Rihanna's "S&M" music video contains several motifs. It shows Rihanna recognizing herself as a famous musician through scenes of her dancing on newspapers about her and being surrounded by paparazzi. It also features close-ups of Rihanna's body parts to sexually objectify and fragment her body. Additionally, there are scenes of ritual celebration showing Rihanna partying with others. The video causes some controversy through hints that Rihanna looks like a child with her hair, clothes, and movements, pushing boundaries. The lyrics tell a story of Rihanna breaking social norms and pushing taboos through her sexuality, which is portrayed throughout the video.