UniSIM College Marketing Programme Briefing 2014
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This document provides a briefing on UniSIM's marketing programme. It outlines the compulsory and elective courses required for a marketing major, including core marketing courses and courses in areas like consumer behavior, integrated marketing communications, and business-to-business marketing. Example marketing careers are listed, such as sales management, advertising, and product management. Recommended marketing electives are highlighted, and the benefits of minoring in other business disciplines are discussed. Contact information is provided for inquiries about the marketing programme.
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UniSIM College Marketing Programme Briefing 2014
- 1. Marketing Programme Briefing Mr Allan Chia Dr Guan Chong School of Business
- 2. Exercise: Taglines or Slogans
- 3. Exercise: Tagline/Slogan • Think of a suitable tagline/slogan for UniSIM that can be used in an advertisement • Try your best to keep to 5 words or less • Write it on the piece of paper • Also write down your full name • You have 5 minutes to do this exercise • Please write neatly
- 4. MARKETING is like preparing a meal
- 5. Source : Kotler & Armstrong (2010), Principles of Marketing, Pearson Education
- 6. Marketing is about . . . . . . • Being customer-focused • Creating customer value and satisfaction • Offering superior value than your competitors • Delivering customer satisfaction at a profit
- 7. Cultivating the Marketing Mindset • Behave like a consumer • Think like a marketer • Observe all things that can be marketed • Learn to use Marketing terminology • Be careful about Marketing Myopia • “Marketing is all about brevity”
- 8. Marketing Major - Compulsory 80 CU BUS100 Business Skills and Management BUS105 Statistics BUS201 Contract and Agency Law BUS204 Business Excellence BUS206 Managing People ACC201 Financial Accounting ACC203 Managerial Accounting ECO201 Managerial Economics FIN301 Financial Instruments, Institutions and Markets FIN303 Financial Management MKT202 Marketing Management MKT351 Consumer Behaviour MKT358 Integrated Marketing Communications MKT361 Business-to-Business Marketing MKT363 Services Marketing MKT390 Marketing Research
- 10. Major Electives- 20 CU (Choose 4) BUS354e Customer Relationship Management MKT352 Sales Management MKT353 Retail Management MKT354 Brand Management MKT355 Multivariate Analysis MKT356 Marketing for Financial Services MKT360 Internet & Social Media Marketing MKT362 Pricing MKT364 Case Studies in Marketing Management Compulsory Applied Project - MKT488 Marketing Applied Project (10 cu) Integrative Course - BUS488 Strategy (10 cu)
- 11. Minor Courses- 40 CU Choose from: Accountancy Analytics Communication Human Resource Management Information Technology Psychology Sociology Supply Chain Management The Power of the Minor
- 12. Marketing/Sales–related careers in : Sales/ Sales Management Advertising & Promotions Public Relations and Corporate Communications Customer Support Services Product & Brand Management Retailing & Wholesaling Purchasing & Merchandising Marketing/ Consumer Research E-Marketing Every organisation in every industry does some form of Marketing
- 13. Typical Job Titles For Marketing 13 Account Manager Advertising Manager Brand Manager Buyer Fund-raiser Consultant Market Researcher Sales Manager Marketing Support Officer Media Planner Product Development Specialist Product Manager Call Centre Manager Customer Services Manager Marketing Lecturer
- 14. BUS354e Customer Relationship Management MKT352 Sales Management MKT353 Retail Management MKT362 Pricing BUS354e Customer Relationship Management MKT352 Sales Management MKT356 Marketing for Financial Services
- 15. MKT354 Brand Management MKT362 Pricing MKT364 Case Studies in Marketing Management
- 16. MKT354 Brand Management MKT355 Multivariate Analysis MKT354 Brand Management MKT360 Internet & Social Media Marketing
- 17. 17 Start with the end in mind
- 18. Thank You Allan Chia Office : 62489124 Email : allanchiabh@unism.edu.sg Guan Chong Office: 62486123 Email: guanchong@unisim.edu.sg Our contact details :