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All rights reserved © Iris Publishing 2015
IRIS PUBLISHING
PROJECT CREDENTIALS
20.07.15
OVERVIEW OF PROJECTS 2011-2015
Contents
Personal biography
Iris Publishing’s services
Lane Crawford
Classic Bag Co HK
J.Crew
Mariemeili
01
02
03
04
05
06
All rights reserved © Iris Publishing 2015
Personal biography
Over fifteen years of publishing experience working
for an independent fashion publisher producing
high-end luxury magazines, to building a contract
publishing arm for a UK social enterprise.
Past titles include:
• Dazed & Confused, monthly 192-256pp
• Another Magazine, bi-annual 424-456pp
• Another Man, bi-annual 320-352pp
• Art & photography books for Rankin
and Dazed Books
Past management experience include:
• Building the commercial publishing arm of the
business through contract publishing, sponsorship,
and advertising as well as developing other funding/
revenue streams.
• Creating the first instore style magazine for a UK
retailer, developing a publishing strategy, revenue
stream and managing the editorial team to produce
250,000 copies across 52 stores
• Managing the creation of Live East magazine,
replicating the methodology of Live magazine, directing
the implementation of a self-sustainable new business
unit in east London.
• Relaunch of Ctrl.Alt.Shift, taking the magazine
from an A5 free publication to a bi-annual consumer
publication, negotiating an exclusive on-sale period
in a national newsagent in collaboratoin with an
international lifestyle magazine.
Since moving to Hong Kong in 2010, I have set up
my own business offering production services on
a range of products from printed marketing
material, corporate merchandise to packaging.
All rights reserved © Iris Publishing 2015
Iris Publishing offers print, packaging and production
management in Hong Kong.
With a global network of creatives and suppliers,
Iris Publishing draws from a range of expertise
to collaborate and deliver effective production
management of packaging and print projects.
Iris Publishing also offers production management
for the following:
• Design & development for new product /
packaging identity
• Bespoke merchandise for corporate gifts
• Production of campaign film & photographic shoots
cElEbRATE InSTAllATIOn FOR lAnE cRAWFORD bY DAn TObIn SMITH
D1811_Mainbook.indd 84 10年11月18日 下午5:06D1811_Mainbook.indd 85 10年11月18日 下午5:07
Iris Publishing’s services
Clients include:
BEYORG
Chandelier Creative
DLA Piper
EOQ
Faux
Flannel Flowers
Ice N Lean
J.Crew
Lane Crawford
Landmark
M2 Retail
Orient Unlimited
Simmons & Simmons
All rights reserved © Iris Publishing 2015
Lane Crawford
• Project managed and implemented a new range
of corporate packaging from 2011 onwards.
- Reduced the number of bags and boxes used in
store by 30%.
- Reduced the number of deliveries from China to
Hong Kong from five to two per week
- Reduced storage space and shipping cost by
changing the packaging construction / mechanism
• Develop seasonal packaging and new packaging
concepts for marketing and central buying team.
• Source and manage factory output and
distribution to ensure efficiency in production
and consolidate the supply chain.
All rights reserved © Iris Publishing 2015
Classic Bag Co HK
• Set up and independently manage the Hong
Kong office for a UK supplier of luxury packaging,
to build and manage the creation and supply
of packaging across the region.
Range of packaging includes:
Paper bags & boxes
Dyed ribbon and pre-tied bows
Jewellery boxes/pouches
Printed tissue paper
Stickers
Garment bags
Cosmetic pouches
Canvas and non woven bags
Food packaging
All rights reserved © Iris Publishing 2015
J.CREW
• Project managed the arrival of J.Crew stores in
Hong Kong by producing the first ever mahjong
store hoarding from over 30,000 real mahjong tiles
in IFC mall Hong Kong.
• Project managed the development, build and
installation of five bespoke trucks for a seven-day
event in the IFC atrium to build brand awareness
and drive traffic into the new stores.
Helped to source vendors to supply branded
giveaways to new customers, and oversee
production of the event.
All rights reserved © Iris Publishing 2015
Mariemeili
• Worked with a Hong Kong based production
company to project manage the build, shipping
and installation of a 17m sq trade booth for an
international lingerie fair in Paris.
Supervised the production team in Paris to oversee
the set up and ensure the client had on-site support
during the four-day event.

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Iris Publishing_credentials

  • 1. All rights reserved © Iris Publishing 2015 IRIS PUBLISHING PROJECT CREDENTIALS 20.07.15 OVERVIEW OF PROJECTS 2011-2015 Contents Personal biography Iris Publishing’s services Lane Crawford Classic Bag Co HK J.Crew Mariemeili 01 02 03 04 05 06
  • 2. All rights reserved © Iris Publishing 2015 Personal biography Over fifteen years of publishing experience working for an independent fashion publisher producing high-end luxury magazines, to building a contract publishing arm for a UK social enterprise. Past titles include: • Dazed & Confused, monthly 192-256pp • Another Magazine, bi-annual 424-456pp • Another Man, bi-annual 320-352pp • Art & photography books for Rankin and Dazed Books Past management experience include: • Building the commercial publishing arm of the business through contract publishing, sponsorship, and advertising as well as developing other funding/ revenue streams. • Creating the first instore style magazine for a UK retailer, developing a publishing strategy, revenue stream and managing the editorial team to produce 250,000 copies across 52 stores • Managing the creation of Live East magazine, replicating the methodology of Live magazine, directing the implementation of a self-sustainable new business unit in east London. • Relaunch of Ctrl.Alt.Shift, taking the magazine from an A5 free publication to a bi-annual consumer publication, negotiating an exclusive on-sale period in a national newsagent in collaboratoin with an international lifestyle magazine. Since moving to Hong Kong in 2010, I have set up my own business offering production services on a range of products from printed marketing material, corporate merchandise to packaging.
  • 3. All rights reserved © Iris Publishing 2015 Iris Publishing offers print, packaging and production management in Hong Kong. With a global network of creatives and suppliers, Iris Publishing draws from a range of expertise to collaborate and deliver effective production management of packaging and print projects. Iris Publishing also offers production management for the following: • Design & development for new product / packaging identity • Bespoke merchandise for corporate gifts • Production of campaign film & photographic shoots cElEbRATE InSTAllATIOn FOR lAnE cRAWFORD bY DAn TObIn SMITH D1811_Mainbook.indd 84 10年11月18日 下午5:06D1811_Mainbook.indd 85 10年11月18日 下午5:07 Iris Publishing’s services Clients include: BEYORG Chandelier Creative DLA Piper EOQ Faux Flannel Flowers Ice N Lean J.Crew Lane Crawford Landmark M2 Retail Orient Unlimited Simmons & Simmons
  • 4. All rights reserved © Iris Publishing 2015 Lane Crawford • Project managed and implemented a new range of corporate packaging from 2011 onwards. - Reduced the number of bags and boxes used in store by 30%. - Reduced the number of deliveries from China to Hong Kong from five to two per week - Reduced storage space and shipping cost by changing the packaging construction / mechanism • Develop seasonal packaging and new packaging concepts for marketing and central buying team. • Source and manage factory output and distribution to ensure efficiency in production and consolidate the supply chain.
  • 5. All rights reserved © Iris Publishing 2015 Classic Bag Co HK • Set up and independently manage the Hong Kong office for a UK supplier of luxury packaging, to build and manage the creation and supply of packaging across the region. Range of packaging includes: Paper bags & boxes Dyed ribbon and pre-tied bows Jewellery boxes/pouches Printed tissue paper Stickers Garment bags Cosmetic pouches Canvas and non woven bags Food packaging
  • 6. All rights reserved © Iris Publishing 2015 J.CREW • Project managed the arrival of J.Crew stores in Hong Kong by producing the first ever mahjong store hoarding from over 30,000 real mahjong tiles in IFC mall Hong Kong. • Project managed the development, build and installation of five bespoke trucks for a seven-day event in the IFC atrium to build brand awareness and drive traffic into the new stores. Helped to source vendors to supply branded giveaways to new customers, and oversee production of the event.
  • 7. All rights reserved © Iris Publishing 2015 Mariemeili • Worked with a Hong Kong based production company to project manage the build, shipping and installation of a 17m sq trade booth for an international lingerie fair in Paris. Supervised the production team in Paris to oversee the set up and ensure the client had on-site support during the four-day event.