This document summarizes a student project on analyzing the market for plastic and glass bottles in the coming days. It was submitted by Anuj Bajpai to INMANTEC under the guidance of Professor Bhawna Garg. Anuj conducted the project as part of his practical training at Varun Beverages in Ghaziabad from May to July 2008. The project involved research methods like questionnaires and sampling to understand the market for different types of bottles. It also included a SWOT analysis of plastic versus glass bottles and considerations like advantages and limitations of using questionnaires.

1. TO STUDY AND ANALYZE THE MARKET OF PLASTIC BOTTELS
AND GLASS IN FORTHCOMING DAYS
PGDM
ANUJ BAJPAI
PG0708
UNDER THE GUIDENCE OF
Prof. BHAWNA GARG
INMANTEC, GHAZIABAD.
INMANTEC
Integrated Academy Of Management And Technology
Ghazi bad
May –July 2008.

2. TO STUDY AND ANALYZE THE MARKET OF PLASTIC BOTTELS
AND GLASS IN FORTHCOMING DAYS
SUMER PROJECT SUBMITTED IN PARTIAL FULFILMENT OF THE
REQUIREMENTS FOR THE AWARD OF PGDM RECOGNISED BY
AICTE, MINISTARY OF HRD, NEW DELHI.
UNDER THE GUIDENCE OF
Prof. BHAWNA GARG
INMANTEC, GHAZIABAD.
By
Anuj Bajpai
Roll No.
PG-0708
Integrated Academy Of Management And Technology
Ghaziabad
May –July,2008.

3. VARUN BEVERAGES july,5,2008
Suraj Pur
Greator Noida
U.P.
To
Training and Placement Office
INMANTEC
Ghazi bad.
Dear Mam,
This is to certify that Mr. ANUJ BAJPAI ,student of PGDM of your institute has
undergone practical training in our organization from 05-may to 05-july,2008.
and has submitted his project report on “TO STUDY AND ANALYZE THE
MARKET OF GLASS BOTTELS AND PLASTIC IN FORTHCOMING DAYS,
Greator Noida.
During the course of training his performance has been found to be very good.
We wish him a successful carrier in his future life.
Thank you,
Mr. Ajay Sachdeva
Territory Divisional Manager
VARUN BEVERAGES.
GREATOR NOIDA.

4. ACKNOWLEDGEMENT
This project would not have been possible without the help, support and guidance of
the following individuals. Without the mention of their names this endeavor would be
incomplete.
* Mr. AJAY SACHDEVA: TDM (Terriortry Divisional Manager.) Varun Beverages
Mr. RAWAT :
* Mr. SHUSHIL KUMAR: CE Sales department, Varun Beverages, Greator Noida.
* Prof. Bhawna Garg: Faculty, INMANTEC.
* Ms DEVJANI BHATTACHARYA: CRD Head, INMANTEC.

5. PREFACE
I have completed this project on “TO STUDY AND ANALYZE THE MARKET OF
PLASTIC BOTTELS AND GLASS IN FORTHCOMING DAYZ , as practical
training targeting towards acquiring total knowledge of company working in the
SALES department.
The objective of having a summer project is to have an opportunity to learn various
Sales & Marketing practices which are actually practiced by top managers and
executives.
I choose VARUN BEVERAGES , Greator Noida, which is one of the franchise of a big
soft drinks company that is PEPSI CO..
This report includes first hand study of MARKETING AND SALES to acquire vivid
knowledge.

6. ABSTRACT
This project is designed to suggest the VARUN BEVERAGES , for implementing
BALANCE SCORE CARD, to increase the efficiency of their organization, and to a
part of those organization who are using balance score card , and to easily cope up
with the challenges of present time.
The research was carried out by taking the interviews of the persons related to
corporate industries and the consultany services indulged in the practice of
implementation of balance score card.
First of all the basics of balance score card were studied , and then the expert
interviews were taken to take their view about the balance score card ,and its
feasibility in J K ORGANIZATION.
This report gives a fair idea to the company for the production of Glass Bottles and
Plastic Bottles.

7. BOOKS REFERED
MARKETING : PHILIP KOTLER
RESEARCH METHDOLOGY : KOTHARI
MARKETING RESEARCH: HAPPER BOYD
MAGAZINE: BUSINESS WORLD
WEB SITES
WWW.GOOGLE.COM
WWW.PEPSI.COM
WWW.RKJ GROUP.COM

8. LIMITATIONS OF THE STUDY
In this section I would like to point out the main limitation of the project work.
1,Time was a big limiting factor due to wich wider sample could not be studied and a
wider range of geographical area could not be accessed.
2.Two month is avery short span of time during wich a manangemnt student cannot
become expertly proficient in his area of interest,so this span of time may be extended
further soas toa llow the student to gain proficiency in his area of disxipline
3.The size of the data is not sufficient for marketing research;some time it doesn’t give
relevant or valid result
4/I also don’t have enough information regarding competitive brands,like there price
stratigies &facilites service etc.
5.Future market research should be made with more no. of samples ,so that we should
easily get the crystal clear image of the forthcoming dayz.

9. INDIAN FAST FACTS
POPULATION : 1 billion
SHARE OF SALES ;The company leads the CSD market with nearly ……. percent share
of the soft drinks sales
ANNAUAL PER CAPTIA CONSUMPTION;
SYATEM EMPLOYMENAT ;
SYSTEM INVESTMENT .More than US$1 billion since 1993
OVER ALL MAKET SHARE
1.COCA –COLA
2.PEPSI CO.
OTHERS

10. SWOT ANALYSIS
Swot analysis provide information that is helpful in matching the firms rsources and
capabilities to the competitive eneviroment I wich it operates .
As such it is instrumental in strategy formulation nd selection as it is based on its
strength,weakness ,opportunity and threats
Swot analysis is basically used as an important techniques through wich a company knw
its positive features and can overcome its negeative aspects by property scanning the
business ebviroment in wich it operates.
The swot analysis of pepsi is as follows:----
STRENGTH
A frim’s strength its resources and capabilities that can be used as a a bais for developing
competitive advantage .The strength of Coca-Coal and Pepsi can be listed as following
1. The company is havinga large product profile providing almost all the flavours
preferres by the concumers
2.The product are available in different types of packs that can be easily accessed and
handeled
3.Pepsi has a wide reach and penetration in the market as it has a favourable accesss to
distribution networkd
4.pepsi provides Scheme and other Facilites to the retailers due that retailers fell happy to
sell more –more pepsi products
5.Peppsi posses a good infrastructure including the transport vehicles which assist in
widening its reach
6.The company provides various facilites to its consumers to promote display and
visibility of its products
WEAKNESSS
1.While in distributing the products of the company smotimes Salesman are not doing
there job in perfect amnner
2.The company has insufficient Indirect reach.
3.Company emphasizes more on distributor so evry scheme goest to in hand of
distributors so retailer gets frustrated

11. 4.Company doesn’t provide the requistie training to its salesman to handle all the queries
of the retailers.
OPPORTUNITY
Proper external enviroment analysis may reveal certain new opportunite for growth and
profit of the company
1.High growth rate of foftdrinks
2,Introduction of a new product/flavour can create a wide area of the market
3.The company should provide few things with its pet bottles to attract consumers ,which
will help to promote ists sales
4.Packs of products can be easily handeled by the consumers making it look more
attractie and refreshing
THREATS
1.The aggrasive nature of the competitoprs is the main threat of the company
2.The distributors network of its competitors is more flexible
3.The company faces storng competition from each other and other juice manufacturing
company like dabur ,priya gold
4.Other competitors providfe a wide range of schemes to the retailers ,which diverts their
preferences as they all are only interested in profits.

12. ADVANTAGES OF QUESTIONAIRE METHOD
Probably the greatest advantage of the questionnaire method is its versatility; Almost
every problem of marketing research can be approached from the questionnaire
standpoint.
Questiononing is usually faster and cheaper than observing .Interviews have more control
over their data –gathering activites than do observers
It is an impersonal techniques and does not call for any special skills or training on the
part of the investigations.
DISADVANTAGES OF QUESTIONAIRE METHOD
Despite the fact that questionnaire method is widely used in marketing research, it has
several important limitations-
1. Unwillingness of the respondent to provide information
2. Influencing of questioning process
3. Non- response rate is very high
4. Unintellegent answers or misinterpretation of the cooperation of the respondent

13. SAMPLING PLAN
In sampling plan the following factors are considerd-
A) SAMPLIMNG UNIT
The potential Coke and Pepsi Outlets ,Provisional Store,Restaurants,Grocery
Stores,Eating and Drinking Corners,Dhaba, Kiosks,Stationary Shops in Gaziabad
taken as Sampling unit to concentrate and do in depth study on the concerned project
title.The universe studied involves retailers in these areas.
B) SAMPLING SIZE
Sample size of the study is 200 customer in Mails,Resturentand Shops.
C) SAMPLING PROCEDURE
In my project point of view I have taken mainly the method of
1) Survey of coke and Pepsi Out let
2) Personal interview by Questionnaire Technique
1)in the personal Interview of questionnaire techqunique I usually gathered
Infrmation by face 2 face interviewing .In this survey method I saw the
respondent was shown the exhibit and advertisement to give his personal
opinion and attitude .In this method the direct interaction on occurred with the
retailers and I could collect the reliable information from them, It had also
cost advantage that’s why some areas were diffucult to coverd.

14. RESEARCH INSTRUMENT
A structured non –disguised Shopkeeper Response Form/Questionnaire was developed as
a research instrument for collecting the desired information .All types of questions were
used while talking with the retailers and dealers of soft drinks
QUESTIONNAIRES
This is the most popular tool for the data collection .A questionnaire contains question
that the researcher wishes to ask his respondents which is always guided by the objective
by the survey .It also contains a suitable space where the answers can be recorded
.Questionnaire has been prepared in such a manner that the accurate information about
the visibility and acceptability of the coke products is obtained
A questionnaire is a method of obtaining specific information about a defined
problem so that the data, after analysis and interpretation ,results in a better appreciation
of the problem.A questionnaire form,which has to be completed by an interviewer,is
often referred as schedule