William Adams (born March 15, 1975), known professionally as will.i.am, is an American rapper, singer, songwriter, entrepreneur, actor, voice actor, DJ, record producer, and philanthropist. He is best known as a founding member of the hip hop group The Black Eyed Peas, with whom he has won seven Grammy Awards. As a solo artist and producer, will.i.am has worked with many major pop artists including Michael Jackson, Justin Bieber, Britney Spears, Lady Gaga, and Rihanna. He has also produced music for and appeared in children's films. Will.i.am is recognized as one of the modern kings of pop music due to

1. William Adams March 15, 1975
Known as will.i.am
An American rapper, singer-songwriter, entrepreneur, voice
actor, actor, DJ, record producer, and philanthropist, best
known as one of the founding members of the hip hop/pop
band, The Black Eyed Peas.

2.  Seven Grammy
Awards
 Eight American
Music Awards
 A Billboard Music
Award
 A Teen Choice
Award
 Two MTV Video
Music Awards
 Three World Music
Awards all won with
the Black Eyed
Peas

3. 4 Solo Albums

4. Music Producer
Will.i.am has produced music with major
pop artists such as Michael Jackson, Justin
Bieber, Britney Spears, Cheryl Cole, Miley
Cyrus, Usher, Lady Gaga and Rihanna.

5. Black Eyed Peas
A major pop group of the 2000s, Black Eyed
Peas rose to fame with their album
Elephunk in 2003, and went on to obtain 7
albums and over 42 million record sales.

6. Films
Listed below, are some popular kids films
that Will.i.am has produced, created and
sang music for. They are kids films and
therefore will most likely be listeners of the
pop genre.

7. Personality
O Will.i.am has appeared as a judge on the
Voice UK & Australia as himself and has
come across and funny, kind, hard working,
experienced and nurturing.
O He has appeared on TV talk shows such as
Alan Carr’s Chatty Man, in which he came
across as fun and made the audience laugh.
O Will.i.am is frequently snapped in clothes of
an extravagant style, such as studded clothes
and shades and black capes. His style shows
that he is unique, modern, young and cool.

8. Our music video
Overall, Will.i.am can be recognised as one of
the modern kings of the pop genre, and
therefore we will embed as many conventions of
pop into our music video.
Will.i.am is an extremely humorous person so
we will also include modern day humour in our
video.
Finally, Will.i.am is very stylish and conforms to
the norms of the teenage generation, so we will
apply our video them and appoint the youth as
our target audience.