The document outlines three initial ideas for music videos:
1) Elderly people reenacting modern youth culture to the song "Dayvan Cowboy".
2) A time lapse video portraying nature and humanity's connection set to ambient music.
3) A short film presented as a leaked government video about testing a new drug, taking a dark turn set to "Dayvan Cowboy".
Conventions, influences, target audiences, and editing styles are discussed for each idea.
The Mathure offers in its essence companionship and entertainment, which applies to the different stages of our lives. It contains different ways to integrate the next generation of seniors. In addition to raising the banner of active and participatory generation.
Our societies undergo a dramatic demographic change as the number of elderly and people requiring support in their daily life is steadily increasing. On a different front, the digital revolution creates scores of technologically illiterate people, mostly middle-aged and elderly, who are excluded from a vast array of electronic services and benefits. Socially interactive robots can help families and caregivers, by physically assisting people and functioning as a companion. Robots may also adopt the role of a friendly tutor for people who want to partake in the electronic feast and they don’t know where to start. The increasing sales figures of robots point towards a trend break for robotics.
To lower costs for developers and increase their interest in developing robotic applications, RAPP, a new research project funded by the European Commission through its FP7 programme, introduces the idea of robots as platforms.
The RAPP project will provide an open-source software platform to support the creation and delivery of robotic applications (RApps), which, in turn, are expected to increase the versatility and utility of robots. The emphasis of this project will be on applications that will enable robots to understand and respond to the intentions and needs of people at risk of exclusion, especially the elderly.
Research makes it clear, the generation of children in our ministries today is vastly different than any other group of children the Church has ever sought to reach. They engage and edit media, experiment with culture, and experience community in new ways. Discover the unique learning charac- teristics of today’s kid and learn to leverage those characteristics in your ministry.
Design for Startups - Build Better Products, Not More FeaturesVitaly Golomb
Pre-order Vitaly's book "Accelerated Startup – The New Business School" http://golomb.net/book
Apple owes the title of the world’s most valuable company to its genius in design. Good design is never accidental and at the core of a successful product is an elegant solution to a painful problem. Design has earned a very important seat at the table with today’s companies especially in the world of software and apps. In this highly engaging presentation, Vitaly covers principles and business value of good design, design disciplines, how to hire and work with designers, and the design success formula.
The Mathure offers in its essence companionship and entertainment, which applies to the different stages of our lives. It contains different ways to integrate the next generation of seniors. In addition to raising the banner of active and participatory generation.
Our societies undergo a dramatic demographic change as the number of elderly and people requiring support in their daily life is steadily increasing. On a different front, the digital revolution creates scores of technologically illiterate people, mostly middle-aged and elderly, who are excluded from a vast array of electronic services and benefits. Socially interactive robots can help families and caregivers, by physically assisting people and functioning as a companion. Robots may also adopt the role of a friendly tutor for people who want to partake in the electronic feast and they don’t know where to start. The increasing sales figures of robots point towards a trend break for robotics.
To lower costs for developers and increase their interest in developing robotic applications, RAPP, a new research project funded by the European Commission through its FP7 programme, introduces the idea of robots as platforms.
The RAPP project will provide an open-source software platform to support the creation and delivery of robotic applications (RApps), which, in turn, are expected to increase the versatility and utility of robots. The emphasis of this project will be on applications that will enable robots to understand and respond to the intentions and needs of people at risk of exclusion, especially the elderly.
Research makes it clear, the generation of children in our ministries today is vastly different than any other group of children the Church has ever sought to reach. They engage and edit media, experiment with culture, and experience community in new ways. Discover the unique learning charac- teristics of today’s kid and learn to leverage those characteristics in your ministry.
Design for Startups - Build Better Products, Not More FeaturesVitaly Golomb
Pre-order Vitaly's book "Accelerated Startup – The New Business School" http://golomb.net/book
Apple owes the title of the world’s most valuable company to its genius in design. Good design is never accidental and at the core of a successful product is an elegant solution to a painful problem. Design has earned a very important seat at the table with today’s companies especially in the world of software and apps. In this highly engaging presentation, Vitaly covers principles and business value of good design, design disciplines, how to hire and work with designers, and the design success formula.
2. IDEA ONE
Music video
“An exploration of youth via an elderly perspective.”
Elderly people in a social event that suddenly erupt into a reenactment of today’s youth. A shot of a clock
will be shown with the hands of the clock moving backwards (sped up.)
It should example them reminiscing their youth but portraying the antics of today’s youths.
Influences: Hoppipolla – Sigur Ros.
http://www.youtube.com/watch?v=4L_DQKCDgeM
Song we would like to use: Dayvan Cowboy – Boards of Canada.
http://www.youtube.com/watch?v=A2zKARkpDW4
3. CONVENTIONS
Youth: Elderly:
Making fire
Reading
Driving
Making music Scratch cards
Vandalism
Tea
Games
Teenage romance Clothing
Drug use
Consumption of alcohol Board games
Clothing
Weapons
4. EDITING
• Slow motion- fits with the music
• Backwards motion – clock
5. AUDIENCE
• Target audience: ages 16-25, also interested in genres such as downbeat,
ambient and trance. Enjoy making music, socializing and exploring new concepts
i.e. art, religion, culture, etc.
• Has to have a big appreciation of the whole ambient scene.
6. MAGAZINE AND CD COVER
• Simple images with simple text. Warm, old colours, type writer text. Reflects the ambient
scene.
• Boards of Canada text in white against coloured background. Very minimalist.
7. IDEA TWO
• TIME LAPSE MUSIC VIDEO
• After viewing a music time lapse video I like the idea of trying this. We found them to be
really atmospheric and so captivating.
• I like the idea of the video not needing a narrative structure and I would like to portray the
coming together of nature and man, and showing the we are all connected.
• Influence: A time lapse video on Vimeo.
8. AUDIENCE
• For many time lapse videos they are used for advertisements, so people who like going to
cinema and watching TV.
• People who appreciate the beauty of the world.
9. EDITING
• Saturation of the colours so they look more vibrant.
• Slow motion
• Stop motion- achieved by a good camera
• Fast motion- time lapse
10. CONVENTIONS
• Unconventional music- Many time lapse videos use obscure sub-genres of music
such as ambient, down tempo and house music, this is usually the reason for the
video to be so atmospheric.
• The time lapse effect we hope to use is a convention that is most important. Shots
of the sky (clouds moving) is very popular in these types of music videos.
• Panning is a typical camera movement in these videos, although it may be hard
for us to use as these videos most likely use timer devices which we don’t have,
and hand panning will turn out very shaky.
11. GENRE
• Ambient and classical music are the most appealing genres of music for
this type of video and I think ambient would suit more for the idea.
• The song will have to be atmospheric and preferably not well known as it
adds to the atmosphere of the video. It adds to the surprising factor when
the audience enjoy an unfamiliar song.
• Alt-J is the artist I am leaning towards as the music would fit perfectly for
the idea. It is calming yet energetic at the same time.
12. IDEA THREE
• Short film
• The idea came from a news report about a new drug. We began to think off how things
like that start off.
For this film we would start off with a government warning that will display that the video is top
secret and property of the UK government. We’d have two actors sitting in chairs looking
ragged and worn down. One of them will go to turn on the camera to symbolize that this film is
almost like a documentary about their time testing this drug. Dayvan Cowboy- Boards of
Canada will begin to play between flashbacks of things working well. Then, the music stops.
There is a beat of silence. There’ll be a shot of their eyes and the pupils dilate. Which, is when
the video will take a dark path, along the lines of a horror film.
Anti-drug video.
14. AUDIENCE
• 16-25 unisex.
• People who surf the net, i.e YouTube and Vimeo users.
• Aspiring video makers.
• Those who enjoy documentary/ scary style films.
15. EDITING
• The idea of this short film is that it would look amateur to make this account look like a
true story.
• Although, in editing to make this video shocking, which is what we want the audience to
take from this video, we want to make the pupils of the actors dilate and many more
effects that would take the audience back.
