This is a mini case study on Zara which was created during a marketing internship under Prof. Sameer Mathur. It includes information about the origin, marketing mix, swot analysis and what can we do next for ZARA.

2.  Founded by AMANCIO ORTEGA and
ROSALIA MERA in 1975.
 Headquarters in Arteixo, Spain
 Main brand of the INDITEX GROUP.
 Initially named the store Zorba

7. More Than 2,000 stores WORLDWIDE!

8. I. Design & Production
II. Logistics
III. Customers
IV. Stores

9. New Designs
Created
Constantly
Designs Put into
Production with
Speed
I.

10. Quick
Delivery
of
Products
Delivery
Averages
24-48
Hours
II.

11. Everything Revolves
Around the Customers
They React to
Customer Feedback
III.

12. Stores are the Key
Advertising Elements
VI.

14. Strengths Weaknesses Opportunities Threats
• Biggest Spanish
retailer in the
world.
• Low cost supply
chain.
• Most innovative
and fashionable
designs.
• Diversity in
products.
• Limited
marketing and
advertising.
• High
competition
from other
brands
• New segments
and markets to
explore and
enter globally.
• e-Commerce
is becoming the
new trend.
• Major threat
from high end
fashion
merchandisers.
• Economic
downturn.
• Large amount
of consumer
switching.

15. What Do We Do
Now?

18. Q1. Would Zara’s model work for
other retailers? Why or why not?

19. Q2. What can Zara do to ensure successful growth
around the world while maintaining the same level of
speed and instant fashion?
Ans.
• More central
distribution centers.
• Better understanding the
rapidly changing needs of
customers and develop
products accordingly.

20. ZARA
The
Origin
Marketing
Mix
Elements
of Success
SWOT
Analysis
What can
we do
now?

21. Created by Murli Mittal, Sri Venkateswara College (DU),
during a marketing internship under Prof. Sameer Mathur, IIM
Lucknow.