OneComm Indonesia portfolio

1. Social Works
CIMB NIAGA KARTU BERLAGU
INDEPENDENCE DAY & IDUL FITRI
FACEBOOK CAMPAIGN 2012
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2. Portfolio on Health Communication, Social
Marketing, and CSR
 Breast Feeding multi media Campaign for UNICEF, 2006
 Avian Flu Kick Off Launch Event, 2006
 Program Pemberantasan TBC (KOALISI UNTUK INDONESIA SEHAT):2006
 Program Air Bersih PUR (JOHNS HOPKINS UNIVERSITY CENTER FOR
COMMUNICATION PROGRAMS): 2006
 Sun Bright Education Program (Sun Life Financial Indonesia): 2006
 BCA’s CSR Program (BHAKTI BCA): 2004 - present
 Anti Counterfeit Medicines Campaign (PT PFIZER INDONESIA): 2004
 Program ASUH (Awal Sehat Untuk Hidup Sehat/ PATH/ USAID): 2005
 National Hand Washing Campaign (JHUCCP/ KUIS/ DEPKES): 2003
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3. Program Pemberantasan TBC
(Koalisi Untuk Indonesia Sehat)
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4. Clean Water Project (JHUCCP/ P&G)
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5. JHPIEGO/ MNH Program/ PPH Project:
IEC & Counseling materials for cadres in Bandung & Subang in 2003
Flip Chart
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6. JHUCCP/ MNH Program/ SIAGA Campaign
One Comm developed IEC materials to mobilize community participation & create awareness on use
of skilled provider at birth, distributed mainly in Cirebon area
Kalender AMANAT Persalinan
Sertifikat AMANAT Persalinan
Leaflet AMANAT Persalinan
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7. UNDP/ KPU: For Election 2004, one comm helped KPU to develop
training materials (including 3 x 15 minute TV Program) for KPPS, as well as
media planning & buying
Training
Manual
Book
Post Card
Newspaper Ad
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8. Koalisi Untuk Indonesia Sehat/ MoH/ JHUCCP:
One Comm organized the kick off launch event of National Movement of Washing Hands,
officiated by the Ministry of Health
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9. European Union Visibility Campaign:
One Comm organized events such as photo expo, pantomime play, and seminar road show,
as well as article write ups and interviews in radio, newspapers and TV
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10. Pfizer & BPOM
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11. Sun Life Financial
Indonesia
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12. CIMB NIAGA KARTU BERLAGU
INDEPENDENCE DAY & IDUL FITRI
FACEBOOK CAMPAIGN 2012
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13. CASE STUDY: CIMB Niaga ‘Kartu Berlagu’
CASE STUDY: CIMB Niaga ‘Kartu Berlagu’
Idul Fitri & Independence Day 2012
Idul Fitri & Independence Day 2012
There were 3 important moments in August 2012 :
Independence Day, Ramadhan and Idul Fitri.
CIMB Niaga decided to combine ‘charity and greeting card’ into
music videos because :
1.During Ramadhan most people will try to do good deeds.
2.And now people like to use Facebook to send a greeting since it
is free, fast and easy.
Four Indonesia’s evergreen music videos were rearranged into
more current songs and they were named ‘Kartu Berlagu’. It is the
first charity music videos in a form of greeting card ever.
It was a success campaign. In a month campaign there were :
109 thousand cards were sent, 79 thousands new fans and
people talking about this increased 3233%.
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14. Social Media
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15. Desktop Applications
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16. CASE STUDY: CIMB Niaga ‘Kartu Berlagu’
CASE STUDY: CIMB Niaga ‘Kartu Berlagu’
Christmas 2012
Christmas 2012
CIMB Niaga continued the success story of Idul Fitri Kartu Berlagu
campaign by creating the same campaign for Christmas 2012.
Kartu Berlagu Christmas was also a success.
Although Indonesian people are mostly Moeslim, however there
were quite many cards were sent during the campaign (1 month):
64 thousands cards were sent and 82 thousands new fans.
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17. Desktop Applications
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19. Hari Pendidikan Nasional
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20. Imlek 2012
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21. Idul Fitri 2012
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22. Natal 2012
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23. Nyepi 2012
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24. Waisak 2012
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25. CASE STUDY: AQUA 1 lt untuk 10 lt
CASE STUDY: AQUA 1 lt untuk 10 lt
Aqua as the market leader wants to give back to the community through a CSR
program that needs to relate to the core business. So it’s more a Core Business
Interest (CBI) than a CSR (Corporate Social Responsibility).
Program 1 lt Untuk 10 lt was launched in 2007 with heavy multi media
campaign including TV, print ad, OOH, digital and event. In 2011, we initiated
the development of a story book inspired by the people of NTT where the
program took place.
The impact of this program is significant and phenomenal, not only it
exceeded the (sales) target, it also—most importantly-- generated positive
perception and image towards Aqua (and Danone overall) as “a good brand, a
trusted brand, a brand that I would recommend and use for long”. In short,
the program has strengthened Aqua’s position as the undisputable #1 brand
in Indonesia.
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26. LAUNCH & PROGRESS
POS – GENERAL TRADE
MICROSITE
SOCIAL MEDIA
PRINT AD
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27. CASE STUDY: Es Teler 77 Masak Musikal 1
CASE STUDY: Es Teler 77 Masak Musikal 1
Es Teler 77 is the first Indonesian franchise brand and has been in the market for over
two decades. To rejuvenate and refresh the image, starting 2010 Es Teler 77 focused to
Moms as the primary target audience (previously it skewed more to teens).
Agency helped this by developing a creative communication campaign called MASAK
MUSIKAL, in 2011. It is all about COOKING SHOW mixed with SINGING AND
DANCING. Why? We believe cooking, singing and dancing are in the heart of every
family.
And it’s true! Here is the result:
With thousands of entries, 6 couples of mom/dad and child were selected as the
-
participants.
It was aired in ANTV every Sunday for 6 episodes and it proved to be the first and
-
unique of its kind.
The PR value generated worth of Rp. 6 billion, half of the actual budget spent. And the
-
most important is: the sales increased 20% YTD, exceeding the target.
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28. PRINT AD
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29. MASAK MUSIKAL 2
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30. CASE STUDY: Es Teler 77 Masak Musikal 2
CASE STUDY: Es Teler 77 Masak Musikal 2
It is a promo bundling with Musica studio.
Every purchase of Do, Re or Mi package menu will get
the CD music of Nidji or d’Masiv.
Other than that, they could also join the cooking
competition by sending their original recipes and the
7 finalists will compete during the grand final event
that accompanied by the singers.
What a great experience !
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31. PRINT AD POS MATERIAL
Poster
X-Banner
Spanduk
Flagchain
Menu
Tray
matt
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33. Print Ad
Bisnis Indonesia
325x270mm
Kontan
137x200mm
Kompas
231x300 mm
SWA
210x275mm
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34. WORKSHOP/ ROAD SHOW
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35. EXHIBITION/ Clicks Market
CARA ASIK CARI MUSIK
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36. AWARDING NIGHT
CARA ASIK CARI MUSIK
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37. Clicks Society
Clicks Society
(Online Entrepreneur Community)
(Online Entrepreneur Community)
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38. CASE STUDY: Philips Medan Attack 2011
CASE STUDY: Philips Medan Attack 2011
Philips is the market leader in lighting in Indonesia, except in Medan.
Medan is a totally different battlefield for Philips as the market is
dominated by a local brand, Hannoch. Hannoch lamps and luminaire
have successfully bridged the gap between Awareness and
Consideration in Medan and North Sumatera making them a strong
competitive brand. Therefore the agency is asked to implement a
Push & Pull Strategy Plan among Consumers & Resellers to gain
stronger presence and preference in the region.
We came up with a Home Visit program for encourage usage and
build loyalty, Gerebek Pasar to push sales, branding to increase
awareness, and TV and radio campaign to create noise and excitement
among the target audience. The integrated program has resulted in
generating awareness and sales at the same time, closing the gap
between Philips and Hannoch.
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40. COVER LAPORAN KEUANGAN

41. KALENDER 2012

42. KALENDER 2012

43. AGENDA 2012

44. Luthfi Hasan
Business Director
• 13 years (1989-2001) with JWT Jakarta and Vietnam
(his last position is Group Account Director/ Client
Service Director), and 2 years (2001-2003) with Johns
Hopkins University Center for Communication Programs.
• Consultant for UNICEF (2002), World Bank (2003),
and Merpati Airlines (2002-2003)
• During his 17 years career in the communication
industry, Luthfi had handled many different accounts,
from consumer goods to banking and insurance, from
condom to F&B, from airlines to tourism. Aside from
commercial communications, Luthfi also experienced in
handling health communications for government
institutions and NGOs, including Departemen Kesehatan,
BKKBN, UNICEF, USAID, WHO and Koalisi Untuk
Indonesia Sehat.
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45. KEY CONTACT
KEY CONTACT
Email: handoko@onecommindonesia.com
Mobile number : 0816 1905 824
Handoko has been known to be the calm
creative mentor yet full of curiosity
among his peers. As creative principal in
Onecomm Indonesia, Handoko also shares
his experience by teaching and expressing
his inspiration through painting.
Passionate interest for photography,
architectural design, film and writing,
Handoko embarked his career at Nuvo
Advertising continuing to Chuo Senko,
McCann-Erickson, Matari and DBB before
partnering to create Onecomm Indonesia.
His works for Teh Botol Sosro (“Makan
Ati”) in 2007 won him Citra Pariwara and
ADOI creative awards, as well as media
exposures.
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46. ABOUT ONECOMM
ABOUT ONECOMM
(lihat folder about onecomm)
(lihat folder about onecomm)
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