1. Designing your own gym-bag

2. Description
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You can designs your own gym-bag. You can put on words,
photos,drawings and the color you want.
The difference to the other gym-bags:
you can give your creativity full play
you can have an unique bag
you have the only bag with this style
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The label contains the country of manufacture
The fabric quality has to be soft , elastic and waterproof,
to make it
practical for the user
Specially designed to keep your sneakers.

3. Target Audience
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This product may can be interesting for young
people,who are looking for bags in their own styles
It would also be interesting for sportsmen and
sportswomen, becaue all their sporswear can fit in easily
but nevertheless it´s light and looks very nice

4. AGENDA
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Description
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Target Audience
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Location and Sales
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Cost Analysis
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Co-Workers
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SWOT-Analysis
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Local Competition

5. Location and Sales
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We will use an online store to attract customers
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We will use social networks: faceebok, twenti, twitter.
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We will be creative, organize some event that makes people
talk about the shop and recommend.
we will create links to other websites, where friends can
add a button or banner for your site, we help bring visitors
to our page

6. AGENDA
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Description
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Target Audience
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Location and Sales
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Cost Analysis
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Co-Workers
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SWOT-Analysis
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Local Competition

7. Cost Analysis
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Start-up coast: Around 20000 € for start working (machines and
inventory around 10000 €, computer 3000 €, cloth 3000 € and several
4000 €)
fixed cost/montn: social insurance 400 €, supplies (light, water) 200€
phone 100 €
Variable cost: cloth 20ct, inks 20ct
Goal for sales: with a sale of 300 bags per month for 30 € each
would obtain a gain of about 7000€

8. AGENDA
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Description
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Target Audience
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Location and Sales
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Cost Analysis
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Co-Workers
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SWOT-Analysis
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Local Competition

9. Co- Works
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We would look for:
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people who have studied graphic design, computer
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people who have worked in workshops of preparation
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persons familiar with the new social networks

10. AGENDA
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Description
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Target Audience
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Location and Sales
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Cost Analysis
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Co-Workers
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SWOT-Analysis
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Local Competition

11. Swot-Analysis
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Strengths
innovative idea
Close to the
market
Good teacher
Opportunities
Social
networking
Fast entry
possible
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Weaknesses
lack of experience
new to the market
SWOT
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Threats
not reach the goals
Strong competition

12. AGENDA
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Description
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Target Audience
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Location and Sales
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Cost Analysis
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Co-Workers
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SWOT-Analysis
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Local Competition

13. Big Competitors
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network of stores worldwide
factories equipped with the latest
technologies
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world-famous
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Special offerings
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good products in all athletic directions du
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production in low-wage countries
(Spain)
(Germany)