This document summarizes information about Collezione, a Turkish retail chain established in 1987. It is one of Turkey's largest chains with over 90 company-owned shops and 116 local vendor shops. Collezione aims to become an international brand with over 2,500 employees and 71 designers working on fast fashion collections released every month. Their target demographic is youth aged 14-30 and they focus on trends with 75% of products made in Turkey. Market research shows Collezione is the most favorite and recommended brand for young people in Turkey.

1. PRESENTATION
2013
www.collezione.com

2. • Company established in 1987
• Turkey’s one of the largest chain stores
with;
- 90 company owned shop
- 116 Local vendors

3. Number of Sales
Points
Avarage Shop
m2's
Self owned
shops 90 48.494 m2 538 m2
Local
Franchises 116 16.414 m2 142 m2
Abroad Sales
Points 27 10.830 m2 401 m2
TOTAL 233 75.738 m2 325 m2
Avarage Turnover in our shops are 4.000 USD/m2/ Year.

4. • Our aim for Collezione;
• to become an International brand in all
over the world
• Leader on the apparel retail business

5. • Young,Innovative,Competitive
• A company with a fast growth
• Working with 3F model (Fast Fresh Fashion)
• 2.500 Employee
• 71 designers work with the Fast Fashion philosophy
• Every month new collections.

6. GLOBALLY COLLEZIONE
• More than 2500 different styles for Men’s and
Women’s collection in one season.
• Stores are all in the primary Locations
• With our replenishment and allocation system
stores are always fresh and fashion
• Main product range is Young
Fashion,Sportswear,Streetwear

7. COMMERCIAL STRATEGY
• Our focus is always on it’s young target
group(14-30 years old)
• Excellent value for money(Avr. Turkish Retail price 14 USD)
• Latest fashion trends and all workmanship is of
all high quality (%75 made in Turkey)
• The basis of the company’s success is
extraordinarily close customer relations.
• Watching market developments and listens to
what its customers want.

8. OUR SUCCESS
• The market reserch which is conducted by AC
NIELSEN, “WINNIG BRANDS” in 2010 shows
that Collezione is the first brand which the young
people’s Favorite and most recommended brand
• In the Turkey Brand Value study conducted by
the Capital Magazine using the David Aaker
method, Collezione ranked the 40th most
valuable brand with its 218 million dollar brand
value amongst Turkey's top 100 brands.

9. COLLEZIONE NETWORK
2008 2012
End of 2013
(Estimate)
Company Owned 68 90 95
Local Franchises(İnclude corners) 105 116 159
Abroad sales points 8 27 56

10. OUR PRODUCTS
• Each 1,5 seconds 1 collezione product sell in all over the
world.
• Selling 21 million pcs./year to 30 million visitors in our
target group.
• We have three main lines. These are:
- Trendy School
- Gossip/Hobbies
- Party

11. TRENDY
SCHOOL
• It is a dressing style that reflects the campus life
where positive friendship feelings are
experienced, where social activities that
demand energy are organized, where one
wants to be energetic, fresh, free, imaginative
and fearless.

12. HOBBIES-GOSSIP
• It represents the freedom of self-expression
with a dressing style that is attractive and
provocative in the quest of making a difference.
A style preferred by those who are young,
positive, free and know to update themselves.

13. PARTY TIME
• A style preferred by those addicted to parties and
entertainment, who want to express themselves with bright,
free, elegant and sexy fashion outside the daily style and
which can be used with the combination of high fashion
products except classical ones at graduation parties, new
year parties and special events, etc.

14. OUR STRENGTHS
From our customers view;
• The designs are very nice
• The shops are spacious and comfy to walk
around
• There are lots of different patterns
• Not out of fashion, it is innovative
• Prices are fair
• Enabling changes and return
• Options of installments

15. Thank You All