Digital Data and news in September 2014 gathered from various sources for personal collection

1. Indonesia and Global
Digital News & Data
Collection
August-September 2014
The data was gathered from various sources

2. INDONESIA NEWS

3. 5 Digital marketing trends for
South East Asia in 2014
- Female consumers gaining greater influence in Asia –31% of
women in Asia are chief income earners
- Social media is booming –69% of Singaporeans have connected
with brands on a social media site
- Organic food purchasing gaining popularity fast – 18% of
consumers in Southeast Asia are willing to pay a little more for
organic food and greens
- Indonesia will boom –The country’s GDP and number of middle
class and affluent Indonesian consumers will double by 2020
- Mobile will dominate –There are already 895 million mobile
users in the region.

6. http://www.socialbakers.com/reports/regional/august-2014-social-marketing-
report-indonesia-regional

7. Indonesia Posts Highest Digital Ad
Growth in APAC

8. News in Indonesia
• Jotun names Fortune PR digital agency in Indonesia
• Garuda Indonesia closed the Pre-Qualification for Media Strategy &
Buying Agency on 2 September 2014
• Indonesia’s Valuklik gets seed funding from East Ventures
• Line has 30 million users in Indonesia, now 2nd biggest market
• Zeemi.tv aims to be Indonesia’s first online stage for creating,
watching, and interacting with live entertainment content.
• The Media Shop, a media buying agency, eyes Australia and
Indonesia launches.

9. GLOBAL BRAND AND AGENCY
NEWS
• Most Effective Marketers For the third year in a row, Unilever
tops the global Marketer ranking. Coca-Cola jumps to second
place, with Procter & Gamble slipping to third. Consumer
packaged goods again dominate the top 20, but they are
joined by auto giants Ford Motor Co. and General Motors and
mobile leaders Vodafone and Samsung, with regional food
chain Hungry Jack making a surprise debut.

10. • Top 3 Digital Campaign using Video in 2014 : Live Test Series for
Volvo FM truck, Real Beauty Sketches for Dove, All Eyes On The S4
for Samsung
• Digital Event : Startup Asia Jakarta 2014, to be held on November
26 to 27, Jakarta
• Spikes Asia festival of creativity, to be held on 23-26 September
2014, Singapore
• Most Effective Brands Coca-Cola takes the title of the world’s most
effective brand for the third year in a row. McDonald’s retains
second place, while mobile giant Vodafone jumps one spot to third.
Pepsi drops a spot, with Dove rounding out the top five. APAC
regional brands NRMA Insurance and Hungry Jack’s, along with
Latin American powerhouse brand Movistar crack the top ten this
year.

11. • Most Effective Agency Holding Groups WPP Group remains the
most effective global Holding Group for the third consecutive year,
with Omnicom staying in second place. IPG rises to third, while
Publicis and Havas round out the top five. - See more at:
http://www.digitalmarket.asia/effie-effectiveness-index-2014-
unilever-mcdonalds-omnicom-lead-in-apac/#sthash.qOpxvG0I.dpuf
• Most Effective Agency Networks BBDO tops the world’s most
effective agency network with 1149 points this year. Ogilvy &
Mather drops to second, while McCann Worldgroup, DDB
Worldwide and Leo Burnett round out the top 5 for the second year
in a row. - See more at: http://www.digitalmarket.asia/effie-effectiveness-
index-2014-unilever-mcdonalds-omnicom-lead-in-apac/#
sthash.qOpxvG0I.dpuf

12. • Most Effective Agency Offices Sancho BBDO from Bogota, Colombia
moves up one spot to lead the Global Individual Agency Office
rankings in 2014. Lowe Lintas Mumbai climbs to second, with Ogilvy
& Mather Mumbai, Dubai -based FP7/DXB and Starcom MediaVest
Group’s Chicago office rounding out the top five. The top 20
includes agencies from New Zealand, Hungary, Turkey, and
Australia, among others. /#sthash.qOpxvG0I.dpuf
• Most Effective Independent Agencies Budapest-based ACG
Advertising Agency is the Most Effective Independent Agency in
2014. Kinograf (Kiev, Ukraine) and Madre Buenos Aires tied for
second, while New Zealand agency Barnes, Catmur & Friends and
Banda Agency (Kiev, Ukraine), complete the top five. All of the top
ten most effective independent agencies stem from Europe, Latin
America or Asia Pacific this year. - See more at:
http://www.digitalmarket.asia/effie-effectiveness-index-2014-
unilever-mcdonalds-omnicom-lead-in-apac/#sthash.qOpxvG0I.dpuf

14. SOCIAL MEDIA RESEARCH

18. Facebook Adds Counter to Public
Videos Posted to Site

19. ASIA E-COMMERCE NEWS
• Digital consumers across Southeast Asia enjoy going online to shop,
although Filipinos, Vietnamese and Singaporeans are most inclined
to purchase items online, while in Indonesia, Malaysia and Thailand
consumers are more likely to go online to browse. Reading online
reviews, product research and convenience rank among the main
factors motivating consumers in Southeast Asia to go online to
shop. Notably, a large proportion of Southeast Asian consumers
also view the internet as a means of checking out products to
inform their offline purchases. This trend, which signals a need for
retailers to ensure they do not neglect digital as part of their overall
engagement strategy, was most prominent in Indonesia, the
Philippines and Singapore where a large number of consumers
often look at products online before purchasing them in a store.

20. • Travel services such as airline tickets and tour and hotel
reservations are the most commonly purchased items online in
Southeast Asia, along with tickets for events such as movies, live
performances, exhibitions and sports games. Singaporeans have the
highest online purchasing intention globally for airline tickets and
hotel and tour reservations, and second highest globally for event
tickets; around seven in 10 Singaporeans plan to go online to
purchase flights (70%) and make hotel and tour reservations (69%)
within the next six months. Malaysians’ online purchase intent is
also high, with Malaysia ranking second globally for tours and hotel
reservations and third globally for intention to purchase airline
tickets and event tickets online. Around half of consumers in
Indonesia, the Philippines and Vietnam intend to make travel and
event purchases online, along with approximately four in 10
consumers in Thailand.

21. • As Southeast Asian consumers become more familiar with online
retailing environments, they are looking to broaden the number of
tools and apps they use, both as a means of making their shopping
experience easier and more convenient, and also to seek out the
best deals. Emerging e-commerce capabilities such as grocery list
apps and tools and discount alert apps are beginning to gain
traction across the region, particularly in Thailand and Vietnam.
More than half of Vietnamese netizens (56%) said they use price-saving
apps in-store and when planning their shopping trips, and 44
percent manage their grocery list with grocery retailers’ mobile
apps and online tools. In Thailand 55 percent use price-saving apps
when planning their shopping trips, 44 percent use price-saving
apps in-store and 40 percent use grocery retailers’ mobile apps and
online tools to manage their grocery list.

22. • When it comes to devices most frequently used to shop online,
although PCs dominate in the majority of Southeast Asia markets,
use of mobile phones for online shopping is growing in popularity
across the region. Increasing connected device ownership in
Southeast Asia is by far one of the most significant factors driving
the growth of online shopping, and rising affluence, availability of
high-speed connectivity and evolving online offerings will
compound this effect in the years ahead. The Philippines,
Indonesia, Vietnam and Thailand rank in the top 10 markets globally
for use of a mobile phone to shop online and all Southeast Asia
markets scored above the global average. Tablet usage is also
gaining traction as a means of accessing online retail sites, with all
Southeast Asia markets except Singapore ranking above the global
average for use of a tablet to shop online.

23. • As e-commerce retailers’ product and service offerings have
evolved to meet the demands of online shoppers, the categories
which rank most favourably for online shopping have shifted
substantially in the past two years; in 2012 categories such as
computer and gaming software, mobile phones and clothing and
accessories ranked among the most frequently purchased items
online. While these categories continue to enjoy high engagement
with Southeast Asian consumers when it comes to browsing, the
conversion from looking to buying has dropped behind other
categories in the past two years.

24. • Credit card security remains a key concern for consumers across the
region with five of the six Southeast Asia markets ranking above the
global average with respect to their concern around providing credit
card information online. Filipinos are the most cautious when it
comes to paying online by credit card (67% do not trust giving their
credit card information online), followed by Thais (62%),
Indonesians (60%), Vietnamese (55%), Malaysians (52%) and
Singaporeans (41%), compared to 49 percent of consumers globally.
In order to gain the trust of consumers online retailers must look for
opportunities to provide reassurances around online payment
security. - See more at: http://www.digitalmarket.asia/southeast-asian-
consumers-flock-online-to-purchase-products-services/#
sthash.eexdJW2H.nvKDBkpS.dpuf