This document provides tips for doing business in Germany. It discusses Germany's culture, emphasizing important philosophers, authors, and classical music composers. It then offers business tips, stressing that Germans value punctuality and direct communication. Meetings require being on time, keeping small talk brief, and preparing for critical questions. Proper etiquette involves respecting their culture through dress, firm handshakes with eye contact, and bringing a CV to meetings. Overall, the document advises adapting to Germany's valued traditions and efficient approach to business discussions.

1. How to do
Business in
Germany
Mercedes Espinosa
1

2. 2

3. 3
Where
is it?

4. 4

5. Culture and historical monuments:
❖ Philosophers: Immanuel Kant, Luther, Nietzsche and Thomas Mann
❖ Authors: Johann Wolfgang von Goethe, Friedrich Schiller and the brothers
Grimm
❖ Classical music composers: Johann Sebastian Bach, Ludwig van Beethoven,
Wolfgang Amadeus Mozart and Franz Schubert
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6. 6
What about
business?
Tips:

7. Time
Time is like gold for german people
7
NEVER BE LATE
Even being a few
minutes late is
considered very rude

8. Tips for be ready
● Use an agenda
○ Book
○ Digital
● What happens if you are coming late?
○ Notify as fast as you can
● Respect their schedule
● Wake up earlier
8
Be
punctual!

9. How they speak?
● Keep small talk to a minimum
○ Germans like to get down to business quickly
● Follow the points
● Introduces yourself
○ Especially in the first meeting
● Be concise but expressive
● Respect everyone
9
Don’t
rambling

10. How they speak?
● Directly
● Be ready for critics
● Prepare to be interrupted.
○ Germans do not consider it rude to ask a question
during a presentation if a technical point needs
elaborating on.
● Keep education
10

11. Tips
● Present the product
○ Use a great slogan in german to catch attention
● Show the business plan, marketing or selling strategies
○ Use a powerpoint
● Respect their culture and forms
11

12. Non verbal communication
● Shake hands at tnoth the beginning and the end of meeting
● Good eye contact
Electronic communication
● Be careful with humor
12

13. Dress code
13
What look is
better?

14. Suggestion
14
Bring your
CV

15. 15
Thanks for your
attention!