The document summarizes the key findings of the 2014 Edelman Trust Barometer, an annual survey that measures trust in institutions and trust in CEOs and other spokespeople. Some key findings include:
- Overall trust declined slightly globally over the past year but with strong regional variations, with trust increasing in countries like Indonesia and Australia.
- Trust in government and media declined while trust in business and NGOs remained stable. There is now a 14 point gap between trust in business and government.
- Family-owned and small/medium businesses are more trusted than large publicly-traded companies except in Asia.
- Technology remains the most trusted industry while banks lag behind; all industries have increased in trust since 2009
A survey of trust in institutions in Indonesia found that business remains the most trusted at 82%, well above the trust in government which rose 6% to 53%. Trust in NGOs also increased substantially, with a 22% rise among informed groups to 73%. Overall, Indonesia maintains high levels of trust and ranks as one of the most trusting countries globally. While business is seen as more ethical and truthful than government, Indonesians see building infrastructure as the most important role for the latter in business. The key finding is that business is much more trusted than government and expected to help drive social change.
The Edelman Trust Barometer 2015 Global & Indonesia ResultsEdelman Indonesia
This optimism was captured in the results of this year’s Edelman Trust Barometer. This is the firm’s 15th annual global trust and credibility survey and the 7th year it has been conducted in Indonesia. The survey looks at trust across business, government, media and NGOs. The research surveyed 1,000 people from the general public in Indonesia, plus an additional 200 ‘informed public’ (top quartile income, college educated and self-identifying as active media consumers); as part of the overall 33,000 people surveyed in 27 countries.
The document provides results from the 2015 Edelman Trust Barometer, an annual survey that measures trust in institutions. Some key findings:
- Trust declined slightly in business, media, and NGOs from 2014 to 2015 among the informed public in 27 countries surveyed. Government saw a small trust increase.
- Trust was lower among the general online population versus the informed public, with an average 3 point decrease in trust across countries.
- Trust in media declined the most, with 60% of countries now distrusting media. Trust in technology-based industries also declined.
- Developing country multinationals faced more challenges in trust than those from developed countries. However, developing countries were more open to
2015 Edelman Trust Barometer - Energy Sector ResultsEdelman
The 2015 Edelman Trust Barometer is the firm’s 15th annual trust and credibility survey. This deck reveals insights on the global energy sector.
Learn more: http://edl.mn/1FAgeVZ
For more information, please contact Joseph.Campbell@edelman.com.
2014 Edelman Trust Barometer - Global ResultsEdelman
The document provides results from Edelman's 2014 Trust Barometer global survey. Some key findings include:
- Trust in business and NGOs remained stable year-over-year while trust in government and media decreased. NGOs were the most trusted institution in 20 of 27 countries.
- The overall Trust Index declined slightly over the past year with major drops in trust in Poland, the US, and Mexico. Developing markets like the UAE, Indonesia and Australia saw increases in trust.
- There was a 9 point difference in trust between the general population and more informed publics, with the latter having higher trust levels.
- Trust in online search engines and social media as sources of
2014 Edelman Trust Barometer: Canadian FindingsEdelman
The Edelman Trust Barometer is the world’s preeminent study of trust around the world. This deck compiles both global and Canadian findings for 2014.
Learn more at http://www.edelman.ca
Edelman Trust Barometer: Global Energy Industry Edelman
Global trends are driving much of the energy conversation, from private businesses and public policymakers, to consumers, shareholders and other stakeholders. There is a need and struggle to balance economic, environmental, security and societal concerns related to energy demand, production and impact. When it comes to having a license to lead and operate in the energy space, the stakes are high, and trust and reputation are critical. Edelman works with clients to look at their business objectives through a lens of trust.
2014 Edelman Trust Barometer: Global Energy FindingsEdelman
The energy industry faces significant trust deficits that are inherent to its industry, but Edelman’s 14th annual Trust Barometer shows how various sectors — including renewables, natural gas, utilities, oil and mining — must engage in order to operate in the current trust environment.
A survey of trust in institutions in Indonesia found that business remains the most trusted at 82%, well above the trust in government which rose 6% to 53%. Trust in NGOs also increased substantially, with a 22% rise among informed groups to 73%. Overall, Indonesia maintains high levels of trust and ranks as one of the most trusting countries globally. While business is seen as more ethical and truthful than government, Indonesians see building infrastructure as the most important role for the latter in business. The key finding is that business is much more trusted than government and expected to help drive social change.
The Edelman Trust Barometer 2015 Global & Indonesia ResultsEdelman Indonesia
This optimism was captured in the results of this year’s Edelman Trust Barometer. This is the firm’s 15th annual global trust and credibility survey and the 7th year it has been conducted in Indonesia. The survey looks at trust across business, government, media and NGOs. The research surveyed 1,000 people from the general public in Indonesia, plus an additional 200 ‘informed public’ (top quartile income, college educated and self-identifying as active media consumers); as part of the overall 33,000 people surveyed in 27 countries.
The document provides results from the 2015 Edelman Trust Barometer, an annual survey that measures trust in institutions. Some key findings:
- Trust declined slightly in business, media, and NGOs from 2014 to 2015 among the informed public in 27 countries surveyed. Government saw a small trust increase.
- Trust was lower among the general online population versus the informed public, with an average 3 point decrease in trust across countries.
- Trust in media declined the most, with 60% of countries now distrusting media. Trust in technology-based industries also declined.
- Developing country multinationals faced more challenges in trust than those from developed countries. However, developing countries were more open to
2015 Edelman Trust Barometer - Energy Sector ResultsEdelman
The 2015 Edelman Trust Barometer is the firm’s 15th annual trust and credibility survey. This deck reveals insights on the global energy sector.
Learn more: http://edl.mn/1FAgeVZ
For more information, please contact Joseph.Campbell@edelman.com.
2014 Edelman Trust Barometer - Global ResultsEdelman
The document provides results from Edelman's 2014 Trust Barometer global survey. Some key findings include:
- Trust in business and NGOs remained stable year-over-year while trust in government and media decreased. NGOs were the most trusted institution in 20 of 27 countries.
- The overall Trust Index declined slightly over the past year with major drops in trust in Poland, the US, and Mexico. Developing markets like the UAE, Indonesia and Australia saw increases in trust.
- There was a 9 point difference in trust between the general population and more informed publics, with the latter having higher trust levels.
- Trust in online search engines and social media as sources of
2014 Edelman Trust Barometer: Canadian FindingsEdelman
The Edelman Trust Barometer is the world’s preeminent study of trust around the world. This deck compiles both global and Canadian findings for 2014.
Learn more at http://www.edelman.ca
Edelman Trust Barometer: Global Energy Industry Edelman
Global trends are driving much of the energy conversation, from private businesses and public policymakers, to consumers, shareholders and other stakeholders. There is a need and struggle to balance economic, environmental, security and societal concerns related to energy demand, production and impact. When it comes to having a license to lead and operate in the energy space, the stakes are high, and trust and reputation are critical. Edelman works with clients to look at their business objectives through a lens of trust.
2014 Edelman Trust Barometer: Global Energy FindingsEdelman
The energy industry faces significant trust deficits that are inherent to its industry, but Edelman’s 14th annual Trust Barometer shows how various sectors — including renewables, natural gas, utilities, oil and mining — must engage in order to operate in the current trust environment.
The document is a presentation from Edelman's 2014 Trust Barometer on trust in institutions in Singapore and globally. Some key findings:
- Trust declined slightly globally over the past year but varied regionally, with Singapore still among the most trusting countries.
- Non-governmental organizations were the most trusted institution in 20 of 27 countries surveyed.
- Trust in media reverted to 2010 levels, with nearly 80% of countries reporting less trust in media over the last year.
- Online search engines were the most trusted source of information globally and in Singapore, which remains most trusting of traditional media sources.
2015 Edelman Trust Barometer: Canadian ResultsEdelman
The Edelman Trust Barometer is the world’s preeminent study of trust around the world. This deck compiles both global and Canadian findings for 2015.
For more information, visit: www.edelman.ca
The document provides results from Edelman's 2015 Trust Barometer survey in Malaysia. Some key findings:
- Trust in institutions like government, business, media and NGOs declined in Malaysia from 2014 to 2015, with business seeing the largest drop of 8 points.
- Malaysians are more open to innovations from technology companies compared to developments like fracking and GMOs.
- Over half of Malaysians feel the pace of change in business and industry is too fast.
- Developing countries like Malaysia express more trust in large businesses compared to developed countries.
- CEOs are considered more credible spokespeople for companies in Malaysia and globally compared to 2012.
Trust in key Australian institutions has declined according to the Edelman Trust Barometer. Trust in government, business, media and NGOs all decreased in 2015 compared to 2014 based on surveys of Australia's informed public. Trust in government fell the most, with less than half of the informed public now trusting the government. General population surveys in Australia also show declining trust in government over time, with only one-third now expressing trust.
2015 Edelman Trust Barometer - Global ResultsEdelman
The 2015 Edelman Trust Barometer is the firm’s 15th annual trust and credibility survey. The survey was powered by research firm Edelman Berland and consisted of 20-minute online interviews conducted on October 13th – November 24th, 2014. The 2015 Edelman Trust Barometer online survey sampled 27,000 general population respondents with an oversample of 6,000 informed publics ages 25-64 across 27 markets. All informed publics met the following criteria: college-educated; household income in the top quartile for their age in their country; read or watch business/news media at least several times a week; follow public policy issues in the news at least several times a week.
For more information, visit http://www.edelman.com/trust2015
February 12, 2015 Correction: A previous version of this report incorrectly labeled the data on slide 11 as being about information “created by each author on social networking sites, content sharing sites and online-only information sources.” The data is not about trust in authors but trust in sources, and the label has been updated.
February 5, 2015 Correction: A previous version of this report stated in a headline on slide 20 that an “expert” and "a person like yourself" are twice as credible as a CEO - they are more credible by at least 20 percentage points; a Jeff Bezos quote on slide 23 misused “business" for “society."
January 28, 2015 Correction: A previous version of this report had reversed the labeling of business and government on slide 46 in the appendix.
Global & Indonesia Results
2016 Edelman Trust Barometer
The document summarizes key findings from the 2016 Edelman Trust Barometer on global and Indonesia-specific results. At the global level, it found that trust in institutions has risen since 2015 but there remains a significant gap between the levels of trust of the informed public versus the mass population. In Indonesia specifically, it found that while trust in institutions has generally declined since 2015, the gap between the informed public and general population is not yet in double digits. The document examines the implications of these trust divides and inequalities.
The document discusses the key findings of the 2008 Edelman Trust Barometer survey. It surveyed opinion leaders ages 35-64 in 18 countries and ages 25-34 in 12 countries. The survey found that NGOs and business are viewed as equally trustworthy globally, both being trusted more than the media and government. While trust in business has remained steady since 2007, trust in government is lower. In most countries surveyed, business is more trusted than government to do the right thing. The youngest age group surveyed, ages 25-34, were more trusting of government than older groups.
Edelman Trust Barometer 2017 - UK ResultsEdelman_UK
The 2017 Edelman Trust Barometer is the firm’s 17th annual trust and credibility survey. It measures trust across a number of institutions, sectors and geographies.
The 2017 Edelman Ireland Trust Barometer reveals a crisis in trust levels across the institutions of government, business, media and NGOs. Trust in media fell from 39 percent to 29 percent and media is now seen as the least trusted institution in Ireland. Trust in Government in Ireland remained at the same level as the previous year on 32 percent. Trust in Business and NGOs dropped and are now only 2 percentage points apart at 41 percent and 43 percent respectively.
Edelman Ireland can benchmark trust levels in your organisation compared to your competitors and wider industry. Further information, analysis and commentary on this year's Edelman Trust Barometer is available at www.edelman.ie
The 14th annual Trust Barometer is the largest study of its kind, and explores rising and falling levels of trust across twenty-seven markets, and 33,000 people; considering different industry sectors; as well as the impact and perception of government, business, media and society.
This document provides information about the 2016 Edelman Trust Barometer, including details about methodology, key findings, and trust levels in different institutions. Some of the key points include:
- Trust in business increased globally by 50% among the informed public from 2015 to 2016. Several countries like India, Mexico, and China saw increases in business trust.
- Trust in media increased in some Asia Pacific and Middle East/Africa countries but decreased in others from 2015 to 2016.
- Trust in government remained relatively high in Asia compared to other regions.
- Trust in NGOs remained high in Asia Pacific and increased or stayed the same in many countries in the region from 2015 to 2016.
Our 2016 Edelman TRUST BAROMETER for Ireland revealed trust in all four institutions has reached its highest level since the Great Recession, with business receiving the largest increase in trust among both the informed public and the larger general population.
There is a growing trust disparity that has put business in a new situation of strength, a unique position that translates into an opportunity to help mend the trust divide.
Energy - Edelman Trust Barometer 2014, UK DataEdelman_UK
The UK energy sector results from the 2014 Edelman Trust Barometer.
The annual Trust Barometer is the largest study of its kind, and explores rising and falling levels of trust across twenty-seven markets, and 33,000 people; considering different industry sectors; as well as the impact and perception of government, business, media and society
Our Changing Relationship with Brands - The Inversion of InfluenceEdelman
This document discusses the inversion of influence where consumers now have more power than brands. It outlines three key digital trends that put consumers at the center: 1) Video is dominating online consumption. 2) Influencers are effective content creators for brands. 3) Social listening provides intelligence for brands but few are truly listening. It advocates for taking an intelligence-led approach to content marketing focused on the target audience to create resonant messages and ensure delivery through the right channels.
Edelman Trust Barometer 2016 - UK Energy Sector ResultsEdelman_UK
This document summarizes the key findings of the 2016 Energy Trust Barometer survey regarding consumer trust in the energy sector in the UK. The main points are:
1. Trust in the UK energy sector is low but has improved slightly in recent years, though still lags other industries. Transparency, leadership, and addressing social issues are seen as most important to building trust but the energy sector performs poorly in these areas.
2. Employees are seen as the most trusted spokespersons to communicate about a energy company's performance, practices, and impact. Engaging employees as advocates is important to building trust.
3. Addressing issues like access to education, inequality, and the environment are seen as important roles for
This document provides an overview of Edelman's 15th Annual Trust Barometer methodology. It describes the different respondent populations surveyed, including the Informed Public, General Online Population, and Online Survey respondents. It also outlines the 27 countries surveyed and details the questions asked to measure trust in institutions, media sources, industries, and companies. Key findings include a decline in trust in business, media, and NGOs from 2014 to 2015 among the Informed Public population.
Edelman Trust Barometer 2015 - UK Results Edelman_UK
The 2015 Edelman Trust Barometer is the firm’s 15th annual trust and credibility survey. The survey was powered by research firm Edelman Berland and consisted and sampled 27,000 general population respondents with an oversample of 6,000 informed publics ages 25-64 across 27 markets.
It measures trust across a number of institutions, sectors and geographies
This document summarizes the methodology of the 2017 Edelman Trust Barometer survey. It describes the different respondent populations surveyed (general online population, informed public, mass population) and sample sizes in 28 countries. Key findings show that trust has collapsed among the mass population in 20 of 28 countries compared to the informed public. Media trust is at an all-time low in 17 countries. Countries with high levels of societal fears like corruption and immigration combined with a belief that the system is failing are most prone to populist action. The U.S. is highlighted as a case where Trump voters expressed higher levels of fear compared to Clinton voters.
This document provides methodology details and key findings from the 2016 Edelman Trust Barometer survey conducted in 28 countries. It includes information on:
- The methodology including sample sizes, margins of error, and dates of fieldwork.
- Overview of the different population segments surveyed: General Population, Informed Public, and Mass Population.
- Trends in trust levels for different institutions (government, business, media, NGOs) from 2015 to 2016 globally and for South Korea specifically.
- A comparison of trust levels between the Informed Public and Mass Population, noting a growing trust gap.
- Other findings related to trusted companies and credibility of different spokesperson types.
REDD+ in Indonesia: Going Beyond Carbon - The Importance of Land-Use Modeling...CIFOR-ICRAF
This presentation by Agung Wicaksono describes Indonesia's new commitment to sustainability, why peatland management is important in that context, why REDD+ must be thought out beyond carbon and forest, what the REDD+ Agency is, what the REDD+ National Strategy is and why we need a change of the land-use model.
Indonesia and global digital news collection Sept 2014Wishnu Rahardjo
The document discusses digital marketing trends in Southeast Asia in 2014, including the growing influence of female consumers and social media usage. It also discusses news from Indonesia, such as companies in the digital advertising space. Specific data points include mobile phone usage surpassing 895 million in the region and the GDP and middle class in Indonesia doubling by 2020. Credit card security remains a top concern for online shoppers in Southeast Asia.
The document is a presentation from Edelman's 2014 Trust Barometer on trust in institutions in Singapore and globally. Some key findings:
- Trust declined slightly globally over the past year but varied regionally, with Singapore still among the most trusting countries.
- Non-governmental organizations were the most trusted institution in 20 of 27 countries surveyed.
- Trust in media reverted to 2010 levels, with nearly 80% of countries reporting less trust in media over the last year.
- Online search engines were the most trusted source of information globally and in Singapore, which remains most trusting of traditional media sources.
2015 Edelman Trust Barometer: Canadian ResultsEdelman
The Edelman Trust Barometer is the world’s preeminent study of trust around the world. This deck compiles both global and Canadian findings for 2015.
For more information, visit: www.edelman.ca
The document provides results from Edelman's 2015 Trust Barometer survey in Malaysia. Some key findings:
- Trust in institutions like government, business, media and NGOs declined in Malaysia from 2014 to 2015, with business seeing the largest drop of 8 points.
- Malaysians are more open to innovations from technology companies compared to developments like fracking and GMOs.
- Over half of Malaysians feel the pace of change in business and industry is too fast.
- Developing countries like Malaysia express more trust in large businesses compared to developed countries.
- CEOs are considered more credible spokespeople for companies in Malaysia and globally compared to 2012.
Trust in key Australian institutions has declined according to the Edelman Trust Barometer. Trust in government, business, media and NGOs all decreased in 2015 compared to 2014 based on surveys of Australia's informed public. Trust in government fell the most, with less than half of the informed public now trusting the government. General population surveys in Australia also show declining trust in government over time, with only one-third now expressing trust.
2015 Edelman Trust Barometer - Global ResultsEdelman
The 2015 Edelman Trust Barometer is the firm’s 15th annual trust and credibility survey. The survey was powered by research firm Edelman Berland and consisted of 20-minute online interviews conducted on October 13th – November 24th, 2014. The 2015 Edelman Trust Barometer online survey sampled 27,000 general population respondents with an oversample of 6,000 informed publics ages 25-64 across 27 markets. All informed publics met the following criteria: college-educated; household income in the top quartile for their age in their country; read or watch business/news media at least several times a week; follow public policy issues in the news at least several times a week.
For more information, visit http://www.edelman.com/trust2015
February 12, 2015 Correction: A previous version of this report incorrectly labeled the data on slide 11 as being about information “created by each author on social networking sites, content sharing sites and online-only information sources.” The data is not about trust in authors but trust in sources, and the label has been updated.
February 5, 2015 Correction: A previous version of this report stated in a headline on slide 20 that an “expert” and "a person like yourself" are twice as credible as a CEO - they are more credible by at least 20 percentage points; a Jeff Bezos quote on slide 23 misused “business" for “society."
January 28, 2015 Correction: A previous version of this report had reversed the labeling of business and government on slide 46 in the appendix.
Global & Indonesia Results
2016 Edelman Trust Barometer
The document summarizes key findings from the 2016 Edelman Trust Barometer on global and Indonesia-specific results. At the global level, it found that trust in institutions has risen since 2015 but there remains a significant gap between the levels of trust of the informed public versus the mass population. In Indonesia specifically, it found that while trust in institutions has generally declined since 2015, the gap between the informed public and general population is not yet in double digits. The document examines the implications of these trust divides and inequalities.
The document discusses the key findings of the 2008 Edelman Trust Barometer survey. It surveyed opinion leaders ages 35-64 in 18 countries and ages 25-34 in 12 countries. The survey found that NGOs and business are viewed as equally trustworthy globally, both being trusted more than the media and government. While trust in business has remained steady since 2007, trust in government is lower. In most countries surveyed, business is more trusted than government to do the right thing. The youngest age group surveyed, ages 25-34, were more trusting of government than older groups.
Edelman Trust Barometer 2017 - UK ResultsEdelman_UK
The 2017 Edelman Trust Barometer is the firm’s 17th annual trust and credibility survey. It measures trust across a number of institutions, sectors and geographies.
The 2017 Edelman Ireland Trust Barometer reveals a crisis in trust levels across the institutions of government, business, media and NGOs. Trust in media fell from 39 percent to 29 percent and media is now seen as the least trusted institution in Ireland. Trust in Government in Ireland remained at the same level as the previous year on 32 percent. Trust in Business and NGOs dropped and are now only 2 percentage points apart at 41 percent and 43 percent respectively.
Edelman Ireland can benchmark trust levels in your organisation compared to your competitors and wider industry. Further information, analysis and commentary on this year's Edelman Trust Barometer is available at www.edelman.ie
The 14th annual Trust Barometer is the largest study of its kind, and explores rising and falling levels of trust across twenty-seven markets, and 33,000 people; considering different industry sectors; as well as the impact and perception of government, business, media and society.
This document provides information about the 2016 Edelman Trust Barometer, including details about methodology, key findings, and trust levels in different institutions. Some of the key points include:
- Trust in business increased globally by 50% among the informed public from 2015 to 2016. Several countries like India, Mexico, and China saw increases in business trust.
- Trust in media increased in some Asia Pacific and Middle East/Africa countries but decreased in others from 2015 to 2016.
- Trust in government remained relatively high in Asia compared to other regions.
- Trust in NGOs remained high in Asia Pacific and increased or stayed the same in many countries in the region from 2015 to 2016.
Our 2016 Edelman TRUST BAROMETER for Ireland revealed trust in all four institutions has reached its highest level since the Great Recession, with business receiving the largest increase in trust among both the informed public and the larger general population.
There is a growing trust disparity that has put business in a new situation of strength, a unique position that translates into an opportunity to help mend the trust divide.
Energy - Edelman Trust Barometer 2014, UK DataEdelman_UK
The UK energy sector results from the 2014 Edelman Trust Barometer.
The annual Trust Barometer is the largest study of its kind, and explores rising and falling levels of trust across twenty-seven markets, and 33,000 people; considering different industry sectors; as well as the impact and perception of government, business, media and society
Our Changing Relationship with Brands - The Inversion of InfluenceEdelman
This document discusses the inversion of influence where consumers now have more power than brands. It outlines three key digital trends that put consumers at the center: 1) Video is dominating online consumption. 2) Influencers are effective content creators for brands. 3) Social listening provides intelligence for brands but few are truly listening. It advocates for taking an intelligence-led approach to content marketing focused on the target audience to create resonant messages and ensure delivery through the right channels.
Edelman Trust Barometer 2016 - UK Energy Sector ResultsEdelman_UK
This document summarizes the key findings of the 2016 Energy Trust Barometer survey regarding consumer trust in the energy sector in the UK. The main points are:
1. Trust in the UK energy sector is low but has improved slightly in recent years, though still lags other industries. Transparency, leadership, and addressing social issues are seen as most important to building trust but the energy sector performs poorly in these areas.
2. Employees are seen as the most trusted spokespersons to communicate about a energy company's performance, practices, and impact. Engaging employees as advocates is important to building trust.
3. Addressing issues like access to education, inequality, and the environment are seen as important roles for
This document provides an overview of Edelman's 15th Annual Trust Barometer methodology. It describes the different respondent populations surveyed, including the Informed Public, General Online Population, and Online Survey respondents. It also outlines the 27 countries surveyed and details the questions asked to measure trust in institutions, media sources, industries, and companies. Key findings include a decline in trust in business, media, and NGOs from 2014 to 2015 among the Informed Public population.
Edelman Trust Barometer 2015 - UK Results Edelman_UK
The 2015 Edelman Trust Barometer is the firm’s 15th annual trust and credibility survey. The survey was powered by research firm Edelman Berland and consisted and sampled 27,000 general population respondents with an oversample of 6,000 informed publics ages 25-64 across 27 markets.
It measures trust across a number of institutions, sectors and geographies
This document summarizes the methodology of the 2017 Edelman Trust Barometer survey. It describes the different respondent populations surveyed (general online population, informed public, mass population) and sample sizes in 28 countries. Key findings show that trust has collapsed among the mass population in 20 of 28 countries compared to the informed public. Media trust is at an all-time low in 17 countries. Countries with high levels of societal fears like corruption and immigration combined with a belief that the system is failing are most prone to populist action. The U.S. is highlighted as a case where Trump voters expressed higher levels of fear compared to Clinton voters.
This document provides methodology details and key findings from the 2016 Edelman Trust Barometer survey conducted in 28 countries. It includes information on:
- The methodology including sample sizes, margins of error, and dates of fieldwork.
- Overview of the different population segments surveyed: General Population, Informed Public, and Mass Population.
- Trends in trust levels for different institutions (government, business, media, NGOs) from 2015 to 2016 globally and for South Korea specifically.
- A comparison of trust levels between the Informed Public and Mass Population, noting a growing trust gap.
- Other findings related to trusted companies and credibility of different spokesperson types.
REDD+ in Indonesia: Going Beyond Carbon - The Importance of Land-Use Modeling...CIFOR-ICRAF
This presentation by Agung Wicaksono describes Indonesia's new commitment to sustainability, why peatland management is important in that context, why REDD+ must be thought out beyond carbon and forest, what the REDD+ Agency is, what the REDD+ National Strategy is and why we need a change of the land-use model.
Indonesia and global digital news collection Sept 2014Wishnu Rahardjo
The document discusses digital marketing trends in Southeast Asia in 2014, including the growing influence of female consumers and social media usage. It also discusses news from Indonesia, such as companies in the digital advertising space. Specific data points include mobile phone usage surpassing 895 million in the region and the GDP and middle class in Indonesia doubling by 2020. Credit card security remains a top concern for online shoppers in Southeast Asia.
This document provides methodology details for the 2017 Edelman Trust Barometer survey, which measured trust in institutions in 28 countries. It surveyed over 33,000 total respondents, including two populations: the Informed Public of college-educated, high-income individuals who closely follow business news; and the general Mass Population. The survey found a 3-point decline in the global Trust Index average and that trust declined in most countries and institutions, with media and government seeing the broadest declines. While trust increased in all four institutions (government, business, media, NGOs) in Indonesia year-over-year, the trust gap widened between the Informed Public and Mass Population in that country.
Global marketing involves developing marketing strategies on a worldwide scale to take advantage of opportunities across borders. There are several major decisions in international marketing, including: deciding whether to go abroad by evaluating risks; deciding which markets to enter based on costs, opportunities, and trade zones; deciding how to enter markets through various modes of entry; deciding on marketing programs by standardizing or adapting products, promotion, price, and place; deciding on marketing organization structures; and coordinating competitive moves globally.
The document discusses various concepts related to global marketing, including different approaches to entering international markets, adapting marketing mixes for other countries, and the three major forms of international marketing organization. It also provides examples of how companies like Coca-Cola have successfully expanded globally by balancing standardization with local adaptation. The overall roadmap previews how international trade systems, economic, political-legal, and cultural factors influence global marketing decisions.
This document provides an overview of key economic and business information about Indonesia. It notes that Indonesia has the largest economy in Southeast Asia and is a member of the G20. Key data points are given for Indonesia's GDP, exports, imports, industries, taxes, and economic growth rate. The document also outlines regulations and facilities for foreign investment, import/export rules, structures for doing business like joint ventures and partnerships, trade barriers, tariffs, and Indonesia's trade performance and socioeconomic factors.
The document discusses various aspects of global marketing including defining global marketing, the global marketing environment, reasons for engaging in global marketing, what makes global marketing unique, and how government influences the marketing mix. Some key points include:
- Global marketing is the coordinated performance of marketing activities across countries to create exchanges that satisfy individual, organizational, and societal objectives.
- The global marketing environment consists of the economic, financial, political, cultural, and regional/global environments in each country, which affect how marketing is conducted.
- Firms engage in global marketing to survive and grow, diversify and improve competitiveness, capitalize on attractive markets, and operate in an increasingly global marketplace.
- Global marketing
- The document summarizes findings from Edelman's 13th annual trust survey, the largest global exploration of trust, with over 31,000 respondents across 26 countries.
- Trust levels were higher in Asia Pacific than global averages, with informed publics trusting institutions like NGOs, business, media, and government more than the general population.
- Technology was the most trusted industry globally and in most Asia Pacific countries surveyed, while financial services and banks remained the least trusted.
- Developed market-headquartered companies were most trusted by Asia Pacific respondents, while emerging market headquarters still lagged in trust levels.
Trust Barometer 2014 Hong Kong Launch PresentationEdelman
About the Edelman Trust Barometer:
The 2014 Edelman Trust Barometer is the firm’s 14th annual trust and credibility survey. The survey was produced by research firm Edelman Berland and consisted of 20-minute online interviews conducted October 16, 2013 – November 29, 2013. The 2014 Edelman Trust Barometer online survey sampled 27,000 general population respondents with an oversample of 6,000 informed publics ages 25-64 across 27 countries. All informed publics met the following criteria: college-educated; household income in the top quartile for their age in their country; read or watch business/news media at least several times a week; follow public policy issues in the news at least several times a week. For more information, visit: http://www.edelman.com/insights/intellectual-property/trust-2014/.
This document presents results from Edelman's 2014 Trust Barometer survey conducted in China. Some key findings include:
- Trust in government and media declined slightly in China over the past year while trust in business and NGOs remained stable.
- There is a strong call for greater regulation across all sectors in China, especially in financial services and energy. Ensuring fair competition and ethical business practices are seen as important government roles.
- Large gaps remain between how important various trust-building attributes are to the Chinese public and how well businesses are perceived to perform on those attributes. Attributes related to integrity, purpose and stakeholder engagement have the largest gaps.
For 15 years, the Edelman Trust Barometer has measured trust in institutions, including business, media, NGOs and government. In 2015, we surveyed 33,000 respondents in 27 countries. Since we began tracking trust in financial services in 2011, we have seen a modest increase from 48 percent to 52 percent on a global basis.
Learn more: www.edelman.com/trust2015
The document provides results from the 2014 Edelman Trust Barometer, an annual survey that measures trust in institutions and spokespeople globally. Some key findings include:
- Global trust declined slightly over the past year, with major declines in Poland, the US, and Mexico. The UAE and Indonesia saw among the biggest increases.
- Trust is substantially lower among the general public than the informed public, with a 9 point gap globally. The perception gap is largest in countries like the UAE, Australia, and Germany.
- Trust in business and NGOs remained stable while trust in government and media decreased.
- Italy has very low trust in government, with only 3% trusting the government a great deal.
This document provides results from Edelman's 2015 Trust Barometer survey in Singapore. Some key findings include:
- Trust in institutions has declined in Singapore compared to 2014, with business declining the most from 76% to 59% and media declining from 71% to 61%. NGOs remained the most trusted at 70% but also declined from 75% in 2014.
- Trust differs based on factors like country of origin, industry sector, leadership, and type of business. Developing countries trust big business and state-owned enterprises more than developed countries. Technology industries saw the largest declines in trust.
- Experts and peers are seen as more credible spokespersons than CEOs when forming opinions of companies in Singapore.
The document is the 2014 Edelman Trust Barometer results for Japan. It finds that in Japan, business is the most trusted institution at 53% total trust, though trust in government improved the most from 2013 to 2014. Globally, NGOs are most trusted at 64% and government least at 44%. While trust in government and business is improving in Japan following the 2011 earthquake, intensity of trust remains low. Online search engines are the most trusted source of information in Japan. The survey was conducted with 33,000 respondents in 27 countries.
L’indagine è stata realizzata fra il 13 ottobre e il 24 novembre del 2014 in 27 Paesi con interviste online a 33.000 persone, 6.000 delle quali definite come “élite” per il livello socio-culturale dei partecipanti di età compresa fra i 25 e i 64 anni. L’indagine, giunta alla sua quindicesima edizione, è condotta dalla società Edelman Berland.
Per ulteriori informazioni visitare www.edelman.com/trust2015
This document provides results from Edelman's 2015 Trust Barometer survey in China. Some key findings include:
- Trust levels in China are high compared to other countries surveyed, with China having the second highest level of trust. However, trust declined in China from 2014 to 2015.
- Of the institutions surveyed, NGOs have the highest level of trust in China but trust is declining. Government and business have very low levels of trust, with most Chinese distrusting government.
- Trust in media is also low, with 60% of countries surveyed distrusting media. Traditional media and online search engines are most trusted sources of news and information in China.
- When it comes to business, state
2014 Edelman Trust Barometer: Brazil FindingsEdelman
The 2014 Edelman Trust Barometer is the firm’s 14th annual trust and credibility survey produced by research firm Edelman Berland. This edition of the survey sampled 33,000 across 27 countries. Here you will find the results focused on the Brazilian market.
The 2014 Edelman Trust Barometer’s Irish findings reveal a significant (11 points) drop in trust in government in Ireland over the past 12 months. The fall puts trust in government back to pre-general election levels. Trust in business fell slightly but is still trusted nearly twice as much as government. NGOs in Ireland remain the most trusted institution despite falling 5 points. Trust in media in Ireland also declined (8 points) and is now less trusted than business. Globally overall trust levels declined, driven by the decimation of trust in government which fell significantly in many of the 27 countries surveyed. Trust in business has stabilised at 58 percent due to the perception that it has made demonstrable change in the form of better products and new leadership.
Ireland Highlights 2014:
• The Trust Index, the average trust across the four institutions of business, government, NGOs and media, showed a 7 point drop for Ireland (to 39 points). This places Ireland as the third least trusting country of the 27 surveyed.
• NGOs in Ireland remain the most trusted institution despite falling 5 points to 58%.
• Business is the second most trusted institution in Ireland, despite a small 3 point decline to 41%. It is now nearly twice as trusted as government.
• The technology sector (67%) remained the most trusted industry sector, while banks were the least trusted at 19%.
• Trust in media fell 8 points to 37%, reversing a gradual improvement observed during the previous five years.
• Government is the least trusted of the four institutions with only 21% of people saying that they trust government to do what is right. This is the lowest level of trust recorded for Government since before the general election in 2011.
• More concerning again is the fact that only 3% of people trust government leaders a great deal to tell the truth.
• Credibility of CEOs as a source of information about a company fell seven points to 29%. CEOs are significantly less credible than Academics (68%).
• Traditional media (newspapers, radio and television) are the most trusted source of information in Ireland (61%), followed by search engines at 50%. Only 26% of people trust social media as a source of information.
• 56% believe that government is not doing enough to regulate business with the number increasing to 81% when specifically asked about the financial services sector.
Edelman Trust Barometer: U.S. Energy Industry Edelman
There is a need and struggle to balance economic, environmental, security and societal concerns related to energy demand, production and impact. As U.S. energy companies look for domestic opportunities to bring energy solutions and economic benefits to Americans, policymakers face the complex balancing act between resource development and economic, environmental and political realities. When it comes to having a license to lead and operate in the energy space, the stakes are high, and trust and reputation are critical.
This document summarizes key findings from Edelman's 13th annual trust survey, with a focus on results from China:
- Trust in institutions is higher in China than globally, with business and government being the most trusted. However, corruption/fraud is cited as a top reason for lack of trust in both.
- Technology is the most trusted industry in China, though all industries saw increased trust from the prior year.
- Chinese informed publics trust companies headquartered in Germany the most, and those from India the least. However, Chinese trust in Chinese-headquartered companies is lower among informed publics in developed countries.
This document summarizes the key findings of Edelman's 13th annual trust survey. It provides data on trust levels in various institutions and industries from the survey of over 31,000 respondents in 26 countries. Some of the main findings include:
- Trust in most institutions increased in 2013 but intensity of trust remains weak, with business and NGOs the most trusted and government the least.
- Trust was lower among the general population than "informed publics".
- Business was more trusted than government in 16 of the 26 markets surveyed, with the gap between the two growing globally.
- Reasons for distrust in business and government centered around corruption/fraud and incompetence respectively.
- Technology was
Edelman Trust Barometer - 2014 Australia DataMatthew Gain
The document summarizes findings from Edelman's 2014 Trust Barometer survey. Some key findings:
- Trust in institutions increased across the board in Australia, with NGOs, business, media, and government all seeing gains.
- Energy and telecommunications industries saw the largest increases in trust of all business sectors.
- Small and medium family-owned businesses are most trusted, while large public companies are least trusted.
- Employees and regular people are seen as more credible spokespeople than CEOs and other traditional leaders.
The document provides results from the 2015 Edelman Trust Barometer in Hong Kong. Some key findings:
- Trust in institutions in Hong Kong has declined steadily since 2012, with trust in NGOs dropping from 45% to 42%, business from 63% to 41%, government from 68% to 47%, and media from 49% to 42%.
- Younger generations in Hong Kong trust institutions less than older generations, with those aged 25-34 having the lowest levels of trust. Traditional media sources remain the most trusted sources of news, though online search engines are becoming increasingly important.
- When it comes to social media, online videos, and online-only news sources, individuals trust friends and family the most,
This document provides information about Edelman's annual Trust Barometer study, including:
- The methodology used which includes surveys of the general public and "informed publics" in 27 countries.
- Historical data on trust in institutions from past Trust Barometers dating back to 2001.
- Key themes around trust in India from the 2015 study, including trust in global context, information sources, innovation, and building trust.
- Specific data on trust in government, business, media and NGOs in India and globally between 2014-2015.
This document provides results from Edelman's 2015 Trust Barometer survey in Korea. It finds that trust in government dropped significantly in Korea, falling 12% after two years of increases. Koreans ranked Korean corporations 10th globally in trust, a 12% drop from 2014. Koreans believe business innovation is very fast in Korea but that there is not enough regulation across industries except technology. The document also examines perceptions of transparency and benefits to society as factors that influence trust in innovation.
This document summarizes the results of the 2015 Edelman Trust Barometer, which measures trust in institutions and companies globally. Some key findings include:
- Trust declined across all institutions (government, business, NGOs, and media) between 2014 and 2015 for both informed publics and the general population.
- Digital media like search engines, social media, and hybrid media are now more trusted sources of news than traditional media like television and newspapers.
- Friends/family and experts are the most trusted sources of information on social media and online sites, while brands and celebrities are the least trusted.
- Trust in government is below 50% in 19 of 27 countries surveyed. Half of countries surveyed
The document summarizes Indonesia's upcoming 2014 national elections, including key dates and processes. The legislative elections will be held on April 9th to select members of parliament, while the first round of presidential elections will take place on July 9th. The elections will see Indonesians vote for parliamentary representatives at the national, provincial, and district levels. Leading presidential candidates are discussed, along with the nomination requirements to run. An overview is also provided of Indonesia's major political parties and the electoral system used to allocate parliamentary seats.
The document summarizes Indonesia's upcoming 2014 national elections, including key dates and processes. The legislative elections will be held on April 9th to select members of parliament, while the first round of presidential elections will occur on July 9th. The elections will see Indonesians vote for 560 seats in the House of Representatives and 132 seats in the Regional Representative Council. To compete, parties must have chapters in every province and district. Twelve parties are eligible to run nationwide, with three additional parties able to run in Aceh. Front-running presidential candidates include Joko Widodo and Prabowo Subianto, though the nomination process remains unpredictable.
The APEC Summit is over for another year. Indonesia proved to be an excellent host, managing the logistics of the event very smoothly (they built a whole new airport and toll road to coincide with the occasion). They also managed to achieve some tangible outcomes from the Summit - which in itself is impressive - from a Summit that many critics deride as a talking-shop low on substance. Journalists were also suitably impressed, receiving free massages as well as free food. To top it off, the President of Indonesia, Susilo Bambang Yudhoyono, even surprised President Putin, (and everyone else), by picking up a guitar and singing a birthday serenade to the Russian President. No one can say Indonesia was not a hospitable host!
This study analyzed data from interviews with executives from 35 U.S. companies invested in Indonesia across various sectors such as manufacturing, mining, oil and gas, and retail. It found that from 2004-2012, U.S. foreign direct investment in Indonesia totaled $65 billion and companies plan to invest another $61 billion in the next 3-5 years. This investment has contributed to the Indonesian economy and national revenues, creating over 180,000 jobs with average wages of $580 per month. However, the report also cites legal and regulatory uncertainty, insufficient infrastructure, and shortage of skilled workers as barriers to maintaining large foreign investment in Indonesia.
The document lists the winners and nominees for two categories at the 2013 Batik Day Celebration: the winner and other nominees for most creative uses of batik, and the winner and other nominees for most glamorous use of batik.
2013 emerging market supplement trust barometer indonesiaEdelman Indonesia
The document analyzes trust in business in Indonesia based on the 2013 Edelman Trust Barometer. Some key findings include:
- Trust in business is higher in Indonesia (77%) than the emerging market average (67%), with tangible actions like protecting customers being more important to building trust than in developed markets.
- However, Indonesian companies have lower recognition abroad compared to companies from countries like India and Brazil, with most respondents unable to name an Indonesian multinational.
- To increase global trust, Indonesian companies need to raise their international profile through greater public engagement and establishing themselves as thought leaders.
The document provides an overview of the Asia-Pacific Economic Cooperation (APEC) summit being held in Bali, Indonesia in October 2013. APEC is a forum for economic cooperation among 21 Asia-Pacific countries that accounts for over half of global GDP. Key topics to be discussed at the summit include reducing inequality, developing infrastructure through public-private partnerships, and advancing regional economic integration through agreements like the Trans-Pacific Partnership. The summit will also focus on achieving more open trade and investment across the Asia-Pacific region as outlined in the goals set in 1994 in Bogor, Indonesia.
Princes, Ambassadors and the Future of Southeast Asia: ASEAN, 2015 and Free T...Edelman Indonesia
The politics of the time was wonderfully complex – the Chinese community in Sarawak rejected Sarawak’s incorporation into Malaya after Sarawak’s improbable and originally British ‘white Rajahs’ ceded their nominally independent Kingdom to the His Britannic Majesty in just 1946 – while, in parallel, Communism seemed on the rise across Southeast Asia. Writing as a Brit myself, I am also aware that almost exactly forty years ago, in Jakarta, the Indonesians burned down our embassy; largely in protest at Britain’s corralling a hotchpot of British Imperial possessions in Southeast Asia to become the Malay Federation.
The mining industry in Indonesia contributes significantly to the national economy but saw a temporary slowdown in 2012. While Indonesia is a major global producer of coal, copper, gold, tin and nickel, revisions to the country's Mining Law led exports to decline as companies adjusted. This contributed to the mining industry's projected contribution to GDP falling from 12-13% to an estimated 11%. Foreign investors have viewed changes and uncertainties in mining regulations cautiously. The national government aims to increase domestic processing of minerals, but continued uncertainty in implementing laws may reduce foreign investor interest in Indonesia's mining sector.
The document discusses the key findings of Edelman's 2013 Trust Barometer survey in Indonesia. Some of the main points include:
- Trust in institutions has recovered globally after declining in 2012, but intensity of trust remains weak. Business is now trusted more than government in 16 of 26 markets surveyed.
- There are large gaps between how important various trust-building attributes are to the public and how companies are perceived to be performing on those attributes. Listening to customers and ethical practices are seen as most important.
- Lack of integrity and corruption/fraud are seen as leading reasons for declining trust in both business and government. Trust in leaders' ability to act ethically is also very low.
The document summarizes the key findings of Edelman's 2013 Trust Barometer survey in Indonesia. Some of the main points include:
- Trust in institutions has recovered in 2013 after declining in 2012, but the intensity of trust remains weak.
- The survey measured trust in government, media, business, and NGOs across 26 countries, including over 1,000 respondents in Indonesia.
- While trust is higher in 2013, there have been significant shifts in trust levels in institutions from 2008 levels in some countries like China and India.
- Trust remains higher in emerging countries like China, India, and Brazil compared to developed countries like the US, UK, and France.
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....Lacey Max
“After being the most listed dog breed in the United States for 31
years in a row, the Labrador Retriever has dropped to second place
in the American Kennel Club's annual survey of the country's most
popular canines. The French Bulldog is the new top dog in the
United States as of 2022. The stylish puppy has ascended the
rankings in rapid time despite having health concerns and limited
color choices.”
Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Final ank Satta Matka Dpbos Final ank Satta Matta Matka 143 Kalyan Matka Guessing Final Matka Final ank Today Matka 420 Satta Batta Satta 143 Kalyan Chart Main Bazar Chart vip Matka Guessing Dpboss 143 Guessing Kalyan night
Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
Cover Story - China's Investment Leader - Dr. Alyce SUmsthrill
In World Expo 2010 Shanghai – the most visited Expo in the World History
https://www.britannica.com/event/Expo-Shanghai-2010
China’s official organizer of the Expo, CCPIT (China Council for the Promotion of International Trade https://en.ccpit.org/) has chosen Dr. Alyce Su as the Cover Person with Cover Story, in the Expo’s official magazine distributed throughout the Expo, showcasing China’s New Generation of Leaders to the World.
Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women MagazineCIOWomenMagazine
In this article, we will dive into the extraordinary life of Ellen Burstyn, where the curtains rise on a story that's far more attractive than any script.
Dive into this presentation and learn about the ways in which you can buy an engagement ring. This guide will help you choose the perfect engagement rings for women.
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
Best practices for project execution and deliveryCLIVE MINCHIN
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...Neil Horowitz
On episode 272 of the Digital and Social Media Sports Podcast, Neil chatted with Brian Fitzsimmons, Director of Licensing and Business Development for Barstool Sports.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
2. EDELMAN’S 14TH ANNUAL SURVEY
ONLINE SURVEY
IN 27 COUNTRIES
• 33,000 respondents
GLOBAL
INFORMED
PUBLICS
• 6 years in 20+ markets
• 500 respondents in U.S. and
China & 200 in other countries
• 9 years in 10+ markets
• Ages 25-64
• College-educated
GENERAL
POPULATION
• 1000 respondents per
country surveyed
• Ages 18+
• 3 years in 25+ markets
• In top 25% of household
income per age group in each
country
• Report significant media
consumption and engagement
in business news and public
policy
• 14 years of data
2
3. EDELMAN TRUST BAROMETER IN
RETROSPECT
2014
BUSINESS TO LEAD THE DEBATE FOR CHANGE
2013
CRISIS OF LEADERSHIP
2012
FALL OF GOVERNMENT
2011
RISE OF AUTHORITY FIGURES
2010
TRUST IS NOW AN ESSENTIAL LINE OF BUSINESS
2009
BUSINESS MUST PARTNER WITH GOVERNMENT TO REGAIN TRUST
2008
YOUNG INFLUENCERS HAVE MORE TRUST IN BUSINESS
2007
BUSINESS MORE TRUSTED THAN GOVERNMENT AND MEDIA
2006
“A PERSON LIKE ME” EMERGES AS CREDIBLE SPOKESPERSON
2005
TRUST SHIFTS FROM “AUTHORITIES” TO PEERS
2004
U.S. COMPANIES IN EUROPE SUFFER TRUST DISCOUNT
2003
EARNED MEDIA MORE CREDIBLE THAN ADVERTISING
2002
FALL OF THE CELEBRITY CEO
2001
RISING INFLUENCE OF NGOS
3
4. THE TRUST INDEX: SLIGHT DECLINE IN TRUST OVER THE PAST YEAR WITH STRONG REGIONAL VARIATIONS –
LEVELS OF TRUST IN INDONESIA HAVE INCREASED
DISTRUSTERS
NEUTRAL
TRUSTERS
A +10 pts. trust rise
for Indonesia since
last year
2013
2014
GLOBAL
57
GLOBAL
54
China
Singapore
India
Mexico
Hong Kong
UAE
Malaysia
Canada
Indonesia
U.S.
Netherlands
Brazil
Germany
France
Sweden
U.K.
Italy
Australia
Poland
S. Korea
Ireland
Argentina
Spain
Turkey
Japan
Russia
80
76
71
68
67
66
64
62
62
59
59
55
55
54
54
53
51
50
48
47
46
45
42
42
41
36
UAE
China
Singapore
Indonesia
India
Malaysia
Canada
Netherlands
Mexico
79
79
73
72
69
65
60
60
59
Hong Kong
59
Australia
Brazil
Germany
Argentina
U.K.
Sweden
S. Korea
S. Africa
U.S.
France
Japan
Italy
Turkey
Spain
Ireland
Russia
Poland
58
57
57
53
52
51
51
50
49
46
44
43
41
39
39
37
35
Trust Index is an average of a country’s trust in the four institutions of government, business, media and NGOs.
20-country global total (does not include Argentina, Hong Kong, Malaysia, Singapore, South Africa, Turkey, UAE).
BIG TRUST
INCREASES FROM
2013
UAE +13 pts.
Indonesia +10 pts.
Australia + 8 pts.
Argentina + 8 pts.
BIG TRUST
DECREASES FROM
2013
Poland -13 pts.
U.S. -10 pts.
Mexico -9 pts.
4
5. SUBSTANTIALLY LOWER TRUST AMONG GENERAL PUBLIC THAN INFORMED
PUBLIC – A 10 POINT GAP IN INDONESIA ALSO
2014
2014
TRUSTERS
GLOBAL
DISTRUSTERS
NEUTRAL
Why the big
global
difference
from informed
to general
public?
56
GLOBAL
47
UAE
China
Singapore
Indonesia
India
Malaysia
Canada
Netherlands
Mexico
Hong Kong
Australia
Brazil
Germany
Argentina
U.K.
Sweden
S. Korea
S. Africa
U.S.
France
Japan
Italy
Turkey
Spain
Ireland
Russia
Poland
79
79
73
72
69
65
60
60
59
59
58
57
57
53
52
51
51
50
49
46
44
43
41
39
39
37
35
China
UAE
Singapore
Indonesia
India
Malaysia
Canada
Mexico
Netherlands
Hong Kong
Brazil
Argentina
Australia
Germany
S. Korea
U.K.
S. Africa
U.S.
Italy
Japan
Turkey
Sweden
Spain
Ireland
France
Poland
Russia
67
64
64
62
61
57
54
53
51
50
49
49
44
44
43
42
42
42
41
40
39
38
36
35
33
32
31
Trust Index is an average of a country’s trust in the four institutions of government, business, media and NGOs. 27-country global total.
GLOBAL TRUST
DIFFERENCE OF
9 points
MARKETS WITH
LARGEST PERCEPTION
GAPS:
UAE (15 pts.)
Australia (14 pts.)
Germany (13 pts.)
France (13 pts.)
Sweden (13 pts.)
5
6. TRUST IN BUSINESS AND NGOS REMAINS STABLE, TRUST IN GOVERNMENT AND MEDIA
DECREASES
TRUST IN THE FOUR INSTITUTIONS OF GOVERNMENT, BUSINESS, MEDIA AND NGOS, 2013 VS. 2014
TOTAL TRUST
TRUST A GREAT DEAL
63%
64%
58%
58%
NGOS
22%
#1
2013
57%
MEDIA
17%
2013
23%
2014
#3
52%
16%
2014
17%
#2
2013
2013
BUSINESS
2014
48%
16%
16%
44%
#4
15%
GOVERNMENT
2014
Q11-14. [TRACKING] Below is a list of institutions. For each one, please indicate how much you trust that institution to do what is right using a 9-point scale where one
means that you 'do not trust them at all' and nine means that you 'trust them a great deal'. (Top 2 Box, Trust a great deal and Top 4 Box, Trust) Informed Publics in 20country global total.
6
7. SIGNIFICANT TRUST DECLINE FOR GOVERNMENT; LARGEST TRUST DROPS IN U.S., FRANCE
AND HONG KONG
TRUST IN GOVERNMENT, 2013 VS. 2014
= HISTORIC LOW
2013
GLOBAL HISTORIC LOW (2009) = 43%
2014
HIGHER TRUST IN 9 COUNTRIES
LOWER/EQUAL TRUST IN 17 COUNTRIES
88%
82%
81%
76%
75%
73%
62%
56%
45% 47%
43%
63%
60%
53%
53%
48%
44%
65%
63%
60%
57%
43%
40%
49%
45%
48%
44%
53%
51%
49%
47%
37%
35%
30%
32%
32%
28%
29% 27%
17%
23%
19%
24%
20%18%
19%
21%
N.A.
7
50%
45%
41%
42%
33%34%
32%
58%
54%
Q11-14. [GOVERNMENT IN GENERAL] Below is a list of institutions. For each one, please indicate how much you trust that institution to do what is right using a 9-point scale
where one means that you 'do not trust them at all' and nine means that you 'trust them a great deal'. (Top 4 Box, Trust) Informed Publics, 20-country global total.
8. TRUST IN BUSINESS STABILIZES; WESTERN SKEPTICISM ENTRENCHED, DEVELOPING
MARKETS SOAR – INDONESIA SEES HIGHER TRUST
TRUST IN BUSINESS, 2013 VS. 2014
2013
2014
HIGHER TRUST IN 12 COUNTRIES
82%
82%
63%65%
70%
63%
59%
64%
58%
45%
39%
40%
73%
71%
62%
61%
58%
56%
56%
52% 53%
49%
48%
77%
62%
58%
57%
48%
82%
81%
79%
77%
74%
74%
72%
58%58%
LOWER/EQUAL TRUST IN 15 COUNTRIES
58%
54%
51%
47%
44%43%
44%
41%
43%
44%
38%
31%
N.A.
8
Q11-14. [BUSINESS IN GENERAL] Below is a list of institutions. For each one, please indicate how much you trust that institution to do what is right using a 9-point scale
where one means that you 'do not trust them at all' and nine means that you 'trust them a great deal'. (Top 4 Box, Trust) Informed Publics, 20-country global total.
60%
56% 56%
50%
49%
45%
45%
9. GLOBAL GAP OF 14 PERCENTAGE POINTS BETWEEN TRUST IN BUSINESS AND
GOVERNMENT
TRUST IN BUSINESS VS. GOVERNMENT
BUSINESS
GOVERNMENT
HIGHER TRUST
IN GOVERNMENT
HIGHER TRUST IN BUSINESS
88%
20+ PT. HIGHER TRUST IN BUSINESS
82%
79%
73%
72%
29 POINT GAP IN
INDONESIA
82%
76%
77%
75%
71%
70%
63%
63%
58%
58%
58%
53%
50%
62%
57%
54% 56%
53%
53%
51%
45%
44%
45%
45%
38%
37%
41%
42%
43%
60%
59%
56%
54%
49% 49%
45%
45%
43%
43%
51%
45%
39%
34%
32%
28%
27%
24%
23%
17%
19%
21%
18%
Q11-14. [BUSINESS IN GENERAL & GOVERNMENT IN GENERAL] Below is a list of institutions. For each one, please indicate how much you trust that institution to do what
is right using a 9-point scale where one means that you 'do not trust them at all' and nine means that you 'trust them a great deal'. (Top 4 Box, Trust) Informed Publics, 20country global total.
9
10. HISTORIC GAP BETWEEN BUSINESS AND GOVERNMENT TRUST
GLOBAL TRUST IN GOVERNMENT AND BUSINESS SINCE 2009
BUSINESS
70%
GOVERNMENT
60%
54%
58%
56%
58%
trust gap
between
business
and
government
53%
50%
52%
50%
48%
47%
44%
43%
43%
40%
30%
2009
2010
2011
2012
2013
14 point
2014
Q11-14. [TRACKING] Below is a list of institutions. For each one, please indicate how much you trust that institution to do what is right using a 9-point scale where one means
that you 'do not trust them at all' and nine10
means that you 'trust them a great deal'. (4 Box, Trust) Informed Publics in 20-country global total.
11. FAMILY-OWNED AND SMALL- AND MEDIUM-SIZED BUSINESSES HAVE A TRUST ADVANTAGE
EXCEPT IN ASIA
TRUST IN DIFFERENT TYPES OF BUSINESS – BY REGION
ASIA TRUSTS PUBLICALLY TRADED BIG
FIRMS; WARY OF FAMILY OWNED
OLIGARCHIES
FAMILY-OWNED
SMALL- & MEDIUM-SIZED
INDONESIA IS THE SAME; PUBLICALLY
TRADED AND BIG BUSINESS IS MOST
TRUSTED
PUBLICLY-TRADED
PRIVATELY-HELD
85%
71% 68%
74%
63% 62% 61%
GLOBAL
62% 65%
76%
73%
62%
54%
63%
68%
APAC
EU
STATE-OWNED
91%
81%
78%
87% 90%
73%
68%
60% 63%
57%
48%
BIG BUSINESS
47% 47%
45% 46%
NORTH AMERICA
INDONESIA
Q15-17C. Thinking about different types of businesses, please indicate how much you trust each type of business to do what is right using a 9-point scale where one
means that you “do not trust them at all” and nine means that you “trust them a great deal”. (Top 4 Box, Trust) Informed Publics, 27-country global total.
11
12. GLOBAL TRUST IN MEDIA REVERTS TO 2010 LEVELS; NEARLY 80% OF COUNTRIES
REPORT TRUSTING MEDIA LESS OVER THE LAST YEAR
TRUST IN MEDIA, 2013 VS. 2014
2013
2014
HIGHER TRUST
IN 5 COUNTRIES
77%
70%
LOWER/EQUAL TRUST IN 21 COUNTRIES
81%
79%
78%
79%
71%
70%70%
66%
59%
55%
57%
60%
57%
54%
61%
58%
63%
68%
63%
61%
61%
54%
54%
52%
47%
60% 59%
66%
48%
42%
49%48%
47% 44%
43%
40%
51%
47%
50%
45%
45%
41%
42%
38%
35%
37%
50%
50%
40%
45%
40%
30%
26%
19%
N.A.
12
Q11-14. [MEDIA IN GENERAL] Below is a list of institutions. For each one, please indicate how much you trust that institution to do what is right using a 9-point scale where
one means that you 'do not trust them at all' and nine means that you 'trust them a great deal'. (Top 4 Box, Trust) Informed Publics, 20-country global total.
14. TECHNOLOGY CONTINUES TO LEAD, BANKS TRAIL
TRUST IN INDUSTRIES, 2009 VS. 2014
2009
2014
76%
TECHNOLOGY
58%
AUTOMOTIVE
56%
FOOD AND BEVERAGE
2009 VS. 2014
79%
TECHNOLOGY
70%
AUTOMOTIVE
+3
+12
FOOD AND BEVERAGE
66%
+10
65%
+11
CONSUMER PACKAGED
GOODS
54%
CONSUMER PACKAGED
GOODS
ENERGY
55%
ENERGY
59%
+4
PHARMACEUTICALS
59%
+6
PHARMACEUTICALS
MEDIA
BANKS
53%
43%
47%
MEDIA
51%
+8
BANKS
51%
+4
Q43-60. [TRACKING] Please indicate how much you trust businesses in each of the following industries to do what is right. Again, please use the same 9-point scale where
one means that you “do not trust them at all” and nine means that you “trust them a great deal”. (Top 4 Box, Trust) Informed Publics, 20-country global total.
14
15. THE TOP THREE AND BOTTOM THREE MARKETS FOR TRUST IN FINANCIAL SERVICES,
FOOD & BEVERAGE AND ENERGY INDUSTRIES
LEVELS OF TRUST IN INDUSTRY – TOP THREE & BOTTOM THREE COUNTRIES
FINANCIAL SERVICES
INDUSTRY
FOOD & BEVERAGE
INDUSTRY
ENERGY
INDUSTRY
China
76%
India
79%
India
81%
Indonesia
74%
Mexico
76%
China
78%
UAE
76%
UAE
76%
India
70%
Spain
24%
Turkey
43%
Germany
36%
Ireland
23%
Russia
43%
Sweden
36%
Germany
23%
Poland
42%
U.K.
Q43-60. [TRACKING] Please indicate how much you trust businesses in each of the following industries to do what is right. Again, please use the same 9-point scale where
one means that you “do not trust them at all” and nine means that you “trust them a great deal”. (Top 4 Box, Trust) Informed Publics
31%
15
16. FROM 2009 TO 2014, SIGNIFICANT GAINS FOR REGULAR EMPLOYEES, A PERSON LIKE
YOURSELF. CEOS FLAT FROM 2013.
CREDIBILITY OF SPOKESPEOPLE
+5
2014
2009
GLOBAL 2009 VS.
2014
ACADEMIC OR EXPERT
62%
A PERSON LIKE YOURSELF
+4
FINANCIAL OR INDUSTRY
ANALYST
+9
+20
+12
+7
76%
TECHNICAL EXPERT
TECHNICAL EXPERT*
+15
70%
67%
ACADEMIC OR EXPERT
NGO REPRESENTATIVE
NGO REPRESENTATIVE
REGULAR EMPLOYEE
32%
REGULAR EMPLOYEE
CEO
31%
CEO
GOVERNMENT OFFICIAL OR
REGULATOR
29%
0%
20%
40%
60%
62%
FINANCIAL OR INDUSTRY ANALYST
41%
GOVERNMENT OFFICIAL OR
REGULATOR
66%
62%
A PERSON LIKE YOURSELF
47%
49%
66%
80%
53%
34%
52%
42%
52%
54%
43%
31%
36%
0% 10% 20% 30% 40% 50% 60% 70% 80%
Q130-143. [TRACKING] Below is a list of people. In general, when forming an opinion of a company, if you heard information about a company from each person, how
credible would the information be--extremely credible, very credible, somewhat credible, or not credible at all? (Top 2 Box, Very/Extremely Credible) Informed Publics, 20country global total.
*Indonesia
and
Technical
Expert
Not Tested
in 2009
16
17. BY A THREE-TO-ONE MARGIN INFORMED PUBLICS CALL FOR INCREASED GOVERNMENT REGULATION
OF FINANCIAL SERVICES, ENERGY AND FOOD & BEVERAGE INDUSTRIES
GOVERNMENT REGULATION OF BUSINESS AND SECTORS – GLOBAL
NOT ENOUGH REGULATION
GERMANY: 66% SAY
NOT ENOUGH
REGULATION OF
FINANCIAL SERVICES
INDUSTRY
53%
TOO MUCH REGULATION
UK: 73% SAY
NOT ENOUGH
REGULATION OF
ENERGY
INDUSTRY
51%
CHINA: 84% SAY
NOT ENOUGH
REGULATION OF
FOOD & BEVERAGE
INDUSTRY
48%
42%
27%
16%
Government Regulation of
Business
Government Regulation of
Financial Services Industry
17%
12%
Government Regulation of Government Regulation of
the Energy Industry
the Food & Beverage Industry
Q148. [TRACKING] When it comes to government regulation of business, do you think that your government regulates business too much, not enough or the right amount?
(Not Enough, Too much) Informed Publics, 27-country global total. Q262. When it comes to government regulation of the financial services industry, do you think that your
government regulates it too much, not enough or the right amount? (Not Enough, Too much) Informed Publics, 27-country global total. Q263. When it comes to government
regulation of the energy industry, do you think that your government regulates it too much, not enough or the right amount? (Not Enough, Too much) Informed Publics, 27country global total. Q264. When it comes to government regulation of the food and beverage industry, do you think that your government regulates it too much, not enough
or the right amount? (Not Enough, Too much) Informed Publics, 27-country global total.
17
18. BUSINESS HAS PERMISSION TO PLAY ROLE IN REGULATION AND DEBATE
PERCENTAGE AGREEING WITH EACH OF THE FOLLOWING STATEMENTS
When policymakers are developing new regulations on
businesses and industries, they should consult with multiple
stakeholders (i.e. NGOs, academics, the affected
businesses/industries, etc.) before making final decisions
79%
The energy industry should be a more active participant in
the broader debate over [COUNTRY] energy policy
74%
65%
The food and beverage industry should be a more active
participant in the broader debate in [COUNTRY] over
solutions to food and nutrition policy issues
74%
89%
The financial services industry should be a more active
participant in the broader debate over the future of the
[COUNTRY] banking system
71% 47%
Q265-270. Please indicate how much you agree or disagree with the following statements? Informed Publics, 27-country global total.
18
19. BUSINESS TO LEAD THE DEBATE FOR CHANGE
Participate
Partner, listen and build relationships
to inform strategy.
Advocate
Offer a clearly articulated strategy that delivers
context. Engage and enable to amplify. Create
mass movement.
Evaluate
Establish transparent metrics. Report
frequently. Acknowledge performance
and amend as needed.
19
22. The Big News for this Year? Rapid Rise in
Trust For Business and NGOs
•
A startling 22% rise in the level of trust in NGOs amongst
informed publics, after years of decline.
•
An also surprising rise in trust in government, up a total of 6%
from last year.
Business as the most trusted institution at 82%, with a renewed
leadership position and expectations of the public that business can
play a central and positive role in shaping society.
23. TOTAL TRUST HAS INCREASED ACROSS ALL FOUR INSTITUTIONS,
BIG INCREASE IN TRUST FOR BUSINESS AND NGOS
INDONESIA TRUST IN THE FOUR INSTITUTIONS: BUSINESS, MEDIA, NGOS AND GOVERNMENT, 2013 VS. 2014
TOTAL TRUST
TRUST A GREAT DEAL
82%
74%
BUSINESS
26%
#1
2013
77%
30%
30%
2014
HUGE RISE +22%
#2
2013
26%
MEDIA
2014
73%
51%
NGOS
78%
14%
2013
#3
53%
47%
23%
2014
14%
2013
#4
19%
GOVERNMENT
2014
THERE IS A BIG DIFFERENCE IN THE LEVELS OF TRUST IN DIFFERENT
INSTITUTIONS IN INDONESIA, COMPARED TO THE GLOBAL RESULTS
23
Q11-14. [TRACKING] Below is a list of institutions. For each one, please indicate how much you trust that institution to do what is right using a 9-point scale where one
means that you 'do not trust them at all' and nine means that you 'trust them a great deal'. (Top 2 Box, Trust a great deal and Top 4 Box, Trust) Informed Publics.
24. A RISE IN TRUST ACROSS THE BOARD – WITH SURPRISE RISES FOR
NGOS AND GOVERNMENT
INDONESIA TRUST IN THE FOUR INSTITUTIONS SINCE 2009
NGOs
Media
100%
Business
Government
90%
80%
77%
86%
80%
80%
75%
77%
73%
78%
70%
60%
64%
62%
50%
46%
40%
62%
74%
66%
62%
82%
78%
53%
51%
53%
52%
47%
45%
40%
30%
2009
24
2010
2011
2012
2013
Q11-14. [TRACKING] Below is a list of institutions. For each one, please indicate how much you trust that institution to do what is right using a 9-point scale where one
means that you 'do not trust them at all' and nine means that you 'trust them a great deal'. (4 Box, Trust) Informed Publics.
2014
25. WHY A RISE IN GOVERNMENT TRUST? A NEW GENERATION OF
POLITICAL LEADERS AND AN INCREASINGLY ASSERTIVE KPK.
25
26. HUGE RISE IN TRUST FOR NGOS – A 22% INCREASE.
WHY? BETTER STANDARDS AND THE RISE OF THE CORPORATE NGO.
INDONESIA TRUST IN NGOS SINCE 2009
NGOs
100%
NGOs
A HUGE TURNAROUND: WHY?
90%
80%
73%
70%
66%
60%
53%
50%
46%
51%
52%
40%
30%
2009
26
2010
2011
2012
2013
Q11-14. [TRACKING] Below is a list of institutions. For each one, please indicate how much you trust that institution to do what is right using a 9-point scale where one
means that you 'do not trust them at all' and nine means that you 'trust them a great deal'. (4 Box, Trust) Informed Publics.
2014
27. INDONESIANS TRUST ALL SOURCES OF INFORMATION HIGHLY.
THIS INCLUDES OWNED CONTENT…
INDONESIA TRUST IN DIFFERENT SOURCES OF INFORMATION
2014
Global
APAC
Indonesia
88%
81%
74%
73%
72%
65%
80%
65%
65%
57%
54%
47%
ONLINE SEARCH ENGINES
27
TRADITIONAL MEDIA
73%
HYBRID MEDIA
SOCIAL MEDIA
Q178-182. [TRACKING] When looking for general news and information, how much would you trust each type of source for general news and information? Please use a 9point scale where one means that you “do not trust it at all” and nine means that you “trust it a great deal”. (Top 4 Box, Trust) Informed Publics.
54%
45%
OWNED MEDIA
28. FROM THE 2013 EMERGING MARKET SUPPLEMENT, INDONESIAN HEADQUARTERED
COMPANIES ARE THE MOST TRUSTED OF THE EMERGING MARKETS, BUT STILL LESS
SO THAN DEVELOPED MARKET BASED MNCS
MOST TRUSTED NATIONAL IDENTITY FOR COMPANIES – INDONESIAN VIEW
Developed Markets 87%
91%
89%
85%
Emerging Markets 57%
84%
71%
65%
61%
55%
50%
51%
50%
45%
Germany
28
UK
France
US
Indonesia
Russia
China
Brazil
Mexico
India
Q8. [TRACKING] Now we would like to focus on global companies headquartered in specific countries. Please indicate how much you trust global companies
headquartered in the following countries to do what is right. Use the same 9-point scale where one means that you “do not trust them at all” and nine means that you
“trust them a great deal”. (Top 4 Box, Trust) Informed Publics Ages 25-64 in 9-country global total
South
Africa
29. INDONESIANS TRUST PUBLICLY-TRADED, BIG BUSINESS AND PRIVATELY
HELD COMPANIES THE MOST.
STATE OWNED ENTERPRISES ARE THE LEAST TRUSTED.
INDONESIA TRUST IN DIFFERENT TYPES OF BUSINESSES
Global
APAC
Indonesia
MUCH HIGHER THAN
APAC
91%
90%
87%
81%
73%
71%
62%
74%
68%
65%
63%
73%
62% 62%
63%
61%
68%
54%
FAMILY-OWNED
29
SMALL- AND MEDIUMSIZED
PUBLICLY-TRADED
PRIVATELY-HELD
BIG BUSINESS
Q15-17C. Thinking about different types of businesses, please indicate how much you trust each type of business to do what is right using a 9-point scale where one
means that you “do not trust them at all” and nine means that you “trust them a great deal”. (Top 4 Box, Trust) Informed Publics.
STATE-OWNED
30. TECHNICAL EXPERTS AND ACADEMICS STILL MOST CREDIBLE, BUT HAVE
SEEN A DROP.
BIG RISE IN CREDIBILITY OF GOVERNMENT OFFICIALS AND REGULAR
EMPLOYEES.
CREDIBILITY OF SPOKESPEOPLE , 2013 VS. 2014 - INDONESIA
2013
2014
TECHNICAL EXPERT IN THE
COMPANY
BIG GAINS
• Government
Official or
Regulator +9
•
Regular Employees
+8
80%
TECHNICAL EXPERT IN
THE COMPANY
ACADEMIC OR EXPERT
77%
ACADEMIC OR EXPERT
67%
A PERSON LIKE YOURSELF
FINANCIAL OR INDUSTRY
ANALYST
*SUCCESSFUL
ENTREPRENEUR
64%
60%
55%
CEO
48%
BOARD OF DIRECTORS
BIG DROP
• Academic or Expert
-7
2013 vs.
2014
76%
70%
A PERSON LIKE
YOURSELF
FINANCIAL OR INDUSTRY
ANALYST
66%
62%
58%
*ENTREPRENEUR
CEO
54%
BOARD OF DIRECTORS
53%
REGULAR EMPLOYEE
34%
REGULAR EMPLOYEE
NGO REPRESENTATIVE
31%
NGO REPRESENTATIVE
GOVERNMENT OFFICIAL
OR REGULATOR
BLOGGER
22%
26%
42%
34%
GOVERNMENT OFFICIAL
OR REGULATOR
31%
BLOGGER
30%
*Changed from “Successful Entrepreneur” in 2013
30
Q130-143. [TRACKING] Below is a list of people. In general, when forming an opinion of a company, if you heard information about a company from each person, how
credible would the information be--extremely credible, very credible, somewhat credible, or not credible at all? (Top 2 Box, Very/Extremely Credible) Informed Publics.
-4
-7
-1
-2
-2
-1
+5
+8
+3
+9
+4
31. TRUST IN INDUSTRIES REMAINS LARGELY UNCHANGED, HOWEVER,
THERE WAS A NOTABLE GAIN IN TRUST FOR BREWING AND SPIRITS
GLOBALLY, TRUST IN BANKS IS AT 51% DUE TO THE LEGACY OF THE
FINANCIAL CRISIS ; A CRISIS THAT BARELY AFFECTED INDONESIA
TRUST IN INDUSTRIES, 2013 VS. 2014 - INDONESIA
2014
2013
2013 vs.
2014
93%
-1
TECHNOLOGY
94%
TECHNOLOGY
AUTOMOTIVE
93%
AUTOMOTIVE
90%
-3
CONSUMER ELECTRONICS
MANUFACTURING
92%
CONSUMER ELECTRONICS
MANUFACTURING
88%
-4
TELECOMMUNICATIONS
89%
TELECOMMUNICATIONS
88%
-1
BANKS
90%
BANKS
87%
-3
87%
PHARMACEUTICALS
83%
PHARMACEUTICALS
-4
FOOD AND BEVERAGE
84%
FOOD AND BEVERAGE
80%
-4
ENERGY
84%
ENERGY
79%
-5
CONSUMER PACKAGED GOODS
79%
-1
FINANCIAL SERVICES
78%
-6
MEDIA
78%
-3
ENTERTAINMENT
77%
-1
80%
CONSUMER PACKAGED GOODS
84%
FINANCIAL SERVICES
81%
MEDIA
78%
ENTERTAINMENT
76%
CONSUMER HEALTH COMPANIES
71%
CHEMICALS
BREWING AND SPIRITS
31
36%
CONSUMER HEALTH COMPANIES
74%
-2
CHEMICALS
74%
+3
BREWING AND SPIRITS
43%
Q43-60. [TRACKING] Please indicate how much you trust businesses in each of the following industries to do what is right. Again, please use the same 9-point scale where
one means that you “do not trust them at all” and nine means that you “trust them a great deal”. (Top 4 Box, Trust) Informed Publics.
+7
32. TRUST BREAKDOWN BY SECTOR
INDONESIA TRUST IN INDUSTRY SECTORS
FINANCIAL SERVICES
INDUSTRY
FOOD & BEVERAGE
INDUSTRY
Banks
Financial services
industry overall
Financial advisory /
Asset management
79%
71%
65%
Food service
Food Industry
overall
Food and
beverage
manufacturers
Credit cards /
Payments
62%
Fast food
restaurants
Insurance
60%
Food and
beverage retailers
32
ENERGY
INDUSTRY
Renewables
76%
Energy industry
overall
74%
76%
74%
Utilities
69%
Oil
67%
Natural Gas
66%
Mining
66%
74%
68%
60%
Q61A-64A. [SPLIT SAMPLE] Now thinking about specific sectors within the [TYPE OF INDUSTRY], please indicate how much you trust businesses in each of the following
sectors to do what is right. Again, please use the same 9-point scale where one means that you “do not trust them at all” and nine means that you “trust them a great deal”.
Q43-60. [TRACKING] Please indicate how much you trust businesses in each of the following industries to do what is right. Again, please use the same 9-point scale where
one means that you “do not trust them at all” and nine means that you “trust them a great deal”. [RANDOMIZE. SELECT ONE RESPONSE] (Top 4 Box, Trust) General Publics.
33. BUSINESS LEADERS ARE MUCH MORE TRUSTED THAN GOVERNMENT LEADERS –
INDONESIANS BELIEVE THAT BUSINESS IS MORE LIKELY TO DO THE RIGHT THING.
TRUST IN BUSINESS LEADERS IS CONSIDERABLY HIGHER THAN THE GLOBAL AVERAGE TOO.
INDONESIA TRUST IN BUSINESS AND GOVERNMENT LEADERS TO DO THE FOLLOWING
2013
2014
BUSINESS LEADERS
48%
48%
40%
40%
27%
CORRECT ISSUES WITHIN INDUSTRIES
THAT ARE EXPERIENCING PROBLEMS
MAKE ETHICAL AND MORAL
DECISIONS
3.4X MORE
2.4X MORE
14%
CORRECT ISSUES WITHIN
INDUSTRIES THAT ARE
EXPERIENCING PROBLEMS
33
28%
28%
TELL YOU THE TRUTH, REGARDLESS SOLVE SOCIAL OR SOCIETAL ISSUES
OF HOW COMPLEX OR UNPOPULAR IT
IS
2X MORE
2013
2014
GOVERNMENT LEADERS
16%
29%
15%
17%
MAKE ETHICAL AND MORAL
DECISIONS
12%
15%
15%
17%
TELL YOU THE TRUTH, REGARDLESS SOLVE SOCIAL OR SOCIETAL ISSUES
OF HOW COMPLEX OR UNPOPULAR IT
IS
Q144A-147A. [SPLIT SAMPLE] How much do you trust business leaders to do the following?; Q144B-147B. [SPLIT SAMPLE] How much do you trust government
leaders to do the following? (Top Box, Trust a great deal) General Publics.
34. TRUST IN BUSINESS LEADERS – ACROSS THE WORLD
INDONESIA HAS A VERY HIGH TRUST LEVEL IN BUSINESS LEADERS COMPARATIVELY – A TOTAL AVERAGE OF 36%.
AT THE OTHER END OF THE GLOBAL SCALE, POLAND HAS A VERY LOW LEVEL OF TRUST IN BUSINESS LEADERS – JUST 8%.
60%
50%
40%
TO WORK TO CORRECT ISSUES WITHIN INDUSTRIES
THAT ARE EXPERIENCING PROBLEMS
TO MAKE ETHICAL AND MORAL DECISIONS
30%
TO TELL YOU THE TRUTH, REGARDLESS OF HOW
COMPLEX OR UNPOPULAR IT IS
TO HELP SOLVE SOCIAL OR SOCIETAL ISSUES
20%
AVERAGE
10%
34
Poland
Australia
Ireland
France
UK
Netherlands
Canada
Germany
U.S.
S. Korea
Russia
Spain
Italy
S. Africa
Argentina
Singapore
Turkey
Mexico
Hong Kong
Malaysia
Sweden
UAE
Japan
China
Indonesia
India
Brazil
0%
35. TRUST IN GOVERNMENT LEADERS – ACROSS THE WORLD
LOOKING AT GOVERNMENT LEADERS, INDONESIANS TRUST THEM FAR LESS. INDONESIA’S AVERAGE IS 16%, MID-RANK GLOBALLY.
COMPARATIVELY, THE UAE AND SINGAPORE HAVE THE HIGHEST TRUST IN GOVERNMENT LEADERS AT 44% AND 31%,
WHILE IRELAND AND FRANCE HAVE THE LOWEST TRUST LEVELS – THEY REALLY DON’T TRUST THEIR GOVERNMENT LEADERS – WITH
AN AVERAGE OF 4% AND 6%.
60%
50%
40%
TO HELP SOLVE SOCIAL OR SOCIETAL ISSUES
TO MAKE ETHICAL AND MORAL DECISIONS
30%
TO WORK TO CORRECT ISSUES WITHIN INDUSTRIES
THAT ARE EXPERIENCING PROBLEMS
TO TELL YOU THE TRUTH, REGARDLESS OF HOW
COMPLEX OR UNPOPULAR IT IS
20%
AVERAGE
10%
UAE
Singapore
China
India
Sweden
Malaysia
Hong Kong
Brazil
Turkey
Japan
Indonesia
S. Korea
Argentina
Russia
U.S.
UK
S. Africa
Australia
Germany
Canada
Italy
Spain
Mexico
Netherlands
Poland
France
Ireland
0%
35
36. WHAT DRIVES TRUST IN INDONESIA? LISTENS TO CUSTOMERS, IS
ETHICAL, LOOKS AFTER EMPLOYEES – INDONESIANS CARE MORE
ABOUT THE SOCIAL ISSUES.
BUSINESS IMPORTANCE VS. BUSINESS PERFORMANCE ON 16 TRUST DRIVERS - INDONESIA
ENGAGEMENT
INTEGRITY
PRODUCTS & SERVICES
PURPOSE
OPERATIONS
LISTENS TO CUSTOMERS
IMPORTANCE
PERFORMANCE
70%
45%
LOOKS AFTER EMPLOYEES
64%
44%
CUSTOMERS BEFORE PROFITS
42%
36%
TOP GLOBAL COMPANY
31%
39%
37%
-20
-20
-17
60%
46%
CONSISTENT FINANCIAL RETURNS
-22
62%
45%
INNOVATOR
-22
62%
42%
ADDRESSES SOCIETY'S NEEDS
-28
65%
43%
COMMUNICATES OFTEN
-22
66%
44%
TRANSPARENT & OPEN
-19
67%
39%
POSITIVELY IMPACTS COMMUNITY
-23
67%
45%
PROTECTS ENVIRONMENT
-25
69%
50%
ACTS RESPONSIBLY IN CRISIS
-22
69%
46%
HIGH QUALITY PRODUCTS
ADMIRED TOP LEADERSHIP
71%
49%
IS ETHICAL
PARTNERS WITH THIRD PARTIES
Gap
51%
-14
-9
48%
-12
48%
-9
Q80-Q95. [TRACKING] How important is each of the following actions to building your TRUST in a company? Use a nine-point scale where one means that action is “not at all
important to building your trust” and nine means it is “extremely important to building your trust” in a company. (Top 2 Box, Very/Extremely Important) Informed Publics, 2736 country global total.; Q114-129. Please rate businesses in general on how well you think they are performing on each of the following attributes. Use a 9-point scale where one
means they are "performing extremely poorly" and nine means they are "performing extremely well". (Top 2 Box, Performing Extremely Well) Informed Publics.
-6
38. INDONESIANS WANT GOVERNMENT TO BUILD MORE INFRASTRUCTURE!
GLOBALLY, PROTECTING CONSUMERS IS THE MOST IMPORTANT ISSUE
MOST IMPORTANT ROLE FOR GOVERNMENT IN BUSINESS – GLOBAL AND INDONESIA
NUMBER 1 PRIORITY IN
INDONESIA.: INFRASTRUCTURE
IMPERATIVE
INFRASTRUCTURE ONLY THE THIRD
PRIORITY GLOBALLY.
ALSO, BIG DIFFERENCE BETWEEN
INDONESIA AND THE GLOBAL
AVERAGE IN TERMS OF FREE
MARKET ACCESSES AS A PRIORITY
50%
45%
45%
40%
35%
30%
28%
26%
25%
23%
22%
20%
21%
Global Average
18%
Indonesia
15%
10%
5%
5%
5%
4%
1%
1%
0%
PROTECT
CONSUMERS
38
REGULATE
BUSINESS
ACTIVITIES
BUILD
WORK TO ENSURE GIVE OR LOAN
GOVERNMENT
INFRASTRUCTURE FREE MARKET
MONEY TO
SHOULD NOT PLAY
ACCESS AND
BUSINESS WHEN
A ROLE IN
COMPETITION
IT EXPERIENCES
BUSINESS
FINANCIAL CRISIS
Q149. [TRACKING] Which of the following is the most important role that government should play in business? Informed Publics.
1%
0%
DON'T KNOW
39. THE ASEAN ECONOMIC COMMUNITY 2015
So with only 5% of
Indonesians wanting
government to focus on
free markets, where does
that leave the AEC?
10 countries
600 Million people
$2.4 trillion GDP
nearly 30% of China’s
40. INDONESIANS WANT (SOME) MORE REGULATION.
ACCOUNTABILITY AND QUALITY ARE KEY HERE,
SIMILAR TO GLOBAL AVERAGE.
GOVERNMENT REGULATION OF BUSINESS AND SECTORS
GLOBAL
INDONESIA
Not Enough
Right
amount/Don’t
know
BIG DIFFERENCE IN INDUSTRIES
THAT SHOULD BE REGULATED
MORE.
INDONESIA – ENERGY SECTOR.
GLOBAL – FINANCIAL SECTOR.
Too Much
59%
52%
42%
28%
30%
53%
38%
42%
22%
17%
Government
Regulation of
Business
45%
19%
35%
13%
Government
Government
Government
Regulation of Regulation of the Regulation of the
Financial
Energy Industry Food & Beverage
Services Industry
Industry
51%
31%
27%
31%
16%
48%
32%
17%
40%
12%
Government Government Government Government
Regulation of Regulation of Regulation of Regulation of
Business
Financial
the Energy
the Food &
Services
Industry
Beverage
Industry
Industry
Q148. [TRACKING] When it comes to government regulation of business, do you think that your government regulates business too much, not enough or the right amount?
(Not Enough, Too much) Informed Publics. Q262. When it comes to government regulation of the financial services industry, do you think that your government regulates it
too much, not enough or the right amount? (Not Enough, Too much) Informed Publics. Q263. When it comes to government regulation of the energy industry, do you think
40 that your government regulates it too much, not enough or the right amount? (Not Enough, Too much) Informed Publics. Q264. When it comes to government regulation of
the food and beverage industry, do you think that your government regulates it too much, not enough or the right amount? (Not Enough, Too much) Informed Publics.
41. WHAT CEOS SHOULD DO TO BUILD TRUST
ACTIONS A CEO CAN TAKE TO BUILD TRUST IN THEMSELVES AND THEIR COMPANY – GLOBAL AND INDONESIA
QUALITY NOT
QUANTITY
100%
88%
90%
82%
80%
86%
81%
80%
82%
79%
83%
79%
69%
70%
60%
53%
51%
50%
Global Average
40%
Indonesia
30%
20%
10%
0%
COMMUNICATES
CLEARLY AND
TRANSPARENTLY
41
TELLS THE TRUTH,
ENGAGES WITH
IS FRONT AND
IS PERSONALLY HAS AN ACTIVE MEDIA
REGARDLESS OF HOW
EMPLOYEES
CENTER DURING
INVOLVED IN
PRESENCE
COMPLEX OR
REGULARLY TO
CHALLENGING TIMES SUPPORTING LOCAL
UNPOPULAR IT IS
DISCUSS THE STATE
CHARITIES AND GOOD
OF THE BUSINESS
CAUSES
Q254A-261A. [SPLIT SAMPLE ] Thinking about the following actions a CEO can take, how important is each of the following to building your TRUST in that CEO? (Top 4 Box,
Total Important) Informed Publics.
42. INDONESIANS WANT MORE INVOLVEMENT FROM INDUSTRY AND ALSO
BELIEVE GOVERNMENT HAS A GREATER ROLE TO PLAY IN BUSINESS.
WHAT DOES THIS MEAN? IT IS ALL ABOUT PARTNERSHIPS.
PERCENTAGE AGREEING WITH EACH OF THE FOLLOWING STATEMENTS - INDONESIA
The financial services industry should be a more active
participant in the broader debate over the future of the
INDONESIA banking system
90%
When policymakers are developing new regulations on
businesses and industries, they should consult with multiple
stakeholders (i.e. NGOs, academics, the affected
businesses/industries, etc.) before making final decisions
89%
The energy industry should be a more active participant in
the broader debate over INDONESIA energy policy
89%
The food and beverage industry should be a more active
participant in the broader debate in INDONESIA over
solutions to food and nutrition policy issues
88%
42
Q265-270. Please indicate how much you agree or disagree with the following statements? Informed Publics.
43. LESSONS FOR BUSINESS
Business leaders are trusted more than government.
Business is also expected to lead. It is expected to contribute
to society and focus on social issues.
Trust drivers for companies include acting ethically and
looking after employees.
In Indonesia, social issues and community involvement are
mission critical for trust.
Indonesians trust multiple information sources – including
owned assets.
Businesses can capitalize by creating and curating great
content.
43
44. KEY POINTS
Trust across the board in Indonesia remains strong.
Business has a strong trust advantage and Indonesians expect
business to lead, in part because government isn't.
Media trust remains high, but will not be taken at face value. Integrity is
needed to ensure this trust stays high, especially in a national election
year.
Trust in government is low, but has improved. Better transparency
through the KPK and Indonesia’s new generation of political leaders
might be driving trust upwards.
Trust in NGOs has seen a significant gain from last year. More
accountability, better standards and the rise of the ‘corporate NGO’
might be driving this.
Trust drivers this year focus on listening to customers – consumers are
demanding better service.
44
Trust Index is an average of a country’s trust in the four institutions of government, business, media and NGOs. 20-country global total (does not include Argentina, Hong Kong, Malaysia, Singapore, South Africa, Turkey, UAE).
Note, Trust a great deal has declined slightly in media – possibly reflecting consolidated ownership by a number of politically linked businessmen. With elections coming up for the DPR and president, people are not trusting media quite deeply or giving it such authority. However, this is only a very marginal fall.
The surprising rapid rise in trust in NGOs is the big news – we will discuss this in more detail on the following slides.In terms of government, there has been a 6% rise; a rise in trust despite multiple corruption scandals engulfing major political parties and senior government officials. What could be driving this? [next slide]
Why a rise in government trust? – Trust in government has gone up, despite high-profile corruption scandals and criticism. What we have seen this year is Indonesia’s new generation of leaders coming through with new ideas and new ways of doing things. They are trusted and they are popular. The election of Jokowi and Ahok had a transformative effect across Indonesia’s political landscape. Jokowi was in touch with the people, he gets things done, he knows how to communicate and connect. His Deputy Ahok instills fear in complacent Jakartan officials and brings them to account on YouTube for their actions by sharing the meetings online. From Bandung to Surabaya, new regional government leaders empowered by decentralization are rising through the ranks of Indonesian regional leadership and achieving national acclaim. This builds trust and hope in government.The other possible reason is that the KPK is holding high level officials to account – even at a national government level. There might have a lot of corruption scandals in the press, but this just goes to show that the KPK is becoming more confident and assertive at tackling government corruption. People maybe trusting government more as a result.
This rise could be down to a number of reasons – we can only speculate, but we have observed a number of factors over the last year.Donor funding is drying up, so there is less funding for NGOS generally and when donors do give money they expect better transparency, ethics and standard operating procedures. The NGOS that do receive funding are a more select grouping and are ‘better’ NGOS in terms of there accountability standards.The other factor is the increasing influence of ‘corporate NGOS’ - NGOs that partner with corporate businesses or are linked to CSR programs that the business may run. Businesses run their NGOS like businesses! They expect full accountability, best practice standards, performance reviews and ethical practices, especially in terms of budgets. These NGOS are forced to act more transparently.
High trust in information is great news for us and great news for business! It is also worth noting that trust in information is markedly higher in Indonesia than the global average. For business, a focus on engagement across traditional, hybrid and social is key – but also your OWN content. New tools such as Outbrain allow us to amplify content across channels too. Creating great content is crucial. Putting your money on owned works.
Why? Many analysts, such as those that spoke at the recent Economist Indonesia Summit, raised the issue of Indonesia still being a ‘command and control economy’ in which the pervasive influence of SOEs can sometimes dominate and distort the market. Many analysts also expressed the issue of not being able to bid against SOEs for government contracts and the lack of transparency. Corruption and favoritism is a concern among many industry players.This is why publically traded companies have high trust levels – they are forced to be more transparent, accountable and act more ethically.
Why? Government officials and regulators might be riding high on the success of the KPK and Indonesia’s new popular political leaders, which might account for the boost. They are still second from bottom overall though.Academics or Experts are still highly credible, but have seen a drop. This might be due to the increasing trend of Academics and Experts having vested interests.
Why? Quality alcohol from the Brewing and Spirits industry is increasingly in demand as more middle class liberal Indonesians enjoy up-scale bars and restaurants. Quality alcohol is also being more heavily marketed in the country. These two reasons might contribute to this +7% rise.It is interesting to see a decline in financial services, despite the Indonesian Financial Regulator OJK requiring financial service providers to undertake more CSR efforts – down 5%.The energy sector – specifically the oil and gas sector – has experienced serious corruption scandals this year, most notably implicating the head of SKKMigas, the upstream oil and gas regulator. This might account for the 5% fall.
This has implications for politics and the upcoming elections. There is a lack of trust in government leaders. Business leaders are perceived as better decision makers. To be a successful political leader, the public will be more attracted to leaders who either are or behave like businessmen, for example Jakarta Deputy Governor Ahok, a former businessman who is bringing business accountability standards to the Jakarta administration.However…would a popular newly elected president change this gap… (eg Jokowi)
- Social issues – ethics and environment score highly. Social issues are important. Looking after employees and acting ethically are the highest social trust drivers. This is important for businesses wanting to build trust in Indonesia. - A focus on customer service and listening to their needs though is at number one – consumers demanding better and quality service. A 22% gap between importance and actual performance. Acting ethically sees the biggest gap in expectations at a 25% mismatch.
It will be no surprise that Indonesians want more infrastructure – anyone living in Jakarta knows infrastructure needs improving, the interesting fact is that Indonesians expect government to take the lead role in doing this as a priority issue. The government is vital in making this happen and Indonesian know this. The private sector needs incentives from government. Government needs to lead. The other interesting issue is the lack of focus Indonesians put on free market access, only 5% say this is an important government role as opposed to 18% globally. This is a circle government will need to square with the upcoming ASEAN Economic Community 2015, which focuses on market access…
There is a serious need for Indonesians to learn about what the ASEAN Economic Community will mean and the benefits that greater integration free trade and regulatory streamlining will bring.
These results don’t mean Indonesians are calling for more red-tape and bureaucracy, what these results likely mean is that Indonesians want to ensure that they get better service, better quality and companies act in a more accountable and transparent way. Remember, ‘Listens to Customers’ is the most important trust driver for Indonesians.What do the results say? Across the board, from financial services to energy to food, Indonesians want the government to regulate these industries more closely. - For financial services Indonesians are demanding oversight to ensure their investments and money is safe- In energy Indonesians will be looking for government to ensure companies act ethically, address environmental concerns and look after their people- In the food and beverage industry, Indonesians want better standards – it is shocking that in Jakarta, the city has no food and health inspection body to check restaurants’ sanitation and food safety. It is also of note that ‘Halal’ labels can be ‘bought’ from the Ministry of Religion.
CEOs need to be about real action and real content. Having a media presence is not enough. Honesty, transparency and leadership during a crisis drive trust globally and in Indonesia. ACTIONS matter not media coverage alone.
There is a role for government in business and making things happen; there is also a role for business partnering with government and playing an active and leading role in society. This is the time for business to lead and capitalise on its trust advantage.