This presentation provides an overview of Kinley mineral water and compares it to other mineral water brands in Amritsar, India. It discusses the FMCG industry and beverage market, then focuses on the history and operations of Coca-Cola in India. Key aspects of Kinley's business such as its supply chain, departments, and financial analysis are examined. The presentation also explores the bottled water market and Kinley's competitors. Research on customer preferences and retailer satisfaction with Kinley is analyzed. It concludes that Kinley is the most preferred brand but needs to lower prices and expand sizes to increase market share.

1. PRESENTATION ON INDUSTRIAL TRAINING PROJECTPresented by: Ritesh Abrol MBA 2 C

2. INTRODUCTIONFMCG INDUSTRYFast Moving Consumer Goods (FMCG), also known as Consumer Packaged Goods. The FMCG sector consists of the following categories:Personal Care

3. Household Care

4. Branded and Packaged foods and beverages

5. Spirits and Tobacco BEVERAGETypes of beverages The various types of beverages are: Alcoholic beveragesNon-Alcoholic beverages: 2.1 Soft drinks 2.2Fruit juices3. Hot beverages4. Others

6. HISTORICALBACKGROUND OFTHECOCA COLAStarted in 1886.

7. Headquarters is in Atlanta.

8. World's largest beverage company.

9. Focuses on the non-alcoholic beverage market.

10. Coca-Cola formula and brand was bought in1889 by Candler.

11. Coca-Cola currently offers nearly 400 brands in 200+ countries.INDIAN PRODUCTS

12. BUSINESS MODELDISTRIBUTION NETWORK- Coca- Cola has a wide and well managed network of salesmen appointed for taking up the responsibility of distribution of products to diverse parts of the cities. Production Plant Warehouse Depot Warehouse Retail Stock Consumer

13. DISTRIBUTION ROUTESKey Accounts and Discount route

14. Future Consumption

15. Immediate Consumption

16. GeneralDEPARTMENTSDistribution Department-It appoints distributors and establishes a distribution network, processes approved sale orders and prepares invoices.

17. Finance Department- It checks credit limits and approves sales orders in compliance with the credit policy followed by the firm, records collections from distributors.

18. Shipping Department-It dispatches goods as per approved by order, ensures that stocks are dispatched on a FIFO basis.Production Department-Production department is the heart of any factory. Production is the functional area responsible for turning inputs into finished outputs through a series of production processes.

19. Marketing Department-Marketing is about acquiring and retaining customers for products and services by delivering customer value. The main responsibility of this department is to achieve the organization goal and increase the sale of the company.INTRODUCTION TO WBPLWAVE BEVERAGES PRIVATE LIMITED (WBPL)(Franchise of Coca Cola at Amritsar)The company was established by Late S. Teja Singh Kandhari and his son S. Abhinash Singh Kandhari, in 1969 under the name of Amritsar Bottling Company as a Franchise of Parle (Export Pvt. Ltd.)In 2005, Wave Beverages Pvt.Ltd. (WBPL) was formed to carryon the business.

20. FRANCHISE OPERATION IN PUNJAB & HARYANARGM- Franchise Operations- Abhijeet Mukherjee (Chd.)GM- Franchise Operations- Arun Sharma (Chd.)GM- Franchise Operations- Sanjeev Sharma (Asr.)Asso Manager- Marketing-FBO(Pb)- Lokesh Kataria

21. SWOT ANALYSIS1. STRENGTHSDistribution network.

22. Brand Image.

23. Strong advertisement skills. 2. WEAKNESSESNon manufacturing of mobile packs of Kinley Brand.

24. Non availability of Kinley in western countries.3. OPPORTUNITIES Growing bottled water market.

25. Diversification for other businesses like food and snacks.4. THREATS Changing of consumers preferenceSUPPLY CHAIN OF THE COMPANY

26. FINANCIAL ANALYSIS OF WBPL(A) LIQUIDITY RATIOSCurrent Ratio:- Current Ratio may be defined as the relationship between current assets and current liabilities. Current ratio = Current assets Current liabilities

27. Acid test ratio or Quick RatioIt is the most appropriate ratio to define liquidityAcid test ratio= Current asset –stock-prepaid Current liabilities

28. Absolute liquid ratio:-It represents the relation between absolute liquid assets and current liabilities. Absolute liquid ratio= Cash & Bank + Markt. securities Current liabilities

29. (B) SOLVENCY RATIOS Debt Equity Ratio:It shows the relationship between external and internal equities and it is calculated to measures the claim of outside and owner against company’s assets.Debt Equity Ratio= Debt (outsider’s funds) Equity (shareholder’s funds)

31. Proprietary Ratio / Equity Ratio:-Equity ratio establishes the relationship between shareholders fund and total assets of the company. Proprietary Ratio= Shareholder’s funds X 100 Total assets

32. INTRODUCTION TO PROJECTINTRODUCTION TO BOTTLED DRINKING WATER Water is the basic need of life.BOTTLED WATER" means water that is intended for human consumption and that is sealed in bottles or other containers with no added ingredients except that it may optionally contain safe and suitable antimicrobial agents. India is ranked 9th in the world among countries with maximum bottled water consumption.

33. TYPES OF BOTTLED WATER1.Packaged drinking water 2.Natural Spring water 3.Flavoured water 4.Nutrient enriched water or enhanced water 5.Bulk water packages

34. KINLEY MINERAL WATERBoond Boond Main Vishwaas(“TRUST IN EVERY DROP”)Kinley is the brand of Coca Cola Company. Kinley is high quality bottled water processed with added mineral popular among adults who seek a better quality of life and a healthy lifestyle. Available in following location: Afghanistan, India ,Maldives and Pakistan.

35. PRICE COMPLIANCE

36. COMPETITORSKINGFISHER

37. TITLE“A STUDY ON COMPARATIVE ANALYSIS OF KINLEY MINERAL WATER WITH OTHER COMPANIES”

38. OBJECTIVES OF STUDYTo know and analyze customer buying preferences for mineral water.

39. To calculate the market share of different available mineral water brands in Amritsar.

40. To know the customer perception regarding distribution system of Kinley Brand.RESEARCH METHODOLOGYResearch Design:- Descriptive Research DesignData Collection:- The data with respect to the study was collected in both ways, i.e.(i) Primary Data(ii) Secondary Data