Indonesia as one of leader in South East Asia with annual growth more than 6 % every year offering many opportunities... Explore and Find It the Business Opportunity inside.

1. Strategic Pharma Marketing Asia 2013
1st – 3rd July 2013
at the Sheraton Towers Singapore
Presented by : Obed Fuk Liang

2. Hii ! I’m Obed Fuk Liang (@obedfl)
The Youngest Indonesia’s Future Business
Leader – SWA Magazine 2010
*SWA is the reputable business magazine in Indonesia
Career Path :
Contributor in “Grow with
Character Champion Stories”
(2010, p. 293)
Sales inspirator speaker
(Markplus, INTI Pesan,
School, University, Public)
Sales Director
PT. SOHO Industri Pharmasi
2009-Present
Sales Director
PT. Ethica Industri Farmasi
2012-Present
Sales and Marketing Director
PT. Soho Global Medika
2013-Present
Executive Leadership Program Monash University - 2010
Executive Leadership Program Harvard Business School - 2012

3. I TM am :

CARING
INSPIRING
 ENTHUSIAST

TAG LINE :
“You don’t know what you can do until you try”

4. OUR BUSINESS
SOHO Group PHARMA
SOHO Group CONSUMER HEALTH
SOHO Group DISTRIBUTION
COMPANY
1. PT. SOHO Industri Pharmasi
2. PT. ETHICA Industri Farmasi
3. PT. PARIT PADANG GLOBAL
4. PT. Universal Health Network
5. PT. Global Harmony Retailindo
6. SOHO FLORDIS INTERNATIONAL
7. PT. SOHO GLOBAL MEDIKA

5. Agenda
1. The Top 3 Local Regulations that Impede
Marketing Plans
2. Local Cultural Sensitivities
3. Case Studies : INNOVATIVE BRAND, IMAGE
BUILDING

6. Asian growth will be lead by
China, India, Indonesia, Japan,
South Korea, Malaysia and
Thailand.
Haruhiko Kuroda, in Asia 2050: Realizing the Asian Century
Former of Asian Development Bank (ADB)
Bank Central Governor of Japan (present)

7. INDONESIA IS PART OF THE 7
ENGINES OF ASIA
Average per capita income of the 7 Country was
USD 45.800,- or 25% higher than rate of global
average rate : USD 35.600,-
In the year of 2010, PDB of the 7 country range
between USD 14,2 trillion / 87% PDB Asia.

8. Indonesia has the fourth largest population in
the world as many as 238 million people, which is
projected to grow by 1.1% per year over the next
five years.
Source : http://www.neraca.co.id/harian/article/22873/Lepas.180.juta.Saham.RS.Omni.Bidik.Dana.IPO.Rp.70.Miliar#.UWvWYjdCjFw

9. The middle class in Indonesia is expected to grow from 36%
to 58% of the total population in 2020.

10. Portrait of Indonesian Internet User in
Indonesia 2012

11. MarkPlus Insight Netizen Survey 2012 :
Total Growth Internet User in Indonesia
2010 - 2012
61.1
55.0
42.2
24.2
13.8
9.6
2010
2011
Internet User
2012
Accessing Internet More than 3 hours per day
I n M illion
Urban Population
121.16
123.24
123.57
Urban Family
30.29
30.81
31.61
Urban Netizen Population
37.56
50.53
56.38
Netizen Population
42.16
55.23
61.08
17%
22.4%
23.5%
Total I nternet User Penetration
Source : Marketeers November 2012 Edition, p. 60

12. INDONESIA HEALTHCARE
MARKET OVERVIEW

13. URGENT ! : “Indonesia NEED
1000 New Hospitals…“
Source : http://thepresidentpostindonesia.com/wpcontent/uploads/2013/01/The-President-Post-Indonesia-Edisi-2Volume-2.pdf
Source : The President Post, Vol.2 No.2 – Sunday Edition, January 2013

14. WHO : ” 1 bed should be for 100.000 inhabitants ”
Ratio between number of hospital with a population of Indonesian citizen
not suitable.
1 bed in hospital : 230.000 inhabitants.
(Dr. dr. Sutoto, M.Kes : Chairman of the Indonesia Hospital Association).

15. The additions of bed in Indonesia budgeted
7 Trillions IDR = 7 Bio USD until year of 2014.
dr. Nafsiah Mboi, Sp A, MPH - Indonesia Minister of Health

16. Indonesian shortage of :
12.000 Ophthalmologist,
20.000 of Internal Medicine and
15.000 of GP (General Practice)/family doctor
Source : The President Post, Vol.2 No.2 – Sunday Edition, January 2013

17. MODERN and HIGH TECHNOLOGY Approach
from ASKES (Indonesia Health Insurance)

18. Call Center ASKES
Source : PT Askes (Persero) Monthly Buletin – October 2010

19. ASKES CENTRE : “The Art of Customer Service to Excel the
Customer Expectations”
ASKES Centre Activity at Hasan Sadikin Hospital, Bandung – West Java
Source : PT Askes (Persero) Monthly Buletin – October 2010

20. Indonesia Act No. 24/2011

21. UNDANG-UNDANG REPUBLIK INDONESIA
NOMOR 24 TAHUN 2011
TENTANG
BADAN PENYELENGGARA JAMINAN SOSIAL
Pasal 6
(1) BPJS Kesehatan sebagaimana dimaksud
dalam Pasal 5 ayat (2) huruf a
menyelenggarakan program
jaminan kesehatan.
(2) BPJS Ketenagakerjaan sebagaimana
dimaksud dalam Pasal 5 ayat (2) huruf b
menyelenggarakan
program:
a. jaminan kecelakaan kerja;
b. jaminan hari tua;
c. jaminan pensiun; dan
d. jaminan kematian.
National Social
Security System
(SJSN)
will facilitate the
affordability of health
services.
Cover for health care
insurance, accident,
pensions plan and life
insurance

22. Indonesia Act No. 44/2009, chapter 3 and 4 :
Describe about HOSPITAL regulations and rules
Source : http://manajemenrumahsakit.net/wp-content/uploads/2012/11/SUHARTINI-HADAD_Prospek-Implentasi-UU-SJSNBPJS-DalamPerlindungan-Konsumen.pdf

23. • The additions of bed in
Indonesia budgeted
7 Trillions IDR = 7 Bio
USD until year of 2014.
Dr. Nafsiah Mboi - Indonesia
Minister of Health
Opportunity
National
Insurance
• Target of Indonesian
Government that
182.6 million citizen
will be participants
BPJS (Universal
Indonesia Healthcare
Coverage) in 2014
• Generic Business
• Medical Device
Business
• Hospital and
Diagnostic Business
Business
Opportunity

25. GRAB the BUSINESS OPPORTUNITY
SOHO Group develop and build a NEW BUSINESS in
MEDICAL DEVICES and EQUIPMENTS, by :
1. To ENTER the market with BLUE OCEAN STRATEGY, MARKETING and
SALES TACTIC
2. To ATTACK FRONTALLY the market leader by INTRODUCING the
NEW SALES and MARKETING APPROACHS and CONCEPTS
3. To SELECT the manufacture company who’s want to cooperate and
joint
4. To COVER Indonesia territory with well trained, equipped and certified
nurse
5. To build a close relationship with government authority by creating
open and compliances business landscape

26. Wound Care Sales Executive (WCSE)
Certified Nurse Ms. Dona in managing the Decubitus Ulcer at Gl. Tobing
Tanjung Hospital - Sumatera
HARI KE II
HARI KE II
HARI KE VI

27. Wound Care Sales Executive (WCSE)
Certified Nurse Ms. Dona in managing the Diabetic Foot Ulcer
at Haji Hospital Sumatera
HARI KE I
HARI KE I
HARI KE IV

28. Ortho Splint
Certified Nurse
Mr. Tolip Sormin

29. Ortho cast
Certified Nurse
Mr. Failin

30. Using Ortho Cast for Body Jacket
Certified Nurse
Mr. Wirya