Welcome to Introduction to PR MAR15-3
Seminars <ul><li>Seminars are available on: Mondays:  9:00/10:00/11:00/12:00 Tuesdays: 12:00/13:00/14:00/16:00 Thursdays: ...
Booking your seminar <ul><li>http://stephan.dahl.at </li></ul><ul><li>Click on “book seminars” </li></ul><ul><li>Enter nam...
Getting lecture notes <ul><li>http://stephan.dahl.at </li></ul><ul><li>Click on courses </li></ul><ul><li>Click on PR Leve...
Reading <ul><li>Harrison, S (2000): Public Relations: an introduction 2nd edition, Routledge Available from the bookshop <...
Must read,… <ul><li>PR Week (IPR) Available in Park Square  </li></ul><ul><li>Public Relations Quarterly Available in Park...
Getting involved… <ul><li>Institute of Public Relations http://www.ipr.org.uk/ </li></ul><ul><li>International Public Rela...
Getting involved even more… <ul><li>IPR Career Day see notice board for more details! 28 November 2002 Regents College Lon...
Assessment <ul><li>Group Presentation   South-West Trains (20%) Week 7/8 </li></ul>
Assessment <ul><li>Individual Assignment </li></ul><ul><li>Euro? Euro! </li></ul><ul><li>(30%) Tuesday, 26 November 2002 <...
Assessment <ul><li>Written Exam Case study based (50%) </li></ul>
And now,… PR! <ul><li>Public relations is the management function that identifies, establishes, and maintains mutually ben...
So what…Marketing <ul><li>Think 4Ps </li></ul><ul><li>Very limited (Product/Customer) </li></ul><ul><li>What about: </li><...
So what…Advertising <ul><li>1200 advertising messages a day </li></ul><ul><li>Think  AI DA </li></ul><ul><li>What is the v...
So what… Propaganda <ul><li>It’s often not really the truth,…  </li></ul><ul><li>How often will you trust a friend that is...
For PR… <ul><li>Think  holistic </li></ul><ul><li>Think  understanding </li></ul><ul><li>Think  honest </li></ul><ul><li>T...
Think of… <ul><li>Body Shop </li></ul><ul><li>Greenpeace </li></ul><ul><li>Amnesty International </li></ul>
Main activities/services <ul><ul><ul><li>media relations </li></ul></ul></ul><ul><ul><ul><li>copy-writing </li></ul></ul><...
PUBLIC RELATIONS Internal/ Employees Corporate Media Financial/ Investor Public Affairs Marketing  Communications Support ...
Questions? <ul><li>Email: [email_address] </li></ul>
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Introduction to PR

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Introduction to PR

  1. 1. Welcome to Introduction to PR MAR15-3
  2. 2. Seminars <ul><li>Seminars are available on: Mondays: 9:00/10:00/11:00/12:00 Tuesdays: 12:00/13:00/14:00/16:00 Thursdays: 16:00/17:00 Fridays: 14:00 </li></ul>
  3. 3. Booking your seminar <ul><li>http://stephan.dahl.at </li></ul><ul><li>Click on “book seminars” </li></ul><ul><li>Enter name, email, student number etc. </li></ul><ul><li>Click on “book seminar” </li></ul><ul><li>Wait for your confirmation email! </li></ul><ul><li>Problems? stephan.dahl@luton.ac.uk </li></ul>
  4. 4. Getting lecture notes <ul><li>http://stephan.dahl.at </li></ul><ul><li>Click on courses </li></ul><ul><li>Click on PR Level 3 </li></ul><ul><li>Download! </li></ul>
  5. 5. Reading <ul><li>Harrison, S (2000): Public Relations: an introduction 2nd edition, Routledge Available from the bookshop </li></ul>
  6. 6. Must read,… <ul><li>PR Week (IPR) Available in Park Square </li></ul><ul><li>Public Relations Quarterly Available in Park Square </li></ul><ul><li>Public relations tactics Available via Ebsco Host </li></ul><ul><li>Journal of Public Relations Research Available via Ebsco Host </li></ul>
  7. 7. Getting involved… <ul><li>Institute of Public Relations http://www.ipr.org.uk/ </li></ul><ul><li>International Public Relations Association http://www.ipranet.org/ </li></ul>
  8. 8. Getting involved even more… <ul><li>IPR Career Day see notice board for more details! 28 November 2002 Regents College London Find out more about a career in PR </li></ul><ul><li>Meet prospective colleagues and employers </li></ul><ul><li>Talk to industry professionals </li></ul><ul><li>Hear the views of influential PR practitioners </li></ul><ul><li>Learn more about postgraduate and other training </li></ul>
  9. 9. Assessment <ul><li>Group Presentation South-West Trains (20%) Week 7/8 </li></ul>
  10. 10. Assessment <ul><li>Individual Assignment </li></ul><ul><li>Euro? Euro! </li></ul><ul><li>(30%) Tuesday, 26 November 2002 </li></ul>
  11. 11. Assessment <ul><li>Written Exam Case study based (50%) </li></ul>
  12. 12. And now,… PR! <ul><li>Public relations is the management function that identifies, establishes, and maintains mutually beneficial relationships between an organisation and the various publics on whom its success or failure depends” (Cutlip 1994) </li></ul>
  13. 13. So what…Marketing <ul><li>Think 4Ps </li></ul><ul><li>Very limited (Product/Customer) </li></ul><ul><li>What about: </li></ul><ul><li>Company image </li></ul><ul><li>Suppliers </li></ul><ul><li>Work force </li></ul><ul><li>Community at large </li></ul>
  14. 14. So what…Advertising <ul><li>1200 advertising messages a day </li></ul><ul><li>Think AI DA </li></ul><ul><li>What is the value of trust? </li></ul><ul><li>Whom do you trust more: Some advertising or someone you know? </li></ul>
  15. 15. So what… Propaganda <ul><li>It’s often not really the truth,… </li></ul><ul><li>How often will you trust a friend that is a liar? </li></ul><ul><li>How often will you trust a machiavellian person? </li></ul>
  16. 16. For PR… <ul><li>Think holistic </li></ul><ul><li>Think understanding </li></ul><ul><li>Think honest </li></ul><ul><li>Think informative </li></ul><ul><li>Think of good relations </li></ul><ul><li>In short: Think friendship! </li></ul>
  17. 17. Think of… <ul><li>Body Shop </li></ul><ul><li>Greenpeace </li></ul><ul><li>Amnesty International </li></ul>
  18. 18. Main activities/services <ul><ul><ul><li>media relations </li></ul></ul></ul><ul><ul><ul><li>copy-writing </li></ul></ul></ul><ul><ul><ul><li>press office </li></ul></ul></ul><ul><ul><ul><li>online PR </li></ul></ul></ul><ul><ul><ul><li>media/presentation training </li></ul></ul></ul><ul><ul><ul><li>sponsorship </li></ul></ul></ul><ul><ul><ul><li>event & conference management </li></ul></ul></ul><ul><ul><ul><li>research </li></ul></ul></ul><ul><ul><ul><li>corporate identity consulting </li></ul></ul></ul><ul><ul><ul><li>strategic planning </li></ul></ul></ul><ul><ul><ul><li>Crisis communications </li></ul></ul></ul>
  19. 19. PUBLIC RELATIONS Internal/ Employees Corporate Media Financial/ Investor Public Affairs Marketing Communications Support Crisis/Issues Community
  20. 20. Questions? <ul><li>Email: [email_address] </li></ul>

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