers livelihood: « good for the others »

40. Commodity chain understanding: « Where does my money go? »Global Shea 2010, Bamako

41. Fairtrade atstake

43. Start of « labelized » products (Max Havelaar - Fairtrade)3. 90’s. Development of national and international networks 4. 2000-Today. Development of new schemes (EFT, IMO, …) mars-10 10 Global Shea 2010, Bamako

45. ECOCERT: one generic standard « all included » for the whole chain, specific controls

46. FLO: different specific standards

47. Certification process and costs

48. system similar to the organic process // specific procedures (+ trade mark fee)

49. Labels and % of ingredients

50. 2 labels for ECOCERT, one for FLO. Threshold of ingredients are different.

51. Pricing issue

52. ECOCERT controls the price per production group at two levels

53. FLO sets the prices per commodity / per country at one level.

54. Technical and commercial support

55. 2 systems which are different regarding support modalities and support content

56. Criteria specific to ECOCERT

57. Organic + overall environmental management along the chain

58. Transparency and margin moderation. mars-10 11 Global Shea 2010, Bamako

60. Multiplication of fair trade labels: 26 different Fair Trade schemesknownso far

61. Confusingconsummers, enhancing public authorities control

62. FLO monopolyiscontested by historical fair traders and brands

63. Marketislooking for alternatives, more flexibility, and more sourcing

64. REGULATIONS ?

65. FRANCE: Public framework in place and soon compulsory

66. INTERNATIONAL: 2009 “UE Commission statement”

67. “the Commission reiterates the importance of maintaining the non-governmental nature of Fair Trade and other similar sustainability schemes throughout the EU. Public regulation could interfere with the workings of dynamic private schemes”.

68. COOPERATION ? COO-PETITION ? IDEAS OF GRADUAL STEPS TO WORK ON

69. Common methodology on pricing issue, impact assessment

70. Equivalence on fair trade certified producers to multiply market opportunities

71. Bilateral agreement on Mutual Recognition

72. Creation of a common Standards (ex: Cosmos standards in Cosmetics)mars-10 12 Global Shea 2010, Bamako

73. THANK YOU ! MORE INFO fairtrade@ecocert.com